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\fs22\cf0\f1\charscalex100 {....................................................
...................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {82
}\par\pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {4.2 COMPORTAMIE
NTO DEL MERCADO ROPA INTERIOR FEMENINA }\fs22\cf0\f1\charscalex100 {......}\fs2
2\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {88}\par\pard\li1840\ri0\sl
-413\slmult0 \fs22\cf0\f1\charscalex100 {4.2.1 A Nivel Mundial }\fs22\cf0\f1\ch
arscalex100 {...................................................................
.....................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {
90}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {4.3. INTERREL
ACIONES ENTRE LOS COMPONENTES DE LAS CADENAS }\par\pard\li1840\ri0\sl-306\sl
mult0 \fs24\cf0\f1\charscalex100 {PRODUCTIVAS }\fs24\cf0\f1\charscalex100 {.....
................................................................................
..........}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {103}\par\pa
rd\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\cols2\coln
o1\colw2480\colsr-0\colno2\colw8960\pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\
charscalex100 {5.}\par\column\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscale
x100 {MERCADEO }\fs24\cf0\f1\charscalex100 {....................................
.......................................................}\fs24\cf0\f1\charscalex1
00 { }\fs24\cf0\f1\charscalex100 {104}\par\pard\sect\sectd\sbknone\pgwsxn12240\p
ghsxn15840\marglsxn666\margrsxn133\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\c
harscalex100 {5.1 ENTORNO ECONMICO }\fs24\cf0\f1\charscalex100 {.................
.........................................................}\fs24\cf0\f1\charscale
x100 { }\fs24\cf0\f1\charscalex100 {104}\par\pard\li1840\ri0\sl-413\slmult0 \fs2
2\cf0\f1\charscalex100 {5.1.1 rea Geogrfica }\fs22\cf0\f1\charscalex100 {.........
.............................................................................}\f
s22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {107}\par\pard\li1840\ri0
\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {5.2 UBICACIN }\fs22\cf0\f1\charscalex
100 {...........................................................................
....................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {1
12}\par\pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {5.3 ANALISIS
DEL SECTOR }\fs22\cf0\f1\charscalex100 {........................................
...................................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\c
harscalex100 {113}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100
{5.4 ANALISI DEL MERCADO }\fs22\cf0\f1\charscalex100 {.........................
.................................................}\fs22\cf0\f1\charscalex100 { }

\fs22\cf0\f1\charscalex100 {119}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1


