A PROJECT REPORT

ON
E-COMMERCE SALES AND OPERATIONS THROUGH
MARKETPLACE

BY
SHANTANU MANNA
15BSP1911
2015-2017 Batch

GEROIL OIL AND

GAS PRODUCTS

A PROJECT REPORT
ON
E-COMMERCE SALES AND OPERATIONS THROUGH
MARKETPLACE

BY
SHANTANU MANNA
15BSP1911
2015-2017 Batch
GEROIL OIL AND
GAS PRODUCTS

A report submitted in partial fulfillment of

the requirements of
PGPM Program of
IBS MUMBAI

Distribution List:
Company Guide
Faculty Guide

Mr. Avinash Pol

Procurement Engineer
GerOil Oil and Gas Products

Prof. M.H.Varma

IBS Mumbai

AUTHORISATION

I declare that the project entitled E-commerce Sales and Operations through
marketplaces conducted at Geroil oil and gas products , Mumbai is an
independent work carried out by me during the Academic year 2015 -17 under the
able guidance of my Faculty Guide Prof. M.H.Varma of ICFAI Business School,
Mumbai and my Company Guide Mr. Avinash Pol.
I also declare that this project is the result of my effort and has not been submitted
to any other University Institute or Personal favor whatsoever.
All the details provided in the report hold true to the best of my knowledge.

Place: Mumbai
IBS, Mumbai

SHANTANU MANNA

Acknowledgement
When a person is helped, guided and co-operated his or her heart is bound
to pay gratitude.
It is a matter of great satisfaction and pleasure to present this report on study of
loss making branch, taking Bank of Baroda as the base of my study. I take this
opportunity to thank all those involved in my summer training.
This project report could not have been completed without the help and guidance
of Mr. Avinash Pol, Procurement Engineer, Geroil oil and gas products, Mumbai. I
am thankful to the staff members of Geroil oil and gas products for their support,
guidance and cooperation.
And last but not the least, I would like to thank Dr.Meenaxi Dhariwal, Dean, IBS
Mumbai and Prof. M.H.Varma, IBS Mumbai for making me capable enough to
understand this project independently and for broadening my horizons. I would
like to extend my thanks to everyone who has even remotely been associated with
me, as the old adage goes we, may not learn everything from someone but learn
something from everyone.

SHANTANU MANNA

ii

TABLE OF CONTENTS

Sr. no

Particulars

Page no.

1)

AUTHORISATION

2)

ACKNOWLEDGMENT

ii

3)

EXECUTIVE SUMMARY

iii

4)

Abstract

5)

Introduction
(a)
(b)

Industry structure of Oil and Gas

Introduction to Oil and Gas sector

2
3

(c)

About GerOil Oil and Gas Products

6)
(a)

Main text
Working on various portal

10

(b)

Assignment under taken

13

(c)

Compilation of requirement of
E-commerce Website

14

7)

SWOT Analysis

18

8)

Concept of Forms under Sales Tax

19

9)

International Commercial Terms

(Incoterms)

23

EXECUTIVE SUMMARY
"Never depend on single income. Make investments to
create a second source."
-Warren Buffet

Let's start with a shortened statement about GerOil saying that it is a one stop
solution for procurement and supply. The internship started on 16th of February at
Geroil oil and gas products an Engineering, Procurement and
construction/commissioning company started by Mr. Sanjay Gera in 2008. The
work involved covering aspects of procurement and supply to oil and gas
industries in Indian Market like flanges, gaskets, valves, various types of pipes
and instruments. Upon gaining a keen insight into industry which can be used to
supply best quality components to the clients. I was given the knowledge how
they procure materials for their clients based on their requirement and also
conducting testing on the materials and components which they are procure for
them. The firm covers many aspects like providing their clients in the energy
sector with "Total Procurement Package Services", which include specialized
engineering of custom fabrication, product inspection and operations support, all
that through their network of International Partners and Associates.
I also involved in planning and developing our company E-commerce website
during my term of Internship. As our company is in the verge of computerizing all
its services and being an engineering student it was an added advantage for me to
understand the working of web technology instruments easily in the new
Computerized application and was able to handle some IT operations like
designing and optimization of the application as well.
I also participated in the Maritime India Summit 2016, on 14th & 16 April held at
Bombay Exhibition Center on behalf of the organization where the purpose was
to attract a lot of companies who could be potential clients and brokers who
could be our partners. The whole idea of this expo was for brand recognition and
marketing the name of brand GerOil.

