Alexander Hartland

Photographic Applications
Advertising and Promotional Photography
Advertising Photography is used for advertising products created by
companies. Specifically, the product photos are done to attract an
audience to the product to convince them to buy it.
This is an advert for Coca-Cola Light, One of Coca-Colas
type of their namesake drink. In the background of the
photograph, there is a close-up of the Light can. On the can,
there are water droplets, indicating that the can has been
chilled and so is cool. Therefore, it would put the image in
the audiences mind, that the drink is cool and refreshing. In
the
foreground the drink is being poured from the can into a
glass. The carbonating bubbles near the top of the glass
indicates that the drink has been freshly poured and so gives an impression of the drink being
fresh and so nice to drink. The glass has the word Desire on it, implying that the Coca-Cola
Light is a desire and so a want. Ultimately it means that the audience would want the drink.
And this is supported by the other techniques discussed.
This is an advert for a radio station called
Rave Radio. The two men shown in the
center, are both wearing black and stood
steady while facing forward. To either side
are copies of the same people from their
respective sides at increasingly angled
facing ways from the center to edge of the
photo. The three copies on each side have a
rippled radio wave effect distorting them.
So the target audience will make the link of
the radio waves to the radio station. There is also a cloudy grey background, which could
mean that the radio station stands out from the rest by physically standing out in the photo.
Perhaps that is why there is a contrast of the black clothes being worn against the
background. So in the target audiences head, makes them think that Rave Radio is better than
other radio stations.
This is an advert for the US drama series,
Containment. Each of the characters shown
has a serious expression on their face,
indicating that the situation in the show is of
a serious matter for the characters. The use
of grayscale on the characters also adds to
the seriousness of the situation in the show.
The shows logo is also visible but is to the right to capture the target audiences attention to
what the series is called, without taking the focus away from the characters. The serious
expressions on the characters faces also bring the question of why they are serious to the
audience. This would then peak their interest to make want to watch the series.

Alexander Hartland

Fashion Photography
Fashion Photography is used to show of clothing designs. In High Street
fashion, photography is used to promote clothing to convince the target
audience to buy it, and in Haute couture, is used to show of the unique
and extravagant designs by designers.
For

example, this photo is of a woman modelling a design by Italian designer

Valentino as part of a Spring/Summer 2008 collection for the Paris Haute
Couture fashion show. In the photo, the model has her hands on her hips,
while she is slightly angled left. This will have been done so that the full
design is visible, since the hat droops down, which would otherwise
block the view of the design. The background is black to make the model
stand out so that she and the clothes she is modelling can be clearly seen.
The dominantly yellow colour scheme evokes summer and the flowers on the hat give a floral
vibe to the design.
This is
has
show
fashion

a photograph of high street fashion by fashion photographer David

Thompson. This photo shows a female model, modelling a set of clothes that
would be available for the target audience to purchase. The pose the woman
signifies that the clothes have style and so would further convince the
audience to buy the clothes. The woman has a handbag as an accessory to
what the clothes could go with. This kind of photo would feature in a
magazine, and is how there would be interest for the clothes.
This is another haute couture photograph, though it is part of a
To Dream of Japan photo set by photographer Tina Patni for
Amato Haute Couture. The model in the photo is styled in a
white colour scheme with white makeup on her face. While her
eyes and lips are contrasted to stand out so the face is clear. The
woman is also wearing a white hat angled upwards with white
parts hanging from extending lines from the hat. The woman is
also wearing a white bodice with grey floral designs covering
it. Below it is a billowing multi-layered dress. The woman also
holds a purple umbrella with Japanese symbol patterning.

Alexander Hartland

Portraiture Photography
Portraiture photography is photography that depicts peoples faces
(portrait). This can be used to show an emotional tone or specific
personality.
This is a portraiture photo by a photographer, Cory Smith, which depicts a man and woman
creating a
single face with each others opposite side of their faces. The
mans right
face is shown forward facing. While the womans left side of
her face is
facing side-on. In this way, their faces are deliberately matched
together. This
could be used to bring across meaning, intended by the
photographer.
Perhaps it represents a couple completing each other and
explains why
the two have each others half making a complete face.
This is
with
dots in the

another photo by Cory Smith and on the photographers website:

www.corysmithphotography.com, is titled Yin and Yang. The
photo is representative of this due to the use of a white woman
black lipstick, and black woman with white lipstick to
represent the black and white swirls with opposite coloured
original symbol.

