COURSE MANUAL

INTEGRATED BUSINESS ADMINISTRATION - 300429

2016
To do

Week
5

1-Feb

Day & Time

Reading: Hambrick and Frederickson, (2001), Are you sure you have a
strategy? The Academy of Management Executive, Vol 19 (4), 51-62
(PeerWise tag: strategy)
7-Feb

Lecture-1: Introduction and Basic Strategy Concepts

Monday from 14:45 to 16:30 at GZ-101

Register for the course on blackboard

Until Friday at 12:00

Purchase the game code at the Study Store or online by credit card

Until Friday at 18:30

Register to Peerwise

as of Friday 18:30

Check your team number and team members on Blackboard. Check your
as of Friday 18:30
team access code that is needed to register for the game on Blackboard.
Register yourself in your team at www.bsg-online.com by using your team
access code. Contact your teammates and ensure that every team member is
registered to the team
6
8-Feb

15-Feb

Enjoy

Reading: Competitive Strategy , Reading 5.1 pg. 264-273 from de Wit and
Meyer, Strategy Process, Content, Context, (2010), 4th Ed. adapted from
Porter (1985) Competitive advantage: creating and sustaining superior
performance Competitive Strategy. (PeerWise tag: competitive strategy)
21-Feb

22-Feb

Lecture-2: Strategic Analysis and Developing the Strategy

Monday from 14:45 to 16:30 at GZ-101

Meet your teammates in person

Monday from 15:30 to 15:45 at the break

Fill-in the online Management Development Survey 1

from Wednesday 14:45 to Friday at 24:00

Read Player's Guide (Material for Quiz 1)

Until Friday at 13:00

Take Quiz-1

Until Friday at 13:00

Play practice Round 1

Reading: Kim, W.C & Mauborgne, R. (2005). Blue ocean strategy: how to
create uncontested market space and make the competition irrelevant / W.
Chan Kim, Rene Mauborgne, Harvard Business School press, Boston,
Massachusetts, Chapter 1 and 2, 1-44. (PeerWise tag: blue ocean)

Until Friday at 13:00

Read online Help pages (Material for Quiz 2)

Until Friday at 13:00

Take Quiz-2

Until Friday at 13:00

Play practice Round 2

Reading: Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008).
Reinventing your business model. Harvard business review, 86(12), 57-68.
(PeerWise tag: business models)

Until Friday at 13:00

Play Game 1, Round 1

Until Tuesday at 20:00

Play Game 1, Round 2

Reading: Neilson, G. L., Martin, K. L., & Powers, E. (2008). The secrets to
successful strategy execution. Harvard Business Review, 86(6), 60.(PeerWise
tag: execution)
Play Game 1, Round 3

Until Friday at 13:00

Play Game 1, Round 4

Until Friday at 13:00

28-Feb

29-Feb

6-Mar

10

7-Mar

CARNAVAL

14-Feb

13-Mar

11

14-Mar

Reading: Eisenhardt, K.M., & Zbaracki M.J. (1992). Strategic decision making.
Strategic Management Journal, 13, 17 - 37. (PeerWise tag: decision making)
20-Mar

12
21-Mar

Monday from 14:45 to 16:30 at GZ-101

Play Game 1, Round 5

Until Tuesday at 20:00

Fill-in the online Management Development Survey 2

from Wednesday 14:45 to Friday at 24:00

Play Game 1, Round 6

Until Friday at 13:00

New Team members are announced

Reading: to be announced (PeerWise tag: to be annouced)

Friday at 18:30

Lecture-4: Power and Conflict

Monday from 14:45 to 16:30 at GZ-101

Hand-in your Strategic Plan

Until Tuesday at 20:00

Play Game 2, Round 1

Until Tuesday at 20:00

Play Game 2, Round 2

Reading: to be announced (PeerWise tag: to be annouced)

