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  • Graph: Marketing Information Solutions

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    This document provides information about a marketing consultancy called paragraph based in Auckland, New Zealand. The consultancy is directed by Paul Nixon, who has over 25 years of experience in market research, business intelligence, and data visualization. paragraph helps clients reveal answers from large amounts of marketing data through quantitative research, database management, statistical analysis, and data visualization tools. It has experience with projects in newspapers, direct marketing, retailing, telecommunications, economics, advertising, and finance.

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    This document provides information about a marketing consultancy called paragraph based in Auckland, New Zealand. The consultancy is directed by Paul Nixon, who has over 25 years of experience in market research, business intelligence, and data visualization. paragraph helps clients reveal answers from large amounts of marketing data through quantitative research, database management, statistical analysis, and data visualization tools. It has experience with projects in newspapers, direct marketing, retailing, telecommunications, economics, advertising, and finance.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    41 vues7 pages

    Graph: Marketing Information Solutions

    Transféré par

    api-27904460
    This document provides information about a marketing consultancy called paragraph based in Auckland, New Zealand. The consultancy is directed by Paul Nixon, who has over 25 years of experience in market research, business intelligence, and data visualization. paragraph helps clients reveal answers from large amounts of marketing data through quantitative research, database management, statistical analysis, and data visualization tools. It has experience with projects in newspapers, direct marketing, retailing, telecommunications, economics, advertising, and finance.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 7

    paragraph

    marketing information solutions


    paragraph
    marketing information solutions

    An owner-operated marketing
    information consultancy based in
    Auckland, New Zealand paragraph is
    passionate about its core objective …
    “revealing answers”.

    paragraph has the skills and


    experience to transform, combine and
    visualise often overwhelming volumes
    of marketing data to reveal answers
    that provide insight and competitive
    advantage.
    paulnixon
    director

    Paul has over 25 years’ experience in


    the fields of market research and
    analysis, business intelligence and data
    visualisation.

    Paul has a BA (Hons) in Environmental


    Studies and a Post-graduate Diploma in
    Marketing from the Chartered Institute
    of Marketing .
    skillsets
    marketing – analysis - graphics

    To provide marketers with the insights


    they are looking for paragraph brings
    together a wide range of disciplines to

    collect
    collate
    simplify
    analyse
    decipher
    display
    interpret

    … marketing and other business


    information.

    This is primarily done through:

    Quantitative market research


    Database design and
    management
    Statistical analysis
    Interactive decision support and
    reporting tools
    Data visualisation, animation
    Excel and VBA programming
    projecthistory
    a selection

    • Newspaper publishing - editorial


    and advertising research

    • Direct marketing - response analysis

    • Grocery retailing - strategic


    marketing and pricing research.

    • Market research agency - senior


    project management and research
    and development

    • Telecommunications – business
    intelligence and data visualisation

    • Economic consultancy - economic


    impact assessments of major
    cultural and sporting events

    • Advertising agency - brand tracking,


    DRTV and online response analysis

    • Finance – business intelligence, EIS


    dashboard development

    • DIY Retail - research results


    automation
    projectgallery#1
    painting with numbers

    Linear Optimisation - Local


    Government
    Bubbletrack - Grocery Retailer The redesign of a decision support tool
    An animated floor plan of a to assess the cost effectiveness of
    supermarket displaying the flow of invasive plant eradication programmes.
    customers through the store based on Method: Excel Solver/VBA.
    observational tracking data.
    Method: Excel/VBA.

    Response Analysis - Tourism and


    Interactive Marketing Results Insurance Sectors
    Dashboard - DIY Retailer A suite of KPI reports providing detailed
    An interactive dashboard to display KPI multi-media response analysis and ROI
    measure from a brand tracking metrics.
    programme. Method: Excel, Google Analytics and
    Method: Excel/VBA. online publishing.
    paragraph
    marketing information solutions

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