Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

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School of Business
EXAMINATION
Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

This paper is for St Lucia Campus students.
Examination Duration:

60 minutes

Reading Time:

10 minutes

Exam Conditions:

ForExaminerUseOnly
Question

Mark

This is a School Examination

This is a Closed Book Examination - specified materials permitted

During reading time - write only on the rough paper provided

This examination paper will NOT be released to the Library

Materials Permitted In The Exam Venue:

(No electronic aids are permitted e.g. laptops, phones)

An unmarked Bilingual dictionary is permitted

No other materials permitted

Materials To Be Supplied To Students:

1 x Multiple Choice Answer Sheet

Rough Paper

Instructions To Students:

Additional exam materials (eg. answer booklets, rough paper) will be

provided upon request.
Please answer all MCQ questions in the MCQ answer sheet provided. Please
answer all short answer questions in the space provided in the examination
booklet.

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Total ________

Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

Part A: Total 10 marks. Answer ALL QUESTIONS in the MCQ sheet provided
1) Kogan Technologies (case study chapter 1 of set text) has pursued which type of
unmatched competitive advantage:
a) offering advanced viral marketing techniques
b) offering products at worlds best price
c) offering sophisticated use of AdNews
d) offering advanced use of email marketing
2) Given that The Nook (from the set text) is a bar with a small food menu, what type of
data do you think this establishment should collect from a single transaction:
a) amount spent by customer
b) what food and drink people buy
c) what day and time people buy food and drink
d) all of the above
3) Systems thinking is best described as the ability to:
a) identify and understand the inputs, outputs and linkages of processes
b) identify the risks and potential rewards of conceptual models
c) reduce real world systems to abstract models
d) all of the above
4) Enterprise Resource Planning (ERP) systems are best described as:
a) tightly integrate functional area IS via a common database
b) enhance communications among the functional areas of an organisation
c) greatly increase organisational productivity
d) all of the above
5) Modern transaction processing systems are designed to:
a) collect data in real time that is, as soon as the data are generated
b) process the every-day, mission-critical transactions of an enterprise
c) function primarily within a single organisation
d) all of the above
6) Which of the following items belongs exclusively to support activities:
a) operations, procurement, inbound logistics
b) administration/management, finance management, procurement
c) outbound logistics, marketing, sales
d) all of the above
7) Porters Five Forces/Competitive Forces model describes how (from a business
perspective) the bargaining power of customers is:
a) directly reduced by greater buying choice for customers
b) directly reduced by more complex production requirements
c) directly increased by greater buying choice for customers
d) directly increased by more complex production requirements

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Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

8) Which of Porters Forces is more powerful for the Nook?

a) the bargaining power of customers
b) the bargaining power of suppliers
c) the threat of new entrants into the local industry
d) all forces are equally powerful for the Nook
9) In the Loyalty New Zealand case study, the type of software used is:
a) SAS
b) SAP
c) SPSS
d) Oracle
10) The database management system (DBMS) is characterised best as:
a) hardware that directly manages and protects the stored data
b) always directly used by the human user only to access and maintain the data
c) software that exclusively manages the stored data and may be accessed by
humans or other software applications
d) all of the above
11) The correct syntax of an Excel function is:
a) The necessary parts or components of the function
b) The prescribed order within the function of those parts
c) Always necessary for the successful input of the function
d) All of the above
12) The argument(s) or parameter (s) of an Excel function is/are:
a) The input information the function needs to complete its calculation
b) Always required and can never be blank
c) Separated only by blank space
d) All of the above
13) The formula =SUM(A1,B2,C3) where A1=25, B2=Information and C3=30.25
returns?
a) 25
b) Error value
c) 55.25
d) #NAME
14) The Insert function enables the Excel user to:
a) Choose a function from all available functions
b) Provides you with the correct Excel syntax of the function
c) Gives you help in understanding the function
d) All of the above

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Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

