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Chapter 1:

The correct answer for each question is indicated by a

1 INCORRECT

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Learning Objective: 01-02
Topic: The Role of Communication in Business
Blooms: Understand
AACSB: Communication
Level of Difficulty: Easy
Email has had the effect of speeding up communication and of enabling a comm

2 INCORRECT

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Learning Objective: 01-02
Topic: The Role of Communication in Business
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
One widespread trend under way in businesses is the increased focus on ethica

3 CORRECT

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Learning Objective: 01-03
Topic: The Role of Communication in Business
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Internal-operational communication takes many forms. It includes the ongoing
the business. It includes the orders and instructions that supervisors give emp

4 INCORRECT

Feedback:
Learning Objective: 01-03
Topic: The Role of Communication in Business
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The work-related communicating that a business does with people and groups
communication with its publicssuppliers, service companies, customers, gove

5 INCORRECT

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Learning Objective: 01-04
Topic: The Role of Communication in Business
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Formal networks include the upward, lateral, and downward movement of info
Information routinely flows outward as well. Order acknowledgments, invoices
operational communications can make external audiences part of the formal co

6 INCORRECT

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Learning Objective: 01-05
Topic: The Role of Communication in Business
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A complex organization requires more communication compared to a simple or
communication than complex businesses, such as automobile manufacturers.

7 CORRECT

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Learning Objective: 01-06
Topic: The Business Communication Process
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Problem-solving literature divides problems into two main types: well defined
problems, including business communication problems, cannot be solved this w

8 CORRECT

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Learning Objective: 01-07
Topic: The Business Communication Process
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
In communication, the larger context includes the general business-economic
moment in which the communication is taking place. The sociocultural context

9 INCORRECT

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Learning Objective: 01-08
Topic: The Business Communication Process
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Researchers generally agree that the communication process includes the follo
message, 3) deciding on a response, and 4) replying to the message.

10 INCORRECT

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Learning Objective: 01-08
Topic: Business Communication: The Bottom Line
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
In the communication process, the communicator and the audience may attach
bypassing.

===
Chapter 2:
The correct answer for each question is indicated by a

1 INCORRECT

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Learning Objective: 02-01
Topic: The Growing Importance of Cross-Cultural Communication
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Effective cross-cultural communication minimizes problems stemming from mi

2 INCORRECT

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Learning Objective: 02-02
Topic: Dimensions of Cultural Difference
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Geert Hofstede defines national culture as that component of our mental progr
citizens.

3 INCORRECT

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Learning Objective: 02-02
Topic: Dimensions of Cultural Difference
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
You can avoid being ethnocentric by being sensitive to the various dimensions

4 INCORRECT

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Learning Objective: 02-03
Topic: Dimensions of Cultural Difference
Blooms: Remember

AACSB: Communication
Level of Difficulty: Easy
In the United States, an up-and-down movement of the head means "yes" and

5 INCORRECT

Feedback:
Learning Objective: 02-03
Topic: Dimensions of Cultural Difference
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Arabs generally offer a handshake that is gentle, long-lasting, and sometimes

6 INCORRECT

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Learning Objective: 02-04
Topic: Dimensions of Cultural Difference
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
In the United States, most people tend to be monochronic. They regard time as
other cultures (especially those of the Middle East and some parts of Asia), peo
unwise and unnecessary.

7 INCORRECT

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Learning Objective: 02-05
Topic: Problems of Language
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Within a culture, certain manners of expression are often used in ways that the

8 INCORRECT

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Learning Objective: 02-05
Topic: Problems of Language
Blooms: Apply
AACSB: Communication
Level of Difficulty: Hard
Some examples of two-word verbs are, "rule out," "win back," "come down," a

9 INCORRECT

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Learning Objective: 02-05
Topic: Problems of Language
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
The use of slang words and colloquialisms can cause problems when your read

10 INCORRECT

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Learning Objective: 02-06
Topic: Advice for Communicating Across Cultures
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
For effective cross-cultural communication, you should adapt your language ac

====
Chapter 3
Your Results:
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:

Learning Objective: 03-01


Topic: The Importance of Adaptation
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
As with every other element of your messages, the choice of words needs to be

2 INCORRECT

Feedback:
Learning Objective: 03-02
Topic: Suggestions for Selecting Words
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A good suggestion to increase the effectiveness of a message is to use the sim
means using the words you would use in face-to-face communication with you

3 CORRECT

Feedback:
Learning Objective: 03-02
Topic: Suggestions for Selecting Words
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to studies of readability, short words generally communicate better
Many exceptions exist.