Until Friday at 13:00

Lecture-5: Communication

Tuesday from 12:45 to 14:30 at WZ-001

Play Game 2, Round 3

Until Tuesday at 20:00

Play Game 2, Round 4

Lecture-6: Management Development Feedback Session

Until Friday at 13:00

Monday from 14:45 to 16:30 at GZ-101

Play Game 2, Round 5

Until Tuesday at 20:00

Fill-in the online Management Development Survey 3

from Wednesday 14:45 to Friday at 24:00

Play Game 2, Round 6

Team Presentations

Until Friday at 13:00

to be announced

Team Presentations

to be announced

Team Presentations

to be announced

Final Exam

to be announced

27-Mar

13
28-Mar

3-Apr

14
4-Apr

10-Apr

15
11-Apr

17-Apr

16
18-Apr

24-Apr

17
25-Apr

Lecture-3: Strategic Decision Making

1-May

GRADING
No
1
2
2
3
4
5
6
7

Grade
2.5%
2.5%
25%
25%
15%
5%
30%
0%

Component
Quiz 1 - bonus /individual grade
Quiz 2 - bonus /individual grade
Performance in Game 1 /team grade
Performance in Game 2 / team grade
Strategic Plan and Team Presentation /team grade
Peerwise score / individual grade
Final Exam /individual grade
Management Development Surveys (compulsory)

Date
deadline: 19 Feb, Fri at 13:00
deadline: 26 Feb, Fri at 13:00
will be announced on 18 Mar, Fri at 13:00
will be announced on 8 Apr, Fri at 13:00
deadline strategic plan: 22 March, Tue at 20:00
will be announced at the day of the Final Exam
to be announced.
deadlines: 19 Feb, 18 March, 8 April, Fri at 24:00

COURSE COMPONENTS
The Game (25% + 25%)
- Students will play an online Business Strategy Simulation Game (http://www.bsg-online.com/)
- The game will be played two times (2 sets of 6 rounds).
- Each game will be graded separately, and will account for the 25% of the overall grade.
- Students will play the game in teams, and will get a team score for each game.
- The teams will be assigned by the instructors.
- There will be 2 practice rounds (not subject to grading), before the first game starts.
- Each week two rounds will be played: one with a Tuesday 20:00 deadline, one with a Friday 13:00 deadline.
- The results of each round will be announced immediately after the deadline.
Quizzes (2.5% + 2.5% bonus)
- There will be 2 online, open-book quizzes.
- Quizzes will take place during practice rounds of the game (in the first two weeks of the course).
- The aim of the quizzes is to make sure that the students equip themselves with the required knowledge to play the game succesfully.
- Quiz 1 takes 45 minutes, Quiz 2 takes 90 mins.
- Questions for Quiz-1 are drawn directly from the 33 page Players Guide.
- Questions for Quiz-2 are drawn from the online Help pages
Strategic Plan and the Presentation (15%)
- A Strategic Plan will be handed in before the second game starts.
- The specifics of the plan will be announced in blackboard.
- The results of the second game will be presented to the stakeholders of your company at the end of the course.
- Teams will also be held responsible of their initial strategic plans in this presentation.
- The specifics of the presentation will be announced in blackboard.
PeerWise (5%)
- PeerWise is an online learning platform that students help each other to deepen their understanding of the reading material.
- The reading material for the course consists of the 8 articles mentioned above in the course manual.
- One of the aims of PeerWise is to help students preparing for the final exam.
- Students are expected to submit multiple-choice questions and tag their questions according to PeerWise tags mentioned above in the course
manual. Students are also encouraged to answer, rate and comment on other students' questions in order to increase their total score.
- The Peerwise total score will account for the 5% of the overall grade. Participation in PeerWise is optional.
Management Development Surveys (compulsory)
- There will be 3 online management development surveys which are compulsatory to participate.
- The aim of these surveys is to provide students with feedback on their individual characteristics and team processes in line with the last three lectures
of the course.
- Each survey will take around 15-20minutes.
- Feedback on survey results will be provided to students.
Final Exam (30%)
- Final exam will be a multiple choice exam.
- Some questions from the PeerWise (or some altered versions of them) may appear on the final exam.
- Subject matter for the exam are (i) lecture slides, (ii) readings, articles, and (iii) oral information provided during the lectures.