13-ME-03, 13-ME-11, 13-ME-15

UET Taxila MED

SWOT ANALYSIS
Operations Management

Assignment
#2

Contents
Introduction to SWOT Analysis................................................................................... 2
SWOT Analysis............................................................................................................ 3
SWOT analysis of Mechanical Engineering Department UET Taxila............................4
2.1. Strengths:......................................................................................................... 4
2.2. Weaknesses:..................................................................................................... 4
2.3. Opportunities:.................................................................................................. 4
2.4. Threats:............................................................................................................ 4
Conclusion:................................................................................................................. 5
References:................................................................................................................. 5

Introduction to SWOT Analysis

The word SWOT is abbreviation of Strengths, Weaknesses, Opportunities and Threats. Basically
this is a very common analysis used to check the effectiveness or overall situation of an institute
or department or some industry etc.
What makes SWOT particularly powerful is that, with a little thought, it can help you uncover
opportunities that you are well-placed to exploit. And by understanding the weaknesses of your
business, you can manage and eliminate threats that would otherwise catch you unawares.
Originated by Albert S Humphrey in the 1960s, the tool is as useful now as it was then. You can
use it in two ways as a simple icebreaker helping people get together to "kick off" strategy
formulation, or in a more sophisticated way as a serious strategy tool.

SWOT Analysis

Figure 1: SWOT Diagram

There are two factors in this analysis which are:

1.1 External factors
1.2 Internal factors
The External factors are the results which are originated from the main source which can be
environment/surroundings. These are the factors which affect the space under consideration.
External factors are:
I.
II.

Opportunities
Threats

The internal factors are the attributes which are originated from the inside of the
space/institute. These are the factors which affects the system from itself. The factors are:
I.
II.

Strengths
Weaknesses

SWOT analysis of Mechanical Engineering Department UET Taxila

2.1. Strengths:

Ability of students to work under minimum supervision

Fully equipped labs
Scholarships for well deserving students
Highly qualified staff
Reasonable dues and fees
Good infrastructure of department
Co-curricular activities
Girls common room
Good reputation for Mechanical Engineering program
Located near top mechanical based industries
Fellowship programs for Postgraduate studies
Regular teacher evaluation system
High interaction between students and faculty
Industrial tours for students
Conduction of Seminars and workshops

2.2. Weaknesses:

No job fairs
No check and balance system
Low funding
No industry-academic linkage
Less practical work
Lack of research
Weak online system for study

2.3. Opportunities:

High prestigious industries at door step e.g. HMC, HIT, POF etc.
Enrollment of the brilliant minds from all over the country
Culture exchange programs and much more favor from HEC and PEC as being a Public
Sector Institute
Visit of few prestigious companies on the Open House
To enhance International relation by enrollment of foreigners students

2.4. Threats:

Increment in the dues for last three years

Private sector engineering institutes with low merit students
Decrement in merit position
Low HEC ranking for last 2 years
Security threats

Conclusion:
After performing the SWOT analysis we conclude that the Dean as well as the faulty
must take some serious steps to recover the unique features and reputation of the department.
This will also be upright for the University reputation and ranking.

References:
[1]https://www.mindtools.com/pages/article/newTMC_05.htm
[2]http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-andresources/swot-analysis/main
[3]http://www.investopedia.com/terms/s/swot.asp