\charscalex100 {5.4.1 Objeto Del Negocio }\fs22\cf0\f1\charscalex100 {.........
.......................................................................}\fs22\cf
0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {119}\par\pard\li1840\ri0\sl-42
6\slmult0 \fs22\cf0\f1\charscalex100 {5.4.2 Descripcin del Producto }\fs22\cf0\f
1\charscalex100 {...............................................................
.........}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {119}\par\par
d\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {5.4.3 Mercado Potencia
l y Objetivo }\fs22\cf0\f1\charscalex100 {......................................
..........................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex
100 {120}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {5.4.4 P
roceso De Muestreo }\fs22\cf0\f1\charscalex100 {................................
..............................................}\fs22\cf0\f1\charscalex100 { }\fs
22\cf0\f1\charscalex100 {121}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\ch
arscalex100 {5.4.5 Tabulacin Y Presentacin De Resultados De la Demanda. (Cuadr
o y }\par\pard\li1840\ri0\sl-306\slmult0 \fs24\cf0\f1\charscalex100 {anlisis) }\f
s24\cf0\f1\charscalex100 {......................................................
......................................................}\fs24\cf0\f1\charscalex10
0 { }\fs24\cf0\f1\charscalex100 {122}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\c
f0\f1\charscalex100 {5.4.6 Anlisis De L}\fs24\cf0\f1\charscalex100 {a }\fs24\cf0\
f1\charscalex100 {Demanda. Proyeccin De La Demanda (5 aos) }\fs24\cf0\f1\charscale
x100 {............}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {138
}\par\pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {5.5 ANLISIS DE L
A COMPETENCIA }\fs24\cf0\f1\charscalex100 {.....................................
........................}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex10
0 {146}\par\pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {5.5.1 Anli
sis Competitivo Dentro del Mercado. }\fs24\cf0\f1\charscalex100 {...............
................................}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\char
scalex100 {153}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {5
.6 ANALISIS DE PRECIOS }\fs24\cf0\f1\charscalex100 {............................
................................................}\fs24\cf0\f1\charscalex100 { }\
fs24\cf0\f1\charscalex100 {155}\par\pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\
charscalex100 {5.7 ANALISIS DEL CANAL DE DISTRIBUCIN DEL PRODUCTO. }\fs24\cf0\f1\
charscalex100 {...............}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charsc
alex100 {156}\par\pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {5.8
ESTRATEGIAS DE PROMOCIN Y PUBLICIDAD }\fs24\cf0\f1\charscalex100 {..............
.....................}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {
157}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {5.9 LOGOTIPO
}\fs24\cf0\f1\charscalex100 {..................................................
..............................................}\fs24\cf0\f1\charscalex100 {. }\f
s24\cf0\f1\charscalex100 {158}\par\pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\c
harscalex100 {5.9 PLAN DE VENTAS }\fs24\cf0\f1\charscalex100 {..................
...................................................................}\fs24\cf0\f1
\charscalex100 { }\fs24\cf0\f1\charscalex100 {163}\par\pard\li5960\ri0\sl-213\sl
mult0 \fs18\cf0\par\pard\li5960\ri0\sl-333\slmult0 \fs24\cf0\f1\charscalex100 {4
}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\p
ard\sect\sectd\sbkpage\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\margtsxn6
66\margbsxn280\pard\li1840\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1840\ri0\sl-2
13\slmult0 \fs18\cf0\par\pard\li1840\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li184
0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1840\ri0\sl-453\slmult0 \fs24\cf0\f1\c
harscalex100 {6. ESTUDIO TECNICO }\fs24\cf0\f1\charscalex100 {..................
..................................................................}\fs24\cf0\f1\
charscalex100 { }\fs24\cf0\f1\charscalex100 {166}\par\pard\li1840\ri0\sl-413\slm
ult0 \fs22\cf0\f1\charscalex100 {6.1 TAMAO DEL PROYECTO }\fs22\cf0\f1\charscalex1
00 {.......................................................................}\fs2
2\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {167}\par\pard\li1840\ri0\s
l-426\slmult0 \fs22\cf0\f1\charscalex100 {6.1.1 Factores Que Condicionan El tamao
D}\fs22\cf0\f1\charscalex100 {e }\fs22\cf0\f1\charscalex100 {Un proyecto }\fs22
\cf0\f1\charscalex100 {...........................}\fs22\cf0\f1\charscalex100 {
}\fs22\cf0\f1\charscalex100 {167}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f

1\charscalex100 {6.2 DETERMINACION DEL TAMAO PTIMO DE LA PLANTA }\fs22\cf0\f1\char


