Grilled Frost Final

LETTER OF SUBMISSION
Diploma in Industrial Chemistry (AS115)
Faculty of Applied Sciences
Universiti Teknologi MARA Perlis
02600 Arau Perlis
7th March 2016
Madam Eliy Nazirah Mat Nazir

Lecturer of Fundamentals of Entrepreneurship (ENT300)
Faculty of Business Management
Universiti Teknologi MARA Perlis
02600 Arau Perlis
Madam,
Submission of the Business Plan (ENT 300)
Attach is the business plan title GRILLED FROST ENTERPRISE FROZEN
FOOD to fulfill the requirements as needed as university requirements.
Below is the list of the group members that involved in completing this business plan:
NUR SYAMIM AMIRAH BINTI SHAMSUL KAMAL
NURUL NISRINA BINTI MOHAMED KAMARUDDIN
INTAN NUR ZULIANA BINTI ZULKEFLI
NURAISYAH BINTI AHMAD SHUKRI
SOFIA LIYANA BINTI NOR AZMAN
NUR HIDAYAH BINTI HAIRUDIN
2014495946
2014413962
2014686344
2014845296
2014895152
2014829428
Thank you,
Yours sincerely
NURAISYAH BINTI AHAMAD SHUKRI

General Manager
2
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
Alhamdulillah we have finally completed our business plan. To be honest,

none of us thought that we can finish this job on time but apparently we did and
thanks to Allah SWT for giving us the strength and the will to get it done. During the
whole period of preparing this business plan especially during the final week before
our presentation and before submitting this proposal, we went through a lots of tough
times. We believe without one person that has been guiding us throughout this
journey, we will not going to make it until the finishing line. That person is our tutorial
lecturer Madam Eliy Nazira Binti Mat Nazir. We would like to express our high
gratitude for her delicate advices and guidance to us. Thank you very much. Thank
you also to all group members for their assistance and we would also like to thank
every single person who helped us directly or indirectly. Thank you so much.
TABLE OF CONTENTS
TABLE OF CONTENTS
ACKNOWLEDGEMENT
TABLE OF CONTENT
EXECUTIVE SUMMARY
INTRODUCTION
1.1 Name of Business
1.2 Nature of Business
1.3 Industrial Profile
1.4 Location of the Business
1.5 Date of Business Commencement
1.6 Factors in Selecting the Proposed Business
1.7 Future Prospects of the Business
PURPOSE
2.1
2.2
BUSINESS BACKGROUND
3.1
3.2
3.3
4
5
6
7
8
9
BACKGROUND OF PARTNERSHIPS
LOCATION OF BUSINESS
MARKETING PLAN
OPERATIONAL PLAN
ADMINSTRATION PLAN
FINANCIAL PLAN
APPENDICES
PARTNERSHIP AGREEMENT
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
7
Grilled Frost Enterprise is a new company that operated in Malaysia. It is

the first company that being managed by bumiputera. The name of this company is
come out from the imagination by the partnerships members. It shows that how we
positioning our products in customers mind until they can remember our companys
name, simple and easily to pronounce. As for the business, we are providing a
special, delicious salmon kebab for the Malaysian. As we go through with the
changes of environment, people nowadays do not put on simple food on their own
daily meals. So, based on our surveys, we conclude that we are going to provide the
Malaysian with the simple, special salmon kebab that are well in high products
quality. We have six workers that is general manager, administration manager,
operational manager, marketing manager, financial manager, and one from the
operational department. Our market target of customers characteristic is come from
all income level, and for all of the customers level of ages. Business plan is
necessary to all entrepreneurs. It is prepared to a group of people which are owners
itself, bankers, suppliers, customers and employees. This plan include in Business
Plan chapter which is consists of marketing, operation, organization, and financial
plan. We believe that we will be able to achieve our business goal with our business
financial position statement. We will get our return modal within short time and our
current ratio will cover our liabilities and put our business in comfort stage.
INTRODUCTION
1.0 INTRODUCTION
1.1 Name of Business
Grilled Frost Enterprise is a business centre of collecting, packaging and
selling the product of frozen kebab that only takes 10 minutes to be prepared.
1.2 Nature of Business
Provides marinated salmon, rice and green grilled capsicum and carrot all
wrapped up together in a tortilla. We also have minimized the amount of
calorie used so that it does not affect the consumer.
1.3 Location of the Business
Grilled Frost Enterprise is located at No. 4& 6, Jalan Bulan U5/166(U5/3)
Bandar Pinggiran Subang, Seksyen U5 40150 Shah Alam, Selangor Darul
Ehsan, Malaysia. It is a 2 storey building, which the upper part is our head
quarter and the other one is where the manufacturing takes place.
1.4 Date of Business Commencement
It has started its operation on the 1st January of 2016.
1.5 Factor in selecting the proposed Business
To minimize others work so that they can enjoy kebab by simply just
preheat it
To give busy people a way to feed themselves in minutes
To provide food that last longer than usual
1.6 Future prospects of the Business
Grilled Frost Enterprise is expected to have potential success since it is
handled efficiently and is rarely to be found in the country. In another 5 years,
our company would achieve success and manage to open new branches in all
state in the country.
10
PURPOSE
11
2.0 PURPOSE
The purpose of preparing the business plan is to develop a sustainable startup business that is profitable and increases the growth potential of our company for
the long-term journey. In doing so, our product will serve the best quality food by
providing them with a great frozen kebab thus practicing our customer the fastest
way in preparing food in a short time. Moreover, mini frozen kebab does not have
preservatives and good for health conscious behaviour that has become the target
lifestyle of a health deficient society.
Our financial capital is the base root in starting business. So, we have decided
to apply for loans up to RM100, 000. The loan will be used towards equipment
purchase, design, construction, and operational start-up expenses.
Our focus is to reduce the cost of goods sold to meet our profit margin goals
by managing the following crucial elements of cost purchasing, storage, rough
preparation, service preparation, portioning, order taking, cash receipts, bank
deposits and account payable.
We also set this business plan as a guideline for management to achieve
success in the future. This business plan includes company background, marketing
strategy, financing plan, operation plan, and last but not least the sales forecast.
As owners, our commitment is to take personal accountability for all financial debt.
We have taken the necessary precautions to ensure the business is fully capitalized,
and have addressed all financial shortfalls to ensure a successful business start-up.
12
BUSINESS BACKGROUND
13
3.0 BUSINESS BACKGROUND

Table 3.1 Business Background
Name of the Business
GRILLED FROST ENTERPRISE
Business Address
NO.4&6 Jalan Bulan U5/166 (U5/3) Bandar

Pinggiran Subang ,seksyen U5, 40150 ,Shah
Alam ,Selangor Darul Ehsan,Malaysia.
Correspondence Address
NO.4&6 Jalan Bulan U5/166 (U5/3) Bandar

Pinggiran Subang ,seksyen U5, 40150 ,Shah
Alam ,Selangor Darul Ehsan,Malaysia.
Website
grilledfrost.com
E- mail
grilledfrost@yahoo.com
Telephone Number
06-4884804
Fax Number
06-4884506
Form of Business
PARTNERSHIP
Main Activity
TRADING AND PACKAGING
Date of Commencement
1/1/2016
Date of Registration
22/5/2016
Registration Number
M8412917-E
Name of Bank
CIMB BANK BERHAD
Bank Account Number
74483210009945
14
3.1 Vision and Mission

3.1.1 Vision
Grilled frost enterprise is specialized in manufacturing and distributing kebab
frozen in Malaysia. All products certified HALAL by JAKIM and good manufacturing
practice (GMP) by PSV.
3.1.2 Mission
To produce the high quality food product

To penetrate local market and develop new market
To become an icon for frozen food in Malaysia
3.2 Organizational Chart
15
3.3 Logo and Motto

