Creative Platforms

UNIT OUTLINE AND PLAN

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Creative Platforms - Unit outline

This unit integrates negotiated professional
projects with professional liaison and
self-promotion enabling the student to build from
their body of work with direct relevance to their
career aspirations.
Your work - pitched to your industry (your love)

Unit outline
Extensive collaborative work is encouraged
enabling students to develop an advanced level of
experience and competence in promoting their
skills.
Work with others to make stronger content.
Your logo, website?

Unit outline
The curriculum content is based on the premise that
those seeking a career as creatives in the industry
require a comprehensive understanding of its
structure and the requirements for employment.

Aims
1. To enable students to present a coherent account of their
professional work and experience enabling them to
demonstrate their skills to prospective employers or other
educational establishments.
2. To clarify the key elements of good layout, management of
work and design.

Aims
3. To develop students understanding of their
project management processes for the module.
4. To introduce the element of documentation of
processes in the form of blogs.

Learning Outcomes
On successful completion of this unit, students will be
expected at the threshold level, to be able to:
1. Exhibit project management skills in the context of the unit how to manage workload and organise material effectively.
2. Create a platform (in journals online) showcasing their skills
and examples of work.

Learning Outcomes
3. Evaluate the quality and effectiveness of their work with reflective
reviews and evaluation.
4. Document their processes for each assignment in a professional
cohesive way.
ALSO VITAL - Identify and critically evaluate accumulated professional
skills in support of their showreel.To understand an awareness of the
audience and pitch a showreel, CV and other promotional material to
this.

Learning & Teaching Strategy

Students will be introduced to the processes of presenting work
through a variety of formats through practical workshops.
Students will develop their individual Showreels and CVs through a
series of show and tell sessions.
Towards the end of the semester students will have a critical
presentation which will enable them to gauge feedback on their work
and progress.

Assessment
Students individually will produce a CV, Showreel & Business Card
in an agreed, pitched and appropriate format to highly professional
standards.
They will also be required to back up working processes in an
accompanying blog.

Assessment
100% Coursework:
1- Artefact70% Showreel/Working Journal (blog) - Individual
students will PRODUCE a portfolio of work in an appropriate
medium.
2- Artefact30%CV/Business Card / Working Journal (blog)Individual students will PRODUCE an industry pitched CV and
Business Card intended for their career path after graduation.

Portfolio/Showreel
The words portfolio or showreel in this unit mean the same thing.
Each industry will have a different word:
Film Industry - showreel - format of film clips on a website
Digital - portfolio - format of visual elements on a website
By researching your industry you will be able to know the correct
terminology.

Topics Covered
1.Strategies for enabling students to demonstrate their work in a
Portfolio/Showreel.
2.Strategy for shaping portfolios/showreels to meet the
requirements of a variety of prospective employers.
3.Strategy for presentations/packaging/other promotional material
for prospective employers.
4.Understanding how to identify and pitch to the target audience,
namely the employer.

Portfolio/Showreel
A strong portfolio/showreel opens doors, a weak portfolio/showreel
closes them.
Your portfolio/showreel is often the only thing a person sees before
deciding whether or not to contact you, and in many cases you may
not be present to explain it (particularly on-line portfolios/showreels).
There are fundamental qualities that all outstanding portfolios/
showreels share, and a variety of principals and techniques that can
help take your portfolio from average to excellent.

Portfolio/Showreel
If at all possible, your portfolio/showreel should be appropriate to the
situation and reviewer, and all portfolios should show creativity, skills,
range, thought, & ambition.
Know who your audience is - RESEARCH
It is the overall combination of these, plus that "special something," that
makes you stand above the others.

CLEAR MESSAGE.
HIGH QUALITY CONTENT.
FIT FOR PURPOSE.
RESEARCH YOUR SECTOR.

Practical module.
You have to do the groundwork.
Advice on RIGHT content / appropriate.
Start early to gain valuable CONTACTS
Getting industry feedback - make or break.
Getting industry experience - VITAL.

Schedule
Students will develop their individual showreels and CVs
through a series of show and tell sessions.
Towards the middle of the module students will have a
critical presentation which will enable them to get
feedback on their progress.
Planning is critical. Important to get industry
feedback.

Schedule
Lecture - every 2 weeks
Drop-In Session - every 2 weeks
In some lecture sessions there will be talks from
industry but this might be run via Creative Careers.
I will be organising these over the next few weeks check the blog for details.

Schedule
I will also be running sessions on how to start and
keep a blog, using Adobe In-Design to design a CV
and organising discussions with specific courses on
this module.

How you showcase your

work is not just about
the content on your
website, cd/dvd - the
whole package.
Presentation quality is
important - be
consistent.

