17 Killer Facebook Post ... R Small Business Owners

1/17/2015
17 Killer Facebook Post Ideas For Small Business Owners
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17 Killer Facebook Post Ideas For Small

Business Owners
JANUARY 5, 2015 BY KIM GARST 79 COMMENTS
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In a rut when it comes to knowing what to post on Facebook? You are not alone. I
have seen many small businesses owners get hung up on posting the same types
of content over and over againwhether they are working or not. This post will
give you 17 killer Facebook post ideas for small business owners that WILL work,
by generating lots of likes, shares and comments, as well as increased clicks
through to your website.
1. Pose a problem and ask for advice.

This type of post is great on a number of different levels:
People LOVE to answer questions and to help solve problems.
http://kimgarst.com/17-killer-facebook-post-ideas-for-small-business-owners
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Also, if you ask a question that may also help THEM with a problem, they will be
grateful for the help!
Some ideas include:
What would you do if..
One of our readers has a question. Can you help?
I need to make a decision and am looking for your feedback.
What advice would you offer to a person who is struggling with.
2. A contest post.
Everyone loves a good contest! And there are a ton of great contest apps out there
that you can use to run your contest AND grab emails to add to your list as well!
Theres nothing like a good twofer, right?
I use Heyo and have had great success when using their app to run my contests,
promotions and special offers! There are also other apps available like TabSite
and ShortStack. You can also run Facebook contests directly on your fan page.
(check out their contest/giveaway rules here)
3. Run a poll.
Polls are great not only for generating discussion but for gaining
valuable insights from your audience.
Here is a link that will take you directly to Facebooks poll app.
Some ideas for polls include:

What is your biggest challenge?
What products would you like to see us offer?
What strategy has worked best for you when it comes to ________?
4. Share the results of your poll!

If your poll collected data that would be interesting to your audience, share the
results in a separate Facebook post. One strategy I have seen some business
owners using is offering the results in a free downloadable report (in exchange for
an email address, of course!).
5. Share inspirational images.

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If you follow me on Facebook, you know this is a strategy I use every single day!
There is so much negativity in the world (and on Facebook).
I choose to encourage and inspire my fans by posting inspirational or
motivational quotes and images. This works with every client we have ever had,
by the way!
6. Fill in the blank

I am not exactly sure what it is about fill in the blank posts, but people just love
them! You can rephrase just about any question as a fill in the blank, and they
often receive more engagement than basic questions. Test this out for yourself!
7. Follow Friday
Give your fans the opportunity to share a link to their website or Facebook Page;
not only do they get the chance to showcase their business or products, but they
can meet new people and make new connections.
8. A seasonal post
Share a holiday picture, quote or greeting centered around an upcoming holiday.
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Try to add a personal touch, if possible. This reminds your fans that you are a real
person!
9. Blog post excerpts

I see many business owners posting links to their blog posts, without including
any additional context. When sharing a blog post, be sure to include a backstory
or short excerpt from the post so your fans know what to expect when they click
on the link.
10. Fan-only discount

Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing
the attention of your fans and for getting more shares.
11. Cross-promote with someone else in your niche.

Team up with a business that offers a complimentary product or service, and help
cross-promote each other. Tag each other in posts, recommend that your fans
like each others Pages, or simply share each others content.
12. Fan challenge

Post a group challenge for your fanssometimes doing something as a group
can feel less overwhelming than doing it alone! Some examples include:
30-days to a more organized house (post a daily organization tip)
7-days to tighter abs (post a daily video or blog post sharing the best core
exercises)
Gain 1000 fans (give actionable tips for increasing your fans Facebook
audience)
13. Link to a tutorial.
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Give your fans a step-by-step guide or tutorial for how to do something. These
types of posts are GREAT for getting engagement, especially clickthroughs and
shares!
14. An expert tip

Share a tip from an industry expert for solving a common problem or overcoming
a challenge. The expert could even be YOU!
15. A personal post