scalex100 {....................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\chars
calex100 {167}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {6.
2.1 Capacidad Diseada. }\fs22\cf0\f1\charscalex100 {.............................
.................................................}\fs22\cf0\f1\charscalex100 { }
\fs22\cf0\f1\charscalex100 {167}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1
\charscalex100 {6.2.2 Capacidad Instalada }\fs22\cf0\f1\charscalex100 {........
.......................................................................}\fs22\cf
0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {168}\par\pard\li1840\ri0\sl-42
6\slmult0 \fs22\cf0\f1\charscalex100 {6.3 CAPACIDAD UTILIZADA Y PROYECTADA }\fs2
2\cf0\f1\charscalex100 {..............................................}\fs22\cf0
\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {168}\par\pard\li1840\ri0\sl-413
\slmult0 \fs22\cf0\f1\charscalex100 {7.ORGANIZACIONAL }\fs22\cf0\f1\charscalex10
0 {.............................................................................
.........}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {170}\par\par
d\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {7.1 ESTUDIO ADMINISTRATI
VO Y LEGAL }\fs22\cf0\f1\charscalex100 {........................................
............}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {170}\par\
pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {7.2 ESTRUCTURA LEGAL
}\fs22\cf0\f1\charscalex100 {...................................................
...........................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscale
x100 {170}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {7.2.1
Tipo D}\fs22\cf0\f1\charscalex100 {e }\fs22\cf0\f1\charscalex100 {Sociedad }\fs2
2\cf0\f1\charscalex100 {........................................................
............................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscal
ex100 {170}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {7.2.2
Constitucin Legal }\fs22\cf0\f1\charscalex100 {.................................
..................................................}\fs22\cf0\f1\charscalex100 {
}\fs22\cf0\f1\charscalex100 {171}\par\pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f
1\charscalex100 {7.3 ESTRUCTURA ADMINISTRATIVA }\fs22\cf0\f1\charscalex100 {...
........................................................}\fs22\cf0\f1\charscalex
100 { }\fs22\cf0\f1\charscalex100 {173}\par\pard\li1840\ri0\sl-413\slmult0 \fs24
\cf0\f1\charscalex100 {7.3.2
Organizacin Del Recurso Humano Y Organigrama
General De La }\par\pard\li1840\ri0\sl-320\slmult0 \fs24\cf0\f1\charscalex100 {
Empresa }\fs24\cf0\f1\charscalex100 {...........................................
................................................................}\fs24\cf0\f1\ch
arscalex100 { }\fs24\cf0\f1\charscalex100 {179}\par\pard\li1840\ri0\sl-413\slmul
t0 \fs24\cf0\f1\charscalex100 {7.4 MARCO LEGAL DE LA EMPRESA Y FACTORES RELEVANT
ES }\fs24\cf0\f1\charscalex100 {...........}\fs24\cf0\f1\charscalex100 { }\fs24\
cf0\f1\charscalex100 {184}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\m
arglsxn666\margrsxn133\cols2\colno1\colw2480\colsr-0\colno2\colw8960\pard\li1840
\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {8.}\par\column\pard\li0\ri0\sl-4
13\slmult0 \fs24\cf0\f1\charscalex100 {ESTUDIO FINANCIERO Y EVALUACION FINANCIER
A }\fs24\cf0\f1\charscalex100 {.......................}\fs24\cf0\f1\charscalex10
0 { }\fs24\cf0\f1\charscalex100 {198}\par\pard\sect\sectd\sbknone\pgwsxn12240\pg
hsxn15840\marglsxn666\margrsxn133\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\ch
arscalex100 {8.1 INVERSION EN ACTIVOS FIJOS }\fs24\cf0\f1\charscalex100 {.......
.......................................................}\fs24\cf0\f1\charscalex1
00 { }\fs24\cf0\f1\charscalex100 {198}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\
cf0\f1\charscalex100 {8.1.1 Construccin Y Adecuacin }\fs22\cf0\f1\charscalex100 {
...................................................................}\fs22\cf0\f1
\charscalex100 { }\fs22\cf0\f1\charscalex100 {199}\par\pard\li1840\ri0\sl-413\sl
mult0 \fs22\cf0\f1\charscalex100 {8.1.2 Maquinaria Y Equipo }\fs22\cf0\f1\charsc
alex100 {.......................................................................
........}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {199}\par\pard
\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {8.2 INVERSION EN ACTIVOS
DIFERIDOS}\fs22\cf0\f1\charscalex100 {..........................................
...........}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {200}\par\p
ard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {8.3 DEPRECIACION Y AMO
RTIZACION }\fs22\cf0\f1\charscalex100 {.........................................