iii

ABSTRACT
Here my job is take the order that comes through E-commerce platform like
Flipkart, Amazon etc. process those order in their respective portals and pass
those sales order for invoice generation.
And then those orders after invoicing goes for packing. And I have to make sure
that right materials are packed, and all the documents are correct.
Then we have to hand over those shipments to our logistics partner like FedEx,
DTDC etc.by checking all the shipments delivery area and accordingly we have to
segregate the orders and also to check the inventory.
I have also given the job to research for the components needed to development
the company's own E-commerce portal. And currently I have floated enquires to
various Web and E-commerce development Companies and asked them to give
their proposal according to the requirement we have for our own E-commerce
website.

INTRODUCTION
INDUSTRY STRUCTURE
The American Petroleum Institute divides the petroleum industry into five sectors:

Upstream (exploration, development and production of crude oil or natural

gas).
Downstream (oil tankers, refiners, retailers and consumers).
Pipeline.
Marine.
Service and supply.

INTRODUCTION TO OIL & GAS SECTOR

The oil and gas industry includes the global processes
of exploration, extraction , refining, transporting (often by oil
tankers and pipelines), and marketing petroleum products. The largest volume
products of the industry are fuel oil and gasoline (petrol). Petroleum (oil) is also
the raw material for many chemical products including pharmaceuticals,
solvents, fertilizers, pesticides , and plastics. The industry is usually divided into
three major components:
1. Upstream 2.Midstream and 3.Downstream.
Midstream operations are usually included in the downstream category.
Petroleum is vital to many industries, and is of importance to the maintenance of
industrial civilization in its current configuration, and thus is a critical concern for
many nations. Oil accounts for a large percentage of the worlds energy
consumption, ranging from a low of 32% for Europe and Asia, to a high of 53%
for the Middle East.
Other geographic regions' consumption patterns are as follows: South and Central
America (44%), Africa (41%), and North America (40%). The world consumes 30
billion barrels (4.8 km) of oil per year, with developed nations being the largest
consumers. The United States consumed 25% of the oil produced in 2007. The
production, distribution, refining, and retailing of petroleum taken as a whole
represents the world's largest industry in terms of dollar value.
Governments such as the United States government provide a heavy public
subsidy to petroleum companies, with major tax breaks at virtually every stage of
oil exploration and extraction, including the costs of oil field leases and drilling
equipment.
Upstream:Oil companies used to be classified by sale as "supermajors" (BP,
Chevron, ExxonMobil, ConocoPhillips, Shell, Eni and Total S.A).
"majors", and "independents" or "jobbers".
In recent years however, National Oil Companies (NOC, as opposed to IOC,
International Oil Companies) have come to control the rights over the largest oil
3

reserves; by this measure the top ten companies all are NOC. The following table
shows the ten largest national oil companies ranked by reserves and by production
in 2012.
Most upstream work in the oil field or on an oil well is contracted out to drilling
contractors and oil field service companies.
Aside from the NOCs which dominate the upstream sector, there are many
international companies that have a market share.

For example:
BG Group, BHP, Billiton, ConocoPhillips, Chevron, Eni, ExxonMobil, OMV,
Hess Ltd, Marathon Oil, Total, Tullow Oil, First Texas Energy Corp.
Midstream:Midstream operations are sometimes classified within the downstream sector, but
these operations compose a separate and discrete sector of the petroleum industry.
Midstream operations and processes include the following:
Gathering: The gathering process employs narrow, low-pressure pipelines to
connect oil- and gas-producing wells to larger, long-haul pipelines or processing
facilities.
Processing/refining: Processing and refining operations turn crude oil and gas
into marketable products. In the case of crude oil, these products include heating
4