3.3.1
Logo
GRILLED FROST
Logo
description
ENTERPRISE
The logo shows that our company product is made up of wrapping the filling with
fresh wheat wrapper. The smile face showing that our company always enjoying while
prepare the delicious kebab. Thumbs up finger represent that we always receive good
feedback from customer.
Circle shape show that circle have free movement. Circle can roll. They are warm
and, comforting and give sense of sensuality and love. The movement of circle suggest
energy and power. Circle are completeness suggests the infinite, unity and harmony.
Besides that, our product is prepared by rolling the filling and make it circle that protect what
inside it. They confine what within and keep things out. They offer safety and connection.
Circle
suggestsMANAGER
community,
integrity
and perfection
ASSISTANT
OPERATION
OPERATION
MANAGER (SOFIA)
(INTAN)
FINANCIAL MANAGER (SYAMIM)
MARKETING MANAGER (HIDAYAH)
ADMINISTRATION MANAGER GENERAL
(NISRINA)MANAGER (NURAISYAH BT AHMAD SHUKRI)
3.3.2 Motto
EASY FOR YOU, EASIER FOR US THEN
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PARTNERSHIPS BACKGROUND
17
NURAISYAH BT AHMAD SHUKRI
No.35, Jalan 7/4 Taman Temerloh Jaya,

28000 Temerloh, Pahang DarulMakmur
Mobile No.0145153062
Identity Card No. 891126-02-5667
Email :Nuraisyah960916@gmail.com
Objectives
Seeking a position that will utilize my fullest potential that will give opportunities to
enhance my personality and career growth and will give benefits and salaries that will
commenstruate with my abilities and qualifications
Leading the organization to accomplish new heights and ensure that all goals are
met
Skill and competence
Proven ability to build productive teams that deliver exceptional guest service
A visionary and full energy to drive towards the success of visions and missions of
the company
Smart multi-tasking abilities and skilled in time management
Educational Background
Bachelor in Accounting in year 2013

(Graduated in UiTM Shah Alam)
Bachelor in Applied Chemistry in year 2011
(Graduated in UiTM Shah Alam)
Working Experience
Has 5 years working experiences with corporate company as a financial manager

until she decided to pursue a business in this market
Present Occupation
General Manager
18
NURUL NISRINA BT MOHAMED KAMARUDDIN
No.34, Jalan 4/5 JalanBahagia, 28000

Temerloh, Pahang DarulMakmur.
Mobile No. 014368977
Email :Nisrina123@gmail.com
Objectives
To be a part of the company and to enhance any skills and knowledge.

Utilizing great communication skills and expertise in performing secretial and recordkeeping tasks effectively.
Eager to contribute to the mission of organization and bringing strong problem
solving abilities and brilliant customer relations skills to keep facility organized
Versatile professional with excellent organization skills

Capable of managing multiple task simultaneously and meeting tight timelines
Proven administrative skills with efficient planning abilities
Bachelor in Business Management in year 2013

(Graduated in University of United Kingdom)
Working Experience
Before joining this venture, she has worked as a assistant administration for about 6
years at Maxis Communication Center.
Present Occupation
Administration Manager
19
NUR HIDAYAH BT HAIRUDIN
No.22 Taman Putera Indah 12/3c Jalan Putera,

Tongkang Pecah, 83010 Batu Pahat, Johor.
Mobile No. 013-452856
Email :Hidayah222@gmail.com
Objectives
To obtain and executive sales position within a growth oriented,

progressive company and hands-on experience in the field of marketing
management and also develop my marketing management skills and
become globally competitive
Motivated executives, managers and employees to devote their best to
achieving the business goals
Has a very good communication skills

Very good in getting point across
Able to market products effectively
Bachelor in Marketing in year 2013

(Graduated from UiTM Shah Alam)
Working experience
A very experienced marketer and advertisement. Before agreeing to this job, she was
an assistant marketing executive at the company of Bio Health Care Sdn.Bhd for 4
years
Present Occupation
Marketing Manager
20
SOFIA LIYANA BT NOR AZMAN
No 36, Jalan USJ 17/15, 47630

Subang Jaya, Selangor
Mobile No. 017-3678899
Email :Sofia756@gmail.com
Objectives
I want to apply my business skills to an environment where they will make a

significant impact on the bottom line. The ideal atmosphere would be the
entrepreneur and one in which new ideas are welcome and decision making is
required
Make sure that recruitment and hiring procedure are conducted smoothly, without
any problems
Have a very deep acknowledgement of customer needs

Tackling complex problems by coming up bespoke solutions
Good verbal and written communication skills
Bachelor in Analytical Chemistry in Year 2013

(Graduated from University of Hull, Yorkshire, United Kingdom)
Working experience
Was a operation manager for a very well-known company in Malaysia and worked
the for 2 years before she decided to be a business partner in this project
Present occupation
Operation Manager
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INTAN NUR ZULIANA BT ZULKEFLI
No. 6 Kampung Tengah, 26200

Sungai Lembing, Kuantan, Pahang
Mobile No. 0189888777
Email :wacoogintan@yahoo.com
Objectives
Seeking to be part of a reputable institutions and be a partner in achieving their goals

Highly motivates individual looking to bring 3 years experience in management and
customer service
Encourages implementation of managerial and administrative abilities that
emphasize communication and services
Good in managing files and working alongside with operation manager

Quick problem solver with ability to meet deadlines within limited time period
Familiar with data entry and word processing tools
Bachelor in Architecture in year 2013

(Graduated from International Islamic University Malaysia)
Working Experience
Has 3 years working experiences as a assistant operation manager at

MyAmyskinhealthSdnBhd
Present occupation
Assistant Operation Manager
22
NUR SYAMIM AMIRAH BT SHAMSUL KAMAL
No.5573, Taman Bukit Ria, 73000

Tampin, Negeri Sembilan
Mobile No. 014523442
Email :Syamim312@yahoo.com
Objectives
To able record all about financial in this company and debit &credit
To able making decisions and evaluating about the financial regarding this product
Capable in prediction of the future economic, with this ability, we can maintain our
company financial better
Diplomatic, positive attitude and ability to perform tasks under pressure

Corporate accounting skills and knowledgement
Familiarity with various accounting softwares (SAP, HYPERION, ORACLE)
Bachelor in Accounting in year 2012

(Graduated from University Malaya)
Working Experience
Has 5 years working experiences as an assistant accounting executive manager at

Bank Islam Malaysia
Present Occupation
Financial Manager
23
LOCATION OF THE BUSINESS
24
5.0 LOCATION OF BUSINESS

5.1 Physical Location
5.1.1 Adress Of Business Location :
No. 4 & 6,
Jalan Bulan U5/166 (U5/3),
Bandar Pinggiran Subang,
Seksyen U5, 40150, Shah Alam,
Selangor Darul Ehsan, Malaysia
5.1.2 Map Of Business Location
5.2 Building (Headquater/Factory)
Our factory is located at a shop lot in Shah Alam. We have bought two floors of this
double-storey building. We have decided to locate our headquarter at the upper floor of our
factory to make our operation easier. This building is made up of bricks and metals with the
size of approximately 4800sqf. The total price cost of the two floors are RM 100,000.00
The reason we have decided to locate our factory in an urban area because it has
numerous and improved basic facilities. In an urban area, it has good transportation facilities
for the movements of our finished product. It also benefits us as our target markets is not far
from our manufacturing area. Furthermore, building factory in this area can gives us
sufficient storing facilities including cold storages. Other than storing facilities, in a city area,
it also provides ancillary and services unit. This location also gives us advantage when
25
selecting workers for our factory. The population of people in Shah Alam is large which
makes us easier to select a qualified workers.
The headquarter of Grilled Frost Enterprise is located at the second floor of the
factory so that we can handle our operation easily. Other than that, the authorities can also
supervise the workers daily so that the operation runs smoothly. Besides that, the authorities
and the workers can also communicates easily.
We believe, this location gives us advantages that can lead to an exponential growth
of our business and help increases our marketing exposure.
5.2.1 Characteristics Of Building

