PetLife Pharmaceuticals, Inc.

A NEW GENERATION IN VETERINARY MEDICINE

Corporate Presentation
October 2014
OTCQB: PTLF

Safe Harbor
This document is being provided by PetLife solely for the information of those persons to whom it is
transmitted. No person in any jurisdiction may treat this document as constituting either an offer to
sell or solicitation of an offer to buy any securities in the Company. A prospective subscriber must rely
solely on the terms of and disclosure of information including important information regarding risks
and conflicts of interest contained in the Company's final offering memorandum and related
documents, the only basis on which subscriptions may be made.
Safe Harbor Statement
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: PetLife encourages
those interested in our Company to rely only on information included in our filings with the United
States Securities and Exchange Commission which can be found at www.sec.gov. Statements released
by PetLife that are not purely historical are forward-looking within the meaning of the "Safe Harbor"
provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the
company's expectations, hopes, intentions, and strategies for the future. Investors are cautioned that
forward-looking statements involve risk and uncertainties that may affect the company's business
prospects and performance. The company's actual results could differ materially from those in such
forward-looking statements. Risk factors include but are not limited to general economic, competitive,
governmental, and technological factors as discussed in the company's filings with the SEC on Forms
10-K, 10-Q, and 8-K. The Company does not undertake any responsibility to update the forwardlooking statements contained in this release.

PetLife Pharmaceuticals, Inc. All rights reserved

OTCQB: PTLF

Snapshot (OTCQB: PTLF)

Trading Statistics
Price

$0.85

Volume (3 month)

2,885

52 Week High/Low

$1.57/$0.16

Total Shares Outstanding

58.0M

Float

11.0M

% Insiders
Market Cap

52%
$50M

Other
Headquarters

Beverly Hills, CA

Public Since

August 12, 2014

Website

www.PetLifepharma.com

OTCQB: PTLF

About PetLife
PetLife Pharmaceuticals (PetLife) has developed
and is launching a new generation of high-potency
veterinary oncology medications & nutraceuticals
Escozine for Pets is based on the same patented
formula of Escozine used for the treatment of
cancer in humans but is amplified through
polarization technology
Escozine for humans uses blue scorpion venom &
is currently sold as either a nutraceutical or
prescription drug in 40 countries, including the U.S.
Over 12 million dogs and cats are diagnosed with
cancer annually. Our products will be utilized as
both a preventative & treatment of cancer.

1American

Pet Products Association (2014). Pet Industry Market Size & Ownership Statistics.

OTCQB: PTLF

Large, Growing Addressable Market

Consumer spending on pets is ~$58
billion in 2014 and expected to grow
4%-6% annually
In 2013, $13+ billion was spent on
over-the-counter medications for
pets
Each year, 6.0M dogs and 6.5M cats are
diagnosed with cancer in the U.S.

Its estimated that ~10% of those

diagnosed receive treatment

90% of dogs & cats go untreated due to

prohibitive costs and side effect of
treatments

Dogs and cats are ~35 times more

likely to suffer from cancer than
humans1

1American

Pet Products Association (2014). Pet Industry Market Size & Ownership Statistics.

Estimated 2014 Pet Sales within the U.S.

($ in billions)
Food

$4.7

$2.2

Supplies/OTC Medicine
Vet Care
$22.6

$15.3

Live animal purchases

Pet Services: grooming
& boarding

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Why PetLife?
Tragically, 12.5 million pet owners who leave
the vets office with a pet cancer diagnosis
annually must decide:

Chemotherapy and/or surgery?

Escozine?

Or do nothing?

Our patented polarization technology allows us

to amplify the potency of blue scorpion venom
by +10x, allowing Escozine to:

Enhance binding preference to cancerous cells

Decrease the toxic side effects

Decrease cost of production

PetLifes sister company, Medolife, has provided

the worldwide rights to formulate, package and
market a new product line, Escozine for Pets

1American

Pet Products Association (2014). Pet Industry Market Size & Ownership Statistics.

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Medolife
Sister Company Medolife invested $10 M
over 10 years in Escozine for Humans
Research and Development
Medolife is dedicated to R&D of alternative natural products to effectively improve health at
a cellular level. Escozine containing small molecular peptides (chlorotoxin CLTX)
extracted from blue scorpion serum is an oncology therapy. Pre-clinical research
demonstrates Escozine ability to kill cancer cells in animals (UCSD Moores Cancer Center,
2012)
Markets Addressed
Since 2007, Escozine for cancer prevention & treatment has been sold in 40 countries.

