INTRODUCTION

Pink salt evaporation residue comes from seawater occurred million

years ago, who received the photon energy of the most immense
sun forces of tectonic folding pressure. These deposits rose salt
they are found only in the Andes and the Himalayas.
The difference between sea salt
and pink salt is in its energetic
aspect and the structure of their
crystals. Pink salt has received
high pressures during millions of
years, their crystals show a more refined composition and
considered to have a neater energy pattern. Sea salt is obtained by
evaporation of water. If the seawater off the coast of cities is
extracted large, consequently, the salt obtained will not have the
highest purity.
Formerly, it was also considered rock salt as the salt Reyes,while
sea salt was intended for the people.
It is impractical and little individualized suggest a universal dose for
consumption Pink salt. The main thing is not abuse, just salar meals,

avoid salt extra on the table and reduce salt intake gradually, without
losing the taste in food. Reducing each day a little salt when
preparing meals, we can, after a time, achieve a significant
decrease in amount of salt consumed daily, without feeling the
change of taste in food.
Many health experts recommend using this type of salt to be very
beneficial to health.
The special flavor of salt Maras not only delight customers of
national shows. It is also one of the inputs of restaurants and chefs
like Acurio and Rafael Piqueras, individuals associated with this
community.
In addition, this salt has been exported to several countries like the
United States, Germany, Italy, Japan, France, among others.
Fairs, business conferences and trade missions that are performed
around the world, are the best scenarios to show potential buyers
our exports and close deals for an entire year.

Product

We decided to offer a product that nowadays is very well-known, the

products is Sal de Maras or also known as Pink Salt.
Sal de Maras or Salt Rosada is highly recommended for our health
care, it has healing, anti-inflammation properties and is conducive to
regulate blood pressure due to its low concentration of sodium
chloride.
This exclusive salt is brought directly from Maras communities in the
Cuzco andes, ideal not only for seasoning and garnish your meals if
we provide a number of important nutrients for our body.
We can say that the existence of the pink salt is a triumph of the
natural over the artificial, this salt is also called Andean salt,
Himalayan salt, in other words its salt of cristal rock 100% organic
and natural.

Benefits
1. Photon energy from the

sun, stored for years or

centuries in the salt crystals.

2. 84 organically assets and

minerals assimilated by the
cells.

3. Regulates the electrolyte balance in domestic, especially in the

blood fluids.

4. Improves absorption of nutrients from the food we eat.

5. Clean the connective tissue and stimulates drainage of toxic

materials, resulting in thinning.

6. Elevates mood and gives more energy.

7. Encourages self-defense system of the body.

8. Avoid intestinal putrefaction.

9. Regulates blood pressure.

10. Dissolves and removes sediments forming gravel and stones.

11. Reduces arthritic and rheumatic pain.

12. Decreases desire for addictive substances.

13. Relieves skin diseases (acne, eczema, blemishes, etc.) from the
inside out.

14. It helps eliminate heavy metals (lead, mercury, arsenic, dental

amalgams, etc.)

Package

We decide to offer our product in jars (different sizes), because the

other companies offer the product in paper bags, or plastic bags,
although they look well, when the consumer wanna use the product
is difficult, because its too much for personal use, thats why the jars
are a good option.

Label

Our label will have the real name of the product in the original
language (Sal de Maras), the name of the company, some nutritional
information, an image of reference and the certifications.

Objectives

Position our product as a Peruvian product (like quinoa or

amaranth)
Entering to an international market
Increase sales
Enhance the company image
Build or expand the list of potential customers

 Selling directly to consumers

Reaffirm relationships with current and future customers

Budget
UNIT
CONCEPT

UNIT

TOTAL COST

(USD)

PRICE
(USD)
$

Airway Tickets
Transportation (During the

700.00
$

2,100.00

Fair)

140.00
$

420.00

Hotel

360.00
$

1,080.00

120.00
$ 1,200.00
$

3
1

$
$

360.00
1,200.00

Posters

50.00
$

50.00

Banners

120.00
$

120.00

Brochures & Flyers

Graphic Design & Visual

50.00
$

50.00

Identity

80.00

1
TOTAL

$
$

80.00
5,460.00

BASIC

Restaurants (Food)
Participation (Stand)

PROMOTIO
N

We consider in our budget the following concepts.

Layout
1. Right side

2. Diagonal

3. Front

4. Up

Training Staff

Training is concerned with increasing the knowledge and skills of

employees for doing specific Jobs, and development involves the
growth of employees in all aspects.
Whereas training job skills, development shapes attitudes of
employees.
Meaning of Training:
Training is the act of increasing the knowledge and skills of an
employee for doing a particular job Edwin B. Flippo
Training is an organized activity for increasing the technical skills of
the employees to enable them to do particular Jobs efficiently. In

other words, training provides the workers with facility to

gaintechnical knowledge and to learn new skills to do specific Jobs.
Training is equally important for the existing of well ass the new
employees. It enables the new employees to get acquainted with
their Jobs and also increase the job-related knowledge and skills.
Objectives:
1. To prepare employees to meet the varying and challenging
needs of the job and organization.