Type
Factory
Structure
Made up of bricks and metals
Size
Approximately 4800sqf
RM 100,000.00
Price
5.3 Basic Amenities
1. Water: Syabas
The water for our restaurant is supplied by Syabas. Syarikat Bekalan Air
Selangor Sdn Berhad (Syabas) is a water supply company that serves the
state of Selangor and the federal territories of Kuala Lumpur and Putrajaya.
26
2. Electricity: Tenaga Nasional Berhad
Electrical supply is by the Tenaga Nasional Berhad (TNB). TNB Company is

the largest utility company in Malaysia. It is the main Malaysian energy
provider.
3. Communication line: Telekom
Our provider for our telephone line is by Telekom Malaysia. Telekom Malaysia
Berhad is the leading telecommunications company in Malaysia. Our
internet suppliers is by Streamyx.
27
MARKETING PLAN
28
6.0 MARKETING PLAN

6.1 Marketing Objectives
Marketing objectives is very important in preparing the company to sustain the

viability and growth achievement for the future. So, we must execute the marketing
objectives effectively and brilliantly. The marketing objectives of Grilled Frost
Enterprise include to maintain positive, steady and growth each month. We are
certainly looking forward in increasing our profit and minimize the loss by achieving
10 percent sales in a single year. Besides, experience an increase in new customers
who are turned into long-term customers. We will make sure to give them the best
quality and tasty food in order to fulfil their satisfaction towards our product. Last but
not least, generate at least RM100,000 in sales per month for the starting is one of
our main target.
29
6.2 Description Of Products

Grilled Frost Enterprise is a new manufacturer of supplying frozen kebab in the area
Shah Alam, Kuala Lumpur and Tapah. It is one of a way to make life easier for us not
only at home, but also at work. Not only it can be prepared for 10 minutes, it also can
last longer. Below is the description about the features of the product.
PRODUCT
Features
Materials
Benefits
DESCRIPTION
Our kebab consists of half grilled marinated salmon,
rice and some vegetables wrapped up in a tortilla.
We supply our kebab in boxes. Each box consists of
6 pieces of kebab. The length of our kebab is
approximately 9cm long and the diameter is about 4
cm.
Our product is wrapped by a fresh white and whole
wheat flour tortilla which is supplied by Mission Sdn
Bhd. Our frozen kebab is different from others
because it consists of rice, half grilled marinated
salmon and vegetables like green capsicum and
carrots which is grilled. The rice is prepared by
cooking the rice together with butter. The salmon
fillet is marinated first with soy sauce, lemon pepper,
salt, garlic powder, water, vegetable oil and brown
sugar for a day. The grilled capsicum and carrots is
cut into dice. After all of these ingredients are
prepared, it is put together in the tortilla to be
wrapped.
Frozen kebab does not have any preservatives
added to it which is why it does not bring any harm to
the consumer. Furthermore, it is usually cheaper
than other kebab that sells in the store. Our product
makes life easier at home and works because it only
takes about 15 to 20 minutes of our time because
the preparation is quick and simple.
Design
30
6.3 Target Market

6.3.1 Geographic segmentation
Our manufacturing will be located at Shah Alam, Selangor. From the factory,
we distribute the frozen mini kebab to three main states which are Selangor, Kuala
Lumpur and Perak. The main reasons we choose Shah Alam as manufacturing of
our mini frozen kebab are the acceptable costs of production, have big cold storage,
location with ample parking for rolling stock and potential of buyers is higher because
there are many busy workers are demanding for preparing food in short time. For the
first 2 years, we are planning to sell our product around the area Shah Alam
(Selangor), Wilayah Persekutuan (Kuala Lumpur) and Tapah (Perak). Moreover, the
transportation costs of our product to these states is quite lower because it is
consider near to our manufacturing factory. For future planning, we are targeting to
sell our mini frozen kebab all over Malaysia.
6.3.2 Volume purchase
The main targeting of our product is to the busy workers whose do not have
much time to prepare for their food. So we are approaching them with alternative
method to make their lives easier according to our motto Easy for you, Easier for me
then. So we are deciding to increase volume purchase by providing greater
purchasing power, recruits new staffs thereby increasing production and gives
promotion sales to customer. Our estimation for total volume purchase in Shah Alam,
Wilayah Persekutuan and Tapah are 6560 units per month and income
approximately RM100,000 per month.
6.3.3 Quality evaluation of distributor

Our frozen mini kebab is specialised with toasted tortilla wrap. Inside the tortilla
wrap, we have a tasty grilled salmon marinated with lemon pepper, garlic rice and
dressing vegetables such as capsicum and carrot. Our target market are all over the
supermarket around the three main states which are Selangor, Kuala Lumpur and
Perak. Our target places is near to our manufacturing place that ease for the
distribution of product. This will lower the transportation cost as well. Our product
does not have preservatives and long lasting. Even it is in frozen state, the taste of
the original product does not change.
31
6.4 Market Size

Market size is measurement of the total volume or potential purchase of a
given market. Market size in terms of pie chart or a circle and entirety of the circle
represents the market size. Market size is also determined by the buyers and the
sellers. The potential purchase also includes of the competitors product within the
same market. Before we launching a new product, we need to analyze the size of a
market. By analyzing the market size, we can estimate the market share, ensured
the marketing runs and flows smoothly. Estimating the market size requires
information regarding the particular market the business intends to enter. For the first
two years, we have selected Selangor, Wilayah Persekutuan and Perak as our trials
to distribute the product which is Kebab. After four years, when our Kebab became
Malaysians favourite food, we will continue expanding the markets at Peninsular
Malaysia including Sabah and Sarawak.
6.4.1 Population table
6.4.1.1 Population 1
Table 6.4.1.1 Kuala Lumpur, Wilayah Persekutuan
Type of outlet
No of outlet
No of items
to needed
(unit)
Price/unit
(RM)
Total
12
300
17.40
62,640
10
300
17.40
52,200
10
3,000
17.40
522,000
Retailer
Shopping Mall
Mini Market
Wholesaler
TOTAL
636,840
32
Table 6.4.1.2 Shah Alam, Selangor
Type of outlet
No of
outlet
No of items
to needed
(unit)
Price/unit
(RM)
Total
10
250
17.40
43,500
10
250
17.40
43,500
2,000
17.40
208,800
Retailer
Shopping mall
Mini market
Wholesaler
TOTAL
295,800
Table 6.4.1.3 Tapah, Perak
Type of outlet
No of
outlet
No of items
to needed
(unit)
Price/unit
(RM)
Total
10
250
17.40
43,500
10
250
17.40
43,500
1,000
17.40
121,800
Retailer
Shopping mall
Mini market
Wholesaler
TOTAL
208,800
Note:
1 unit = 1 box
1 box = 6 mini pieces of Kebab
Price per box = RM 17.40
33
6.4.2 Total market size

Total market size = Population 1 + Population 2 + Population 3
= RM 636,840 + RM295, 800 + RM 208,800
= RM 1,141,440
6.5 Competitors
There a several companies in Malaysia that also manufacture frozen food.
The three strong competitors are HSH Frozen Food, PBB Group Berhad and Lucky
Frozen. These companies operating area is not far from us which is in Selangor and
Wilayah Persekutuan Kuala Lumpur area. For each of these companies, they have
their own strengths and weakness.
Table 6.5.1 Competitive Analysis
Competitors
Strengths
HSH Frozen
Food
Sells with reasonable price
Weaknesses
Some of the product
produced is not fresh
Have a loyal buyer

Produce Varieties of products
Lack of brand
recognition
The product is not
certified by JAKIM
PBB Group
Berhad
Operates in other country such

as Indonesia, Vietnam,
Myanmar and Thailand
Have a loyal buyer
Non reasonable price

