OTHER ACTIVITIES

MRF Pace Foundation

The MRF Pace Foundation was established in August 1987, with the legendary Dennis
Lillie of Australia as Director, with the singular mission of developing and breeding
strike bowlers of tomorrow.
A brain child of late Mr. Ravi Mammen, the birth of this foundation coincided with one
of the greatest events in Indian cricket-the hosting of MRF World Series for the first
time in the sub-continent. This marked a significant forward step in Indian Cricket. The
MRF Pace Foundation is unique in its nature and objective. It selects nurtures and
scientifically develops the cricketing skills of youngsters. When it was started it
possessed very little facilities other than an unused ground on the Madras Christian
College campus. Since then, under the stewardship of Dennis Lillie and the able guidance
of Chief Coach T.A. Sekar, former Indian Pace Bowler, the MRF Pace foundation has
come a long way.

Racing and Rallying

MRF is pioneer is a pioneer of motor racing in India. Every MRF tyre designed is a result
of a special acid test on the race and rally tracks: Sharp turns, abrupt braking, straight
stretches of streaming asphalt, excruciating conditions. MRF tyres are made to run at
speeds exceeding 150kmph, at which they are exposed to extreme conditions of heat and
land traction. The molecular stability of the rubber compounds is tested against severe
gravitational stress. Experts observe, analyze and gather information at the pits and the
dirt track, which they pass on to the R&D department. This is then reviewed and used to
develop safer, better quality tyres not only for formula racing cars that rough it but out on
the tough Indian roads every day.

MRF Powerhouse
The MRF Powerhouse speaks of commitment to raising Indian motor sports to
international standards. It provides MRF`s dedicated team of skilled motor racers, an
environment that brings out the best in them. It creates winning opportunities by
providing state of art racing equipment that maximizes the output of both man and
machine.

ENVIRONMENTAL POLICY OF MRF

This policy of MRF is to ensure that products are manufactured in an environment friendly and
safe manner. To achieve this goal, all the MRF plants and the corporate office particular attention
to the following:

Minimize the impact of manufacturing activities on the environment-air, water, soil.

Comply with all applicable regulatory requirements.
Develop environmental performance evaluation procedures for continuous monitoring.
Optimize the consumption of resources (water, energy and raw materials) by minimizing
wastage, recovering and recycling where ever possible.
Up gradation of machinery and pollution control equipment when required.
Train all employees to perform their activities in an environmentally responsible and safe
manner.

1999
MRF was declared the most ethical company by the Business World in its survey.

2000
MRF launched the smile campaign on Indian roads.

ENVIRONMENTAL ENGINEERING
This branch of engineering is mainly concerned with monitoring of factors which affect the
environment and finding ways by which they are minimized or eliminated. Water pollution, air
pollution and sound pollution are the main factors that come under preview of environmental
engineering.

Water Treatment
Effluent water is sent into anaerobic digester (where it doesnt have any air contact). Here 85%
to 90% of suspended solids settle down to form the sludge. The water from which suspended
solids are removed is then sent to an aerator and clarifier where 90 to 95% of the suspended
solids are removed. This is then chlorinated and is called treated water which is used for roof

cooling and irrigation. 300 kilo liters of water are treated per day using a parallel process. A wet
land is also created on a trial basis where the effluent water is aerated by the roots of a special
type of reed which degrades the organic matter and thus purifies water.

Air Treatment
Air pollution is being monitored by engaging an outside agency. Particulate matter in air is
measured and compared against standards of permissible levels.
Sound Pollution is measured in terms of decibels and compared against standards of permissible
levels. This is done twice a year.