oil, gasoline or use in vehicles, jet fuel, and diesel oil. Oil refining
processes include distillation, vacuum distillation, catalytic reforming, catalytic
cracking, alkylation, isomerization and hydro treating. Natural gas
processing includes compression; glycol dehydration; amine treating; separating
the product into pipeline-quality natural gas and a stream of mixed natural gas
liquids; and fractionation, which separates the stream of mixed natural gas liquids
into its components. The fractionation process yields ethane, propane,
butane, isobutane , and natural gasoline.
Transportation: Oil and gas are transported to processing facilities, and from
there to end users, by pipeline, tanker/barge, truck, and rail. Pipelines are the most
economical transportation method and are most suited to movement across longer
distances, for example, across continents. Tankers and barges are also employed
for long-distance, often international transport. Rail and truck can also be used for
longer distances but are most cost-effective for shorter routes.
Storage: Midstream service providers provide storage facilities
at terminals throughout the oil and gas distribution systems. These facilities are
most often located near refining and processing facilities and are connected to
pipeline systems to facilitate shipment when product demand must be met. While
petroleum products are held in storage tanks, natural gas tends to be stored in
underground facilities, such as salt dome caverns and depleted reservoirs.
Technological applications: Midstream service providers apply technological
solutions to improve efficiency during midstream processes. Technology can be
used during compression of fuels to ease flow through pipelines; to better
detect leaks in pipelines; and to automate communications for better pipeline and
equipment monitoring.
While some upstream companies carry out certain midstream operations, the
midstream sector is dominated by a number of companies that specialize in these
services. Midstream companies include:
Aux Sable, Bridger Group ,DCP Midstream , Enbridge Energy Partners Enterprise
Products , Partners ,Genesis Energy, Gibson Energy, Inergy Midstream, Kinder
Morgan Energy Partners, Oneok Partners, Plains All American, Sunoco Logistics,
Targa Midstream Services, TransCanada, Williams Companies.
Top Oil Producing Countries

About Geroil Oil and Gas Products

GerOil Oil and Gas Products comes under the fifth category of the industry
structure of oil and gas i.e. Service and supply.
Company motto: We believe Quality products equates to safe plants
GerOil Oil and Gas Products is a Leading ISO 9001:2008 certified
Company. They are the fastest growing, worldwide supplier, stockiest
& exporters of oil and gas products equipment & tools.
"Quality & Safety is Our Motto" with that they have been providing
world class Quality Material & Service to our clients in India &
around the world.
They have supplied products in various industries such as Petroleum, Chemicals,
Sugar, Power, Offshore, Onshore, Nuclear industries & Aerospace etc.
Their vision is providing Quality and Cost effective solution to their clients.
They offer following product range from our global oilfield manufacturer &
supplier with all Domestic & International standards that you can trust...
Line Pipes, Fittings, Corrosion Monitoring Products, Tubes, Valves, Flanges and
Forgings, heavy Engineering Equipment, Electrical Products, Piping products &
Tools, Industrial Tools.

They are also the channel Partner of Stanley Brand of Tools which consist of
Stanley, Proto, DeWalt, Facom, Britool and Black & Decker.

Few Clients of the company are:

Indian Clients:
Carin India, Quippo Oil and Gas Infrastructure, Aban Offshore, CPCL, Amazon
Seller Services, Jagson Group, BEML, Heurtey Petrochem, Protego etc

Overseas Clients:
Ilk Constructions, PetroSYR, Mitsubishi Heavy Industries, Petronas, Dragon Oil,
Saviar Energy etc.

Geroil export many industry related components to the middles eastern countries
like Turkey, Turkmenistan, and gulf countries likes U.A.E, Qatar etc. They have
undertaken project for Mitsubishi Heavy Industry for supply of Seamless pipes
for their Russian Plants. These pipes were made by Indian Seamless Metal Tubes
(ISMT), Pune and then have been exported to Russia.

Membership and Certifications:GerOil is a member of Federation of Indian Export Organizations (FIEO) since
2010.