Unattractive
packaging
A well-known brand across

Asia
Lucky Frozen
High profitability and revenue

Experienced company
Produced limited
products
Produced fresh quality product

Attractive Packaging
Low speed of
distributions
Non reasonable price
34
6.5.2 Ranking of the competitors

Table 6.5.2 Ranking of the competitors
Rank No
Competitors
PBB Group Berhad
HSH Frozen Food
Lucky Frozen
6.6 Market Share

6.6.1 Market share before the entry of our business
Table 6.6.1 Market share before the entry of our business
Competitor
Before entrance
(%)
Amount
(RM)
PBB Group Berhad

HSH Frozen Food
Lucky Frozen
40
33
27
456,576.00
376,675.20
308,188.80
TOTAL
100
1,141,440.00
35
6.6.2 Market share after the entry of your business

Table 6.6.2 Market share after the entry of our business
Competitor
After entrance
(%)
Amount
(RM)
Percentage of
loss (%)
PBB Group Berhad
38
433,747.20
HSH Frozen Food
29
331,017.60
Lucky Frozen
23
262,531.20
Grilled Frost
10
114,144.00
TOTAL
100
1,141,440.00
10
36
6.7 Sales Forecast

Table 6.7 Sales Forecasting
YEAR
MONTH
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL
2(15% Increment)
3(20% Increment)
TOTAL 3 YEARS
SALES
FORECAST(RM)
114,144.00
114,144.00
114,144.00
114,144.00
114,144.00
114,144.00
192,425.00
114,144.00
195,260.00
114,144.00
114,144.00
197,217.00
1,612,198.00
241,829.70
612,635.24
5,691,059.00
For the first year of our operation, we have target to achieve for about
RM1,612,198.00. In July and September, Muslims will celebrate Hari Raya Aidil Fitri
and Hari Raya Aidil Adha which will be an advantage for us because they will need
food that can be prepared quickly to feast their guests. Therefore, we think that our
frozen kebab will help them to make their work easier. Some Decembers are very
wet while others can be generally quite dry. At this time of year, the average
temperature starts off at 15C to 12C. Therefore, with the cold and wet weather,
people cant go out as it has started to rain every day. Furthermore, most of the
shops cant get to operate due to this kind of weather. So, frozen food such as our
frozen kebab will be the perfect choice for them as it can last longer and can be
prepared quickly.
37
6.8 Market strategy

6.8.1 Product
The Grilled Frost Enterprise with a frost kebab made with grilled marinated
salmon, healthy vegetables such as capsicums and carrots and garlic rice. Then, we
packed all the ingredients in a toasted tortilla wrap. We package our kebab in
transparent container. In each container, consist of six kebab per unit. We also
include the halal logo on the products. The Islamic Development Department of
Malaysia has certified that products manufactured by Grilled Frost Enterprise as
Halal. We also include expired date and nutritional facts on labelling. Our frozen
kebab does not require preservatives or any chemical additives and artificial
flavours. Over the long term, we will expand our range of products to include new
variety of kebab in the future.
6.8.2 Price
Our pricing strategy will focus on providing high quality, tasty food and has a
unique flair. The price also is affordable for all customer. The price per unit of frozen
mini kebab is RM 17.40. There are six frozen kebab in each unit.
Cost based pricing:
Selling price = total cost per unit + mark up
= RM 14.50 + (RM 14.50 20%)
= RM 17.40
6.8.3 Place
Grilled Frost Enterprise is the most important market segment. Usually
customers have a limited amount of time for lunch or require a quick pick-up dinner
with no hassles. So, we come out with the innovative and brilliant idea to produce
frozen mini kebab that is long lasting and easy prepared in a short time. For our
starting business, we target to distribute frozen kebab all over supermarket, mini
market and grocery to three main states which are Shah Alam (Selangor), Wilayah
Persekutuan (Kuala Lumpur), and Tapah (Perak). All the frozen kebab are
manufactured at Shah Alam, Selangor.
6.8.4 Promotion
The company plans to use social networking as one of the means of
promotion. We are planning to introduce our products through twitter, facebook and
instagram. All these kinds of promotion really help us a lot in promoting our product
to spread all over the states. We also send a salesman to promote our product at
supermarket, mini market, and groceries.
38
6.9 Organization Chart for Marketing Department

Figure 6.9 Organizational Chart
MARKETINGSALESMAN
MANAGERMANAGER
GENERAL
6.10 Manpower Planning

Table 6.10 List of Marketing Personnel
Position
MARKETING MANAGER
No of Personnel
1
SALESMAN
TOTAL
39
6.11 Schedule of Task and Responsibilities

Table 6.11 Task and Responsibilities of Marketing Personnel
Position
MARKETING MANAGER
Task and Responsibilities
SALESMAN
Evaluate the financial aspects of product

development, such as budgets,
expenditures, research and development
appropriations, and return-on-investment
and profit-loss projections.
Formulate, direct and coordinate marketing
activities and policies to promote products
and services, working with advertising and
promotion managers
Be involved in stock control and
management.
Being responsible for processing cash and
card payments.
Dealing with customer refunds.
Giving advice and guidance on product
selection to customers.
40
6.12
Schedule of Remuneration
Table 6.11 Schedule of Remuneration plan of Marketing Personnel
Position
Qty
Monthly
Salary
(RM)
(A)
EPF
(RM)
(13 %)
(B)
SOCSO
(RM)
(1.75%)
(C)
Total
(A)+(B)+
(C)
Marketing
2,000.00
325.00
0.00
2,325.00
Salesman
900.00
117.00
15.75
1,032.75
TOTAL
6.13
RM 3,357.75
Marketing Budget
Table 6.12 Marketing Budget
Monthly
Item
Fixed Assets
Expenses
(RM)
Other
Expenses
(RM)
Fixed Assets
Signboard
700.00
Monthly Expenses
Salaries + EPF + SOCSO
3,357.75
Other Expenses
Grand total
RM 4,057.75
41
OPERATIONAL PLAN
42
7.1 Components of Operating System
INPUT
OUTPUT
FEEDBACK
EXTERNAL ENVIRONMENT FACTORS
TRANSF
43
7.2 Process Planning For Manufacturing

7.2.1 Symbol of Process Chart
44
Symbol
Type of activity
Operation
Description
Activities that modify,
transform or gives value
Transportation
to the input.
Movement of materials or
goods from one place to
Inspection
another.
Activity that measure
standard of the process
material, finished product
Delay
or services.
Process is restrained
waiting for next activity.
Storage
Process materials or
finished product are kept
or store in the storage
area.
45
7.2.2 Process flow chart

Obtaining raw materials from suppliers
Salmon fillet is clean and marinate with vegetable oil, filtered

Water, brown sugar, soy sauce, salt, garlic powder and lemon pepper.
The rice is cook with butter and garlic.
The marinated salmon fillet is grilled.
Green capsicum and fresh carrot are washed and cut into dices shape.
Grill the carrot and capsicum with healthy olive oil.
Process of wrapping the tortilla with filling.
The kebab is toast in the toasted.
The kebab is let cool for 3 minutes.
Process of packaging of kebab in transparent rectangular container. Each

container contain 6 kebab.
46
Labelling the container with our company logo and information.
The container transferred into a large box. The process of freezing the kebab
begin at -10 degree Celsius
The kebab is stored in storage area
Distributing process of kebab begin.
47
7.2.3 Activity chart
ACTIVITY
Salmon fillet is clean and
marinate with vegetable oil,
filtered water, brown sugar,
salt, garlic powder and lemon
pepper.
DURATION
METHOD
10 minutes
Man power (operator 1)
30 minutes
Man power (cooker1)
10 minutes
Man power (operator2)
10 minutes
Main power (operator 3)
5 minutes
Main power (operator 2)