15) The formula =SUM(SUM(A1,B2),SUM(B2,C3)) where A1=25, B2=5, and C3=3.15

returns?
a) Syntax error formula not constructed legally
b) Name error name not recognized
c) 33.15
d) 38.15
16) We enter the formula SUM(A1;B1) into the cell D1. Does Excel:
a) Process the formula and add the cells.
b) Notify you of an error.
c) Automatically correct the error in the syntax and then add the cells.
d) Accept the input as new data, not as a formula, into the cell D1.
17) The function =(18/(3+3)+3)*2 returns:
a) 12
b) 24
c) 18
d) 15
18) Cell D1 contains 10-4-2013. Cell E1 contains 5-4-2013. The formula =E1-D1 in cell
F1 will return?
a) -5
b) 5
c) Error invalid formula
d) Error invalid data
19) The formula =4/(1+3)*2 returns:
a) 0.5
b) 2
c) Error
d) 10
20) Within Excel, the formula =$A$1 contains a:
a) A multi-dimensional reference
b) A mixed reference
c) An absolute reference
d) A relative reference

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Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

Part B: Two questions each worth 5 marks, making part B worth a total of 10
marks. Answer ALL PARTS OF PART B in the space provided in this examination
paper.
Question 1
(a)

The rules for an example data relationships (considered in the lecture and tutorial)
are as follows:
1. Each ARTIST can have several ALBUMs, but might not have any at this stage
of his/her/their career;
2. Each ALBUM can have exactly one owing ARTIST;
3. Each ALBUM reflects exactly one GENRE;
4. Each GENRE reflects several ALBUMs, but might not take any (an emerging
trend).
Please describe the cardinality of the can have relationship (i.e., the relationship
described by rules 1 and 2 above) as it applies from ARTIST to ALBUM.
(1 mark total)
Please describe the cardinality of the reflects relationship (i.e., the relationship
described by rules 3 and 4 above) as it applies from GENRE to ALBUM.
(1 mark total)

Answer: can have relationship (1 mark)

Answer: reflects relationship (1 mark)

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Semester Two Mid-Semester Examinations, 2016

(b)

MGTS1201 Transforming Business with Information Systems

Within the context of normalization as required for relational database design,

explain the two-step procedure that we should follow to commence the
normalization of a database design.
(1 mark total)

1st step Answer: (0.5 marks)

2nd step Answer: (0.5 marks)

(c)

The overall database design process comprises two stages: the logical design and
the physical design. The logical design is performed by the business analyst. What
are the two stages performed by the business analyst during the logical design of the
database?
(1 mark total)

1st stage (0.5 marks)

2nd stage (0.5 marks)

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Semester Two Mid-Semester Examinations, 2016

(d)

MGTS1201 Transforming Business with Information Systems

Define the term relational database. Explain the simple, single design principle by
which the (possibly) multiple tables of a relational database can be used jointly to
answer all possible questions put to the database.
(1 mark total)

Answer: relational database (0.5 marks)

Answer: single design principle (0.5 marks)

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Semester Two Mid-Semester Examinations, 2016

MGTS1201 Transforming Business with Information Systems

Question 2 (5 marks in total)

The graphic below is from the set text and from lecture 1 and 2. Please answer the
questions below the graphic.

(a)

The Business Intelligence Dashboards represented in the above graphic routinely

provide what type/category of information to which group of users within the
enterprise?
(1 mark total)

Answer: What type/category of informaton (0.5 marks)

Answer: Which group of users (0.5 marks)

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Semester Two Mid-Semester Examinations, 2016

(b)

MGTS1201 Transforming Business with Information Systems

How would the level of complexity and level of importance of the work done by
the Transaction Processing Systems (TPS) be best described?
(1 mark total)

Answer: Level of complexity (0.5 marks)

Answer: Level of importance (0.5 marks)

(c)

The Business Intelligence Dashboards are shown in the graphic as separated

from the Transaction Processing Systems (TPS). What is the reason for this
separation? Why is this necessary in terms of the role played by the TPS?
(1 mark total)

Answer: What is the reason for separation? (0.5 marks)

Answer: Why is this necessary? (0.5 marks)

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Semester Two Mid-Semester Examinations, 2016

(d)

MGTS1201 Transforming Business with Information Systems

The Kogan Technologies opening case study (chapter 1) describes the

spectacular success of an Australian business. Name one business intelligence
software facitity used by Kogan Technologies? Kogan Technologies has
pursued which of Porters competitive strategy goals? List two forms of digital
marketing that is successfully used by Kogan Technologies.
(2 marks total)

Answer: One business intelligence software facility (0.5 marks)

Answer: Which of Porters competitive strategy goals? (0.5 marks)

Answer: 1st form of digital marketing (0.5 marks)

Answer: 2nd form of digital marketing (0.5 marks)

END OF EXAMINATION

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