4 INCORRECT

Feedback:
Learning Objective: 03-03
Topic: Suggestions for Selecting Words
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Business clichs come and go. Clichs catch on because they represent popula
run the risk of sounding out of date.

5 CORRECT

Feedback:
Learning Objective: 03-05
Topic: Suggestions for Selecting Words
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The sentence "Jason received 100 points in his last exam" refers to a specific,

6 INCORRECT

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Learning Objective: 03-06
Topic: Suggestions for Selecting Words
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
Affect and effect are often used as synonyms. But affect is a verb meaning "to

7 INCORRECT

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Learning Objective: 03-07


Topic: Suggestions for Selecting Words
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The sentence "We reported the January sales at the end of last month" is in ac

8 CORRECT

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Learning Objective: 03-07
Topic: Suggestions for Selecting Words
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Although active voice is preferred, passive voice is more appropriate when the
the writer wants to avoid accusing the reader of an action.

9 INCORRECT

Feedback:
Learning Objective: 03-07
Topic: Suggestions for Selecting Words
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
When a verb is camouflaged, the verb describing the action in a sentence takes

10 CORRECT

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Learning Objective: 03-08
Topic: Suggestions for Nondiscriminatory Writing

Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The term police officer does not indicate gender and is gender-neutral.

====
Chapter 4
The correct answer for each question is indicated by a

1 CORRECT

Feedback:
Learning Objective: 04-01

Topic: The Importance of Adaptation


Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Writing effectively requires managing the emphasis in your sentences in such
ordering the sentence elements according to accepted rules of grammar and lo

2 INCORRECT

Feedback:
Learning Objective: 04-02
Topic: Care in Sentence Design
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Most business audiences are pressed for time. As simple sentences are likely t
over long, complex ones.

3 INCORRECT

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Learning Objective: 04-02
Topic: Care in Sentence Design
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Readability studies suggest that writing directed at middle-level adult readers
be higher. For less advanced readers, it should be lower.

4 INCORRECT

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Learning Objective: 04-02
Topic: Care in Sentence Design
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
An often-used uneconomical wording is the cluttering phrase. This is a phrase

5 CORRECT

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Learning Objective: 04-02
Topic: Care in Sentence Design
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
Roundabout constructions get in the way of directly communicating a point an
"can be observed to be increasing" does not get to the point directly and is not

6 INCORRECT

Feedback:
Learning Objective: 04-03
Topic: Care in Sentence Design
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Sentence length affects emphasis: Short, simple sentences carry more emphas
business messages are often good places for short sentences.

7 CORRECT

Feedback:
Learning Objective: 04-04
Topic: Care in Sentence Design
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
For a sentence to have unity, all of its parts must combine to form one clear th
unrelated ideas and (2) excessive detail.

8 INCORRECT

Feedback:
Learning Objective: 04-04
Topic: Care in Sentence Design
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium

Putting too much detail into one sentence tends to hide the central thought. If

9 INCORRECT

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Learning Objective: 04-05
Topic: Care in Paragraph Design
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
How long a paragraph should be depends on its contentson what must be inc

10 INCORRECT

Feedback:
Learning Objective: 04-05
Topic: Care in Paragraph Design
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Well-written paragraphs move the reader logically and smoothly from point to
the reader logically through a text.

==
Chapter 5
The correct answer for each question is indicated by a

1 CORRECT

Feedback:
Learning Objective: 05-02
Topic: Using a Conversational Style
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A formal writing style is appropriate when you are: communicating with someo
ceremonial message, such a commendation or inspirational announcement; an

2 CORRECT

Feedback:
Learning Objective: 05-02
Topic: Using a Conversational Style
Blooms: Apply
AACSB: Reflective Thinking

Level of Difficulty: Hard


Phrases such as "please be informed," "your adherence," "enclosed herewith,"

3 INCORRECT

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Learning Objective: 05-03
Topic: Using the You-Viewpoint
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
The you-viewpoint helps builds goodwill in written messages by focusing on th
viewpoint, it is not the only part.

4 CORRECT

Feedback:
Learning Objective: 05-03
Topic: Using the You-Viewpoint
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Hard
In the broadest sense, you-viewpoint writing emphasizes the reader's perspec

5 INCORRECT

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Learning Objective: 05-04
Topic: Accentuating the Positive
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium

While negative language has its place in business communication, negative wo


destructive of goodwill.

6 INCORRECT

Feedback:
Learning Objective: 05-04
Topic: Accentuating the Positive
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
One of the many strongly negative words is "failed". Negative words have unh
a signal that bad news is coming, and the phrase "not permitted" contains an u
associations.

