Business Research Methodology

Level : MBA
Semester : 4th Semester Credit Hours : 4
The course contains how to write the research proposal; tells about the literature review and its
importance. After the completion of the course student know how to design an academic research and
analyze various types of data collected. Furthermore, they will be able to write research proposal and
report as well.
1. Introduction to business research, Difference between Basic and Applied research, Business
Research methods, Business Research process design: An introduction. Problem
Identification
2. Research Proposal, preparation and contents of research proposal, Approaches to research,
Literature review, Discuss different criteria needed while writing research based report
3. Measurement and Scaling: introduction, What should be measured, Scales of measurement,
four levels of data measurement, Measurement scales, Factors in selecting Appropriate
measurement Scales
4. Questionnaire Design: Introduction, What is questionnaire, Questionnaire Design process,
5. Sampling and Sampling Distribution, Sampling design process, Random sampling methods,
Non random sampling methods, Sampling and non-sampling errors, sampling distribution,
central limit theorem
6. Case base presentation & Assignment Activities
7. Secondary data sources, Primary data and secondary data, Benefits of using secondary data,
classifications of secondary data sources, Road map to use secondary data
8. Data Collection methods: introduction, Classification of survey methods, Evaluation criteria
for survey methods, Observation techniques, Classification of observation methods,
Advantages and limitation of observation methods
9. Introduction to field work and data preparation, Field work process and its steps, Data
preparation and its process
10. Case base presentation & Assignment Activities
11. Presentation of result and report writing, Tabular and graphical result of data, Report
formatting.

Entrepreneurship Management
Level : MBA
Semester : 4th Credit Hours : 4

The nature of entrepreneurial management

Competitive business environment and its influences upon organisational transformation
Organisational culture and its relationship to strategic renewal processes
Different forms of entrepreneurial management
Developing strategies for growth
Organizational Structure, Design and Culture
Leadership and management for corporate venturing
Assessing and managing entrepreneurial risk
Closing skills gaps; recruitment and development of the team
Ethics, decision-making and entrepreneurial ventures
Overcoming barriers to corporate entrepreneurship
The internal structure and processes of entrepreneurship.
Entrepreneurship competencies with which the firm is endowed.
The firm should then forget the old paradigm, and adopt a new paradigm.
A framework for the Entrepreneurship Management of innovation
Covering the firm and its market, industry or technology.
Patterns of change, overcoming inertia and shaping the change for tomorrow
Organizational entrepreneurship design, including organizational structure
Culture as impediments and leverage for innovation and change.
Entrepreneurship entering into a new world of business
A new paradigm through internal and external networking for entrepreneurs.