...............}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {201}\p


ar\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {8.4 INVERSION TOTA
L }\fs22\cf0\f1\charscalex100 {.................................................
..................................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\ch
arscalex100 {203}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100
{8.5 CRONOGRAMA DE INVERSIONES. FUENTES DE FINANCIACION, }\par\pard\li1840\r
i0\sl-306\slmult0 \fs24\cf0\f1\charscalex100 {RECURSOS PROPIOS Y DE TERCEROS.}\f
s24\cf0\f1\charscalex100 {.....................................................}
\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {204}\par\pard\li1840\r
i0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {8.6 PRESUPUESTO DE INGRESOS Y EGRE
SOS }\fs24\cf0\f1\charscalex100 {........................................}\fs24\
cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {205}\par\pard\li1840\ri0\sl413\slmult0 \fs24\cf0\f1\charscalex100 {8.6.1 Presupuesto De Ventas }\fs24\cf0\f
1\charscalex100 {...............................................................
............}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {206}\par\
pard\li1840\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {8.7 PRESUPUESTO DE CO
MPRAS }\fs24\cf0\f1\charscalex100 {.............................................
..................}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {208
}\par\pard\li1840\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {8.8 PRESUPUESTO
DE COSTOS DE ADMINISTRACIN }\fs24\cf0\f1\charscalex100 {........................
....}\fs24\cf0\f1\charscalex100 { }\fs24\cf0\f1\charscalex100 {209}\par\pard\li5
960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\pa
r\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-320\slmult0 \f
s24\cf0\f1\charscalex100 {5 }\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn1584
0\marglsxn666\margrsxn133\pard\sect\sectd\sbkpage\pgwsxn12240\pghsxn15840\margls
xn666\margrsxn133\margtsxn666\margbsxn280\cols2\colno1\colw5746\colsr-0\colno2\c
olw5693\pard\li1840\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1840\ri0\sl-213\slmu
lt0 \fs18\cf0\par\pard\li1840\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1840\ri0\s
l-213\slmult0 \fs18\cf0\par\pard\li1840\ri0\sl-453\slmult0 \*\tx2600\*\tx4986\fs
24\cf0\f1\charscalex100 {8.9 }\tab \fs24\cf0\f1\charscalex100 {PRESUPUESTOS }\ta
b \fs24\cf0\f1\charscalex100 {DE}\par\column\pard\li0\ri0\sl-213\slmult0 \fs18\c
f0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs
18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-453\slmult0
\*\tx1426\*\tx3333\*\tx4400\fs24\cf0\f1\charscalex100 {COSTOS }\tab \fs24\cf0\f
1\charscalex100 {INDIRECTOS }\tab \fs24\cf0\f1\charscalex100 {PARA}\tab \fs24\cf
0\f1\charscalex100 {LA }\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\mar
glsxn666\margrsxn133\pard\li1840\ri0\sl-320\slmult0 \fs24\cf0\f1\charscalex100 {
COMERCIALIZACIN }\fs24\cf0\f1\charscalex100 {....................................
.................................................}\fs24\cf0\f1\charscalex100 { }
\fs24\cf0\f1\charscalex100 {210}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1
\charscalex100 {8.10 PRESUPUESTO DE COSTOS DE VENTAS }\fs22\cf0\f1\charscalex100
{...........................................}\fs22\cf0\f1\charscalex100 { }\fs2
2\cf0\f1\charscalex100 {210}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\cha
rscalex100 {8.11 PRESUPUESTO DE GASTOS DE ADMINISTRACCION Y VENTAS }\fs22\cf0\f
1\charscalex100 {....}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {
211}\par\pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {8.12 PROYECC
ION DE INGRESOS }\fs22\cf0\f1\charscalex100 {...................................
............................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscal
ex100 {212}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {8.13
PROYECCION DE EGRESOS }\fs22\cf0\f1\charscalex100 {.............................
...................................}\fs22\cf0\f1\charscalex100 {. }\fs22\cf0\f1\
charscalex100 {212}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex10
0 {8.14 PUNTO DE EQUILIBRIO }\fs22\cf0\f1\charscalex100 {.......................
..................................................}\fs22\cf0\f1\charscalex100 {
}\fs22\cf0\f1\charscalex100 {213}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f
1\charscalex100 {8.15 ESTADO DE GANANCIAS PRDIDAS PROYECTADO }\fs22\cf0\f1\chars
calex100 {........................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\ch
arscalex100 {216}\par\pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100
{8.16 FLUJO DE CAJA PROYECTADO }\fs22\cf0\f1\charscalex100 {....................
........................................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0

