Charismatic Leadership

The Idea
Charm and persuasiveness.
Driven by convictions and commitment to their

cause.
Charismatic and transformational leaders share

multiple similarities.
Focus and audience.

Dr Martin Luther King, Jr.

Ronald Reagan
- A Case Study

A Case Study Analysis

Ronald Reagan
Presidency.
Magical speaker, Relate to the needs of people and

empathize
Communication skills, visionary attributes, integrity,
humour, expertise.
The Great Communicator, People left awestruck.
Effective communicator
America, the shining city on a hill
Sentimental imagery.

A Case Study Analysis (Contd.)

Unhappiness with Carter administrations.

Romantically Utopian. Vision, Political Leaders,

Righteous Anger.
Passion.
Courageous convictions and was willing to sacrifice
his own political career.
Strength of character.
Expertise in managing his administration.
Delegation of Authority.