This is where you, as a small business owner, have an inherent advantage.
Dont be afraid to post a personal photo or story from time to time to
differentiate yourself from the big brands your fans also follow.
16. Be imperfect.
Who ever said we need to perfect in order for people to like us? Dont be afraid to
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share struggles or vulnerabilities from time to time to show you are a real person.
This is a great way to make your brand more personable and more relatable!
17. Share a picture of your business, employees or office.
Sharing a photo of your workspace, your employees or even your customers (with
their permission, of course) makes your business so much more relatable!
Knowing there are real people behind your brand will go a long way to building
trust and relationships.
I have shared my best tips17 killer Facebook post ideas for small business
owners. I hope you picked up some tips that you can use in your business!
I would love to know what types of Facebook posts you find work best for
your small business? Share your best ideas in the comments below!
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Filed Under: Content Marketing, Facebook, Small Business, Social Media
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Comments
Jan Zajac says

January 5, 2015 at 6:10 am
Congratulations, this is useful! I see many small businesses struggling with
content creation & curation.
I have 2 more questions:
In your opinion, to what extent it applies to other platforms, e.g. Twitter or
Instagram?
What about posting frequency? Until last year it was recommended to post
often, once a day, which was quite a challenge for many small businesses. Now,
with declining organic reach, its not that important anymore. We see many of
our clients switching to 2-3 or even 1 post a week, and puttting more effort into
best content creation and more money into post promotion. How do you think?
Thanks,
Jan
Reply
Kim Garst says

If the content you create for Facebook is applicable to your
audience on Twitter and Instagram, I would definitely multipurpose it. If you post once a day on Facebook, your content will receive
very little visibility. I recommend at LEAST 4-6 times a day for most small
business owners. If you go to once a week, you might as well not even
bother, in my opinion. Yes, its a challenge but if you want FREE organic
reach, you have to consistently produce valuable and RELATABLE content
that your audience will engage with.
Look what Kim Garst just posted..17 Killer Facebook Post Ideas For
Small Business Owners
Reply
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Cathy says
I know how you run a poll or even ask a question in a group.
I dont know how to run a poll on my page. Is that possible?
Can you tell me how to do that?
Thanks much! & Happy New Year!
Reply
Kim Garst says

The easiest way is to use https://apps.facebook.com/mypolls/?fb_source=search&ref=br_tf
Reply
Kristin Taylor says

January 5, 2015 at 12:36 pm
Thanks for the great reminders, Kim. Im not finding that poll
page, I get a page not found message. Can you help?
Reply
Pamela Chenault says

Hello Kristin,
A friend posted your information on 17 KILLER FACEBOOK
POST IDEA. Great information.
I want to increase my Mary Kay business and offer to
ladies in different cities that I can get to or those who may
be to busy for me to come to them , an option to do a
Skype Pampering Session and I send the samples to
accomplish this task ahead of time.
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I saw where you suggested doing a poll to see who would

be open to the idea.
However, I too, click on the link and didnt get anything
from the Facebook link.
Please share with me the site or person who could assist
me in setting up this poll.
The other questions , how much or how many questions
should I ask up front.
My thought was to state my desire to grow my client base
and that my Director was having a contest to see how
many bookings I can get and hold before January 16th,
I wanted to first find out how many have Skype or face
time on their computer, if they would be willing to assist
me in pampering them in this way, and to ask in another
question, if they would invite 2 other people to join in or
not
From the comforts of their home I can reach more ladies.
Should be in a Poll or Just Post it and see who answersI
havent gotten any response of my posts before..Maybe
Likes, but no orders
Reply
Kim Garst says

Love the SKYPE pampering idea!
http://www.facebook.com/poll
The general rule of thumb is the easier it is to
participate the greater participation you will get.
Keep it simple!
Look what Kim Garst just posted..17 Killer
Facebook Post Ideas For Small Business
Owners
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Kim Garst says

