A PROJECT REPORT ON

NOKIA MOBILE IN KOLKATA MARKET;

MD KAMALUDDIN
As requirement for the partial fulfillment of the MBA course of sikkim Manipal
University of System & Management

HOWRAH ,KOLKATA

Conducted by;

MD KAMALUDDIN
ROLL NO :520842415

Session:

Training & Info.center kolkata

Address:

MD KAMALUDDIN

BAJE SHIBPUR

HOWRAH
 PREFACE

Undoubtedly theory provides the fundamental stone for the guidance

But practice examines the element of the truth lying in the theory.
Therefore a standard co-ordination between theory and practical is
very essential. In this fast changing world of business ,many organizations
have recognized Marketing research as a tool which can give necessary
insights in gathering important information.

In todays scenario maintaining a sound database is a prerequisite.

This has been a major challenge for most of the organization .
Success of any organization depends upon its being proactive.
An often quoted Markting adge is “To manage a business well is to
Manage its future and to manage its future is to manage information.”
 PREFACE

Marketing research is the central element of management of

information and it acts as an integral factor between the market
and the organization .It is not so easy to measure a market and
this conclusion could be drawn only at the time of execution &
implementation of the research programs.
The Correct approach should be followed while conducting marketing
Research.The research shoud be correctly define.
There should also be the correct approach to the problem only then
Marketing research ,as a tool will be helpful in gathering the relevant
,required ,correct ,concise and concrete information from the market.
As this would not only keep the managers abreast of the latest trends
In the market but also it would forearm them to handel any crises that
May occur in future .To give the student of management a feel of
Real world situation they are being sent to organization where they work
on a prescribed problem or a topic and come out with various conclusions
and suggestion.
 PREFACE

I find myself very fortunate as we got an opportunity to work with NOKIA ,which
is showing phenomenal growth and success in the telecom world .
My topic of study was (NOKIA PENETRATION IN KOLKATA MARKET).
In collecting the information both closed and open ended questionnaire was
used .

I have tried my level best to bring in as much as relevant information as I

Could and analyze my entire research study by applying the most suitable
techniques.There always remain a chance of human error biasness cannot be
avoided.

Md kamaluddin
TO WHOMSOEVER IT MAY CONCERN
 ACKNOWLEDGEMENT

This report is the outcome of our 8 weeks research study done in kolkata .
It has been planned and executed under the valuable guidance .

We also acknowledge deep sense of gratitude to the

Management of Nokia ,which has given us the opportunity to complete our

Summer training cum project work in the organization.

It gives me immense pleasure in paying my reverence to our

project guide MR .BHADURE (Manager Marketing) of NOKIA Kolkata
for his consistence support ,guidance and motivation along with his suggestion from time
to time ,which has made this task easy.

I also acknowledge the support of my parents and friends

during my project.

Md Kamaluddin
 CONTENTS

CHAPTER-1 INTRODUCTION OF THE STUDY 1-7

Objectivity of study

Methodology

Research Design

Sources of data

Time span of the field work

Limitations of the study

CHAPTER -2 INTRODUCTION OF

INDUSTRY

Cellular Services in kolkata

CHAPTER- 3 COMPANY PROFILE

CHAPTER- 4 DATA ANALYSIS ,SHORT ANALYSIS &

INTERPRETATION

CHAPTER – 5 CONCLUSION &

SUGGESTION
 APPENDIX

BIBLIOGRAPHY

QUESTIONNAIRE

CHAPTER 1
INRODUCTION OF THE STUDY
 OBJECTIVE OF THE STUDY

Among all other emerging sectors Telecommunication has been

Obserbed as a sector with immense growth possibility.But to
grow ,a company needs to have a clear understanding of the
market and expectation of the consumer.The marketers task is
to devise marketing activaties and assemble fully imtegrated marketing
programs to create, communicate and deliver value for consumers .
One traditional depiction of marketing activities is in term of marketing
mix ,which has been defined as set of marketing tools the firm uses
to pursue its marketing objective.
According to Mc Carthy these tools can be classified into four broad
Categories , which are know as 4ps of marketing ( product,price ,place
and promotion.

To market the product and services it is essential to know:

1) What features and qualities a product should have to cater the

Market.

2) What should consumers be its price so that it will be accepted most

of the consumers.

3) Whether the place , location or the coverage area of the product is

Supportive or not.

4) What should be our mode of product promotion.

By keeping above realities in mind I have been assigned the
topic to segment. The Kolkata mobile circle and to find out
the desired positioning of NOKIA mobile as per market
survey.

The objective of my study was:

To find out the expectations of retailers from the products.

To identify the dominating as well as abstaining factors of

Customers, which has an impact on them for availing the

Mobile services.

To know the expenditure per month of consumers over

Their cell phones.

To price the products accordingly.

To knowledge mode of advertisement, is more effective

It can help company in its product promotion.

 METHODOLGY

The marketing concept is build on the premise that the first

Identifies consumer needs ( both felt as well as unfelt ) needs
And then develop products and services to satisfy those needs.
Marketing research helps to get a reliable idea of the consumer
behavior according to scholars ( Market research is the systematic
and objective identification . Collection analysis ,dissemination
and use of information for the purpose of improving decision
making related to identification and solution of problem ).
It is considerd most apt tool available to us for conducting a
market survey.

During the course of conducting the study information that

We gathered were mainly through primary source.
In the survey personal observation method was used in which
Researcher meets the respondents and collects there feedbacks.
 RESEARCH DESIGN

Research design is a framework of blue print for conducting the

marketing research project.
It details the procedure necessary for obtaining the information
needed to structure and / or solve marketing research problem.

The Two Types of Research are :

Exploratory

Conclusive

The objective of exploratory is to provide insight,into and understanding

of the problem confronting the research.

The objective of conclusive research is to test specific hypothesis and

examine specific relationship.

SOURCE OF DATA

Data can be classified into two parts :primary & secondary .

In this research the researcher has used both the forms.

a) primary Data : primary data or information are those collected

for the first time , and thus happen to be original in nature.
With the help of structured formal set of questionnaire.
 Various customers / consumers were personally interviewed
regarding their views and priorities about the cellular services.
Questionnaire consist of both open and close ended questions.

b) Secondary Data : Includes already collected data whether

Published or unpublished . such as official database , magazines
Journals.For this research the researchers has used company journals,
Magazine,newspaper,company website etc(Ref.appendix ).

SAMPLE SIZE

I have studied on 340 samples which were selected randomly

DATA COLLECTION TOOLS