7 INCORRECT

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Learning Objective: 05-05
Topic: Being Courteous
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Courtesy generally is enhanced by using certain techniques: writing in convers

8 CORRECT

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Learning Objective: 05-05
Topic: Being Courteous
Blooms: Understand

AACSB: Communication
Level of Difficulty: Medium
Most people like to be treated as equals; they do not want to be bossed or talk
goals. Preaching is usually not intended. It often occurs when the writer is tryi

9 INCORRECT

Feedback:
Learning Objective: 05-06
Topic: Managing Emphasis for a Positive Effect
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
In order to emphasize the positive and deemphasize the negative, you should
negative points in these positions.

10 INCORRECT

Feedback:
Learning Objective: 05-04
Topic: Accentuating the Positive
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
Feedback: Negative words have unhappy and unpleasant associations that usu
signal that bad news is coming, and the phrase "not" contains an unnecessaril
credit points." is a positively worded sentence.

==
Chapter 6
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 06-01
Topic: The Process of Writing
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
The process of writing is a recursive process. This implies that the different sta

2 CORRECT

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Learning Objective: 06-01
Topic: The Process of Writing
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The first step in the planning stage of the writing process is to determine and e

3 INCORRECT

Feedback:
Learning Objective: 06-01
Topic: The Process of Writing
Blooms: Remember
AACSB: Communication
Level of Difficulty: Medium
Selecting an order that will draw the most positive reaction from a reader is a

4 INCORRECT

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Learning Objective: 06-01
Topic: The Process of Writing
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The revising process consists of three levels, revising, editing, and proofreadin

5 INCORRECT

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Learning Objective: 06-04
Topic: Memorandums (MEMOS)
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Hard
Memorandums usually are sent and received by people who work with one ano
memorandums. Since the company does not have access to computers or the I

6 CORRECT

Feedback:
Learning Objective: 06-04
Topic: Memorandums (MEMOS)
Blooms: Apply
AACSB: Communication
Level of Difficulty: Medium
Memorandums were primarily used for internal communication but have been

7 INCORRECT

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Learning Objective: 06-05
Topic: Email
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The formal style of writing emails maintains a significant distance between wr

8 INCORRECT

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Learning Objective: 06-06
Topic: The Newer Media in Business Writing
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy

Text messaging is also called short message service.

9 INCORRECT

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Learning Objective: 06-07
Topic: The Newer Media in Business Writing
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Many business writers use social media to connect with clients, customers, col
professionals, or interact briefly with co-workers.

10 CORRECT

Feedback:
Learning Objective: 06-08
Topic: Print Versus Online Documents
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Online text can produce comprehensive data more concisely than a print docum

==
Chapter 7
The correct answer for each question is indicated by a

1 CORRECT

Feedback:
Learning Objective: 07-01
Topic: The Prevalence of Good-News and Neutral Messages in Business
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Most business messages are those that solve everyday business problemsreq
about matters that are a routine part of a company's culture and work. As a re

2 CORRECT

Feedback:
Learning Objective: 07-01
Topic: Preliminary Assessment
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Writing any messages other than those for the most mechanical, routine circum
determining your message's basic plan, a good beginning is to assess your rea

3 INCORRECT

Feedback:
Learning Objective: 07-02
Topic: The General Direct Plan
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
End good-news or neutral messages with some appropriate friendly comment
relevant to the topic of your message. General closings such as "Thank you" or
clichs.

4 CORRECT

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Learning Objective: 07-03
Topic: Routine Inquiries
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The opening of the routine inquiry should focus on the main objective. Routine
a brief statement to orient the reader, followed by the request or question.

5 CORRECT

Feedback:
Learning Objective: 07-03
Topic: Routine Inquiries
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
If you begin with a direct question or request, you can ask one broad question
message would then present a list of the specific information you are seeking.

6 INCORRECT

Feedback:
Learning Objective: 07-04
Topic: Favorable Responses
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
When you answer inquiries favorably, your primary goal is to tell your readers
should identify the message you are answering.

7 CORRECT

Feedback:
Learning Objective: 07-05
Topic: Order Acknowledgments and Other Thank-You Messages
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Acknowledgments are sent to let people who order goods know the status of t
shipped. The direct order is used to develop most routine messages.

8 INCORRECT

Feedback:
Learning Objective: 07-06
Topic: Direct Claims
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Occasionally things go wrong between a business and its customers. Such situ
their customers' expectations. Because claim messages are not about routine c
approach.

