Note

Call for media partnership proposals

30 June 2013

The Danish Agency for Science, Technology and Innovation (DASTI) is the host
organization for Euroscience Open Forum (ESOF) 2014. DASTI is looking for a
limited number of media partners to support the promotion of ESOF 2014.

Danish Agency for Science,

Technology and Innovation
Bredgade 40
1260 Copenhagen K

DASTI will endeavour to work in partnership with Danish and international media.
A media partnership is defined as a relation where a specific media or media group
receives visibility, branding value and other services in exchange for promotion or
favourable conditions for promoting ESOF 2014 in the media or media group in
question.
By this call DASTI invites interested media to present their proposal to become
media partners. The general terms and conditions are stated below.

Denmark
Phone

+45 3544 6200

Telefax

+45 3544 6201

E-mail

fi@fi.dk

Website

www.fivu.dk

CVR no.

1991 8440

Responsible
Thomas Trst Hansen

What is ESOF
ESOF Euroscience Open Forum is a biennial pan-European meeting dedicated
to scientific research and innovation. At ESOF meetings leading researchers, young
researchers, business people, entrepreneurs and innovators, policy makers, science
and technology communicators and the general public from all over Europe discuss
new discoveries and debate the direction that research is taking in the sciences,
humanities and social sciences.

Phone

+45 72318395

E-mail

tth@fi.dk

Ref. no.

13/021838-01

The conference is accompanied by an ambitious outreach programme under the

heading Science in the City aimed to stimulate public curiosity towards science,
innovation and new technology. See more at www.esof2014.org.
General principles
Media partners do not receive any kind of editorial exclusiveness.
Media partners can support the promotion of ESOF 2014 e.g.by providing free
advertisement or discount on advertisement, subscription offers, dedicated sup-

plement/program, direct mailing campaigns and other forms of promotion.

In exchange, DASTI can provide visibility and branding value in relation to ESOF
2014, e.g. media logo on the ESOF 2014 website, programme book and welcome
material, an exhibition stand and/or rights to use the ESOF 2014 logo in own marketing endeavours.
Page

1/4

A written agreement will be concluded between DASTI and the individual media
partner. The agreement will regulate the promotion of ESOF 2014 and other types
of contribution provided by the media partner as well as the privileges provided to
the media partner by DASTI in return.
DASTI will announce on its websites www.esof2014.org and www.fivu.dk that a
limited number of media partners are invited to contribute to ESOF 2014 and that
media partners will be listed on the website successively. DASTI will only enter
into agreement with one media partner within each of the categories listed in table
1.
Category of media

Maximum number of
potential media partners within category

Target groups
Danish Agency for Science,

1) Danish specialised
science media
2) Danish daily newspaper
3) Danish audio-visual
broadcasting media
4) Non-Danish specialised science media
5) Non-Danish general
media

1
1

Potential Science in the

City participants, i.e.
local residents and tourists interested in science.

Technology and Innovation

1
1
1

Potential ESOF 2014

conference delegates, i.e.
European researchers at
all levels, employees of
R&D-intensive businesses, entrepreneurs and
innovators, policy makers, science and technology journalists and
communicators.

Table 1
Basic requirements
DASTI requires potential media partners in category 1) and 2) to fulfil all the following basic requirements:

Minimum 2 years of existence as media;

Minimum annual turnover of 400,000;
Minimum 5 full time staff working with producing material for
the media.
DASTI requires potential media partners in category 3) to fulfil all the following
basic requirements:

Minimum 2 years of existence as media;

Minimum annual turnover of 4.000.000;
Minimum 10 full time staff working with producing material for
the media.

Page

2/4

DASTI requires potential media in partners category 4) and 5) to fulfil all the following basic requirements:

Minimum 2 years of existence as media;

Minimum annual turnover of 10.000.000;
Minimum 20 full time staff working with producing material for
the media.
The potential media partner is requested to write an account on how the requirements are fulfilled as part of the proposal. DASTI reserves the right to request further information if in doubt whether the requirements are fulfilled. Moreover,
DASTI reserves the right to refuse proposals from media that do not fulfil the basic
requirements.
Submission of proposals
Before 1 September 2013, potential media partners shall submit a media partnership proposal to DASTI, to the attention of Thomas Trst Hansen (tth@fi.dk, +45
2532 5172). The proposal should include:
1.
A short account (max. 3000 characters) of how the basic requirements
stated above are fulfilled.
2.
The category of media within which the proposal is submitted.
3.
Outline of how the media will deliver promotion or favourable conditions
for promoting ESOF 2014. The proposal shall reflect on how the promotion activities will support ESOF 2014 in reaching specific target groups
taking into account the users of the media.
4.
Outline of the media s requests for visibility, use of the ESOF 2014 brand
and logo, other services etc. In terms of visibility the proposal shall outline
the requirements during the event of ESOF 2014 and on ESOF 2014 digital and print platforms before, during and after the event.
5.
If relevant, an outline of the various ways the media will take part in the
programme of ESOF 2014, including Science in the City;

Danish Agency for Science,

Technology and Innovation

The proposal cannot exceed 15000 characters (including spaces). The proposal
shall be written in either Danish or English.
Evaluation criteria
The ESOF 2014 media partners will be selected on the basis of the following evaluation criteria:
1) The extent to which the media partnership supports the promotion of ESOF
2014. The promotion will be evaluated in terms of how many people are
exposed to the offered promotion, how relevant the people are in relation
to ESOF 2014 target groups and the media s general integrity and reputation in science journalism and communication.
2) The media s demands to DASTI in terms of the value of the expected visibility and other services. DASTI will only engage in fair and balanced
partnerships, where the value of the offered promotion is at least equivalent
to the services offered by ESOF 2014.
3) It will be regarded positively if the media participates in ESOF 2014 programme e.g. as organisers of sessions in the ESOF 2014 programme or
events during Science in the City.
Page

3/4

Procedure
After 1 September 2013 DASTI will evaluate the submitted proposals. Only proposals fulfilling the basic requirements will be evaluated based upon the listed
criteria.
DASTI may decide to enter into negotiations with the media that fulfill the basic
requirements. Such negotiations may take place within all or some of the categories listed above. In the event that negotiations are initiated, all media within the
concerned category will be invited individually to a first round of negotiations.
Having completed the first round of negotiations, DASTI will re-evaluate the
proposals based upon the listed criteria and possibly invite the media to submit a
revised proposal. If another round of negotiations is required before concluding
on the ranking of the proposals within a certain category, up to two media within
that category will be invited to a second round of negotiations.

Danish Agency for Science,

Technology and Innovation

All media having submitted a proposal will be informed of the outcome.

DASTI has no obligation to conclude agreements based on the proposals received. In the event that satisfactory proposals are not received within some or all
of the listed categories, DASTI reserves its right to start negotiations with third
parties.
Any amendments to this call will be published on www.esof2014.org.

Page

4/4