MGT306B

Sample Outline of a Strategic Management Paper

1. Executive Summary
2. Table of Contents
3. Industry
Definition of the Industry
Major Players
Economic Characteristics
Industry Analysis using the 5 Forces Model
Opportunities/Threats
Conclusion of Industry Analysis
4. Company
Nature of the Business
Analysis Using the Company Value Chain (if present)
Financial Analysis
Strengths/Weaknesses
Strategic Issues Facing the Firm
5. Strategy
Vision and Mission
Objectives (strategic and financial objectives)
Generic Strategies
Present Strategies (overall and by functional areas)
Proposed Strategies (overall and by functional areas)
6. Annexes