9 INCORRECT

Feedback:
Learning Objective: 07-07
Topic: Adjustment Grants
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
When you can grant an adjustment, the situation is a happy one for your custo
One is the need to overcome any negative impressions caused by the experien
service that the reader may have lost from the experience.

10 CORRECT

Feedback:
Learning Objective: 07-08
Topic: Internal Operational Messages
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The documents at the bottom of the formality range in internal communication
needs. Rarely is there time or need for careful construction and wording. The g

==
Chapter 8
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:

Learning Objective: 08-01


Topic: Approaches to Writing Bad-News Messages
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
If you think that your negative answer will be accepted routinely, you might ch

2 INCORRECT

Feedback:
Learning Objective: 08-02
Topic: The General Indirect Plan
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Indirect messages presenting bad news often begin with a strategic buffer. In
indicate that negative news is coming.

3 INCORRECT

Feedback:
Learning Objective: 08-02
Topic: The General Indirect Plan
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The paragraph after the buffer should start explaining the situation in such a w
most favorable light possible.

4 INCORRECT

Feedback:
Learning Objective: 08-02

Topic: The General Indirect Plan


Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
One useful technique to present bad news positively is to present your reasoni

5 INCORRECT

Feedback:
Learning Objective: 08-02
Topic: The General Indirect Plan
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Since even a skillfully handled bad-news message can be disappointing to the
you value your relationship with the reader and still regard it as a positive one

6 INCORRECT

Feedback:
Learning Objective: 08-03
Topic: Refused Requests
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
To state a refusal quickly, use as few words as possible. Laboring over the refu

7 INCORRECT

Feedback:

Learning Objective: 08-04


Topic: Indirect Claims
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
When introducing the problem in a claims message, choose your words with ca
the defensive before you've even had a chance to make your case.

8 INCORRECT

Feedback:
Learning Objective: 08-04
Topic: Indirect Claims
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Hard

Your final friendly words in a claim message should leave no doubt that you ar
appreciation for what you seek.

9 INCORRECT

Feedback:
Learning Objective: 08-05
Topic: Adjustment Refusals
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Hard
Refusals of customer claims should be worded clearly and made as positive as

10 CORRECT

Feedback:
Learning Objective: 08-06
Topic: Negative Announcements
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Hard
The ending words of a negative announcement should cement your effort to co
positive look forward, a sincere expression of gratitude, or an affirmation of yo

==
Chapter 9
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 09-01
Topic: The Rationale for Indirectness in Persuasive Messages
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
As persuasive messages propose something that a reader might not agree with

2 CORRECT

Feedback:
Learning Objective: 09-01
Topic: General Advice about Persuasion
Blooms: Remember

AACSB: Communication
Level of Difficulty: Easy
Psychographic information includes details such as social, political, and person

3 INCORRECT

Feedback:
Learning Objective: 09-02
Topic: Persuasive Requests
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
In the common-ground persuasion technique, you first present a problem that
for all concerned.

4 CORRECT

Feedback:
Learning Objective: 09-03
Topic: Sales Messages
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Permission-based email permits potential customers to sign up for email prom
marketer.

5 INCORRECT

Feedback:
Learning Objective: 09-04
Topic: Sales Messages
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Emotional appeals are best used for products that are based on a reader's sens

6 INCORRECT

Feedback:
Learning Objective: 09-04
Topic: Sales Messages
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
An advertisement that lists the celebrities that use a product focus on making

7 INCORRECT

Feedback:
Learning Objective: 09-05
Topic: Sales Messages
Blooms: Apply
AACSB: Communication
Level of Difficulty: Hard
A good strategy in sales messages is to use the subject line to get attention. W
points, dollar signs, or "free" offers must also be limited.

8 INCORRECT

Feedback:
Learning Objective: 09-05

Topic: Sales Messages


Blooms: Apply
AACSB: Communication
Level of Difficulty: Medium
Good sales writing involves the use of the you-viewpoint which focuses on the

9 INCORRECT

Feedback:
Learning Objective: 09-06
Topic: Proposals
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Reports and proposals almost entirely have the same characteristics except th

10 INCORRECT

Feedback:
Learning Objective: 09-06
Topic: Proposals
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
RFP or request for proposals is the primary means by which an organization so

==
Chapter 10
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 10-01
Topic: The Job Search
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Right now, one's classmates are not likely to be holding positions in which the
wider one's circle of friends and acquaintances, the more likely one is to make

2 INCORRECT

Feedback:
Learning Objective: 10-02
Topic: The Job Search
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
To be realistic, one's internal qualities need to be analyzed in light of the exter
economic needs, location preferences, and family needs.

