Académique Documents
Professionnel Documents
Culture Documents
STRATEGIC INITIATIVES
Recovery Support
Workforce Development
Practice Improvement
Public Awareness/Education
Regulation/Guidelines
Strategic Grant-Making
SAMHSA IS DELIVERING
IMPACT
Recidivism
Rates
!
60%
SAMHSA BUDGET
FY2017 PB
proposes $4.3 B
investment in
SAMHSA
+$590M
LOOKING AHEAD:
2017 Budget Priorities
Preventing Suicide
Only 39 percent
of them received
services.
What do Americans
think and feel about
their behavioral
health?
Science of
Changing Social
Norms
Initiative
LESSONS LEARNED
Successful efforts focus
on a particular
audience, give that
audience a particular
action, and saturate it
with their message.
Reaching Your
Audience Through
Paid Advertising
Television is the best channel
to reach a high # of target
audience.
Content integration
embedding messages about health
into storylines of shows that are
already on the air.
Millennials (Truth
2.0)
Anti-establishment
and idealistic
Emphasize social
responsibility, more
cautious, more likely
to live and let live
Smoking was
ubiquitous (both
socially and in the
media)
ENDING DISCRIMINATION
Sponsored by HHS, the
National Academies of
Sciences, Engineering and
Medicine report calls for a
coordinated multi-decade
national effort to reduce
negative attitudes and behavior
toward people with mental and
substance use disorders.
PROMISING APPROACHES TO
REDUCE DISCRIMINATION
Source: Ending Discrimination Against People With Mental and Substance Use Disorders: The Evidence for Stigma Change
Why?
Source: Eric Goplerud, Ph.D.; Mental Health Coverage in the US News Media: A new tool for advocacy .
Source: Eric Goplerud, Ph.D.; Mental Health Coverage in the US News Media: A new tool for advocacy
.