DIGITAL

ENABLER
We mashup creative and technology
backed by insights into effective
digital solutions

A WPP Agency

WHO WE ARE

PRODIGI is a digital enabler with a focus on mobile-first solutions. We have over 15 years of experience
delivering world-class digital solutions
We love insights. Thats why every creative/tech decision we make is a result of data gathered

We are a team passionate about creating new things, helping businesses grow and solve problems
Delivering high-quality digital solutions on-time, every time is our motto

OUR DIGITAL CAPABILITIES

Campaign & Front-end

Development
- Front-end UI/UX Design
- HTML5 Banners
- Cinemagraphs
- Scratchreel
- Responsive Web Design
- Responsive Emailers
- 360 Photos / Videos
- GIF Banners

Full Service
E-commerce
- E-business Strategy
- UI Design and UX
- Front-end Development
- Mobile Enablement
- Backend Integration
- E-store Development
- E-commerce Marketing
- Cohort Analysis & Analytics

Global Delivery Hub

Marketing & Analytics

- Bulk Ad-unit Creation

- Localization/Transcreation
- Website Builds and Adapts
- CMS Builds/Integration
- Creative Resizing
- Versioning

- Campaign Planning
- Search Marketing
- Content Marketing
- Community Management
- Social Content Writing
- SEO & ORM
- Listening
- Social Media Analytics
- Web Analytics

Mobile
- Mobile UI/Creative
- iOS, Android Apps
- Mobile Widgets
- App SEO (ASO)
- Mobile Analytics

PLATFORMS WE WORK ON

Technology

Search/Analytics

B.Tech and MCA Developers specializing in

Open Source, Continuous Framework
Integration, Java and Microsoft
Technologies.
Average Experience: 7 years

The entire 5-member team is Google

Certified with multi-category exposure of
managing SEO, Web Analytics and SEM
campaigns
Average Experience: 5 years

Project Management

Creative & UI/UX

Certified Scrum Masters and PMP certified

professionals specializing in Program
Tracking and Delivery
Average Experience: 8 Years

Fine Arts specialists in user interface

design, heat map analysis, mobility and
responsive web design
Average Experience: 8 Years

Front-end Development
Specialists in HTML5 & CSS 3. Work on
Bootstrap and other frameworks. Good
understanding of Angular.JS, Node.JS
Average Experience: 4 years

Quality Assurance
ISTQB Certified Quality Assurance
professionals specializing automated and
manual testing. Also developing
capabilities for accessibility testing
Average Experience: 6 Years

KEY CURRENT CLIENTS

Partnering Leading Indian Startups

Our Global Client Relationships

OUR CLIENT PARTNERS OVER THE YEARS

Best Cases & Work Samples

BJP & Dominos | UI Design + Tech & UX Flow Improvements

Highlights
Messaging Hub of the BJPs 2014 Election Campaign
First website for any Indian political party to have Citizen
Engagement Modules
First responsive website for any political party in India. Also
used for door-to-door donation collection
Website UI highly appreciated on Twitter/other social
platforms
Infrastructure configured to handle up to 4000 concurrent
requests which is roughly 450 unique users a second

Highlights
New-age, mobile-first UI with user inputs currently in development
for Online Order.
Recommendation-based new website to take minimal inputs from
returning users thereby making process even faster and convenient
Previous UX/flow tweaks (in 2009) resulted in conversion
improvement by 30%. Page refreshes were reduced by 50% and steps
reduced to 3 with Quick Order
Successful e-channel for Dominos. India fastest growing market.
Platform contributes over $39mn in sales

Danone Activia & Portea | UI Design + CMS Integration

Developed in Drupal 7.3

Developed in WordPress 4.3

Danone Activia | Website Localization

Activia United Kingdom

Activia Brazil

Activia Japan

Activia Poland

Activia Korea

Activia France

Apollo Munich | Integrated Web/E-commerce Management + Digital Marketing

Highlights
Successful alternate sales channel backed with
performance-driven digital marketing
Simplicity of design and communication using the
brands Lets Uncomplicate theme
CMS & E-commerce Platform on Kentico
Pre-designed landing page templates for quick
deployment. Improvement in campaign turnarounds by
50%
Collaborative project with creative agency (JWT) and
technical partner (IBM)