Try this linkhttps://apps.facebook.com/mypolls/?fb_source=search&ref=br_tf
Look what Kim Garst just posted..17 Killer Facebook
Post Ideas For Small Business Owners
Reply
Mark Chetcuti says

Hi Kim!
My buddies from Adverway should be writing to you.
They have a great platform to set up customized
Facebook games.
Success!
Mark
Reply
Kim Garst says

Always love looking at new ideas
Reply
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Sonya Maachou says

Creating my own images was a game changer for my Facebook page! Also, my
fans are mostly women, so even though i sell corsets, ill sometimes ask them
advice on a recommendation for a face cream etc and that post will reach
1000s.
Reply
Kim Garst says

I love your story, Sonja! Huge jump in your reach! Love that
Reply
Karen Dries says

Thank you so much for this information. It is very helpful.
Look what Karen Dries just posted..The Original School House Clock
Reply
Kim Garst says

Love that you got some value from it, Karen! Thanks for
dropping in!
Reply
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Donna Every says

Great tips Kim! I definitely agree with the inspirational messages and I find that
short motivational podcasts also work well.
Reply
Kim Garst says

YES! Love that personal connection part too. I think this is
going to give marketers a big boost with Facebook really
embracing video in 2015. Keep it up :-)!
Reply
Elke Feuer says

Great post, Kim! Theres a couple listed that I havent used yet. I find posting
personal images, inspirational photos/words, and my blog posts get the most
reach/response.
Look what Elke Feuer just posted..5 things I wish Id done in 2014
Reply
Kim Garst says

Try a few of these and see if they work for you
Reply
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Ben Murray says

Thanks for this. I havent tried a lot of these and will be interested to see how a
contest post works out.
Reply
Kim Garst says

Let me know how the idea works for you audience, Ben?
Reply
Harold Compton says

Kim,
Great list and one I will be sure to pass along to all my clients and will be
looking to incorporate some of them into my own use.
Look what Harold Compton just posted..How Do You Conduct a Website
Audit ?
Reply
Kim Garst says

Glad you picked up some tips, Harold
Reply
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Heather Santo says

I love the idea of a poll! I know that all these ideas work well because you taught
them to me and I have found a way to survive in the organic reach game!
Look what Heather Santo just posted..2014 Year in Review
Reply
Kim Garst says

What type of poll are you thinking of hosting, Heather?
Inquiring minds
Reply
Betsy Kent says

Hey Kim,
Thanks for the ideas!
I remember when I could post an update and reach 25-50% of fans. We just have
to be more strategic nowand creative, too. And, also realize that we dont need
to reach everyone, we just need to reach our ideal clients. So this month Im
going to test some audience segmenting and see how that works. My goal is to
do all the testing so my clients dont have to all the trial and error. Its
challenging!
Re: Polls: There used to be a question function where you could take a poll of
your fans in a nice orderly way. I used it all the timebut its gone now. I clicked
on the link you suggested http://www.facebook.com/poll but that page seems
to be gone. What format works for you these days? A simple list?
Thanks,
Betsy
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Reply
Kim Garst says

Betsy, love hearing you are not giving up just digging in! I
think those that dig in will win in the end
As for polls, you can actually just go to https://apps.facebook.com/mypolls/?fb_source=search&ref=br_tf Easy!
Reply
Christy says
This link doesnt work either. Is there another link thats been
updated?
Reply
Kim Garst says

What link doesnt work?
Reply
JoAnn says
Hi! I went to the facebook.com/polls link and that
one did not work for me. However if you go to the
games app and type polls in the search box on the
top right of the page, it will take you to the poll app
and you can begin from there. I hope this helps! ~
JoAnn
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Kim Garst says

JoAnn, try this link
https://apps.facebook.com/mypolls/?fb_source=search&ref=br_tf
Kim Garst says

Betsy, try https://apps.facebook.com/my-polls/?
fb_source=search&ref=br_tf
Reply
Linda Hawkins says