Man power (operator 4)
2 minutes
Machine (toaster)
The rice is cook with delicious

paste and butter.
The marinated salmon fillet is
grilled.
Green capsicum and fresh
carrot are washed and cut into
dices shape.
Grilled the carrot and
capsicum with healthy olive oil.
Wrapping the kebab and toast

it.
48
7.3 Operations Layout

7.3.1 Factory Layout
The layout above shows the layout of our factory which located in Shah Alam. The
layout has been divided into sections. The first section is the storage where we kept all the
incoming raw materials. The second section is the toaster area where we toast our tortilla.
Next is the preparation area, cutting area and grilling area. The cutting area is where we cut
our materials before passing it to the preparation table where the preparation of our frozen
food is carried out. The salmon and the vegetables is grilled in the grilling area. The next
section which is table is function as the packaging table. The finished product of our frozen
food is stored in the freezer before distribute to the wholesaler and the retailer.
49
7.3.2 Headquarter layout
Our headquarters is located on the second floor our factory. The layout above shows
the layout of our headquarters which is divided into offices, kitchen, toilet and also break
room. The general managers office which is office 1 is located next to the break room.
Opposite of the general managers office is the administrator office. Office 3 belongs to the
financial manager which located next to the office 2 and also opposite to the kitchen & toilet.
50
7.4 Production Planning

7.4.1 Sales forecast per month
Output per month
Average sales forecast per month = RM 114,144.00
The sales price = RM 17.40
Number of output per month = RM114,144.00 /RM 17.40
= 6560 units
7.4.2
Number of output per day
If the number of working days per month is 24 days (6 days/week)
= 6560 units / 24 days
= 273 units per day
7.4.3
Number of units per hour
Such as daily working hour = 10 hours
= 273.33 units / 10 hours
= 27 units per hour
51
7.5 Material Planning
7.5.1 Material Requirement Planning

7.5.1.1 Raw Material Required per Month (Bill of Material)
No
Material
Quantity
(kg)
Safety
stock
1.00
Salmon
fillet
Vegetable
oil
Brown
sugar
Salt
Garlic
powder
Lemon
pepper
Rice
Paste
Butter
Carrot
1,085
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.0
0
11.00 Green
capsicum
12.0 Tortilla
0
13.0 Soy sauce
0
14.0 Transparent
0
rectangular
container
Price/Unit Total Price

(RM)
(RM)
54
Total
Material
Requiremen
t
1,139
14.70
17,085.60
24
28
1.50
61.60
24
25
0.50
12.60
24
24
1
1
25
25
0.10
1.50
2.52
37.80
24
25
1.50
37.80
24
2
2
72
1
0
0
4
25
3
3
76
5.50
0.50
0.40
0.40
138.60
2.02
1.26
30.24
72
76
0.75
56.70
39,312
pieces
48 bottles
1,965.6
pieces
2 bottles
41277.6
pieces
50 bottles
1.20
49,170.24
0.70
35.28
6,504
325
6,829
0.20
1,365.84
Total
68,038.00
52
7.5.2 Identity supplier
Material
Vegetables (carrot and green capsicum)
Salmon fillet
Tortilla wrap
Vegetable oil, brown sugar, salt, garlic

powder, lemon pepper, rice,paste,
butter, soy sauce.
Supplier
Farm price Sdn.Bhd
64, Jalan Shahbandar 8, Taman Ungku
Tun Aminah,
81300 Skudai, Johor.
WIN FAR TRADING SDN BHD
12 Jalan Bukit 2, Miel Seri Alam,
81750 Masai, Johor, Malaysia.
Mission Sdn.Bhd
Block C, Lot 506, Jalan Pelabuhan,
Bandar Sultan Suleiman,
42000 Pelabuhan Klang, Selangor
Darul Ehsan.
Mydin
7.6 Machine and Equipment Planning

7.6.1 Amount of machine and equipment required.
Machine:
-
Breville grill for salmon :
= 4.5 @ 5 machines
-
Breville grill for vegetables :
= 2.3 @ 3 machines
Toaster :
= 0.9 @ 1 machine
Equipment :
Freezer, chiller and rice cooker
53
= 0.5 @ 1 unit
7.6.2 List of machine and equipment

Machine and equipment
Toaster
Breville grill
Freezer
Chiller
Rice cooker
Quantity of machine and equipment

1
8
1
1
1
7.6.3 List of machine and equipment supplier

Machine and equipment
Toaster, Breville grill and rice cooker
Chiller and freezer
Supplier
Elitetax Marketing Sdn.Bhd
IPC Shopping Centre, Unit F3, First
Floor No.1 Jalan PJU 7/2, Mutiara
Damansara, 47800 Petaling Jaya,
Sealngor Darul Ehsan.
Cool Vision Marketing Sdn.Bhd
No.119, Jalan Cokmar 1, Mutiara Bukit
Raja,
41050 Klang, Selangor Darul Ehsan.
7.6.4 Machine and Equipment ( purchase)

Item
Toaster
Breville grill (salmon
and vegetable)
Rice cooker
Chiller
Freezer
Quantity
1
8
1
1
1
Price/unit (RM)
30.00
115.00
35.00
515.00
1000.00
Total
Total cost (RM)

30.00
920.00
35.00
515.00
1,000.00
2,500.00

7.7.1 Organization Chart for Operational Department
54
7.7.2 Amount of direct labor required

7.7.2.1 Operation manager
=
= 0.455 @ 1 Operation manager
7.7.2.2 Workers
10min
= 4.55 @ 5 Workers
Assistant Operational Manager
Operational Manager
Driver
Workers
55
7.7.3 List of Operation Personnel

Position
Operational manager
Workers
Driver
TOTAL
Number of Personnel
1
1
5
2
9
7.7.4 Schedule of Tasks and Responsibilities

Position
Operational Manager
Tasks and Responsibilities
Control inward and outward of the

materials
Ensure all stocks are organized

and kept safely

Driver
Workers
Give clear directives to the
workers
Help the operational manager
doing the works

Distribute the kebab to the
wholesaler, retailer and consumer

Handling the machines&
equipment
In charge in the production and

packaging of the kebab
Make sure the equipment and

materials are in good condition
56
7.7.5 Schedule and Remuneration

POSITION
NO.
MONTHLY
EPF
SOCSO
AMOUNT
SALARY (RM)
CONTRIBUTIO
(1.75%)
(RM)
(RM)
Operationa
2,000.00
N (11%) (RM)
220
l manager
Assistant
1,800.00
198
31.5
1,833.48
5
2
1,600.00
1,300.00
TOTAL
176
143
28
22.75
9,020.00
2,931.5
16,005.00
2,220.00
Operationa
l Manager
Workers
Driver
7.8 Operational Cost

7.8.1 Operations Overhead
No
Types of Overhead
Monthly Cost (RM)
Electricity
3,500
Water supply
3,200
Telephone
300
Internet service
250
Box of transportation
500
Maintenance cost
600
Cleaner
250
Indirect labor wages
2,000
TOTAL
10,600
57
7.9 Total Operations Cost

Total Operation Cost = Direct Material Cost (total raw material) + Direct Labor Cost (total
remuneration) + Overhead Cost (total operations overhead)
Total Operation Cost = RM 68,038.00 + RM 10,600 + RM 16,005.00
= RM 94,643.00
7.10 Cost Per Unit

Cost per unit
= Total Operations Cost (RM)

Total number of Output (Output per month)
Cost per unit
= RM 94,643.00
6560
= RM 14.50
7.11 Productivity Index (Pi)

Productivity Index = Total value of Output (Sales forecast per month)
Total Value of input (Total Operation Cost)
Productivity Index = RM 114,144.00
RM 94,643.00
= 1.21
7.12 Business and Operation Hours

Business hour = 9 hours per day (10.00 p.m until 7.00 p.m)
Operating hour = 10 hours per day (09.00 a.m until 7.00 p.m)
Working days = 6 days per week (Monday Saturday)
58
7.13 License, Permits and Regulations

