Académique Documents
Professionnel Documents
Culture Documents
November 2011
Claudia Benshimol Severin
Rogerio Hirose
Udo Kopka
Subho Moulik
Taro Nordheider
Fbio Stul
Contents
So Paulo, Brazil
~2x
2,941
2,412
529
2,010
930
1,079
2009
Growth
2020
2009
Growth 2020
1 Asia (excluding Japan and Singapore), Eastern Europe, Latin America, Middle East (excluding Israel), and Africa.
2 North America, Western Europe, Australia, Japan, Israel, New Zealand, and Singapore.
3 A simple average of the top 15 companies 2009 revenues in beauty and personal care, home care, packaged foods, and soft drinks.
Within emerging
markets, the next
10 countries after
BRIC1 will also drive
significant growth.
7,278
China
Emerging markets
Exhibit 2
x% CAGR2 201020
Brazil
282
India
Next-10
Other
84
Turkey
BRIC
Russia
94
195
162
81
4.4%
Argentina
80
9.3%
74
South Korea
68
59
Ukraine
321
52
Thailand
Developed
1,459
2020 Total
12,099
7.3%
Mexico
Iran
680
6.5%
Indonesia
South Africa
50
40
11.8%
5.8%
10.7%
9.5%
7.6%
5.1%
51
Beijing, China
50
Tokyo, Japan
33
New York/Newark, US
31
Chongqing, China
27
London, UK
27
So Paulo, Brazil
27
Emerging
Istanbul, Turkey
19
15
17
20
Haikou, China
11
32
Manila, Philippines
11
34
74
Mumbai, India
78
Lima, Peru
83
Seattle, US
100
Category penetration for skin care relative to GDP per capita across countries
"Warm-up zone"
"Hot zone"
"Chill-out zone"
316.2
Japan
Taiwan
Sales per capita, real $
Exhibit 4
South Korea
Brazil Chile
31.6
Thailand
Ukraine
3.2
Philippines
Nigeria
Morocco
0.3
Egypt
Iran
Growth multipliers
Canada
Algeria
GDP per capita, real $
Bangladesh
3548
Norway
9534
17041
31622
1.07
1.33
0.81
55
10
35
32
11
57
Claudia Benshimol Severin is a senior knowledge expert in the New Jersey office. Rogerio Hirose is an associate principal
in the So Paulo office, where Fbio Stul is a director. Udo Kopka is a director in the Hamburg office. Subho Moulik is an
associate principal in the Chicago office. Taro Nordheider is a principal in the Munich office.
Contact for distribution: Subho Moulik
Phone: +1 312 551 7971
E-mail: subho_moulik@mckinsey.com