As always this is very good information. Can you give an example of the fill in
the blank questions. Not sure I understand what you are recommending here.
Reply
Kim Garst says

It could be as simple as Peanut butter and ________________?
Reply
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Edward Chamberlain-Bell says

Kim, thanks for sharing such great ideas that are actionable & relevant to social
media rookies and veterans alike. All the suggestions are great but I especially
like your ideas about pose a problem and ask for advice, and asking followers to
fill in the blank. Im adding them to my content calendar for 2015!
Reply
Kim Garst says

Woohoo! Love that you picked up a few things that you can
implement in your business, Ed
Reply
Stephanie Nissen says

I love this post! So many small business owners say that they have no idea
what to post about. These are great ideas and I know Ill definitely be sharing.
Reply
Kim Garst says

Glad they are helpful for you, Stephanie!
Reply
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Andrea says
Hi Kim, I find as soon as I post a photo with wording on it, Facebook treat it as a
meme and give it no reach. So, that cuts out inspirational posts.
Is there a way to get round this?
Thank you!
Reply
Kim Garst says

HmmmI do this each and every day and get tons of reach.
Where are you getting the photos you are using?
Reply
Christine Brewer says

Great post Kim! I have already shared this with a few of my clients who have
struggled in the past curating new and fresh content!
Reply
Kim Garst says

Thank you and thank you for sharing :-)!!
Reply
Albert says
Youre Kim Garst
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Most of us are no names.

How do we become you?
Reply
Kim Garst says

I was Kim Garst when I started and no one knew who I was.
My best advice is to dig in and do the work.
Reply
Diana says
How do you get Look what Kim Garst just posted.. (with a link to your last blog
post) to show up automatically at the end of every comment that you leave?
Thanks for all of the great tips! You are fabulous, as always!!!
Reply
Kim Garst says

Its a plugin called Comment Luv, Diana
Reply
Vinay Koshy says

A great list of ideas.
User generated content would also work well and could well tie into the contest
idea as well.
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Look what Vinay Koshy just posted..#ContentCatchup: Visual Content

Strategies & Spirit of Giving
Reply
ridwan Sugi says

Thank you for the good idea.
Im planning to build my facebook page too, and your article help me a lot
Reply
Kim Garst says

Glad to hear this, Ridwan!
Reply
Stacey Crutcher says

Kim,
Great tips I think 15 was really hard for me given that it involved me sharing that
I might be possibly shutting down one of my small businesses. I dont look back
on last year as a bad thing more like a learning experience, and a chance to
improve and rebrand myself while focusing on my other business.
Look what Stacey Crutcher just posted..Will You Help Me Keep My Small
Independent Business
Reply
Amy Hilske says

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I love idea #2!

Thanks,
Amy
Reply
Delia Rusu says

These ideas are so awesome, thanks Kim for posting! Im doing a blog traffic
challenge and having a lot of interaction through this as bloggers come and
share their blogs or FB pages. It works great indeed!
One thing I need to post more is asking for suggestions, recommendations, and
help great idea in your #1.
Oh, and absolutely love your #9, I see too many blog post updates posted
automatically with no intro at all!
Look what Delia Rusu just posted..Get traffic: Facebook mistakes to avoid
Reply
Robbie Schlosser says

Thanks for this wonderful list, Kim! Several great ideas Im eager to try out.
First, a question:
The very best response I ever received to a Facebook post came one awful day
several years ago. I drove off to an errand but left my iPad on top of my car.
Shortly afterward I found the poor guy, took a photo of the ghastly remains, and
posted it on FB! https://www.facebook.com/photo.php?
fbid=2813858549760&set=pb.1357680256.-2207520000.1420518688.&type=3&theater.
149 friends replied (thats a big number for me), and Ive been wondering what
triggered their responses. Did most people think Glad it wasnt me?. Or were
they like the person who stares at a traffic accident? Or something else?
Look what Robbie Schlosser just posted..8 Ways to Use Testimonials for
Wedding and Party Music
Reply
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Kim Garst says