7.13.1 Manufacturing license
59
7.13.2 Building license
60
7.14 Operation Budget
Item
Fixed Assets
Monthly
Expenses
(RM)
Other Expenses
(RM)
Fixed Assets
Vehicle
40,000.00
Cooking utensils
50.00
Electronic and equipment
2,500.00
Monthly Expenses
(RM)
Fuel
200.00
Wages + EPF + SOCSO
16,004.98
Raw material
68,038.00
Maintenance
600.00
Other Expenses
(RM)
Insurance & road tax
60.00
Registration & License
1,500.00
42,550.00
84,843.00
1,560.00
TOTAL
Grand total
128,953.00
61
ADMINISTRATION PLAN
62
8.0 ADMINISTRATION PLAN

8.1 Organizational Chart for Administration& Finance Department
Figure 8.1 Organizational Chart
GENERAL
MANAGER
(NURAISYAH)
ADMINISTRATION
MANAGER
(NISRINA)
FINANCIAL
MANAGER
(SYAMIM)

Table 8.2 List of Personnel
POSITION
GENERAL MANAGER
FINANCIAL MANAGER
HUMAN RESOURCES MANAGER
TOTAL
NUMBER OF PERSONNEL
1
1
1
3
63
8.3 Schedule Of Tasks And Responsibilities

Table 8.3 Tasks and Responsibilities
POSITION
TASKS AND RESPONSIBILITIES
Controlling all of the business as the whole
Develops strategic plan by studying technological

and financial opportunities; presenting assumptions;
recommending objectives.
GENERAL MANAGER
Accomplishes subsidiary objectives by establishing

plans, budgets, and results measurements;
allocating resources; reviewing progress; making
mid-course corrections.
Maintains quality service by establishing and
enforcing organization standards.

Maintain a documented system of accounting
policies and procedures.
Forecast cash flow positions, related borrowing

needs, and available funds for investment.
FINANCIAL MANAGER
Manage the preparation of the company's budget.
Engage in ongoing cost reduction analyses in all

areas of the company.
Manage the capital budgeting process, based on

constraint analysis and discounted cash flow
analysis
Maintains the work structure by updating job
requirements and job descriptions for all positions.
HUMAN RESOURCES
Maintains management guidelines by preparing,

updating, and recommending human resource
MANAGER
policies and procedures.
Maintains historical human resource records by

designing a filing and retrieval system; keeping past
and current records.
64
8.4 Schedule Of Remuneration

Table 8.4 Schedule of Remuneration
Position
Quantity
Monthly
Salary
(RM)
EPF
(11%)
SOCSO
(1.5%)
Total(RM)
GENERAL
MANAGER
2,500.00
275.00
2,775.00
FINANCIAL
MANAGER
2,000.00
220.00
HUMAN
RESOURCES
MANAGER
CLERK
900.00
99.00
TOTAL(RM)
7,400.00
814.00
2,220.00
2,000.00
220.00
2,220.00
999.00
8,214.00
8.5 Office Furniture, Fitting And Office Furniture

Table 8.5.1 List of Office Equipment
Type
Computer Set
Printer + fax
Telephone
Air-Conditioner Set
Vacuum
Quantity
Price/Unit
(RM)
Total
(RM)
1,500.00
3,000.00
300.00
300.00
90.00
180.00
800.00
1,600.00
200.00
200.00
TOTAL
5,280.00
Table 8.5.2 List of Office Furniture and Fittings
65
Type
Manager Table
Manager Chair
Meeting Table
Meeting Chair
Sofa Set
Notice board
Cabinet
File Rack
Quantity
Price/Unit
(RM)
Total
(RM)
100.00
300.00
70.00
210.00
900.00
900.00
60.00
480.00
600.00
600.00
80.00
80.00
500.00
1,000.00
50.00
200.00
TOTAL
3,770.00
Table 8.5.3 List of Office Supplies

Type
Quantity
Price/Unit
(RM)
Total
(RM)
Desk supplies
20.00
20.00
Paper products (Box A4 paper)
5.00
20.00
Filing supplies
5.00
20.00
30.00
90.00
Printer supplies(Toner
cartridges)
Others
50.00
TOTAL
200.00
66
8.6 Administration Budget

Table 8.6 Administration Budget
Item
Fixed
Assets (RM)
Monthly
Expenses
Other Expenses (RM)
Fixed Asset
OFFICE EQUIPMENT
BUILDING
FURNITURE AND
FITTING
Working capital /
Monthly expenses
5,280.00
100,000.00
3,770.00
SALARIES (EPF +
SOCSO)
UTILITIES (WATER,
ELECTRIC
TELEPHONE)
Other Expenses
8,214.00
1,000.00
OFFICE SUPPLY
SUBTOTAL(RM)
TOTAL(RM)
200.00
109,050.00
9,214.00
200.00
118,464.00
67
FINANCIAL PLAN
68
9.0 Financial Plan

9.1 Operating Budget
9.1.1
Administrative Department
ADMINISTRATIVE EXPENDITURE
Fixed Assets
RM
Land & Building
100,000
office equipment
4,500
furniture and fitting
3,770
Working Capital
8,214
Other Expenditure
Other Expenditure
200
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
1,000
Insurance & Road Tax for Motor Vehicle

Other Expenditure
TOTAL
117,684
69
9.1.2 Marketing Department
MARKETING EXPENDITURE
Fixed Assets
Signboard
RM
700
Working Capital
3,358
Other Expenditure
Other Expenditure
Pre-Operations
Other Expenditure
TOTAL
4,058
70
9.1.3 Operations Department
OPERATIONS EXPENDITURE
Fixed Assets
Vehicles
cooking utensil
eletronic and equipment
RM
40,000
50
2,500
Working Capital
Raw Materials
68,038
Carriage Inward & Duty

Salaries, EPF & SOCSO
16,005
Fuel
200
Maintanence
600
Other Expenditure
Other Expenditure
Pre-Operations
60
1,500
Other Expenditure
TOTAL
128,953
71

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost
Requirements
Sources of Finance
Cost
Loan
Hire-Purchase
Fixed Assets
Own Contribution
Cash
Land & Building
100,000
90,000
10,000
office equipment
4,500
4,500
3,770
3,770
700
700
Signboard
Vehicles
40,000
cooking utensil
40,000
50
50
2,500
2,500
Administrative
8,214
8,214
Marketing
3,358
3,358
Operations
84,843
84,843
Working Capital
Existing F.
Assets
months
Pre-Operations & Other Expenditure
2,760
1,200
250,695
91,200
1,560
Contingencies
TOTAL
40,000
109,495
10,000
9.2 Project Implementation Cost and Sources of Finance
9.3 Fixed Asset Depreciation Schedule
72
73
DEPRECIATION SCHEDULES
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Annual
Depreciation
Yea
r
Accumulated
Depreciation
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
office equipment
4,500
Straight Line
Book Value
900
900
Annual
Depreciation
Yea
r
4,500

