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Natures Way, a chain of stores selling health foods and other health-related
products, is opening its next franchise in the town of Plainsville. The store should
prove to be very successful: Natures way franchises tend to be most profitable
in areas where residents lead healthy lives, and clearly Plainsville is such an
area. Plainsville merchants report that sales of running shoes and exercise
clothing are at all-time highs. The local health club has more members than
ever, and the weight training and aerobics classes are always full. Finally,
Plainsvilles school children represent a new generation of potential customers:
these schoolchildren are required to participate in a fitness-for-life program,
which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions
of the argument. Be sure to explain how the argument depends on these
assumptions and what the implications are for the argument if the assumptions
prove unwarranted.
It is clear from the argument that Natures way, a store selling health food and
health products is opening a new branch in the town Plainsville. Choosing this
place clearly seems to be a good option considering the fact that its residents
are all health oriented and lead healthy lives. But before making such an
expensive move it should conduct surveys whether the people of Plainsville are
open to consuming health products or they only believe in physical exercise.
In addition making a conclusion based on merchants report of good market for
running shoes and exercise clothing is not reliable. They are products that wear
and tear and are very much different from those health products that Natures
way store would provide. And people often buy clothes and shoes even though
they have a wide range of collection (especially when there is great discount
provided). Also, the fact that the health club has more member than ever maybe
because the club provides very good facilities like gym, spa, Badmiton courts
etc.
Also, the argument concludes by stating that the schoolchildren represent a new
generation of potential customers. This is completely ill-logical and it may hold
true if the products that is being sold is a trivial thing like a toy or candies etc
Opening a store by basing on this fact is may prove to be a great mistake.