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Victoria Holt

Constraints and Legal/Ethical for Unit 4 Assignment 1


Time: Time is a factor that could affect the process of planning and creating the advert
because you will need to rely on actors who will feature in the advert, this could be time
consuming because they might not be free at the same times as me. Some things may
take longer than others as well. I have to take into consideration tasks such as filming
the film, where to film it and collecting the footage. For my advertisement I will need to visit
different places and I have to get there which could use up more time and delay filming slot
times. When it comes to time management I will have to be organised and make sure I take
into account things like how long it will take setting up and putting away, as well as
including walking time.
When it comes to planning my advertisement this will also take up time as I have to think of
a plot line and then create mood boards and storyboards.
Another time constraint is the assignment deadlines. As I have already been given my
assignment deadline it means that I have to complete everything by a certain time. They
deadline also means that I have to use all my filming time wisely and make use of any free
time I may have. Also because there is just me working on the advertisement it will take
longer.

Costs: Costs wont be much of a constraint for me because everyone owns a different pair
of shoes which will be okay for the first half of my trainers advert idea. Then I already own a
pair of shoes which can be used with a logo on for the pair that I am going to
advertise. When it comes to the transport it wont be a costly issue because I can
walk to the trail behind my house to film the activities and then when Im filming
at college the people in the film already own a bus pass, which is paid for long
term. I wont need to buy a camera either because I already own one and if something
goes wrong with it I can borrow a camera from college. Overall there wont be much costs in
order to create my advertisement. However, we will have a budget anyway which can be
spent on anything you need such as equipment, transport or editing software. As there may
be a budget it means that I may not be able to afford the high spec type of things but this
isnt a problem.

Personnel: When it comes to the people who will be involved in my advertisement it will
just be me, however I shall have a few friends to feature in my video. Obviously if the
project was bigger there would be more people which will be hired to do specialised jobs in
lighting and things. I will plan out the tasks for that I can fit everything in due to there just
being me on my own.

Resources: For my advertisement I will need a camera, tripod, editing software, trainers
and people to feature in my advert. Luckily I already own a camera and tripod which I can
use and the college provides the editing software which I will need. I also own the pair of
shoes which I will use so I dont need to think about getting any new ones. I wont need to
go out and buy anything so this will save some time as well.

Victoria Holt

Legal and Ethical Considerations


Data Protection/Privacy:
There is a law called The Data Protection Act 1998, this is put in place to make sure peoples
data is kept safe. It is basically an act of Parliament of the UK and Northern Ireland. It is a
piece of legislation that governs the protection of personal data. This is where you usually
check to make sure that everyones data is kept so that no one else can view it. I wont
need to do this for my advert as I will have already asked permission from the people
who will feature in my film whether its okay for me to film them. There are no
personal details being shown in the advert so the privacy act doesnt apply.

Libel law:
This tends to mean that a document contains a false statement, which could potentially ruin
someones reputation or decrease respect/confidence for someone. It could possibly
include feelings against someone as well. If someone is accused of doing something like this
they must provide evidence of the message which contained false information, prove that
the information was published, the person can be identified as being harmed and prove of
the damage done to the person reputation. Normally there are 4 defences truth, consent,
accident and privilege. There can also be use of opinions on my advert which could
potentially be used to make allegations towards other. The action can be against an
individual person or an organisation. Libel law is where you cant write down something that
isnt true and slander is where you say it. For my advert I will make sure that I tell the truth
for example I cant say something like If you wear these trainers it will make you fly as this
is clearly not the case.

Race Discrimination law:


The race discrimination law was first introduced in 2010 and was called The Equality Act
and it basically means that you must not be discriminated against because of your race.
The race discrimination act can mean your colour, or your nationality, as well as including
your ethnic or national origins. It also covers ethnic and racial groups which means a
group of people who all share the same protected distinct ethnicity or race. It can be
made up of two or more distinct racial groups. The race discrimination act means that
you can be discriminated because of one or more aspects of your race, for example
someone could be born in Britain with Jamaican parents but could still be discriminated
against because they are British citizens, or because of their Jamaican national origins.
In my advert I will need to make sure that I doesnt discriminate anyone against their race.
In order to make sure I dont I will make sure all races are considered.