The company is ISO 9001:2008 certified for its Quality Management System in
the field of supply, sales and services related to the industry.

GerOil acquired the NSIC-CRISIL Performance and credit rating of SE-3B om

April 23, 2015.

GerOil has license for Import and Export i.e. IEC provided by Directorate
General of Foreign Trade (DGFT).

Geroil is the Channel Partner for various products of Stanley hand tools, Stanley
Power tools, Dewalt, Proto, Britool, Euroboor which are manufacturers of
industrial portable tools and equipment.

Working on Marketplaces:The job is to handle the their sales portal which happens through market places
like Amazon, Tolexo , Flipkart etc in that portal we sell the industrial and DIY
tools for professional and everyday use.
Below is the screenshots of the various portals which I handle

1.

Flipkart Seller Portal.

10

2. Amazon Seller Portal.

11

Here my job is take the order that comes through E-commerce platform like
Flipkart, Amazon etc. process those order in their respective portals and pass
those sales order for invoice generation.
And then those orders after invoicing goes for packing. And I have to make sure
that right materials are packed, and all the documents are correct.
Then we have to hand over those shipments to our logistics partner like FedEx,
DTDC etc.by checking all the shipments delivery area and accordingly we have to
segregate the orders and also to check the inventory.
The inventory has to be check and updated every day the following is the
screenshots of listing and inventory panel.

1. Flipkart Panel.
12

Here I have to check on the inventory also if it gets below minimum quantity I
have to make note of it and give to the procurement team for purchase.

13

Assignment under taken during May:As there is an increasing trend of online shopping and selling in India. Below is
the graph of scope of E-tailing and E-commerce.

As India is increasingly digitizing there is a scope of E-commerce in India where

the company plans to start their own E-commerce portal where the industries
requirements can be met.
Company wants to be in the top category in Online Business as we are getting
good response via other marketplaces.

14

The above pictures shows the top E-commerce and online shopping sites trending
in India.
While looking over their online business I am also given the responsibility to
research what are the various ways we can develop their E-commerce application.
Mean time I have floated enquires to various E-commerce and web development
companies regarding the requirement. And we will be meeting few of them in
future to discuss the requirement.
The following is the requirement that I have analyzed that should be included in
the E-commerce that the company is planning to build.

Requirement of E-commerce
The Scope:
Development and Design of the e-commerce website, aesthetically,
functionally and searchable through all major search engines viz. Google,
Bing etc.
All interfaces as desired by the client. (Define interfaces?)
Full testing of the E-commerce website.
Provide the administrative interface and back end files to manage and make
changes at a later date the website.
15

Target Audience of the Website:

Existing customers
Prospective customers
Large Manufacturing Companies
End User Individuals (B2C)
Dealer/Business Partner (B2B)
Bulk Buyers (B2B)
Retailers
Industry & Business Analysts
General Visitors
Media

Look & Feel:

The website will be Responsive adapt itself to various devices (mobiles,

iPad, computer etc.) and browsers.
The look should generate immediate interest and the right positioning.
The brand colors will be strictly adhered
There need to be clear call to action, leading the users to view and buy the
products.
Strict attention given to make the website:

SEO friendly
Web 2.0 enabled
W3C standards compatible
All general web standards and best practices to be followed
Web Security
W3C Valid XHTML/CSS
Cross Browser Compatible
Database
Responsive web development
Uploading to all available search engines

16

Features of Front End:

Register
Login
View Product by category - subcategory
Add wish list
Add to cart
Make Payment
Product Rating
Search / Filter Products by:
a) Categories
b) Sub-categories
c) Product code
d) Keywords etc.
Product sorting by popularity/date/latest
Recently buy product
Enquiry Form for bulk buying
Order Status
An order placed by a customer will go through the following phases /
states:
a) Ordered
b) In Process
c) Delivered
17

d) Closed
e) Cancelled
Courier Integration
Order Confirmation / Checkout
Product Recommendations

Features of ADMIN PANEL:

Product Listing
Product Detail
Category Management
Inventory management
User management
Order Management(also generation of invoice)
Product Management(include adding of products)
Order list export excel.
Register user list export excel.
Banner Displays on home and product pages and its links
Report (As per requirement)
No limitations on designing aspect
No limitations on number of pages
All the features required for an E-commerce Inclusive

18

Note: SMS gateway, Payment gateway, hosting cost will be on our side
however guidance of getting the same shall be provided by you along with
integration of the same within website system
After completion of the project implementation should be done by the
developers and training should be given and all the source code and files
should be handed over to us.

