A C T I V E N E I G H B O U R H O O D B R I D G E L A N D : L O C AT I O N O B S E R VAT I O N

MEMORIAL DRIVE @ EDMONTON TRAIL NE

Q U A L I TAT I V E N O T E S

M O D E O F T R A N S P O R TAT I O N
AT S TA R B U C K S

N
1

10:23 Woman searches through garbage

Occupancy rate of parking spots most of the time is 13/15 spots
10:39 Person smokes alone
10:40 Another man joins the smoker, starts conversation
10:41 Two women come out with coffee and talk to each other for
2 minutes
10:43 A man (40 years of age) waits outside and gets picked up by
a truck at 10:54
10:56 Two males chat with each other with coffee in their hands
11:01 A woman and a man chat with coffee in their hands
Past 11:00 Less traffic at parking spots and drive through, more
empty parking spots, drive through empty at one point
11:13 A man holds the door open for a couple
11:14 A man uses the parking of Starbucks just for parking, without getting coffee
Lots of litter on grass at Starbucks site
No jaywalkers (too much traffic to risk it?)
Pedestrians crossing Memorial Drive have a crossing light for 27
seconds before the flashing hand light starts
Pedestrians crossing Edmonton Trail have a crossing light for 19
seconds before the flashing hand light starts

If a group walks to Starbucks, they are always chatting
People walk fast towards Starbucks, no strolling
Car noise dominates at this location

Mode of transportation getting to Starbucks

and peoples activities

50
42

31
30

27

29

Length of stay at
Starbucks

20

10

40%

1
0

5 mins

Cars parking Drive-through Cars using

space for
short cuts

Pedestrians

Pedestrians
walking in
pairs or
groups

Cyclists

# of people
not going into
Starbucks

Starbucks Amenities

> 5 mins

60%

15 total parking spots including 1 handicapped parking spot
No outside benches
3 entrances
Brick facade with large exterior windows

Mode of transportation or activity

V E H I C L E A C T I V I T Y AT I N T E R S E C T I O N

P E D E S T R I A N A C T I V I T Y AT
INTERSECTION

TIME & TEMPERATURE

-5 C

Frequency & Type of Activities of Pedestrians

& Cyclists Using the Intersection of Memorial
Drive and Edmonton Trail NE
16
14

14

Frequency

12
10
8
6
4

4
2

Jogging

Cycling

Having a
Pulling a Walking a Dog
Conversation Shopping Cart

0
Walking

Carrying
Coffee

Activity

Number of Cars, Pedestrians, Joggers and Cyclists Crossing

the Intersection
2,000

Mode Share

Origins & Destinations of Pedestrians &

Cyclists Using the Intersection of Memorial
Drive and Edmonton Trail NE

1,920

1,800

Total Cars

1,500

1,600

14

Pedestrians, Joggers
& Cyclists

1,400

1,200

960

1,000

800

10

10

600

400

200

17

S UBMIT TE D BY:

13

12

Frequency

Total number of visitors

40

1
Starbucks

0
Langevin Bridge

Pathway

Gas Station

0
Cars heading East on Memorial
Drive

Cars heading West on Memorial

Drive

Cars heading North on Edmonton Pedestrians, Joggers & Cyclists (15,

Trail
1 & 1, respectively)

Origin/Destination

North on
Bridgeland
Edmonton Trail Neighbourhood

AMAN JHAWER
CHRISTIAN SCHMIT T
GENEVA CHAUDHARY
LISA MCLAUGHLIN

PLANNING & PUBLIC

ENGAGEMENT
EVDP 631. FALL 2014
Dr . NOEL KEOUGH