ASSESSMENT DETAILS

Assessment
Case Study Presentation
Participation
Final Examination

Date (due)
As allocated
Ongoing
Exam Week

Marks/Weighting
35%
15%
50%

Assessment 1 Case Study Presentation

For this assignment, students are given the opportunity to work in groups (about 4-5 students in a group) to deliver a
presentation, based on a case analysis. Cases will be allocated to groups by the lecturer in Week 2. Whilst the case
is not exhaustingly extensive (just like in a real-world situation where information is obscure at times), students are
expected to find out about the organisation and its environments from reading a variety of sources.
Students are expected to analyse the given case using theories, concepts and analytical tools of strategic
management. It is important to analyse the external and internal environments of the organisation and the strategic
management concepts applicable to the particular organisation. Students need to demonstrate their critical analysis
in putting all the information together and analysing the issues using theories and concepts.
Students are also responsible to educate the class about important concepts relating to the assigned topic. They
may use activities such as games, video, mini questions and answers session, role play, and others, which may help
other students to understand the concepts. The idea is to have an activity that will encourage other students (i.e.,
your peers) to progress beyond textbook learning.
The duration of the oral presentation (including the activity) should be a maximum of 30 minutes.
All students are expected to read each and every case for effective contribution towards case discussion. It is
anticipated that the audience will be prepared to ask critical questions for the presenters based on their own analysis
of each case.
Comments from peers will be provided for the purpose of students development. The final evaluation is done by the
lecturer.
It is anticipated that the group will deliver the presentation in a professional manner. ALL group members must play
an active role and demonstrate both oral presentation skills and knowledge of your topic area. The total mark for this
assessment is 35% including 15% for individuals oral presentation and individuals contribution as presented in the
presentation pack (see below).
The group must also submit a presentation pack to the Lecturer on the day of the presentation. It should include:
A copy of your PowerPoint slides;
A detailed information relating to the slides;
For example, you may have bullet points in your Powerpoint slides so as not to bore your audience, but in the
presentation pack, you MUST provide detailed information/elaboration of those bullet points with justifications and
references. You need to present this information in a professional manner and it must clearly elaborate the points you
have presented. There is no word limit for this.
Reference list;
A copy of your activity designed for your peers;

 A sheet to outline the allocation of tasks among group members.

Submission information
Weighting
Date/Week
Time
Place
Format

This assignment accounts for 35% of the

assessment in this unit.
As allocated
In class
In class
Presentation, Activity, Presentation Pack

Learning outcome/s and Graduate Attributes

Completing this assignment will help you achieve the following learning outcome/s and ECU Graduate Attributes:
Learning Outcomes:
1. summarise the fundamental concepts underlying the study of strategy;
2. critique the role strategy plays in aligning organisational competencies with challenges of static and dynamic
business environments ;
3. compare and contrast the processes of formulating and implementing strategy;
4. review the strategic management processes that may lead to organisational success; and
5. analyse different types of business strategies and means by which they contribute to sustainable development.
ECU Graduate Attributes:
ability to communicate
ability to work in teams
critical appraisal skills
ability to generate ideas

Preparation
Before starting this assignment, you should have read the relevant chapter/s of the textbook. You are also expected
to search for information beyond your textbook.
Groups are expected to manage their own internal dynamics but if there are major issues, seek advice from the
Lecturer.

Resources

Case material
Relevant chapters of the textbook
Journals / articles
Websites, business magazines, newspapers articles, etc.

