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EXECUTIVE SUMMARY

This project has been a great experience for me and at the same time it gave me enough
scope to implement my analytical ability. Stock Broking leading industry which is basically my
concern industry around which my project has to be revolved is really a very complex industry.
This project as a whole can be divided into two parts: The first part gives an insight about demat account and share trading and its various aspects. It
is purely based on what I learned at Karvy Stock Broking Ltd. One can have a brief
knowledge about demat and share trading and all its basics through the project. Apart from it I
have also gained knowledge briefly about mum] fund, general insurance etc.
This entire topic has been covered in a very systematic way. The language has been kept
simple so that even a layman could understand. All the data's have been well analyzed with the
help of charts and diagram.
The second part consists of data and their analysis, collected through a questionnaire which helps me
to clearly know the terms and condition of different leading stock broking companies and their
business strategies. It covers the topic "Strategic Approach of Karvy Stock Broking Ltd. And It,
Competitors Regarding Demat Account & Share TradingA Comparative Overview".
The data collected has been well organized and pre.sented. Hope the research findings and
conclusions will be of use.
I have really enjoyed during the time period of summer intemship because I gained much
better knowledge about the share market trading activities not only a single Karvy Stock Broking
Ltd. but also gained another Company's share trading activities. The practical knowledge gives me
enough so, to implement my experience in related companies in the near future. I am able to know
better how to manage the employees work and to take necessary steps to enhance growth and
development of the employees as well as the company's wellness.

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