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The business enterprise is a new venture and will be implemented in the future. It is a
sole proprietorship form of business organization. Owned and managed by the proprietor she but
she is helped by her two assistants. It will be established and will start its operations at
downtown of Kaumpurnah Zone II, Isabela City, Basilan.
The enterprise will be a small-scale business enterprise which will provide a pleasant and
convenient store for the costumers who will patronize our product. Tinas Patties Shop owned by
the owner herself, who build his business at Kaumpurnah Zone II, Isabela City, Basilan. The
business offers a unique taste of patty which will serve as an alternative instead of different basic
foods such as rice, it is best supplement to lessen too much carbohydrates.
The business is entirely new, does not know or have any experience and people who
manages it are all first-timers in the field of business but they assure that will achieve the goals
and objectives of the business.
MISION
To excel in sales and distribution of chicken patties using a carefully devised marketing
program towards local competitiveness.
VISION
Tinas Patties Shop is a legal venture committed to become well-known suppliers all over
the region towards the stability for the economic production and provided by the proper
management for a good welfare.
OBJECTIVE
Tinas Patties Shop is able to create a unique marketing strategy to the market and to
maintain market sustainability in order to meet competitive challenge and overcome
market barriers.
Organizational Structure
Below is the organizational chart which describes in a capsule form the flow of authority
from the manager to her assistants:
General
Manager
1st Assistant
2nd Assistant
3. Prepares the financial statements at the end of every 6 months from the start of operations;
4. Does the overall inventory of raw materials as well as the inventory of finished products;
5. Washes the kitchen utensils used before leaving the workplace;
6. Keeps an inventory of finished products on a daily basis;
7. Assists in the sale of finished products.
PERSONAL REQUIREMENTS
Below is the statement of the qualifications and traits in terms of skills, experience,
trainings required in the effective performance of each task.
A. OWNER AND GENERAL MANAGER
1. Knowledgeable in the operation and management of a sole proprietorship enterprise;
2. Must have an excellent sales talk ability;
3. Must be confident and optimistic;
4. Must know basic accounting and bookkeeping;
5. A graduate of business related courses;
6. At least 18-35 years old.
B) FIRST ASSISTANT
1. Must be hardworking;
2. Must be willing to work under pressure;
3. Must be flexible at all times;
4. Must have knowledge in making simple reports;
5. Must know how to communicate in English and the local dialect;
6. Must be physically fit;
7. Must have pleasing personality;
8. Must have knowledge in inventory reporting;
9. Must be a graduate of any business course;
10. Can adapt to quality standard.
C.SECOND ASSISTANT
1. Must have special skills in cooking and baking;
2. Must have great sense of responsibility;
3. Must be willing to work under pressure;
4. Must have pleasing personality;
5. Must be physically fit;
6. Must be hardworking;
7. Must have skills in production process;
8. Must be knowledgeable in making inventory reports;
9. Must be knowledgeable in production and quality standards.
Employee Description
No. of
Workers
Monthly Rate
Yearly Rate
General Manager
5,000.00
60,000.00
1st Assistant
3,000.00
36,000.00
2nd Assistant
3,000.00
36,000.00
Every employee will avail the benefits that the manager will offer as long as they will
perform their job well. They will be having health care and fringe benefits.
Market Feasibility
Market Definition
The market for Tasty Patties includes all people of different walks of life. All people who
are used to heavy snack or meal and are used to accompanying beverages, soda or cola to their
meal belong to this kind of patrons.
heavy meal like lunch or dinner. The crust is a substitute for rice as a source of carbohydrates.
The chicken filling is equivalent for a dish. One needs cold water or beverage to complete his/her
meal.
The specific target market of this product is all those belonging to the community members
are expected to be regular customers. Childrens who go to school are the first targets.
CUSTOMER PROFILE
Regular customers of Tasty Patties are those who are able and willing to exchange their
money for a nutritious and delicious food. These customers likewise are seekers of good nutrition
and maintain a healthy and balanced diet. They belong to all genders, and special targets are also
travellers, visitors and tourists.
Competition
Currently, bakeries exist and are located almost at every corner of the community where
people gather and converge. However, sales person at these establishment are just waiting for
customers. Their products, after being manufactured are transferred directly to the store station
and sold until supply last.
In the external environment, the following are the enterprise competitors:
1. Restaurants
2. Burger house
Demand and Supply
Supply is the amount available for sale or the amount that sellers are willing to sell at a
specified price, and demand, sometimes called effective demand, is the amount purchasers are
willing to buy at a specified price.
Factors Affecting the Market of the Product in terms of demand
The demand for the product may be affected by the following:
3. Governments policies;
4. Development and innovation in technology;
5. Sources and cost of production;
6. The dynamic setting of environment.
Risk and Solution
The strengths of the enterprise are the following:
1. It is a sole proprietorship, hence it is easy to manage and operate;
2. Introduction of an entirely new and unique product;
3. The business enterprise has no existing direct competitors that produces and sells the
same product.