Examples of work

Needs to be consistent and

ideally have all avenues
covered - online/offline

Examples of work

Examples of work - logos

Examples of work - websites

Examples of work - websites

Examples of work

Examples of work

Examples of work

Examples of work

Blog examples

http://creativeplatforms.nickdownie.com

Research
Researching your industry requirements is vital.
Do not leave this until last minute.
Establish industry contacts from early on in the module.
Build a relationship and ask for feedback and advice on your
showreels, CV, cards.
Also get jobs / experience if you do not already have any - again
VITAL.

Planning

24 weeks to complete - Organise your time

Research industry - examples / feedback - Plan

Mock-Ups - sketches

Software evaluation - editing, design, different platforms, social media

Develop material - build your elements / printer details (pricing etc) / editing

Test / Feedback - browser / platforms / end user (industry)

DOCUMENT ALL OF THE ABOVE AS MUCH AS POSSIBLE - AGAIN PLAN AHEAD.

Hand-In

www.mandy.com

Evidence gathering for

your research into jobs,
roles etc

CREATIVE PLATFORMS

WEB RESOURCES

Websites to help you

CV/CAREER
Luke Skinner
Give your rsum a face lift
Creative Hotlist
The Surrey Institute of Art & Design, University College - Creative CV Guide
Graduate Portfolios :: Graduate and New Media professional recruitment
Graduate Career Handbook
Designfirms.org
Creative Media Student Projects
work placement guide
The Surrey Institute of Art & Design, University College - Managing Your Career
film-tv.co.uk - film crews, jobs, facilities, production companies, getting into the film and
television industry
1000 journals - Journal Expanded Detail
DMC :: Digital Media Collaboratory
portfolio planning
Careers and Student Development - Canterbury Chirst Church University College
Publicity and Press Packs at Vocalist.org.uk
record company web sites recording companies record producers indie labels record
producers studios
productionbase
Digital Music Research Network
Concept farm
Career Corner Job Posting - Environmental Artists (UK)
skillsformedia - home
TrendWatch Graphic Arts Creative Forecast 2002
The Network of Arts Marketing Agencies and Audience Development
StartinTV.com The best way into TV - Television Experience - Jobs and Careers in TV - CV
Help
artism.com, online media recruitment.
Simon Cockerill
A Digital Dreamer The resource for becoming a graphic designer
adstars
Career Guide for Broadcast Media and Journalism
CyberCollege Index for Free, Comprehensive Audio and Video Course
Design Directory
Expression Center for New Media - Alumni + Job Placement
ideasfactory - Careers Search
ideasfactory - Video profiles
interactive creativity by joakim borgstrm
Media UK - directory, schedules, news and more
startinTV.com - The best way into TV
The Essential Guide to a career in the music industry
Vault Broadcast & Entertainment
Welcome to JobinfoSE
PAGE 1 OF 3

PDF of Web Resources can be

downloaded from the unit blog:
http://creative-platforms.tumblr.com/

Possibly start to use social media?

not all might be relevant to your industry
www.flickr.com or similar
Twitter
Tumblr etc for blogging
Instagram
www.vimeo.com
www.youtube.com

get as much feedback on your work as possible &

start to build online networks

Books
The Art of Promotion: Creating Distinction Through
Innovative Production Techniques
By Lisa Cyr
Edition: illustrated
Published by Rockport, 2003
ISBN 1592530109, 9781592530106
160 pages
Designs That Stand Up, Speak Out, And Can't Be
Ignored : Promotions
Author:Lisa Hickey
Format:Hardcover
Publish Date:November 2004
ISBN-10:1592531040

Books

Dont Get a Job Make a Job tells the

stories of these new-gen trailblazers amid
the changing world; it explores their
strategies, introduces their working
methods and tells exactly how and why
they chose to make their own way. They
put themselves out there and nail personal
propaganda, they hit the streets, go guerrilla
and bend the rules. They learn from their
idols, they learn to specialise and to
diversify; to swim against the tide and to
question everything. They make tough
calls; they trust their instincts, move
mountains and imagine best-case scenarios.
They team up, some go it alone, they
exploit their interests and are true to
themselves but above all they have gusto;
they reinvent themselves, create positive
change and learn to keep on learning.

http://www.gembarton.com/dontgetajobmakeajob.html

Dont Get A Job, Make a Job is published

by Laurence King

https://vimeo.com/62571528

Drop-In Session NEXT Week

What Industry? What Role in that industry?

What content do you have?

Join unit blog & start your own blog to document - email me with the url claire.sambrook@port.ac.uk

Please note this session is going to be pretty manic - too many

students for room size. Just use this session to fill out a worksheet.

Ask for help

I am here to help you through this module.

I want everyone to do well and gain valuable industry contacts =
Employment in an industry you love.
Use the drop-in sessions to discuss your progress and show me work.

Guest Talks from Film, TV, Digital,

Web and Photography

Next lecture 2 weeks time

- CVs and examples of work from last year.

http://portsmouthstudentshowcase.tumblr.com/

SHOW VIDEOS