High Quality Production

Advanced production protocols to ensure the highest potency of Escozine. Medolife has a
first-of-its-kind scorpion reservation on the Caribbean island of Hispaniola, which is ideal
habitat to support a healthy population of blue scorpions.
Pet Centric Opportunity

Humans, dogs and cats share similar histology. PetLife signed a worldwide license to Arthur
Mikaelians IP and production patent # US 8097284 B2 and commenced operations.
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PetLife What is Escozine for Pets?

Escozine for Pets is produced in US FDA-approved facility in Commerce,
California.

Clear liquid nutraceutical -- 2 versions for launch: Cancer Treatment &

Prevention. Edibles to follow.

Escozine contains CLTX peptide extracts from Blue Scorpion venom, harvested
from scorpions at farms in the Caribbean where PetLife has significant
production capacity.
Patented polarization technology involves specific frequencies and harmonics,
to achieve a resonance between the electromagnetic frequencies and the
molecular frequency of the small molecular peptide CLTX.
Polarized Dilute Blue Scorpion Venom solution leads to more apoptosis vs. non.
See U.S. Patent 8,097,284 B2, as it pertains to Polarized Scorpion Venom
solution, and the method for producing it.

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Product Roadmap

Launch 1st product -- a

nutraceutical version of
Escozine for PetsTM in
Fall 2014.

Introduce a line of
Escozine for PetsTM
preventative dog and
cat treats, and an
arthritis product,
scheduled for
introduction in Q1-15.

Concurrently, apply to
US FDA in Q4-14 (ANDA)
for approval of Rx
strength versions for use
by veterinarians:
IV administered
Injectable version for
direct into tumors.

Historically, the FDA process for similar types of pet products is straightforward and
typically approved in 9 to 15 months.
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Venom-Based Medication
Gaining Traction & Government Support
A Science Gaining Traction and Govt Support
www.venomics-project.eu
The VENOMICS consortium is composed of 8 partners representing
5 countries (France, Spain, Portugal, Belgium and Denmark), and is a
mix of academic laboratories , SMEs and biotech firms devoted to
novel drug discovery that aims at implementing a faster and more
efficient strategy for the exploitation of venoms as a drug discovery
resource.
It has been assembled by VenomeTech, project leader, to select the
best European experts in the fields of transcriptomics, proteomics,
peptide production and drug discovery.
_________________________________________________________________________
VENOMICS: In the future, it can be envisaged that almost the full extent of the 40,000,000
biologically active molecules found in animal venoms will become available as a resource for drug
discovery.
This will offer a plethora of new opportunities in drug discovery and will permit the consortium to
undertake in-house drug development and generate licensing opportunities for pharmaceutical
companies in dire need of novel drug sources.
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Venomics in the News

Bee, scorpion and snake venom may hold
cancer cure
By Jen Christensen, CNN
updated 9:26 AM EDT, Tue August 12, 2014
(CNN) -- It's ancient medicine with a sci-fi-sounding twist.
A scientist at the University of Illinois, Dipanjan Pan, and his team
say they may have found a way to stop cancer cell growth,
according to a paper presented at the American Chemical Society
conference this week.
The work is in very early stages, but has shown success in stopping
breast cancer and melanoma cell growth in lab tests. Pans
technique uses nanotechnology to deliver a synthesized element
similar to the venom found in bees, snakes & scorpions.
Alternative doctors in Cuba have used scorpion venom to fight brain tumors.
Read the Full Article on CNN.com

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Research Studies on Blue Scorpion Serum

(an Active Ingredient in Escozine For Pets)

UCSD Moores Cancer Center: Pre-clinical tests in 2012 demonstrated Escozines ability to target
and kill malignant cells in animals as well as its synergy when used with traditional
chemotherapy.

Cedars Sinai Medical Center & City of Hope, CA: Scientists demonstrated Synthetic Version of
Scorpion Venom Delivers Radioactive Iodine to Malignant Brain Tumors.

Suez Canal University, Egypt: Cytotoxic and apoptotic effect of scorpion venom demonstrated in
this study by Dr. Omran.

University of Alabama at Birmingham: Discovered chemical compounds in the scorpion's

venom could be used to kill cancerous cells in brain without harming the healthy cells nearby.

Transmolecular received FDA approval that synthetic Chlorotoxin (CLTX) crosses blood-brain and
tissue barriers & binds preferentially to glioma cells without affecting surrounding healthy
tissue. Escozines natural CLTX - superior.

Seattle Children's Hospital: In conjunction with Prof. Fred Hutchinson at Cancer Research
Center - Seattle has re-engineered the scorpion venom protein which binds to cancer cells, and
is then joined with a fluorescent molecule "flashlight" to create a tumor paint to identify
cancer cells.
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Research Studies on Blue Scorpion Serum - II

(an Active Ingredient in Escozine For Pets)

Labiofam laboratory, Cuba: Study demonstrated that the Blue Scorpion venom causes
cell death of malignant cells and is anti inflammatory and analgesic.