This photo is an image from the 1932 film: Shanghai Express.

The woman in the photo is actress, Marlene Dietrich. The phot
depicts her wrapped in an apparent fur coat with her hands
touching her face. The photo has the lighting focused on her
forehead, but especially her forehead, below her eyes and her
chin to enhance those features of her face.

Fine Art Photography

Alexander Hartland
This a
and
photo is a
with.

photo by photographer Ralph Gibson. The photo is in black

white and so has a serious and sombre tone. The focus of the
woman staring at a hand, which she is interlocking her fingers
The look on her face could indicate that the other person is
someone, whom she has not seen in long time. The fact that she is
staring at the hand though could mean that she has not
contact with anyone else for a while, and is readjusting to
a
presence with people. With the background not as visible
than the foreground, it is clear that the woman and the other persons hand are the focus of
the photograph.
This is another

rose

photo by Ralph Gibson. The photo appears to be of a man

holding a rose in his right hand while his left hand clutches it. The
photo is in black and white and so is of a serious and negative
event. It could be the case that the man is visiting a grave or is
funeral, and so the photo may be about death. Or the image
could symbolize the end of a relationship, since the stem of the
is bent and the man is holding it behind him.

This is a photo
depicts a
centre.
head,
images
to the
around in
with an

by a photographer called Chris Rivera. The photo

man standing side on, with a city scene over the
This creates the illusion of an open space in the
where birds are flying out of. The skies of both
are the same tone of gray-white and so this adds
illusion. The birds could allude to thoughts flying
the mans head. The city could imply a great mind
expanse of knowledge or ideas.

at a

Documentary Photography
Documentary photography is used to convey a message to the viewer of
the photographs. Specifically this type of photography is created for
themes such as war etc..
This photo is by photographer and photojournalist, Martin Parr, who took
this photo in 1975. The photo was taken in Mankinholes Methodist Chapel,
Todmorden, England; and is part of a set of Only in England photos. The
photo appears to show two elderly women sleeping in pews. The chapel
seems more empty though as only the two women fill the two pews each.
So maybe this was on a day that the chapel wasnt in service. Perhaps the

Alexander Hartland
photographer is suggesting that it is an English behaviour to sleep
anywhere.

This is another

photo by Martin Parr, and

depicts four women walking on a path, while a cow watches them from a
neighboring field. The women could be on a walk. This could be a photo of
a typical rural life as the photo is in a more rural area. The photo
suggests a calm peacefulness since the photo isnt busy the cow is merely
paying attention through probable curiosity.

This is a third photo by photographer

Martin Parr, and shows a large group of
people at a buffet table. Specifically, the
photo seems to show people cutting into
the line to grab food. This suggests a rush
from impatience The plates that have
food on them already seem to be quite
full, suggesting that the people are trying
to cram as much food onto the plate as possible. The queue also seems
quite busy, especially with there being more people behind the initial line
of people.
Architectural Photography
Architectural photography is simply photos of buildings. This can be done
for an art effect or even to promote a building by highlighting features,
and showing the architecture in a positive way to encourage people to
visit it.
This photo is in a city and seems to focus on the skyscraper towering above the heights of the
other buildings. The sky around the top of the skyscraper gets darker from the outside in and
blends from white to blue to black. The darkness of the top of the skyscraper makes the
building fell looming, especially since the low angle of the photo adds to the skyscrapers
height.

Alexander Hartland

This is a black and white photo taken of a

bridge with lampposts at the side. The
photo is mostly symmetrical with nearly
every feature perfectly reflected on each
side on the photo. Some of the minor
details, such as a set of signs on the right
and approaching vehicles on the left of the
bridge, are the only non-perfectly mirrored
details.

This photo is of a set of shops

down a street, with lighting,
pillars and a roof overhead. The
lighting is yellowish overhead
with light fixtures periodically
placed on the ceiling. This could
be used as an art piece of
architecture or for promoting the
subject architecture in the photo.