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to answer:
is your "brand voice and personality"?
do you stand for, and what do you represent?
are your value proposition and differentiating factors?
are your defined visual branding elements (logo, font, colors, e
* If you don't answer these questions first, your social presence can veer towar
d one of two extremes:
-- Your communication will come across as stiff and corporate and the pe
ople you're engaging will feel like they're dealing with a robot.
-- Your community manager will use his own voice in your communications,
leading to an inconsistent or even inauthentic experience.
* Providing a cohesive, branded customer experience that is completely agnostic
of site, network (or, archetype, or demographic?) or location will serve to galv
anize your community's comprehension of, memory of and hopefully preference for
your brand.