Labiofam laboratory, Cuba: Dr. Mikaelian participated in an open label human study
with 8,302 patients commissioned by the Cuban pharmacological company, Labiofam. It
demonstrated Blue Scorpion venom to be therapeutically effective ranging from
improvement in quality of life to remission of malignant cancer cells across a broad
spectrum of cancer types.

University of Washington: Scorpion venom with nanoparticles slows spread of brain

cancer.

University of Massachusetts, Amherst: A study released suggests that anti-cancer

chemotherapies which use (polarized) nanoparticles to deliver drugs deep inside tumor
tissue will be more effective if the particles are positively electrically charged because
they are taken up to a greater extent by proliferating cells.

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Veterinary Testimonial
Dr. Raul Jimenez - Biscayne Veterinary Center

Dr. Jimenez with dogs

Doctor of Veterinary Medicine (DVM) for 30 years. Education from

Cornell, Auburn and University of Florida.

Principle of Biscayne Veterinary Center Miami-based 24-hour

veterinary hospital.

Approximately eight months ago, my team started a medical trial treatment program for a
group of 14 dogs and 3 cats diagnosed with cancer; adding the PetLife product after either
tumoral surgical excision and/or oncology therapies. The outcome has been incredible. We
have witnessed absolutely no negative side effects using this product with our patients. The
results to date have ranged from: a.) completely slowing or halting the cancers progression
b.) tumor reduction c.) systemic cancers in remission. The positive side effects have
included: a.) all of the dogs and cats treated have regained a dramatically improved quality
of life b.) an increase in their appetite c.) a dramatic improvement in both their energy level
and mood.
I am pleased to wholeheartedly endorse PetLife as a product that should be used alone,
and/or in conjunction with other clinical therapies for pets stricken with cancer. We plan to
continue documenting our clinical data and to submit the results to our veterinary medical
community.

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Customer Testimonials
Geoff and Buddy

Golden Retriever
Small tumor called anal sac adenocarcinoma
Aggressive cancer, which is usually followed by chemo and radiation
Not a treatable cancer and surgery is only used as a band aid.
Like a gift from God, a friend told me about PetLife.
It's so easy!
Orally 3 times a day and because of his type of cancer, I also administer the solution as an
enema a few times a week.
6 months later, he is still acting happy and healthy!!
He's still acting like a puppy, and giving me lots of licks and love!!!!
Thanks PetLife!!!
Geoff

Gita and Micky

Micky an American Eskimo, is 14

Recently diagnosed with sarcoma
Huge growth on his shoulder, which causes so much hurt and pain
In pain and was fatigued all day long and couldn't move much
The vet advised me not to operate
There is no hope for my Micky to live that much longer
Within 10 days [of starting Escozine treatments] Mickey started having so much energy
The sparkle is back in his eyes, he has so much appetite now and looks like a happy Mickey
Our family is so thankful to PetLife,
Gita

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Current Pet Chemo Choices

Escozine For Pets is a category creating nutraceutical
with no direct competition. Surgery carries its own risks.
Chemotherapy treatment for dogs and cats with cancer is
expensive and toxic -- with the same side effects: nausea,
diarrhea, lost appetite, cachexia (wasting loss of muscle and fat
tissues) headache, hair loss, liver and kidney toxicity and
susceptibility to opportune infections and more.
Vet chemo treatments fall into two categories:
Off-label use of human oncology products
Specifically registered drugs for veterinary oncology:
o Palladia Pfizer/Zoetis. First pet specific chemo drug
o Paccal/Kina Vet-CA1 - Oasmia Pharmaceutical AB,
Uppsala Sweden -- Conditionally approved

The full effectiveness of Paccal Vet-CA1 has yet to be

demonstrated to the FDA. It has been prevented from entering
the market in certain countries because of high toxicity and
severe side effects.
The cost to simply receive diagnosis is $200-$500
Chemotherapy , depending on type and stage of cancer,
ranges $2,000 to $10,000
Requires a tremendous time commitment from owner
Takes a major toll on the quality of the pets life
Standard of care has a success rate ~ 40%

Comparison of Escozine for Pets

with Chemo Products
Product Name

Years In the Market

Paccal/Kin Palladia
a VetCA1
2
5

Escozine for
Pets
7

Toxicity Level

--10

--10

0-10*
Efficacy Level

--10

--10

--4

--7

--3

$507
10

$975
10

$358
10

10

10

28

0-10*
Supportive Medication
required to control side
effects
0-10*
Cost of the Product
0-10*
Patent*
0=No 10= Yes
FDA
Registration*
0=No 10= Yes
Total Score