2. To provide knowledge and skills to new entrants and to help

them to perform their role and job well.

3. To coach employees for more complex and higher level jobs.

4. To educate employees new and innovative ways and

techniques of performing job.

Benefits:

Training is a significant tool for employee development. Training has

assumed great importance because of exceptional rate of change in
the

internal

and

external

organizational

environment.

The

importance/benefits of trained personnel towards organizational

development are as followsa. Trained employees do not require tight control and supervision
as they are well aware of how to perform a job.
b. Trained employees can show higher performance by making
optimum

and

best

utilization

of

the

materials,

tools,

equipments and other resources provided to them.

c. Trained employees minimize wastages of resources in the
organization and work both efficiently and effectively.
d. Training makes employees more committed to an organization
as the employees are provided with growth, advancement and
learning opportunities.

e. Training develops a line of proficient and skilled managers as

it prepares employees for complex and higher level tasks.
f. Trained employees adjust to the job better and there are fewer
rates of absenteeism and turnover.
g. Trained employees produce quality and quantity output.
h. Trained

employees

enable

the

organization

to

face

competition from rival firms.

i. Trained employees can respond and adapt to the changing
technology well.
j. Trained employees become more proficient and, thus, their
earning potential
increase.

Steps:
Training programme involves
the following steps:

1. Identifying the training needs- The training needs of each

employee should be identified. Programmes should be
developed that are best suited to their needs.
2. Prepare the trainer- The trainer must do his home work well.
He should know both what to teach and how to teach. Time
management is required by the trainer. Training should be
delivered in such a manner that the trainee should not loose
the interest in the job.
3. Prepare the trainee- The trainee should remain active during
training. He should know that why is he being trained. He
should put across the trainer questions and doubts. The
trainee should be put at ease during the training programme.
4. Explain and demonstrate the operations- The trainer should
explain the logical sequence of the job. The trainee should
perform the job systematically and explain the complete job he
is performing. His mistakes should be rectified and the
complex step should be done for him once. When the trainee
demonstrates that he can do the job in right manner, he is left
to himself. Through repetitive practices, the trainee acquires
more skill.

5. Follow up and feedback- The trainee should be given

feedback on how well he performed the job. He should be
asked to give a feedback on the effectiveness of training
programme.

Marketing in Fairs

Studies reveal that 75% of the people who go to trade shows know
exactly what they want to see, whom they want to see, and how
much time they will spend on the exhibition hall floor.

Even with the ease of social media and mobile outreach for
networking, trade shows continue to be among the most powerful,
results-driven marketing tools for reaching potential buyers. This
holds true for companies of all sizes.
Leveling the Playing Field

The greatest advantage of a trade

show is enabling the smaller players
to compete with their bigger and
more experienced counterparts.
With the right products and a welldefined strategy, small companies can connect with significant
numbers of buyers directly and easily. This enables them to further
their products reach instantly and secure sales.
The key to succeeding by exhibiting in a trade show is to treat event
participation as an integrated marketing campaign.
Strategies that Work
Seasoned exhibitors know all too well that a trade show marketing
officially begins long before the doors open on the first day.
They start identifying and inviting prospective customers to visit
them in the show floor, and connect with them face to face. Here are
some of the top strategies first-time exhibitors can apply in their
trade show marketing:
Before the show:

 Send both invitations developed by the trade show organizers

and

your

personalized

material.

Profitable

exhibitors

understand the effectiveness of personalization in their

message.
Promote your attendance at the trade show through
advertising placements on trade magazines, e-mails, direct
mailers, telephone calls and of course, your website and
existing marketing channels.
Use social media to generate interest. You can tweet your
show details to thousands of your followers via Twitter, send
updates to groups of friends on Facebook, and utilize other
social networking platforms to build hype.
During the show:
Use exhibit hall announcements to inform prospective buyers
of the ongoing activities in your booth. You have to let them
know that coming to your booth is well worth their time and
visit.
Hold a raffle or give away prizes for buyers attending your
booth. Engage visitors with fun activities.

 Give your buyers something to remember you by. Whether you

give them a ballpoint pen, a notepad, an order book or some
promotional material - they should leave with something that
has your contact details on.
After the show
Follow up. This is one of the most important trade show
marketing strategies; yet, it is often not executed in a timely
fashion or at all by some exhibitors. Once you have gathered
your show leads and identified your "hot" prospects, follow-up
with them within three days by making personal calls to build
relationships

and

solidify

the

sale.

For other leads, also reach out with an email or note within
three days. A "thank you" message goes a long way. Use the
mail, emails and social media to update people and maintain
ongoing contact.
You can even use a sorry, we missed you message to
visitors that failed to make it to the show. This is an opportunity
to explore other venues to advance your product such as oneon-one presentation.

Businesses can extend their reach and maximize exposure to a

wider market by participating in trade shows. It is here that they
display, demonstrate, educate, network and gather names to build a
highly targeted customer database, and promote their products in
the future.
After all, trade fairs represent a single largest market opportunity
that benefits exhibitors even after the show. It is because in this
market is where organizations big and small can focus on securing
more business wins.