A

PROJECT REPORT ON

COMMUNICATION MIX ON
BAJAJ MOTORCYCLES
Under the Partial fulfillment of the requirement of
BACHELOR OF MANAGEMENT STUDIES
Submitted by

PUNEET SINGH GADRI

Roll no. 164
Under guidance of
PROF. PRACHI MAAM
Submitted to
UNIVERSITY OF MUMBAI
Academic Year
2016-17
VPMs
K.G Joshi College of Arts &
N.G Bedekar College of Commerce
Chendani Bunder Road,Thane 400601
A
PROJECT REPORT ON

MARKETING THROUGH SOCIAL MEDIA ON FLIPKART

COMPANY
Under the Partial fulfillment of the requirement of
BACHELOR OF MANAGEMENT STUDIES
Submitted by
TRUPTI PRATAP CHAVAN
Roll no. 166
Under guidance of
PROF. PRACHI MAAM
Submitted to
UNIVERSITY OF MUMBAI
Academic Year
2016-17
VPMs
K.G Joshi College of Arts &
N.G Bedekar College of Commerce
Chendani Bunder Road,Thane 400601

DECLARATION

I Puneet Singh Gadri, studying in T.Y.B.M.S hereby declare that I have done a
project on COMMUNICATION MIX ON BAJAJ MOTORCYCLES. As
required by the university rules, I state that the work presented in this is original
in nature and to the best my knowledge.
Whenever references have been made to the work of others, it is clearly
indicated in the sources of information in references.

Student
(Puneet Singh Gadri)

Place:
Date:

ACKNOWLEDGEMENT

It gives me great pleasure to declare that my project on COMMUNICATION

MIX ON BAJAJ MOTORCYCLES have been prepared purely from the
point of view of students requirements.
This project covers all the information pertaining to COMMUNICATIN MIX
OF BAJAJ MOTORCYCLES. I had tried my best to write project in simple and
lucid manner.
I am indebted to our principal Dr. Mrs. Shakuntala A. Singh Mam for giving us
such an awesome opportunity. I am also thankful to our co-ordinator Mr. D.M.
Murdeshwar Sir and also librarian and my colleagues for their valuable support,
co-operation and encouragement in completing my project.
Special thanks to Prof. Mrs.PRACHI Mam, my internal guide for this project
for giving me expert guidance, full support and encouragement in completing
my project successfully.
I take this opportunity to thanks my parents for giving guidance and for their
patience and understanding me while I am busy with my project work.Lastly I
am thankful to God for giving me strength, spirit and also his blessings for
completing my project successfully.

EXECUTIVE SUMMARY
The project which I choose is on flipkart Company which made Confectionery
items and different types of products. I have made this project and studied the
Consumer Behaviour on all the flipkart products. Flipkart is a Multinational
Company and its business is worldwide.

This project covers the following topics:

The introduction and the history of the company, Strategic planning of this
company like Vision, mission statement, consumer behavior and analysis on all
flipkart products.
The project also covers the Eight Ps of marketing (Product, Price, Place,
Promotion, People, Physical evidence, Performance & Process).
It also covers information about the various marketing Strategies, importance &
factors affecting consumer behavior, overall analysis and interpretation of data
via questionnaire & by conducting survey and it also includes various
suggestions provided by the consumers w.r.t.flipkart products.
At last, my conclusion about the whole Consumer Behaviour w.r.t flipkart
company i.e. Analysis & Data Interpretation by consumers w.r.t. all flipkart
products.
I also give the reference of those websites which had provided me relevant
material and the recommendations about this project.