3 INCORRECT

Feedback:
Learning Objective: 10-03
Topic: The Job Search
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
In addition to searching online sources, one can request that job notices be se
agents.

4 INCORRECT

Feedback:
Learning Objective: 10-04
Topic: Constructing the Rsum
Blooms: Apply
AACSB: Reflective Thinking

Level of Difficulty: Medium


In terms of describing work experience, if an intern is still in a position, he or s
not past tense verbs. Hence, "Manage supply chain inventory of two branches"

5 INCORRECT

Feedback:
Learning Objective: 10-04
Topic: Constructing the Rsum
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
An accomplishments/achievements layout presents a picture of a person as a c

6 CORRECT

Feedback:
Learning Objective: 10-05
Topic: Writing the Cover Message
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Gaining attention is especially important in prospecting messages (cover mess
things to do other than read cover messages. Unless the resume gains favorab

7 CORRECT

Feedback:
Learning Objective: 10-05
Topic: Writing the Cover Message
Blooms: Understand

AACSB: Communication
Level of Difficulty: Medium
The primary job of an email cover message is to identify the job, highlight the

8 CORRECT

Feedback:
Learning Objective: 10-06
Topic: Handling the Interview
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
In a behavioral interview, candidates are asked questions about what they wo
situations in another job.

9 INCORRECT

Feedback:
Learning Objective: 10-07
Topic: Following Up and Ending the Application
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Thank-you messages are usually short and begin with an expression of gratefu
any additional business and they end on a goodwill note.

10 INCORRECT

Feedback:
Learning Objective:
Topic: Following Up and Ending the Application
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Updating one's rsum as one gains new accomplishments and skills is import
details.

==
Chapter 11
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:

Learning Objective: 11-01


Topic: Determining the Report Problem and Purpose
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The problem and purpose statements are an essential component of a report's

2 INCORRECT

Feedback:
Learning Objective: 11-02
Topic: Determining the Factors
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
To make your research as efficient as possible, you should keep careful record

in your report.

3 INCORRECT

Feedback:
Learning Objective: 11-03
Topic: Interpreting the Findings
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
During the report-writing process, do not compare noncomparable data. When
do not have apples and oranges.

4 INCORRECT

Feedback:
Learning Objective: 11-03
Topic: Interpreting the Findings
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
It could be that Sandra might not have a savings but she had other resources t
There are no other important factors identified here. So the fallacy has to be ac

5 INCORRECT

Feedback:
Learning Objective: 11-03
Topic: Interpreting the Findings
Blooms: Understand
AACSB: Communication

Level of Difficulty: Medium


Tailoring your claims to your data reduces human errors in interpretation.

6 CORRECT

Feedback:
Learning Objective: 11-04
Topic: Organizing the Report Information
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
One methodical way to create an outline is to use the process of dividing the co
your report into digestible chunks while also creating a logical and clear struct

7 INCORRECT

Feedback:
Learning Objective: 11-05
Topic: Organizing the Report Information
Blooms: Apply
AACSB: Communication
Level of Difficulty: Medium
The heading "An employee friendly environment is preferred by everyone" viol

8 INCORRECT

Feedback:
Learning Objective: 11-06
Topic: Writing the Report
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Characteristics such as objectivity, consistency in time viewpoint, coherence, a

9 CORRECT

Feedback:
Learning Objective: 11-06
Topic: Writing the Report
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Arguably the most critical parts of your report will be the beginning and ending

10 INCORRECT

Feedback:
Learning Objective: 11-07
Topic: Collaborative Report Writing
Blooms: Remember

AACSB: Communication
Level of Difficulty: Easy
While planning the writing requirements a group needs to plan the makeup of
of headings to use, and whether to use the present- or past-time viewpoint.

==
Chapter 12
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 12-01
Topic: An Overview of Report Components
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
As the need for formality decreases and the problem becomes smaller, the mak

2 CORRECT

Feedback:
Learning Objective: 12-01
Topic: An Overview of Report Components
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The title page remains to the last because it serves as a very useful cover page

3 CORRECT

Feedback:
Learning Objective: 12-01
Topic: An Overview of Report Components
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy

The title page typically contains the title, identification of the writer and reade

4 INCORRECT

Feedback:
Learning Objective: 12-02
Topic: Characteristics of Shorter Reports
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
The writing in shorter reports tends to be more personal than in long reports. T
rather than only the third person.