SWOT ANALYSIS
Strength:
Large Scope of work.
As company not only carter to oil and gas but takes various other industry
procurement jobs because they in supply and service business.
The company can also carter to automotive and manufacturing industries.
Weakness: Oil and gas industry from past 2 to 3 years is weak.
Procurement depends on the requirement of the company.
Inventory cost is more as storage of materials is costly.
Opportunities:19

 Being in supply and service firm can supply various components depends
on the need of the clients.
Cross selling through strong customer base.
Threats: The current market is weak and depends majorly on the situation of oil
producing countries.

Concept of Various form learned that comes under Sales Tax:

Types of Sales Tax:

The concept of sales tax depends on the governing principles followed by
governments, but there are some universal sales taxes applicable in most
countries. The different types of sales taxes are mentioned below.
Retail Sales Tax This is a tax charged on sale of retail goods and is directly paid
by the final consumer.
Manufacturers Sales Tax This tax is levied on the manufacturers of certain
goods.
20

Wholesale Sales Tax This tax is levied on individuals who deal with wholesale
distribution/sale of manufactured goods.
Use Tax This is a tax levied on the consumer for goods which are purchased
without sales tax (generally from vendors who are not under the tax jurisdiction).
Value Added Tax This is an additional tax levied on all sales by certain
governments.

CST Transaction Forms:

C Form / Form C

The C Form comes into picture when interstate trade takes place. The buyer
dealer of different state issues C Form for compliance of CST Rules of the state of
selling dealer. The buyer can purchase goods at concessional rates, against C
Form, in the inter-state sale. C Form can be issued only by a registered dealer to
another registered dealer. It can be issued, generally, in respect of raw materials,
packing materials goods covered by the certificate of registration of the issuing
dealer. If the buyer dealer fails to provide C Form, the seller dealer has to pay full
CST in due course, therefore it is advisable to obtain appropriate security until C
Form is received by the seller dealer in due course.

E.g.:

21

F Form / Form F
The F form is required for stock transfer to branches / consignment agents or viceversa from one state to another without attracting charge of CST. As per section 6A(1)
of the CST Act, submission of F form with complete details of movement of goods is
mandatory to prove stock transfer. Otherwise, the transaction will be treated as normal
central sale for all purposes of CST Act including for charging CST at applicable rates.
In fact F Form is an evidence to prove that the goods are sent out to other states on
stock transfer basis and not on sale basis. The consignment agent/ branch/ HO
receiving such stock transfer consignment is required to issue F Form to the selling
outlet (HO/ Branch/ Consignment Agent) or transferror dealer. It may be noted in this
regards that if the movement of goods is occasioned on account of sales, the
movement will be treated as interstate sales. There are many disputes with the VAT
Authorities on this issue so the transfreror unit has to take due care to avoid
applicability and attraction of CST on such transfers. These matters are open for
investigation by the VATO and are not settled until the assessment order is passed by
the VATO in due course.

22

E.g.:

H Form / Form H
The H Form under CST is issued when the buyer is an exporter and buys the goods for
the purpose of exports. If the exporter buyer issues H form, the selling dealer is not
required to charge or pay any CST on the transaction. The selling dealer should obtain
Form H from the exporter buyer in due course along with Bill of Lading for onward
submission to the VAT Department or else eventually the selling dealer has to pay CST
at full rate as may be applicable. Selling dealer should always obtain security to the
extent of amount of applicable CST / VAT which is not charged due to anticipated
issuance of Form H and the same may be released after receipt of duly filled up Form
H along with copy of the Bill of Lading in due course.

23

Form E1
This is issued by the dealer who initiates the inter-state movement of goods.