Robbie, in my opinion, the reason people responded was
because what happened to you was RELATABLE to them. This
is the key to consistently good content that people love by the way! You
have to create and/or share content that people can relate to!
Reply
Victorino says
Hi KIM! Lots of wonderful ideas here. Thanks for sharing. Im already using some
of the tactics in the list, and theyre indeed effective. I want to try running a poll.
By the way, how do you manage a poll through a Facebook Page, since I think a
FB Page cannot create a poll, unlike groups?
Reply
Kim Garst says

Try http://www.facebook.com/polls
Reply
Gina says
Kim, the link that you keep referring people to for facebook polls
is no longer available.
Reply
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Kim Garst says

https://apps.facebook.com/my-polls/?
fb_source=search&ref=br_tf
Look what Kim Garst just posted..17 Killer Facebook
Post Ideas For Small Business Owners
Reply
Shahan says
Thats great ideas, I must try the fill in the blanks to ask why Thalasherry Foods
are yummy!!
for my facebook page at fb.com/thalasherryfood
Reply
Kim Garst says

Glad you picked up a nugget
Reply
Joanna says
Thanks, Kim. I am already doing some of these, but need to follow all the tips.
Im definitely one of the frustrated ones when it cones to fb pages: to be more
precise i feel cheated. First you set up fb page, than you PAY so your friends
actually see your posts. You pay so more people see and like Your page. And
then you need to pay even more so people who like your page actually see your
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post! Im not going to spend even a dime more for promotion.

Here is another thing: it took me recently 15 min to find the pages i liked in fb. ( i
dont want the notifications to be on) . That makes absolutely no sense I like
twitter much better these days. Didnt notice they hide anything on purpose.
Thanks for listening
Reply
Kim Garst says

January 10, 2015 at 12:19 pm
I hear ya on the cheated part, Joanna but it is what is is and
we just have to find strategic ways to get around the
changes.
Reply
Priya says
Hey These are really very nice ideas I was looking for.
Infact, the first one is most appropriate and I have started working on the same
too
Thanks
Reply
Kim Garst says

Glad you picked up a few to run with
Reply
Deby says
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17 Killer Facebook Post Ideas For Small Business Owners

HOME ABOUT US BLOG TRAINING CONTACT US

17 Killer Facebook Post Ideas For Small

1. Pose a problem and ask for advice.

17 Killer Facebook Post Ideas For Small Business Owners

Some ideas for polls include:

4. Share the results of your poll!

5. Share inspirational images.

17 Killer Facebook Post Ideas For Small Business Owners

6. Fill in the blank

17 Killer Facebook Post Ideas For Small Business Owners

9. Blog post excerpts

10. Fan-only discount

11. Cross-promote with someone else in your niche.

12. Fan challenge

13. Link to a tutorial.

17 Killer Facebook Post Ideas For Small Business Owners

14. An expert tip

15. A personal post

17 Killer Facebook Post Ideas For Small Business Owners

17. Share a picture of your business, employees or office.

Filed Under: Content Marketing, Facebook, Small Business, Social Media

17 Killer Facebook Post Ideas For Small Business Owners

Jan Zajac says

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Kim Garst says

Kristin Taylor says

Pamela Chenault says

17 Killer Facebook Post Ideas For Small Business Owners

I saw where you suggested doing a poll to see who would

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Kim Garst says

Mark Chetcuti says

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Sonya Maachou says

Kim Garst says

Karen Dries says

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Donna Every says

Kim Garst says

Elke Feuer says

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Ben Murray says

Kim Garst says

Harold Compton says

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Heather Santo says

Kim Garst says

Betsy Kent says

17 Killer Facebook Post Ideas For Small Business Owners

Kim Garst says

Kim Garst says

17 Killer Facebook Post Ideas For Small Business Owners

Kim Garst says

Kim Garst says

Linda Hawkins says