5 INCORRECT

Feedback:
Learning Objective: 12-03
Topic: Forms of Shorter Reports
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Representing the fourth and fifth steps in the formality stairway, short reports
and text, respectively.

6 INCORRECT

Feedback:
Learning Objective: 12-03
Topic: Forms of Shorter Reports
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
If a letter report is begun in the direct order, a subject line is appropriate. The
after the salutation. Although subject lines may be formed in many ways, one
the situation.

7 INCORRECT

Feedback:
Learning Objective: 12-03
Topic: Forms of Shorter Reports
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium

Research can be reported in pamphlets, white papers, and other publications a


sure to choose the appropriate form for your readers and purpose.

8 INCORRECT

Feedback:
Learning Objective: 12-04
Topic: Types of Short Reports
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A type of problem-solving report that deserves special attention is a feasibility

feasible, desirable one.

9 INCORRECT

Feedback:
Learning Objective: 12-05
Topic: Components of Long, Formal Reports
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The appendix, as its name implies, is a tacked-on part. You use it for suppleme

10 INCORRECT

Feedback:
Learning Objective: 12-05
Topic: Components of Long, Formal Reports
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
The report preview of the introduction is a basic ingredient of the coherence pl

===
Chapter 13
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:

Learning Objective: 13-02


Topic: What Research Is
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Secondary research uses material that someone else has published in resource

2 INCORRECT

Feedback:
Learning Objective: 13-02
Topic: What Research Is
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
Secondary research uses material that someone else has published in resource

3 INCORRECT

Feedback:
Learning Objective: 13-04
Topic: How to Find Existing Research
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
While tools for searching the Web assist users in finding helpful Web documen
information critically. They must also recognize that not all of the documents p

4 INCORRECT

Feedback:
Learning Objective: 13-07
Topic: How to Find Existing Research
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium

A major component of social bookmarking sites is tagging, which lets users org
folksonomies, or collaborative tagging.

5 INCORRECT

Feedback:
Learning Objective: 13-08
Topic: How to Find Existing Research
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
LexisNexis offers access to current business and international articles, providin

6 INCORRECT

Feedback:
Learning Objective: 13-09
Topic: How to Do New Research
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
In stratified random sampling, the group is divided into subgroups and the sam

7 INCORRECT

Feedback:
Learning Objective: 13-10
Topic: How to Do New Research
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
A leading question is one that in some way influences the answer. For example
people who would say "yes" would name another brand if they were asked, "W

8 INCORRECT

Feedback:
Learning Objective: 13-11
Topic: How to Do New Research
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The simplest experimental design is the beforeafter design. In this design, re
and then introduce the experimental factor. After a specified time period, durin
in which they are interested.

9 INCORRECT

Feedback:
Learning Objective: 13-11
Topic: How to Do New Research
Blooms: Apply

AACSB: Reflective Thinking


Level of Difficulty: Medium
The purpose of a focus group is to bring together a group of people to find out

10 CORRECT

Feedback:
Learning Objective: 13-14
Topic: Conducting Ethical Business Research
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Many companies, academic institutions, and medical facilities have guidelines
that ensure employees comply with the laws and policies that govern research

==
Chapter 14
The correct answer for each question is indicated by a

1 CORRECT

Feedback:
Learning Objective: 14-01
Topic: Planning the Visuals
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
You should construct visuals to help the intended reader understand the inform
gathering information or creating a visual should be balanced in terms of the im

2 INCORRECT

Feedback:
Learning Objective: 14-02
Topic: Determining the General Mechanics of Construction
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
You should use rules and borders (lines) when they help the appearance of the
page.

3 INCORRECT

Feedback:
Learning Objective: 14-02
Topic: Determining the General Mechanics of Construction
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
Pull quotes, clip art, and other decorative visuals do not need to be numbered.
visuals.

4 INCORRECT

Feedback:
Learning Objective: 14-02
Topic: Determining the General Mechanics of Construction
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
A source acknowledgment is, usually, the bottom-most component of a visual.
for gathering the data used in the illustration.