Form E2
This is issued by the subsequent seller when the goods move from one state to the
other.

N FORM

N Form is an application for exemption in respect of articles imported for immediate

export. Goods cleared under N-form should be exported within 7 days (168 hrs.).
N-form is required for exemption from Octroi for shipments imported into Mumbai for
immediate exports i.e. for shipments transiting through Mumbai. The Octroi inspector
in the airline cargo warehouse checks the shipments against consignment airway bill
invoice and certifies the N-form. The certified copies (3 copies) of N-form accompany
the shipment and the paperwork to the exit check post. At the exit check post, the
Octroi inspector checks and stamps the N-form and returns the Original copy of N-form
to shipper. For apex shipments received by surface for upliftment by air, the BHI staff
complete the N-form in triplicate. At the entry check post , Octroi inspector verifies the
shipment against invoice/airway bill, and certifies the N-form and hands over the
triplicate copy to transporter. This copy of N-form along with other paperwork and the
shipment is produced to the Octroi inspector at airline cargo warehouse for closing of
the N-form.

Other Forms:
CT-1
Forms are being used to procure goods duty free for the purpose of export outside
India.

ARE-1 (Application for Removal of Excisable Goods )

ARE1 form is one of the statutory document being used to avail export benefits both
under excise and customs.
Purpose
24

The role of the ARE1 form during the outbound movement of goods from India to
another country or to any SEZ (Special Economic Zone) unit in India.

International Commercial Terms

(Incoterms)
EXW (Ex Works)
The seller makes the goods available to be collected at their premises and the buyer is
responsible for all other risks, transportation costs, taxes and duties from that point
onwards. This term is commonly used when quoting a price.
Example Goods are being picked up by the buyer from the sellers premises in
Birmingham. The term used in the contract is EXW Birmingham.

FCA (Free Carrier)

The seller gives the goods, cleared for export, to the buyers carrier at a specified
place. The buyer is then responsible for getting transported to the specified place of
final delivery. This term is commonly used for containers travelling by more than one
mode of transport.

25

CPT (Carriage Paid To)

The seller pays to transport the goods to the specified destination. Responsibility for
the goods transfers to the buyer when the seller passes them to the first carrier.

CIP (Carriage and Insurance Paid)

The seller pays for insurance as well as transport to the specified destination.
Responsibility for the goods transfers to the buyer when the seller passes them to the
first carrier.
CIP (Carriage and Insurance Paid) is commonly used for goods being transported by
container by more than one mode of transport. If transporting only by sea, CIF is often
used (see below).

26

DAT (Delivered at Terminal)

The seller pays for transport to a specified terminal at the agreed destination. The
buyer is responsible for the cost of importing the goods. The buyer takes responsibility
once the goods are unloaded at the terminal.

DAP (Delivered at Place)

The seller pays for transport to the specified destination, but the buyer pays the cost of
importing the goods. The seller takes responsibility for the goods until theyre ready to
be unloaded by the buyer.

DDP/DTP (Delivered Duty Paid)

The seller is responsible for delivering the goods to the named destination in the
buyers country, including all costs involved.

27

FAS (Free Alongside Ship)

The seller puts the goods alongside the ship at the specified port theyre going to be
shipped from. The seller must get the goods ready for export, but the buyer is
responsible for the cost and risk involved in loading them.
This term is commonly used for heavy-lift or bulk cargo (e.g. generators, boats), but not
for goods transported in containers by more than one mode of transport (FCA is
usually used for this).

FOB (Free on Board)

The seller must get the goods ready for export and load them onto the specified ship.
The buyer and seller share the costs and risks when the goods are on board. This term
is not used for goods transported in containers by more than one mode of transport
(FCA is usually used for this).

28

CFR (Cost and Freight)

The seller must pay the costs of bringing the goods to the specified port. The buyer is
responsible for risks when the goods are loaded onto the ship.

CIF (Cost, Insurance and Freight)

The seller must pay the costs of bringing the goods to the specified port. They also pay
for insurance. The buyer is responsible for risks when the goods are loaded onto the
ship.

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