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This opines the fact that in every organization, goals are set an the procedures or ways
through which the organization intends to achieve this, the goals are spelt out with the and of
communication models.
Effective communication skills are fundamental to success in many aspects of life. Many
jobs require strong communication skills and people with good communication skills usually
enjoy better interpersonal relationships with friends, superiors and workmates
Effective communication takes place when the information or massages received matches the
information the sender intends to transmit. Since managers execute the management process
of planning, organizing, directing and controlling through personnel to achieve the goals of
the organization, it means that managers must communicate to be able to perform their
managerial work that results to the attainment of the goals of the organization.
Increase in effective communication improves the success of an organisation in the
following ways;
Diversity; effective workplace communication is important in companies with workplace
diversity. Good communication skills help to reduce the barriers erected because of language
and cultural differences. Companies that provide communication training to domestic and
international employees reap the benefits of effective workplace communication. Companies
can avoid cultural confusion and miscommunication by training international employers early
in their careers and on a regular basis. Effective communication causes productivity to
increase, errors to decrease and operations to run smoother.
Team building; effective communication in the workplace helps employees and managers
form highly efficient teams. Employees are able to trust each other and management.
Effective communication reduces unnecessary competition within departments and helps
employees work together harmoniously. The result of a team that works together is high
productivity, integrity and responsibility. Employees know their roles on the team and know
they are valued. Managers are able to correct employees' mistakes without creating a hostile
work environment. A manager who openly communicates with his subordinates can foster
positive relationships that benefit the company as a whole.
communication can help manage their expectations about service issues or even about how
best to interact with the organization.
Strong Relationships; effective communication builds strong relationships. Trust and
loyalty are key factors in any relationship and both are boosted by communication that is
focused on meeting individual needs, conveying important information and providing
feedback - positive and constructive. Strong relationships with external audiences also build
strong solid communication about products, services and company culture and values. For
example regular face-to-face meetings, email and phone still play a pivotal role in team
communications, even though a variety of communication tools is available. The case
study concluded that team member satisfaction and team success can only be
accomplished if the communication culture in the company takes into account the
technologies used and the distributed work setting.
Ideas and Innovation; open channels of effective communication can lead to new ideas and
innovation in a number of areas. Employees that understand what's important to their
companies can focus on making improvements and spotting opportunities for innovation that
can help further success. When employees know their ideas will be sought after, that
company leaders will have open minds and be responsive to their feedback, they're more
likely to contribute their ideas. Customers also can be a source of great ideas to help improve
products and services.
Customer Ambassadors; enhancing the organizational performance through customer
relationship
management
Growth and expansion; a lack of effective communication can lead to the collapse of any
organisation. Whilst that is a bold statement without proper marketing collateral and
communication internally and externally, most organisations will struggle to survive.
Companies that prepare workers to excel with verbal and nonverbal communications skills
find it easier to enter into global marketplaces than companies that do not prepare its
employees. Effective communication is important for businesses looking to expand beyond
its domestic borders.
Change management; role played by effective communication during change in the
business organizations is essential for successful change management. The employees are the
key sources to bring about change in organizations. To encourage employees for desired
change, organizations must address the apprehensions and issues related with them. Job
insecurity should be decreased and a sense of community should be created so that employees
may feel their responsibilities. The need for change and its advantages will motivate the staff
to participate in change plan and execute it. Any organizational performance to be effective,
an open communication environment should be encouraged. Once members of the
organization feel free to share feedback, ideas and even criticism at every level it increases
performance.
Productivity; effective communication can also lead to productivity and helps to avoid
unnecessary delays in the implementation of policies. effective communication facilitates
exchange of information and opinion with the organization, that communication helps in
improving operational efficiency thus
communication
is
improving
organization
performance hence
References
Akam, V. (2011) Business Communication Today: Englewood Cliffs, NJ: PrenticeHall.Randon House Inc; New York, 97-101.
Bery, B, Otieno,A, Waiganjo, E.W &Njeru, A (2015).Effect of Employee Communication on
Organisation Performance: in Kenyas Horticultural Sector. International Journal of Business
Administration, 6(2),138-145 Retrieved from, http://dx.doi.org/10.5430/ijba.v6n2p138
Husain, Z. (2013). Effective Communication Brings Successful Organizational. The Business
& Management Review, 3(2), 43-50.
Mckinney, E.H, Barker, J.R, Smith, D.R&Davis, K. J (2004). The role of communication
values
in
swift
starting
action
Teams:
Retrieved
from,
http://www.sciencedirect.com/science/article/pii/S0378720
Neves .P&Eisenberger.R. (2012): Management Communication and Employee Performance:
the Contribution of Perceived Organizational Support, Human Performance, 25(5).