Codes of Practise:
These promote production and distribution of official statistics that inform decision making
of anything in the UK. It helps producers and users of statistics by setting out the necessary
practices to produce statistics that are trustworthy, high quality and of public value.

Victoria Holt

Agreement with the Code is a legal requirement on bodies that produce statistics that are
chosen as National Statistics through the Authoritys Assessment process.
While the formal opportunity of the Code is official statistics, many of the practices are
likely to be helpful to producers of other data such as management information and
those outside of official statistics.
In my advert I dont use statistics so I dont need to follow or comply with any of these
codes however if I did use some statistics of how many people wear each trainers or how
many of each brand has been sold in the last year id have to make sure I cohere to these
codes.

Ethical/Decency:
In any part of a multimedia product such as an advert there will always be restrictions in
concerns to exactly what you want to say and what youre allowed to do. This is normally
put in place to protect people from things such as racism, which not only may offend
someone but may also cause problems. The internet is not somewhere where you
can escape these problems. It is clear that it is easier to break these laws online as it
is all done anonymously (so no-one knows who you are). Things can still be tracked
and so therefore some things on the internet are still not allowed. Different media
roles such as radio presenters and television channels have more restrictions and are
more heavily enforced, where content may be published nationally. If someone finds a piece
of information offensive to them in any way, then they may be able to sue the company for
a lot of money. There are some rules in which you can avoid this such as:
Not being allowed to use a picture, video or sound clip of anyone unless you have
their permission (sometimes this may be needed in writing).
Youre not allowed to make a verbal statement about anyone, which can be seen as
abusive or could harm his or her reputation. This is called Slander.
You cant write a written statement about an individual which could be seen as
abusive or harm their reputation. This is called Libel.
The copyright laws suggest that we are not allowed to use any part of someone
elses work without their permission.
Being careful when representing and describing content, as you have to make sure
you are both unbiased and accurate. This applies to race, gender, sexuality,
disability, nationality, class, religion and age.
The most important thing I will consider is the content as this will need to be appropriate
and safe to include in my advert, I will have to make sure not to discriminate anyone and
that the content/text is all my own.

Victoria Holt

Copyright:
Copyright is a law which protects things such as documents, images, text, music files and
videos, these are mostly things found on a computer as it is easier to steal work especially if
its published on the web. The reason why copyright is used is because it ensures that your
work is safe and cannot be copied by anyone. Another purpose of copyright is to make sure
that a creators work is protected if it ever gets stolen. It also made sure that people got
rewarded for the things they made themselves. The law was created and put in place in
1988. If this act wasnt put in place, there would be little anyone can do legally if their work
was stolen or claimed as their own. You can only break the copyright law if you have taken
something which was initially someone else without their permission. If the copyright isnt
with the creator themselves, it can sometimes be hard to track but using primary assets
without their permission may put you in trouble due to you being in violation of this
copyright law. The person who holds the copyright is the only person who can authorise the
reproduction of work even if the work is on an electronic device.
Currently you dont need to apply or register for this law to be put in place as it is done
automatically, this then lasts for a lifetime and an extra 70 years after the creator has died.
After the 70 years has passed the copyright is then usually handed down to the creators
heirs. If someone is commissioned to do any kind of design work, they will retain the
copyright until both parties decide otherwise. If the visual creators are employed and not
working for themselves, the employer is the one who retains the copyright.
When it comes to the copyright of my advert I will make sure that it is copyrighted so that
no one can use my advert without permission, this will make me the owner of my advert
and I will need to check that all the assets in my advert with be checked for copyright first.
Most of my images, sound effects and music clips will be from the internet so they will
already be copyrighted. When creating my multimedia advert, Im going to ensure that I
dont break any of these rules. I will do this by getting permission when using any images
from the internet or just make sure there not copyrighted ones. On the other hand, if I dont
get any permission from the owner I will use a different picture or try and take my own. As
for videos I will need to get permission before downloading and adding the
video into my product, even if there not copyrighted. I will mostly take my
own images and videos anyway so this shouldnt be a problem.

Clearances:
When it comes to clearances I will need to make sure I get written permission by the people
and the people who own the places that I can film them/there. This wont be a problem
from me as I know everyone who I am filming and I am filming in open public places such as
the streets/sett valley trail. If I choose to film in a private building I would have to get
permission to do so otherwise I would have to find somewhere else to film. I will also need
to check I have all the correct requirements for my advert.

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