Month-on-Month Impact

Unique Visitors Per Month: 40% Growth

Page Views Per Month: 35% Growth
Leads: 70% Growth
Conversions: Increase by 45%
Time-to-Market: Reduced by 50%
New Development Cost: Reduced by 33%

Airtel Africa | Integrated Web Management

Highlights
Launched 17 Airtel Africa OPCO websites post the Zain
acquisition in 6 weeks
All websites responsive
Launched Airtel Money across 14 OPCOS
First digital product guide in Africa for Mobile
Flash walkthroughs for Airtel Money
Launched Airtel Premier customer care portal

Impact
Reduced time to market for critical web based platforms
by over 50%
Functionality based touchpoints like Marketing Lead
Forms were taken to market in 2 working days
Standalone campaign microsites were developed and
integrated with IBMs WCM in 20 working days as
opposed to 50 working days taken by IBM

Campaign Microsites | Over 1500 Microsites Delivered

IBM & Standard Chartered | Workflow Management System

Highlights
Single-window, on-demand reporting platform and
workflow management system
Enables IBM and its partners to input data from globally
dispersed sources into a Central Platform
Collaborative workspace for IBM Marketing Managers,
Agencies and Vendors
Data is presented from 3rd party tools (DFA, BlueKai,
AdWords, Publisher Consoles etc.)
Clean, clutter-free, mobile-first design and front-end
developed on Bootstrap framework

Highlights
Created an automated workflow management system for auto
loan disbursement. Developed on ASP.NET
Automation reduced costs by Rs. 2.3 crores
The platform reduced loan processing time from 28 days to 5
days
The platform handled 5000 cases per day
System integrated over 10 agencies and partners of SCB to make
the process simpler and efficient for end-consumers and the
bank

LG & Microsoft | E-Commerce Enablement

Highlights
Lgezbuy.com was LGs first e-retail initiative in India
E-store built on Java and supported the entire range of
LGs offerings in India
Extensive e-commerce suite with realtime reporting, sales
tracking/analysis and custom-backed dashboards
Complete integration with promo/campaign microsites was
also done

Highlights
Microsofts first online store outside of North America
Single platform to buy all original Microsoft products
from anywhere in India. Over 250 products sold online
Custom-built on ASP.NET with realtime integration of
APIs to Microsofts Legacy Systems
Quick deployment modules created for campaigns and
promos

Banner Production/Digital Ads

Banner Production/Digital Ads

Facebook GIF Banners

Mobile Landing Pages

Electronic Direct Mailers

KCP & Reliance Mutual | Search Engine Optimisation

Highlights
Organic traffic for KCPs China website increased by 55%
in 6 months of on-page and off-page SEO efforts
Intensive online PR and link building work in Mandarin
First page rankings for 60% of targeted keywords on
Baidu & Google
Page indexation improved by 40%

Highlights
113% growth in pure organic traffic in 10 months
through on and off-page efforts, article submissions, link
building and joint planning of paid campaigns (SEM)
Top 10 rankings on Google for 8 of 11 priority keyphrases
80% of mutually agreed keyphrases in top 20 listings on
Google

Dominos | Search Marketing

Challenge: Generate sales through paid media for the newly developed Dominos e-commerce website
Solution: Search marketing campaign with exclusive web-based offers, dynamic ads and re-targeting
Result: Control on over 98% of direct search queries in its category. Average CPA of less than $1. Global case study for Dominos

Nestle Coffee-mate and Pizza Hut | Website Analytics

Our mandate is to provide site analytics inputs

and in-page insights coupled with SEO
learnings to help both Nestle Coffee-mate and
Pizza Hut redesign their respective website.
These reports include:
Audience Overview
In-page Analytics
User Behavior/Browsing Insights
Content Consumption Patterns
UI Recommendations
SEO Recommendations

Self Presentation Sites (for Apple iPad)

Animated Content Flow

Interactive Graph-based Presentations

Patient Profile-based Content Display

Embedding Interactive Videos

Multilingual Self Presentation Sites (for Apple iPad)

Portugal

Sweden

Greece

Norway

Vietnam

France

Thanks!
Reach Us: info@prodigi.io or rahul.roy@prodigi.io