3,770
Straight Line
Accumulated
Depreciation
3,600
1,8
00
2,7
00
3,6
00
4,5
00
2,7
00
1,8
00
9
00
90
0
90
0
90
0
90
0
Book Value
754
3,770
754
3,016
75
4
75
4
75
4
75
4
1,50
8
2,26
2
3,01
6
3,77
0
10
10
2
3
4
Fixed Asset
Cost (RM)
Method
Economic Life
Straight Line
5
2
3
4
Fixed Asset
Cost (RM)
Method
Economic Life
2,262
1,508
754
-
Straight Line
5
74
(yrs)
(yrs)
Annual
Yea
r
Accumulated
Depreciation
Depreciation
Yea
r
Book Value
Annual
Accumulated
Depreciation
Depreciation
Book Value
10
10
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Annual
Yea
r
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Signboard
700
Straight Line
Accumulated
Depreciation
Depreciation
Yea
r
Book Value
700
Straight Line
5
Annual
Accumulated
Depreciation
Depreciation
Book Value
14
0
14
0
14
0
14
0
14
0
28
0
42
0
56
0
70
0
10
10
1
2
3
4
140
560
42
0
28
0
14
0
75
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Straight Line
5
Annual
Yea
r
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Accumulated
Depreciation
Depreciation
Yea
r
Book Value
Straight Line
5
Annual
Accumulated
Depreciation
Depreciation
Book Value
10
10
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Annual
Yea
r
Accumulated
Depreciation
Depreciation
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Vehicles
40,000
Straight Line
Book Value
8,000
8,000
5
6
7
8
0
0
3
4
Accumulated
Depreciation
Depreciation
32,000
16,00
0
24,00
0
32,00
0
40,00
0
Annual
40,000
8,00
0
8,00
0
8,00
0
8,00
0
Yea
r
cooking utensil
50
Straight Line
1
24,00
0
16,00
0
8,00
0
10
Book Value
50
10
40
1
0
1
0
1
0
1
0
0
0
7
8
0
0
0
0
2
3
4
2
0
3
0
4
0
5
0
30
20
10
-
76
10
10
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
2,500
Straight Line
5
Annual
Yea
r
Accumulated
Depreciation
Depreciation
Fixed Asset
Cost (RM)
Method
Economic Life
(yrs)
Book Value
500
Yea
r
2,500
500
Straight Line
5
Annual
Accumulated
Depreciation
Depreciation
Book Value
2,000
50
0
50
0
50
0
50
0
1,00
0
1,50
0
2,00
0
2,50
0
10
10
2
3
4
1,50
0
1,00
0
50
0
77
9.4 Loan and Hire Purchase Depreciation Schedule

LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE
Amount
Interest Rate
Duration (yrs)
Method
Yea
r
HIRE-PURCHASE REPAYMENT SCHEDULE
91,200
5%
5
Baki Tahunan
Principal
Amount
Interest Rate
Duration (yrs)
Total
Payment
Interest
Principal
Balance
Yea
r
40,000
5%
5
Principal
Total
Payment
Interest
Principal
Balance
91,
-
18,240
18,240
18,240
18,
240
18,
240
200
4,
560
3,
648
2,
736
1,
824
40,000
8,000
2,000
8,000
72,
22,800
960
21,888
720
32,000
10,000
24,000
10,000
16,000
10,000
8,000
10,000
54,
36,
20,976
480
000
18,
20,064
240
2,000
8,
2,
000
8,
4
000
2,
000
8,
912
10,000
2,
19,152
000
000
10
10
78
9.5 Proforma Cashfow Statement
79
9.6 Proforma Income Statement

PRO-FORMA PRODUCTION COST STATEMENT
Year 1
Year 2
Year 3
Raw Materials
Opening Stock
300
700
816,456
938,924
1,126,709
300
700
1,000
816,156
938,524
1,126,409
816,156
938,524
1,126,409
192,060
211,266
242,956
8,510
8,510
8,510
Fuel
2,400
2,640
3,036
maintanence
7,200
7,920
9,108
Current Year Purchases

Ending Stock
Raw Materials Used
Carriage Inward
Salaries, EPF & SOCSO

Factory Overhead
Depreciation of Fixed
assets (Operations)

PRO-FORMA INCOME STATEMENT
Total Factory Overhead
Year 1
Sales
1,612,198
Production
Cost
Less: Cost of Sales
Opening Stock of
Finished Goods
Production
1,026,326
Cost
Less: Ending Stock of
3,000
Finished Goods
0
1,023,326
Gross Profit
588,872
Less: Enpenditure
Administrative
Expenditure
Marketing
Expenditure
Other Expenditure
Business Registration
& Licences
Insurance & Road Tax
for Motor Vehicle
Other Pre-Operations
Expenditure
Interest on HirePurchase
Interest on Loan
Depreciation of Fixed
Assets
Total Expenditure
Net Profit Before Tax
Tax
Net Profit After Tax
Accumulated Net
Profit
18,110
Year 2
1,854,028
1,026,326
19,070
Year 3
1,168,860
20,654
2,224,8331,390,019
3,000
3,500
1,168,860
1,390,019
3,500
4,000
0
1,168,360
685,667
0
1,389,519
835,314
98,568
108,425
124,689
40,296
44,326
50,974
200
220
253
1,500
1,500
1,500
2,000
2,000
2,000
4,560
3,648
2,736
1,794
1,794
1,794
149,978
438,894
0
438,894
161,912
523,755
0
523,755
183,946
651,368
0
651,368
962,649
1,614,017
1,060
438,894
80
9.6 Proforma Balance Sheet

PRO-FORMA BALANCE SHEET
Year 1
Year 2
Year 3
ASSETS
Non-Current Assets
(Book Value)
Land & Building
office equipment
Signboard
Vehicles
cooking utensil
100,000
3,600
3,016
100,000
2,700
2,262
100,000
1,800
1,508
560
420
280
32,000
40
2,000
24,000
30
1,500
16,000
20
1,000
141,216
130,912
120,608
300
3,000
19,722
567,149
700
3,500
15,450
1,200,808
1,000
4,000
18,540
2,020,135
590,171
1,220,458
2,043,675
731,387
1,351,370
2,164,283
119,495
438,894
558,389
119,495
962,649
1,082,144
119,495
1,614,017
1,733,512
72,960
32,000
104,960
54,720
24,000
78,720
36,480
16,000
52,480
68,038
190,506
378,291
731,387
1,351,370
2,164,283
Other Assets
Deposit
Current Assets
Stock of Raw Materials
Stock of Finished Goods
Accounts Receivable
Cash Balance
TOTAL ASSETS
Owners' Equity
Capital
Accumulated Profit
Long-Term Liabilities
Loan Balance
Hire-Purchase Balance
Current Liabilities
Accounts Payable
TOTAL EQUITY &
LIABILITIES
81
9.7 Financial Ratio Analysis

FINANCIAL RATIO ANALYSIS

Year 1
Year 2
Year 3
LIQUIDITY
Current Ratio
Quick Ratio (Acid Test)
9
9
6
6
5
5
Inventory Turnover
310
312
302
PROFITABILITY
Gross Profit Margin
Net Profit Margin
Return on Assets
Return on Equity
36.53%
27.22%
60.01%
78.60%
36.98%
28.25%
38.76%
48.40%
37.55%
29.28%
30.10%
37.58%
30.98%
23.65%
95
24.88%
19.92%
143
24.85%
19.90%
237
EFFICIENCY
SOLVENCY
Debt to Equity
Debt to Assets
Time Interest Earned
82
FINANCIAL RATIOS
83
84
CONCLUSION
85
CONCLUSION
Our business deals in salmon kebab consisting of sweet and delicious

product. Salmon Kebab industry is a small venture and on its initial stages. The
location is very convenient for its target customers. It is located in the heart of its
target market. The unique corner of Salmon Kebab is that it is accessible for its
target market which is the main point of focus. It can easily interact with its
customers leading to various improvements in its operations and also better
understand the changing preferences of its target customers. There are various
clients who help to get more clients as they are very much satisfied with our
services. The set future plans are going to be implemented very soon to get further
success in our mission. As salmon kebab is a perishable item so we need to
maintain various standards & policies in its production.
86
APPENDICES
87
PARTNERSHIP AGREEMENT
88
With reference to the Partner Act 1961 (Revise 1974), this agreement is
lawfully made between the partners of Grilled Frozen Enterprise. The reason of this
partnership agreement is made in order to make sure that all the business operation
run accordingly to the schedule and the main objective of the business can be
achieved. All the partners as below within the business organization make this
agreement in front of the lawyer Mr. Kamal from Kamal & Co. that our company has
selected to represent us. It is hereby declared that all partners as mentioned below
have witnessed and agreed to accept all terms, conditions and regulations stated as
follow: This partnership is registered under the name of Grilled Frozen Enterprise
The partners have also agreed to accept the position in Grilled Frozen Enterprise
enlisted as follows:
NUR SYAMIM AMIRAH BINTI