5 INCORRECT

Feedback:
Learning Objective: 14-03
Topic: Constructing Textual Visuals
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
Since footnote numbers in a table full of numbers might be confusing, footnote
daggers (), section marks (), and so on. Small letters of the alphabet can be

6 CORRECT

Feedback:
Learning Objective: 14-03
Topic: Constructing Textual Visuals
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Business professionals use a variety of specialized charts in their work. Often t
is the organization chart which shows the hierarchy of levels and positions in a

7 INCORRECT

Feedback:
Learning Objective: 14-04
Topic: Constructing Charts, Graphs, and Other Visuals
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
A subdivided column chart best suits June's purpose. If you need to compare s
divides each column into its parts. It distinguishes these parts by color, cross-

8 INCORRECT

Feedback:
Learning Objective: 14-04
Topic: Constructing Charts, Graphs, and Other Visuals
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
An area chart can be used to show parts of a series. Such a chart, though, can

9 INCORRECT

Feedback:
Learning Objective: 14-05
Topic: Constructing Charts, Graphs, and Other Visuals
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Two categories of common errors in using graphs are errors of scale and error
Errors of scale include problems with uniform scale size, scale distortion, and z

10 CORRECT

Feedback:
Learning Objective: 14-06
Topic: Placing and Interpreting the Visuals
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
When a visual is a part of a detailed discussion or presentation of your data, yo

==
Chapter 15
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 15-01
Topic: Informal Workplace Talking

Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
The techniques of good talking use four basic elements: (1) voice quality, (2) s

2 CORRECT

Feedback:
Learning Objective: 15-01
Topic: Informal Workplace Talking
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
Adaptation is one of the four qualities of good talking. Adaptation means fitting
listener's level of understanding, but it also can include voice and style.

3 INCORRECT

Feedback:
Learning Objective: 15-02
Topic: Conducting and Participating in Meetings
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A key to conducting a successful meeting is to plan it thoroughly. That is, one n
to be covered to achieve the goals of the meeting.

4 INCORRECT

Feedback:
Learning Objective: 15-02
Topic: Conducting and Participating in Meetings
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
The leader must prevent someone from dominating the discussion by asking fo

5 INCORRECT

Feedback:
Learning Objective: 15-03
Topic: Using the Phone
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
When calling, the caller must immediately introduce himself or herself and ask

6 INCORRECT

Feedback:
Learning Objective: 15-03
Topic: Using the Phone
Blooms: Apply
AACSB: Communication
Level of Difficulty: Medium
In an effective voice message the caller must mention their name and affiliatio
close with a brief goodwill message.

7 INCORRECT

Feedback:
Learning Objective: 15-04
Topic: Listening
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Taking notes can help ensure the accuracy of a person's hearing. By taking car
meanings to the words they hear, people hear more accurately.

8 CORRECT

Feedback:
Learning Objective: 15-04
Topic: Listening
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Even when people are not talking, they are inclined to concentrate on what to
talking) before they can listen.

9 INCORRECT

Feedback:
Learning Objective: 15-05
Topic: The Reinforcing Role of Nonverbal Communication

Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
An important area of body language is physical appearancea person's clothin
movements are seen.

10 INCORRECT

Feedback:
Learning Objective: 15-05
Topic: The Reinforcing Role of Nonverbal Communication
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
There are four common types of nonverbal communication: body language, use
used in visual aids.

==
Chapter 16
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 16-01
Topic: Reporting Orally
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
When one delivers an oral report, one can use inflection, pauses, volume emph

2 CORRECT

Feedback:
Learning Objective: 16-01
Topic: Reporting Orally
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Logically, one's first task in planning an oral report is to determine one's objec
topic, the report's purpose.

3 CORRECT

Feedback:
Learning Objective: 16-02
Topic: Giving Speeches and Presentations
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
With the extemporaneous method of presenting oral reports, one first thoroug

4 INCORRECT

Feedback:
Learning Objective: 16-03
Topic: Preparing Yourself to Speak
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
One's personal appearance is a part of the message the audience receives. One

5 INCORRECT

Feedback:
Learning Objective: 16-03

Topic: Preparing Yourself to Speak


Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A problem related to the pace of speaking is the incorrect use of pauses. Prope
attention.

6 INCORRECT

Feedback:
Learning Objective: 16-04
Topic: Supporting Your Talk with Visuals
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Photographs help listeners form a concrete image of something one is discussi

7 INCORRECT

Feedback:
Learning Objective: 16-04
Topic: Supporting Your Talk with Visuals
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
One must stay clear of reading verbatim what's on the slides (or, the opposite,
presentnot the other way around.

8 CORRECT

Feedback:
Learning Objective: 16-05
Topic: Delivering Web-Based Presentations
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
A webcast typically consists of live video being "broadcast" to the audience. Li

9 INCORRECT

Feedback:
Learning Objective: 16-05
Topic: Delivering Web-Based Presentations
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
In a webinar, a main speaker or speakers present on their topic of expertise, b

10 INCORRECT

Feedback:
Learning Objective: 16-06
Topic: Giving Team (Collaborative) Presentations
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy

When giving team presentations, groups should plan for the physical aspects o
to present an impression of competence and professionalism.

