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Crafting Innovation Together

12th July 2010, 09:00 AM 05:30 PM, at Seminar Hall, National Institute of Management Studies, KCG College
Campus, Rajiv Gandhi Salai, Chennai-97, India

A Workshop on - Decision Engineering Using the Analytic


Hierarchy Process (AHP)

Crafitti Consulting Private Limited, Bangalore (http://www.crafitti.com) in collaboration with KCG


College of Technology, Chennai (http://www.kcgcollege.com) offers a unique workshop on Decision
Engineering using the Analytic Hierarchy Process (AHP). The workshop is conducted by Navneet
Bhushan, the principal author of the Strategic Decision Making Applying the Analytic Hierarchy
Process (AHP) the book has been featured at Harvard Business School Working Knowledge for
Business Leaders, reviewed at Informs Journal Interfaces and referred in Wikipedia.

Analytic Hierarchy Process: Not just any old ROI.


The authors describe the decision-making framework known as the Analytic Hierarchy Process, which is used worldwide, and
discuss how it works in business, defense, and governance. In a nutshell, AHP helps structure the complexity, measurement, and
synthesis of rankings for making decisions related to forecasting, resource allocation, benchmarking, et cetera. The section on
business lays out theory and then applies it to examples of wireless adoption strategies, software vendor evaluation, and software
application development.

For the first time this technique is offered in India in a workshop setting.

Delegates will be exposed to


To Register for the Event Send
What is a Decision Problem? an email to
The New Field of Decision Engineering
drvrangan@yahoo.com (call +91
Techniques of Multi-Criteria Decision Making (MCDM)
The Analytic Hierarchy Process (AHP) 9840492432) OR
How to apply AHP for simple problems? navneet.bhushan@crafitti.com
How to apply AHP for complex problems?
Making Group Decisions Creating Consensus
(call +91-9902766961)
Case Studies in problems such as
o Aligning Strategic Initiatives to Business Goals Investment Registration INR 2000/-
o Making IT Decisions per delegate to be paid by Cheque in
o Vendor Evaluation
favour of Crafitti Consulting Pvt Ltd
o Software Effort Estimation
o Idea Evaluation
o Global Technology Proliferation Assessment
o Crisis and Disaster Management

Crafitti Consulting Private Limited www.crafitti.com June 14, 2010 1


A Brief Profile of the Workshop Facilitator

Navneet Bhushan (navneet.bhushan@crafitti.com)

Post Graduate Diploma in IPR (NLSIU, Bangalore), Diploma Patent Information (The Netherlands),
M.Tech (Computer Science & Engg) IIT Madras, M.Sc (Software Science) Allahabad University, B.Sc
(Hons.) Physics (Delhi University)

Navneet Bhushan (Navneet) is a founder-director of Crafitti Consulting, an innovation, strategy and


intellectual property think tank focused on facilitating Lean, inventive and systems thinking to co-craft
innovation in global enterprises. Navneet has close to two decades of experience in the fields of Defense
Research, Information Technology, Intellectual Property and Management Research. He is a leading
expert, researcher and consultant on Innovation Management and has built a variety of frameworks,
methodologies and techniques to craft innovation in business and technology contexts. He has authored
more than 55 technical research papers and is an invited speaker at various International and National
Journals, Trade Magazines and Conferences. He is the principal author of Strategic Decision Making-
Applying the Analytic Hierarchy Process published by Springer-Verlag, UK, as part of the Decision
Engineering Series and featured at the Harvard Business School. He is an associate editor of the
International Journal of Analytic Hierarchy Process and reviews research papers for defence science
journal. Navneet Blogs at http://innovationcrafting.blogspot.com

About Crafitti (www.crafitti.com)


Crafitti Consulting is an innovation consulting firm in the business, science
and technology space. Crafitti uses a co-crafting approach to facilitate
innovation in various enterprise contexts with the help of powerful
frameworks, techniques and tools, honed over the years through research,
experimentation and grassroots application.

Crafitti Consulting Private Limited www.crafitti.com Confidential June 14, 2010 2

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