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Coca-Cola to buy from Pepsi. With that being said, Pepsi then
attracts to the younger crowd. Global recognition brings in some
problems. Both companies are faces with cultural differences,
political instability, price controls, advertising restrictions, and
the lack of infrastructure.
Better Position:
In todays society, Pepsi is preferred over Coca-Cola, during
a blind taste experiment, customers preferred Pepsi to
Coca-Cola. However, Coca-Cola is shown to be higher in
numbers. Even though Pepsi won the blind taste test, they
did not win the heart of customers. Coca-Cola is preferred
in food stores, soda fountains, vending machines, and
other sources.
Symbiotic Relationship:
Coca-Cola and PepsiCo, with the vast amount of
competition, they still keep a symbiotic relationship, which
they maintain for competitive strategy that helps them
Coca-Colas Strategy:
Differentiation. Coca-Cola wants their brand to be readily
available to their customers, meaning having their product
available in every corner of the world. an arms reach of
desire, said Robert Woodruff, CEO in 1923. Coca-Cola
wants consumers to associate their brand with happy
things, such as Polar Bears, and the red branding which
symbolizes Christmas.
Pepsis Strategy:
Differentiation. Pepsi expands their brand portfolio and
creating complementary products. Pepsi figured that if you
buy carbonated soft drinks, they will also purchase salty
snacks. Which is why Pepsi partnered with Frito-Lay.
Side Note:
One analysts said that Coca-Cola may have grown
internationally, but Pepsi grew and expanded from FritoLay.