In spite of the optimism in the establishment of this enterprise, the business however,
recognizes and accepts the following constraints in its success and prosperity:
1. The enterprise may run short of sufficient capital;
2. The raw materials used in the production may also suffer high inflation rate;
3. Competitors may abound and create strategies better than that of Tastee Patties;
4. The distribution channel may become obsolete in the following years of operation
5. Environmental conditions which the business may not to be able to anticipate;
6. Political and economic crisis in the country both local and national;
7. Technical aspects on the information technology, production and the like.
PRODUCTS DESCRIPTION
The product is called Chicken Patties. It is basically a patty made of chicken as a
special filling inside the crust. The standard size of each patty is 4 inches long, 3 inches wide and
inch thick. It is C shaped in appearance with crust at the outside and inside is cooked curry
chicken as filling. The introductory selling price is 10 per patty.
Importance of the Product
Chicken meat is one of the most efficient sources of protein for human consumption.
Packaging, labelling and branding
The crust will be kept intact to maintain its freshness and protect them from the outside
environment. The proponent will use paper pouch intended for the items. And the product will be
wrapped into a thin sheet of compacted paper.
Production Process
Raw materials will be prepared in accordance to standard set forth by the proponent.
After preparation all ingredients will be mixed and mold into the required shape and weight.
After molding, it will be put into a packaging material individually and will keep at a freezer for
temporary storage.
Production Schedule
The production of patties will on daily basis. The shop will be open from 7:00 A.M. to
7:00 P.M.
Quantity
Cost
Total
Freezer
1 unit
12,000.00
12,000.00
Gas Range
1 unit
3,000.00
3,000.00
LPG
11 kgs.
600.00
600.00
Cooking spoon
Regular Kitchen
Knife
30.00
30.00
20.00
20.00
Chopping Knife
Chopping Board
Kitchen Knife
Kitchen Scale
Kitchen Trays
TOTAL
1
1
1
1
3
20.00
50.00
20.00
400.00
50.00
20.00
50.00
20.00
400.00
150.00
P16,290.00
Description
Table
Monoblock Chair
Displaying Cabinet
Total
Quantity/Unit(s)
1
6
1
Price
1,000.00
120.00
1,000.00
Total
1,000.00
720.00
1,000.00
2,720.00
PLANT LAYOUT
DOOR
GENERAL
MANAGER
C. R
PLANT LOCATION
Residenti
al
Residenti
al
Tinas
Patties
Shop
Residenti
al
Residenti
al
Residenti
al
Resident
ial
Residential
Public Market
Grandstand
PRODUCTION COST
Description
Unit Cost
Chicken
Patty
P10.00/piece
Daily
100
1,000.00
Monthly
3,000
30,000.00
Annually
36,000
Financial Feasibility
INITIAL WORKING CAPITAL REQUIREMENTS
A. Equipment and Materials
360,000.00
Equipment/Materials
Quantity
Freezer
1 unit
Total cost
15,000.00
Gas Range
1 unit
3000.00
LPG
11 kgs
600.00
Cooking spoon
1 pc
30.00
1 pc
20.00
Chopping Knife
1 pc
20.00
Chopping Board
1 pc
50.00
Kitchen Knife
1 pc
20.00
Kitchen Scale
1 pc
400.00
Kitchen Trays
3 pc
Total
150.00
19,290.00
2,700.00
7,200.00
Packaging Materials
2,700.00
LPG
1,200.00
1,000.00
Total
13,900.00
A.FIXED ASSET
16,290.00
2,720.00
B.OPERATING EXPENSE
Raw materials
13,900.00
Rent Expense
2,000.00
Salary Expense
8,000.00
Benefits Expense
650.00
1,000.00
Utility Expense
1,000.00
2,400.00
P 47,960.00
4,796.00
P 52,756.00
Sales (Net)
360,000.00
166,800.00
1,000.00
Utilities
12,000.00
Salaries
96,000.00
Benefit Expense
7,800.00
Rent Expense
24,000.00
2,400.00
4,796.00
Depreciation -
3,258.00
544.00
41,402.00
4,968.24
36,433.76
Cash Inflow
318,598.00
Capital
47,960.00
Sales
360,000.00
Total
407,960.00
Cash Outflow
Machineries and Equipment
16,290.00
2,720.00
Raw Materials
166,800.00
1,000.00
Utilities
12,000.00
Salaries
96,000.00
Benefit Expense
7,800.00
Rent Expense
24,000.00
2,400.00
Contingency
4,796.00
Total
333,806.00
74,154.00
Cash
74,154.00
16,290.00
2,720.00
(3,802)
Total Assets
89,362.00
47,960.00
Tax Payable
4,968.24
Net Income
36,433.76
Exit/Payback Strategy
89,362.00
ROI
36,433.76 x 100%
47,960.00
.76 x 100%
76%
PAYBACK PERIOD
Capital
Net Income
47,960.00
36,433.76
1.31 X 12
The proponent concluded that the proposed business is feasible and viable as shown in
the financial statements. With a capital investment of 47,960.00 and a net income of 36,433.76 it
will be recouped within 1 year and 4 months at 76 % ROI.