SHAMSUL KAMAL
NURAISYAH BINTI AHMAD SHUKRI
NURUL NISRINA BINTI MOHAMED
KAMARUDDIN
NUR HIDAYAH BINTI HAIRUDIN
GENERAL MANAGER
ADMINISTRATION MANAGER
MARKETING MANAGER
SOFIA LIYANA BINTI NOR AZMAN
OPERATIONAL MANAGER
INTAN NUR ZULIANA BINTI

ZULKEFLI
ASSISTANT OPERATIONAL MANAGER
NUR SYAMIM AMIRAH BINTI

SHAMSUL KAMAL
FINANCIAL MANAGER
It is also agreed that all profit sharing will be based on the capital contribution
of each partners. Should the company suffer from any loss, of which the negligence
caused by anyone of the partners, that partner will be responsible for the loss. All the
money owns by the partnership or money received on behalf of the partnership must
be credited to the agreed partnership current bank account. It is also agreed that if in
case where any of the partners want to withdraw from the partnership, then she must
give a one month notice to the other partners. Each of the partners:
Must have and act in good manner and has faith and be trustworthy between
each partner in all business matters.
Must give full effort in any way for the success of the company.
Must keep all important information relating to the business confidential from
people outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the
partners) to:
Give or transfer own share to the public or people outside the business
organization.
89
90
Accept, borrow or lend money owned by the business to other people

outside the business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any
partners have borrowed any money or asset, payback or recovery must be
made in one month from the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can
jeopardize the partnership deed or agreement.
Dispose any asset or liability such as debts, money, or others owned by the
partners.
If any partners dies or become paralyzed that may bring difficulty for her to
perform her work, the next-of-kin must give a written notice in between 45
days to other partners if he/she wants to become a partner, if there is no
notice between those periods, the next-of-kin will receive back the capital
contributed by the decreased or the paralyzed partner according to the agreed
proportion.
This agreement can be changed or dissolved if agreed by all the partners
under a memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be
taken action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Nuraisyah Binti Ahmad Shukri, I/C number 891126-02-5667, I
promise to accomplish every duty assigned and willing to give full commitment
towards the organization management. I also promise to obey the rules and
the regulations as states in Grilled Frost Enterprise.
Yours truly,
.............................
Nuraisyah Binti Ahmad Shukri
91
891126-02-5667 First witness,

..............................
Nurul Nisrina Binti Mohamed Kamaruddin
890508-03-5113
Second witness,
..............................
Nur Hidayah Binti Hairudin
891126-01-5667
Third witness,
.................................
Sofia Liyana Binti Nor Azman
890508-03-5113
Fourth witness,
..............................
Intan Nur Zuliana Binti Zulkefli
891229-06-5624
Fifth witness,
..............................
Nur Syamim Amirah Binti Shamsul Kamal
890122-04-5206
92
Verify, I am Nurul Nisrina Binti Mohamed Kamaruddin, I/C number 89050803-5113. I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the
rules and the regulations as states in Grilled Frost Enterprise.
Yours truly,
.............................
Nurul Nisrina Binti Mohamed Kamaruddin,
890508-03-5113
First witness,
..............................
891126-02-5667
Second witness,
..............................
891126-01-5667
Third witness,
.................................
890508-03-5113
93
Fourth witness,
..............................
891229-06-5624
Fifth witness,
..............................
890122-04-5206
Verify, I am Nur Hidayah Binti Hairudin, I/C number 891126-01-5667, I

promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey
the rules and the regulations as states in Grilled Frost Enterprise.
Yours truly,
.............................
891126-01-5667
First witness,
.............................
891126-02-5667
94
Second witness,
..............................
890508-03-5113
Third witness,
..............................
890508-03-5113
Fourth witness,
.................................
891229-06-5624
Fifth witness,
..............................
890122-04-5206
Verify, I am Sofia Liyana Binti Nor Azman, I/C number 890508-03-5113. I

95
Yours truly,
.............................
840212-14-6445
First witness,
..............................
891126-02-5667
Second witness,
..............................
890508-03-5113
Third witness,
.................................
891126-01-5667
Fourth witness,
..............................
891229-06-5624
96
Fifth witness,
..............................
890122-04-5206
Verify, I am Intan Nur Zuliana Binti Zulkefli, I/C number 891229-06-5624. I
Yours truly,
.............................
891229-06-5624
First witness,
..............................
891126-02-5667
Second witness,
..............................
811126-01-5222
97
Third witness,
.................................
891126-01-5667
Fourth witness,
..............................
890508-03-5113
Fifth witness,
..............................
890122-04-5206
Verify, I am Nur Syamim Amirah Binti Shamsul Kamal, I/C number 89012204-5206. I promise to accomplish every duty assigned and willing to give full
the rules and the regulations as states in Grilled Frost Enterprise
Yours truly,
.............................
890122-04-5206
98
First witness,
..............................
891126-02-5667
Second witness,
..............................
890508-03-5113
Third witness,
.................................
891126-01-5667
Fourth witness,
..............................
890508-03-5113
Fifth witness,
..............................
891229-06-5624
99

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LETTER OF SUBMISSION

7th March 2016

Madam Eliy Nazirah Mat Nazir

NURAISYAH BINTI AHAMAD SHUKRI

Alhamdulillah we have finally completed our business plan. To be honest,

Grilled Frost Enterprise is a new company that operated in Malaysia. It is

3.0 BUSINESS BACKGROUND

GRILLED FROST ENTERPRISE

NO.4&6 Jalan Bulan U5/166 (U5/3) Bandar

NO.4&6 Jalan Bulan U5/166 (U5/3) Bandar

TRADING AND PACKAGING

CIMB BANK BERHAD

Bank Account Number

3.1 Vision and Mission

To produce the high quality food product

3.2 Organizational Chart

3.3 Logo and Motto

NURAISYAH BT AHMAD SHUKRI

No.35, Jalan 7/4 Taman Temerloh Jaya,

Skill and competence

Bachelor in Accounting in year 2013

Has 5 years working experiences with corporate company as a financial manager

NURUL NISRINA BT MOHAMED KAMARUDDIN

No.34, Jalan 4/5 JalanBahagia, 28000

To be a part of the company and to enhance any skills and knowledge.

Skill and competence

Versatile professional with excellent organization skills

Bachelor in Business Management in year 2013

NUR HIDAYAH BT HAIRUDIN

No.22 Taman Putera Indah 12/3c Jalan Putera,

To obtain and executive sales position within a growth oriented,

Skill and competence

Has a very good communication skills

Bachelor in Marketing in year 2013

SOFIA LIYANA BT NOR AZMAN

No 36, Jalan USJ 17/15, 47630

I want to apply my business skills to an environment where they will make a

Skill and competence

Have a very deep acknowledgement of customer needs

Bachelor in Analytical Chemistry in Year 2013

INTAN NUR ZULIANA BT ZULKEFLI

No. 6 Kampung Tengah, 26200

Seeking to be part of a reputable institutions and be a partner in achieving their goals

Skill and competence

Good in managing files and working alongside with operation manager

Bachelor in Architecture in year 2013

Has 3 years working experiences as a assistant operation manager at

Assistant Operation Manager

NUR SYAMIM AMIRAH BT SHAMSUL KAMAL

No.5573, Taman Bukit Ria, 73000

Skill and competence

Diplomatic, positive attitude and ability to perform tasks under pressure

Bachelor in Accounting in year 2012

Has 5 years working experiences as an assistant accounting executive manager at

LOCATION OF THE BUSINESS

5.0 LOCATION OF BUSINESS

5.1.2 Map Of Business Location

5.2 Building (Headquater/Factory)

5.2.1 Characteristics Of Building

Made up of bricks and metals

5.3 Basic Amenities

2. Electricity: Tenaga Nasional Berhad

Electrical supply is by the Tenaga Nasional Berhad (TNB). TNB Company is

3. Communication line: Telekom