Marking criteria CASE STUDY PRESENTATION

MARKING CRITERIA

HD
D
Cr
C
N
(High
(Distinc (Credi (Pas (Fail)
Distinction) tion)
t)
s)

Format and style of presentation

Introduction to case analysis
Presentation is engaging and interesting
Quality of PowerPoint slides
Oral expression
Coherence of parts and transition between
presenters
Questions are encouraged, managed and
answered effectively
Activity interesting and informative
Time management
Content
Review and analyze the relevant theories and
concepts
Discussion of the implications of related theories
and concepts
Critical analysis is evident
Logical conclusion
Presentation pack
Quality handout as a group
Relevant theories and concepts are highlighted
and elaborated in detail
Allocations of tasks is clear with evidence of
positive teamwork
Individual contribution
Individuals oral presentation
Individuals contribution as presented in the
handout
NOTE: Not all of the above criteria are equally rated.
Your individuals contribution
Your groups case study oral presentation and
presentation pack
Your overall mark
Additional Comments:

/15
/25
/35

Assessment 2 - Participation
Sessions of this unit are a collaborative learning process for the benefit of all
students and are most effective when you are prepared, attend and participate.
Attendance alone will be insufficient to attain good marks for participation. You are
expected to actively participate in discussions and activities. You are also expected
to come to classes fully prepared; this includes reading the required chapters
and cases.

Information Weighting
Date/Week
Time/Place
Format

This assignment accounts for 15% of the

assessment in this unit.
Ongoing
In class
Participation

Learning outcome/s and Graduate Attributes

Completing this assignment will help you achieve the following learning outcome/s and ECU Graduate Attributes:
Learning Outcomes:
1. summarise the fundamental concepts underlying the study of strategy;
2. critique the role strategy plays in aligning organisational competencies with challenges of static and dynamic
business environments ;
3. compare and contrast the processes of formulating and implementing strategy;
4. review the strategic management processes that may lead to organisational success; and
5. analyse different types of business strategies and means by which they contribute to sustainable development.
ECU Graduate Attributes:
ability to communicate
critical appraisal skills
ability to generate ideas

Marking criteria
NOTE attendance alone will be insufficient to gain a good participation mark
0-7
Seldom participate when called upon does not answer
in a way that indicates preparation or knowledge. Does
not often voluntary participate. Attends only minimum
number of seminars (less than 7). Students might expect
to receive a very low mark if they attend without
participating.
7.5-8
Occasional level of participation, occasionally contributes
voluntarily, answers are minimal/short and indicates
minimal preparation/spontaneity. Attends average number
of seminars (<9).
9-10

11-12

Average level of participation, occasionally contributes

voluntarily, answers usually correct and indicates
occasional/some preparation. Attends average number of
seminars (<9).
Often contributes, answers indicate regular preparation
and thought. Attends most seminars. Interacts with

others.
Takes the lead in discussion and gives evidence of more
reading and knowledge than required. Indicates regular
preparation for tutorials. Demonstrates insight and critical
thinking. Provides opportunities for others to debate and
discuss. Attends all scheduled seminars, unless on
medical urgencies and/or other important matters.

13-15

Assessment 3 Final Examination

The exam will take place in the scheduled exam period, over a 2.5 hour period (excluding five minutes reading time).
All information presented in the lectures, lecture slides, supplementary materials, and cases are examinable. Further
information on the exam will be provided towards the latter half of the semester.

Information
Weighting
Date/Week
Time
Place
Format

This assignment accounts for 50% of the

assessment in this unit.
Exam Week
TBA - 2 hours and 35 minutes including 5 minutes
reading time
TBA
A closed book exam.
Part A: Multiple-choice questions, 30 questions, 15%.
Part B: Short answer questions. Students are required
to answer (3) out of (5) questions 15%.
Part C: Compulsory (1) essay question 20%.

Learning outcome/s and Graduate Attributes

Completing this assessment will help you achieve the following learning outcome/s and ECU Graduate Attributes:
Learning Outcomes:
1. summarise the fundamental concepts underlying the study of strategy;
2. critique the role strategy plays in aligning organisational competencies with challenges of static and dynamic
business environments ;
3. compare and contrast the processes of formulating and implementing strategy;
4. review the strategic management processes that may lead to organisational success; and
5. analyse different types of business strategies and means by which they contribute to sustainable development.

ECU Graduate Attributes

ability to communicate
critical appraisal skills
ability to generate ideas

Preparation
You should have read the relevant chapter/s of the textbook.

Assessment instructions
In the exam, you are required to demonstrate your competency in applying the theories and analytical tools learnt in
the class.