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Reigniting the retail industrys love affair with in-store mobile technology
A Moki and Intel report
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P2
Its time to
confront reality.
Business case
Hardware
Total Control
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P3
Scale
Security
Security concerns
Problems associated with controlling mobile endpoints
User concerns accessing apps/settings on devices
Challenges with locking down tablets for single or designated purposes
Users
Applications
Connectivity
Most applications are static content, rather than interactive, targeted and promotional
Applications dont do what sta or customers want them to
Legacy systems overhang prevent applications running on device
Diiculties of surfacing legacy systems data onto mobile devices
Issues with content management costs and resourcing
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P4
Reigniting
thethe
retail
industrys
love
affaff
airair
with
mobile
technology
Reigniting
retail
industrys
love
with
in-store
mobile technology / http://moki.com/lp/moki-intel-market-report.html
P5
Device failure
Inability to deliver
silent deployment
of apps
Complex user
authentication
Weak app
security
App crashes
High costs of
device deployment
and set up
Out of date
apps and data
Reigniting
thethe
retail
industrys
love
affaff
airair
with
mobile
technology
Reigniting
retail
industrys
love
with
in-store
mobile technology / http://moki.com/lp/moki-intel-market-report.html
P6
Solution management
In order to ensure a strong business case and
return on investment, retailers need a solution
that embraces high quality yet affordable
devices, that can control and manage those
devices and their embedded
apps over their life, with a level of
automation that reduces the time
taken to deploy and pressure on
resources.
Connectivity
Good WiFi connectivity is critical
to delivering a robust mobile
network, as well as the ability to
monitor devices and ensure they
are connected. In the event of
downtime, administrators may
need an automatic alert so they
can get the device back online.
continued...
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P7
Staging
Security
Updates
Extend use of devices and
maintain a consistent user
experience by keeping
software up-to-date, through silent
updates to the Android operating
system, irmware and drivers.
From an operator
perspective, devices
must be locked down
automatically to keep
unauthorised users
from tampering with them. It is also
important to ensure experiences are
consistent no matter what buttons are
being pushed, to reduce security risks
caused by user error.
Remote
management
Create dashboards accessible via the web
to gain complete for visibility of:
o Device status
o Device volume
o Battery status
o Connection lost
o Connection weak
o App access by user
o App version control and update status
Analytics
Track usage and interactions and keep a history of all the activity on
devices, for in-depth insights that help mobile strategy evolve.
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P8
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P9
Content
Pop-up shops
Shop in a box
Interactive
concessions
Brand implants
Service
Self-service kiosks
Reward program
sign up
Appointment setting
Ordering of items for
use on site
In store ordering of
stock not in store
In store ordering of
stock not in store
Signage
Promotions
Special events
Engagement
Interactive displays
User photos
Product demos and
videos
Fashion catwalks
Photo booths
Gaming
Make-up tutorials
Ratings and reviews
Price checking
Payments
Facebook or Twitter
updates on an iPad
Latest news
Opt-in to your email
newsletter
Photograph yourself
in the changing room
and tweet results
Delivery
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P 10
Mokis Cloud-Based software gives its customers Total Control over their Customer
Facing Devices. Forward-looking organizations use Customer Facing Devices for Digital
Interactions to elevate customer experience. Moki Total Control empowers organizations
to remotely manage, secure, and analyze hardware, operating system, applications and
content on Customer Facing Devices.
Iconic brands like The Julliard School, Adidas, Estee Lauder, Columbia Sportswear and the
New York City Department of Health love Moki. Founded in 2012, Moki delivers 400,000
daily Digital Interactions in 55 countries.
Moki is headquartered in Lehi, UT with offices in Palo Alto, CA, Boston, MA, and Worchester,
UK. Moki is backed by Epic Ventures, Pelion Ventures, and Allegis Capital.
continued...
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P 11
continued...
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P 12
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P 13
Talk to us about reigniting your love aair with mobile technology and building a practical, scalable,
manageable and affordable platform for digitally-supported staff-to-customer interactions.
Reigniting the retail industrys love affair with in-store mobile technology / http://moki.com/lp/moki-intel-market-report.html
P 14
http://moki.com/lp/moki-intel-market-report.html