==
Chapter 17
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 17-01

Topic: Tools for Constructing Messages


Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Project planning tools are a great way to visualize the scope of a project and s
business goal.

2 INCORRECT

Feedback:
Learning Objective: 17-02
Topic: Tools for Constructing Messages
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
An RSS (Really Simple Syndication) feed is a way to gather information quickly
RSS feed, that site will push content through its RSS feed to a reader such as G

3 INCORRECT

Feedback:
Learning Objective: 17-02
Topic: Tools for Constructing Messages
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Once users have gathered the facts, they will want to store them in some orga
immensely here.

4 CORRECT

Feedback:
Learning Objective: 17-03
Topic: Tools for Constructing Messages
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
To develop multimedia presentations, users can consider programs such as Mic
video, music, still photos, screen captures, and narration into one presentation

5 INCORRECT

Feedback:
Learning Objective: 17-04
Topic: Tools for Constructing Messages
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Hard
If the reader's software is not compatible with Word at all, users may want to
process itself, saving documents is an audience-centered effort. Writers don't
they want to spend time (and the reader's time) backtracking to save the docu

6 INCORRECT

Feedback:
Learning Objective: 17-04
Topic: Tools for Constructing Messages
Blooms: Remember
AACSB: Communication
Level of Difficulty: Easy
Users who have mobility issues or find it easier to talk through their thoughts
software to recognize their voice and speech patterns so that it can enter text

7 INCORRECT

Feedback:
Learning Objective: 17-05
Topic: Tools for Constructing Messages

Blooms: Apply
AACSB: Communication
Level of Difficulty: Medium
Spell checkers are easily able to identify "wrong" words (words that are not in
"compliment" for "complement" or "imply" for "infer." A spell checker also wil

8 CORRECT

Feedback:
Learning Objective: 17-06
Topic: Computer Tools for Collaboration
Blooms: Remember
AACSB: Communication
Level of Difficulty: Medium
Google Docs, Zoho Writer, Gobby, Socialtext, and Microsoft Groove are just a fe
documents, spreadsheets, .html documents, and images. Other features may in
email updates.

9 CORRECT

Feedback:
Learning Objective: 17-07
Topic: A Look to the Future
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Cloud computing is changing the way business communicators access and stor
than on your computer.

10 INCORRECT

Feedback:
Learning Objective: 17-07
Topic: A Look to the Future
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
Because cloud applications have no system requirements and require no softw
programs; however, because the information is on the Internet, security can b

==
Chapter 18
The correct answer for each question is indicated by a

1 INCORRECT

Feedback:
Learning Objective: 18-01
Topic: Standards for Punctuation
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to the standards for punctuation, an independent clause (complete s
sentence should continue without interruption.

2 INCORRECT

Feedback:
Learning Objective: 18-01
Topic: Standards for Punctuation
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to the standards for punctuation, the comma should only be used fo

3 INCORRECT

Feedback:
Learning Objective: 18-02
Topic: Standards for Grammar
Blooms: Understand

AACSB: Communication
Level of Difficulty: Medium
The tense of each verb, infinitive, and participle should reflect the logical time
time of writing.

4 INCORRECT

Feedback:
Learning Objective: 18-02
Topic: Standards for Grammar
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The sentence "The country works on the principal that all citizens have equal r
standard of behavior or rule that explains or controls how something happens

5 INCORRECT

Feedback:
Learning Objective: 18-03
Topic: Standards for the Use of Numbers
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
A common guide for using numbers in business writing is to follow the rule of
and above.

6 CORRECT

Feedback:
Learning Objective: 18-03
Topic: Standards for the Use of Numbers
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to the standards for the use of numbers, days of the month should b
both month and year.

7 INCORRECT

Feedback:
Learning Objective: 18-04
Topic: Spelling: SP
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to the rules for word plurals, to form the plurals of most words, add

8 CORRECT

Feedback:
Learning Objective: 18-04
Topic: Spelling
Blooms: Apply
AACSB: Reflective Thinking
Level of Difficulty: Medium
The sentence "You must achieve the goal by the end of this month." does not f

9 INCORRECT

Feedback:
Learning Objective: 18-05
Topic: Capitalization: CAP
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to the basic principles of capitalization, company names that intenti

10 INCORRECT

Feedback:
Learning Objective: 18-05
Topic: Capitalization: CAP
Blooms: Understand
AACSB: Communication
Level of Difficulty: Medium
According to the basic principles of capitalization, words preceding most numb

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