Faculty of Business Studies

Bangladesh University of Professionals

E 301 Entrepreneurship

Course Outline
1. CLASS SCHEDULE
Class: Mondays & Tuesdays at 8:30am to 9:45am
2. INTRODUCTION
Starting a new business venture involve considerable risk and efforts to overcome the
inertia against creating something new. In creating a new venture, the entrepreneur
assumes the responsibility and risks for its development and survival and enjoys the
corresponding rewards. Therefore, an understanding of entrepreneurship and the process
of creating and growing a new venture are essential for a potential entrepreneur.
Keeping this in mind, the syllabi of this course are broadly divided into five sections such
as:
(i)
(ii)
(iii)
(iv)
(v)

Exploring entrepreneurial opportunities;

Developing and starting a new business venture;
Doing marketing activities;
Managing business operations; &
Evaluating the performance of the business.

3. OBJECTIVES
The main objective of this course is to provide the students with an understanding of the
business opportunities an entrepreneur has and he might face potential challenges in the
process of creating a new business venture. The purpose is also to understand the process
by which new business ideas are developed and implemented. The key word is Process
here. This course is designed to give the students "how-to-do-it" fundamentals in
establishing their own businesses. The course will exercise the development of a
business plan as the focal point. Upon successful completion of this course, students will
have the essentials for starting up their own businesses. Students should be able to:
1.

Demonstrate an understanding of entrepreneurial concepts

and processes;
2. Analyze new business venture opportunities;
3. Develop new venture strategies; &
4. Integrate entrepreneurial concepts and processes.
4. REQUIRED TEXT
1

Longenecker, J. G., Moore, C. W., & Petty, J. W., (2000), Small Business Management An Entrepreneurial Emphasis, 11th Ed., Southwestern Publishing Co., (Code:
Longenecker)
5. REFERENCE BOOKS
1. Hisrich, R. D., and Peters, M. P., (2003), Entrepreneurship, Irwin McGraw-Hill,
5th Edition, New York. (Code: Hisrich)
2. Islam, N., and Mamun, M. Z., (2000), Entrepreneurship Development An
Operational Approach, 1st Edition, University Press Limited, Dhaka. (Code:
Islam)
3. Holt, D, H., (2003), Entrepreneurship: New Venture Creation, Prentice-Hall of
India, New Delhi (Code: Holt)
4. Miller, W. F., (2003), Essentials of Entrepreneurship: What it takes to Create
Successful Entrepreneurs, John Wiley & Sons, Inc, Australia. (Code: Miller)
5. Drucker, P. F., (2003), Innovation and Entrepreneurship: Practice and Principles,
Harper and Row Publishers, New York. (Code: Drucker)
6. Hahn, D. J., (199), Entrepreneurship Development, Prepared by: Colombo Plan
Staff for Technician Education, Manila, Adopted by: Centre for Research and
Industrial Staff Performance (An Indo-German Technical Co-operation Project),
Tata McGraw-Hill Publishing Company Limited, New Delhi. (Code: Hahn)
6. MARKS DISTRIBUTION FOR EVALUATION
The grade in a course will be based on an overall evaluation of a students performance in
assignments, examinations, quizzes, term papers, project works, class attendance, class
participation etc. The distribution of marks for assessment in a course will be as under:
1)
2)
3)
4)
5)
6)
7)

2 x Mid-term examinations of approximately 1 hour

duration each
Comprehensive Semester Final Examination
Quizzes and/or weekly tests
Term paper and/or project work incl presentation
Assignments, case studies, class participation
Individual presentations
Class attendance and participation, etc
Total

20%

:
:
:
:
:
:

50%
10%
5%
5%
5%
5%
: 100%

However, depending on the nature of course, minor modifications can be made by

respective course teacher, provided it is incorporated in the course outline.

7. BUSINESS PLAN
Your business plan should include all of the basic components of a business plan. It is
recommended that this project should be whatever it takes to "do-the-job". You will be
evaluated based on the following criteria:
1)
2)
3)
4)
5)
6)
7)

Appropriateness & contents;

Creativity & originality;
Organization of content;
Format & form;
Neatness.
References
Appendices

8. LECTURE PLAN (Total Class - 26, each week 2 classes)

LN.

1
2

No. of
Classes

BUS 304 Entrepreneurship Development

Topics

Ref.

02

WEEK 1
Introduction to entrepreneurship

Islam, Nazrul

02

WEEK 2
Theories of entrepreneurship

Islam, Nazrul

02

WEEK 3
Family Business Opportunities

Longenecker

Business Plan Proposal Due

02

02

02

WEEK 4
Startups and buyouts, Strategies that Capture
Opportunities
WEEK 5
Role of Business Plan
WEEK 6
How to Prepare a Business Plan? Developing
Marketing Plan

Longenecker

Islam, Nazrul

Islam, Nazrul

10

11

02

WEEK 7
Selecting Appropriate Location of the Business,
Finding Financial Sources

02

WEEK 8
Marketing and promotional Strategies

Longenecker

02

WEEK 9
Professional Management in Growing Firm

Longenecker

02

WEEK 10
Managing Human Resources

02

WEEK 11
Evaluating Financial Performance, Exit
Strategies
Business Plan Due

12

02

WEEK 12
Presentation of Business Plan
(Each student must take part in presentation)

13

Longenecker

02

WEEK 13
Presentation of Business Plan
(Each student must take part in presentation)

Final Exam
Thank You!

Longenecker