Scale: --10 to +10

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Brand Strategy & Roadmap

Launch Escozine for Pets

Aggressive multi-channel marketing strategy

FDA clinical trials for Rx products

Build intellectual property portfolio & leverage portfolio to introduce new products

Evaluate for use in U.S. livestock market, which suffers from high rates of cancer

Expand internationally (i.e. China, UK, Canada & Brazil)

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PetLife Marketing Plan Multi-Channel

Online

Implement an aggressive direct-to-consumer online marketing campaign to drive US and select

International sales.
Utilize integrated SEO, Facebook, & Banner Ad Campaign to target pet owners and thought leaders

Retail

Market to distributors and brick & mortar outlets such as PetSmart and Petco

Veterinarians

Utilize specialized, vertical marketing firm to both educate and sell to the vet market

Multi-level Marketing

Partnered with a proven multi-level marketing (MLM) platform to drive affiliate sales
MLM partner will utilize an initial sales and marketing force of 100 people

Direct Response: Infomercials

Retail sales driven by infomercials range from 2 to 15 times the infomercial sales
Partner with well-known celebrity, well-respected veterinarian, to film differentiated 2 to 30 minute
infomercials on Escozine for Pets

Promotion

Direct to vet, direct to consumer, direct to wholesaler

Trade shows, direct vet outreach and online webinars

Media

Engage industry relevant PR firm to generate media coverage for products in general news, family,
pet and veterinarian publications, e-zines, videos and the blogosphere to communicate Escozine for
Pets features and benefits

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PetLife Financial Model

Revenue opportunity = % of market penetration
Revenue sources: Preventative, cancer & post-cancer therapy products and, if successful, FDA
approved Rx products.
Assumes multiple pets and growing % of recurring (auto-ship) purchases
Gross Margins targeted above 70% with ASP to customer of $356 per month
FDA clinical trial expenses forecasted at $8 - $10 million total for both Rx products
~12.5 million dogs & cats diagnosed with cancer annually: owners must make a decision
0.25% market penetration = $133 million revenue
0.5% market penetration = $266 million revenue

Palladia is 1st Pet-Specific FDA approved Oncology Product

Palladia (chemo) approved 2009 - dogs only
Spent ~$15 million clearing FDA. (Today, est. cost is $8M - $10M)
Year One: spent ~$1M on marketing generated ~$150M in sales

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PetLife Management
Arthur G. Mikaelian, Ph.D., Founder, CEO and President
Invented patented Polarization technology
Researching stress hormones (cortisol, epinephrine), master gene (ATF3) and their indirect influences on cancer
cell activity and tumor progression.
Ph.D. Biological Psychology - Vernadsky University of Biosphere Knowledge, Moscow

Bruce Niswander, Chief Financial Officer

30 years commercializing new, entrepreneurial ventures
MBA and JD from Ohio State University
Certified Financial Analyst (CFA)

Vivek Ramana, Chief Medical Officer

Prior, Ambit Biosciences Senior Safety Medical Officer/Senior Medical Director
Previously, AdPharma CMO & President
Former Medical Director, R&D for Pharmaceutical Clinical Research, JVs BMS, Pfizer, Schering Plough, Astra
Zeneca
Post-Doctoral Studies in Clinical Pharma, Drug R&D and Regulation from TUFTS University in Boston

Strategic partners
Samson Pharmaceuticals, Commerce, CA
US FDA approved facility, manufactures PetLife products.
Aguas Vivas Laboratory, Santo Domingo, DR
Venom extraction and compound preparation
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Investment Summary

PetLife to Launch
Escozine for PetsTM
nutraceutical in Fall 2014

US: Over 12 million cats

and dogs are diagnosed
with cancer each year

Highly Experienced
Industry Management
and R&D Team (Medolife)

1American

US $13 billion TAM for

OTC vet meds. Total US
2014 pet spend=$58B

Breakthrough science
with new therapy.
Currently vets use toxic
human chemo drugs,
scaled by pets weight

Pet Products Association (2014). Pet Industry Market Size & Ownership Statistics.

Multi-channel market
strategy: Direct, PR, retail,
vet clinics, infomercial,
affiliate sales

Highly Scalable business

with targeted Gross
margins of 70%+

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Contact
PetLife Pharmaceuticals, Inc.
433 N. Camden Dr.
Beverly Hills, CA 90210
T: (310) 279-5152
www.PetLifePharma.com
Sebastian Serrell-Watts
Co-founder, Executive Vice President
E: info@petlifepharma.com
Investor Relations:
MZ Group
Greg Falesnik, Senior Vice President
T: (949) 385-6449
E: greg.falesnik@mzgroup.us

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