\f1\charscalex100 {216}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscal


ex100 {8.17 BALANCE GENERAL 2011 }\fs22\cf0\f1\charscalex100 {................
....................................................}\fs22\cf0\f1\charscalex100
{ }\fs22\cf0\f1\charscalex100 {220}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0
\f1\charscalex100 {8.18. EVALUACION DEL PROYECTO }\fs22\cf0\f1\charscalex100 {..
..........................................................}\fs22\cf0\f1\charscal
ex100 { }\fs22\cf0\f1\charscalex100 {221}\par\pard\li1840\ri0\sl-426\slmult0 \fs
22\cf0\f1\charscalex100 {8.18.1 Evaluacin Financiera }\fs22\cf0\f1\charscalex100
{...........................................................................}\fs
22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {221}\par\pard\li1840\ri0\
sl-413\slmult0 \fs22\cf0\f1\charscalex100 {8.18.3 RAZONES FINANCIERAS }\fs22\cf0
\f1\charscalex100 {.............................................................
.......}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {222}\par\pard\
li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {8.19. EVALUACION AMBIENTAL
}\fs22\cf0\f1\charscalex100 {..................................................
..................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {225
}\par\pard\li1840\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {CONCLUSIN }\fs22
\cf0\f1\charscalex100 {.........................................................
.......................................}\fs22\cf0\f1\charscalex100 {. }\fs22\cf0
\f1\charscalex100 {226}\par\pard\li1840\ri0\sl-413\slmult0 \fs22\cf0\f1\charscal
ex100 {RECOMENDACIONES }\fs22\cf0\f1\charscalex100 {............................
........................................................}\fs22\cf0\f1\charscalex
100 { }\fs22\cf0\f1\charscalex100 {228}\par\pard\li1840\ri0\sl-413\slmult0 \fs22
\cf0\f1\charscalex100 {BIBLIOGRAFIA }\fs22\cf0\f1\charscalex100 {...............
................................................................................
.}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charscalex100 {229}\par\pard\li1840
\ri0\sl-426\slmult0 \fs22\cf0\f1\charscalex100 {ANEXOS }\fs22\cf0\f1\charscalex1
00 {............................................................................
..............................}\fs22\cf0\f1\charscalex100 { }\fs22\cf0\f1\charsc
alex100 {231}\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\s
l-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li
5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\p
ar\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213
\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\
ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pa
rd\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\
cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmu
lt0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\s
l-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li
5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\p
ar\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-333
\slmult0 \fs24\cf0\f1\charscalex100 {6 }\par\pard\sect\sectd\sbknone\pgwsxn12240
\pghsxn15840\marglsxn666\margrsxn133\pard\sect\sectd\sbkpage\pgwsxn12240\pghsxn1
5840\marglsxn666\margrsxn133\margtsxn666\margbsxn280\pard\li4853\ri0\sl-213\slmu
lt0 \fs18\cf0\par\pard\li4853\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li4853\ri0\s
l-213\slmult0 \fs18\cf0\par\pard\li4853\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li
4853\ri0\sl-453\slmult0 \fs24\cf0\f1\charscalex100 {INDICE DE FIGURAS }\par\pard
\li1600\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1600\ri0\sl-213\slmult0 \fs18\cf
0\par\pard\li1600\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1600\ri0\sl-400\slmult
0 \fs24\cf0\f1\charscalex100 {
Pg. }\par
\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\cols2\c
olno1\colw9760\colsr-0\colno2\colw1680\pard\li1600\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1600\ri0\sl-293\slmult0 \fs24\cf0\f1\charscalex100 {Figura 1. Cadena
productiva genrica de ropa interior femenina. }\par\pard\li1600\ri0\sl-426\slmult
0 \fs24\cf0\f1\charscalex100 {Figura 2. Situacin de los componentes de Cluster. }
\par\pard\li1600\ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex100 {Figura 3. Model
o de las cinco fuerzas competitivas de PORTER. }\par\pard\li1600\ri0\sl-426\slmu

lt0 \fs24\cf0\f1\charscalex100 {Figura 4. Cadena productiva genrica. Ropa interio


r femenina. }\par\pard\li1600\ri0\sl-413\slmult0 \fs22\cf0\f1\charscalex100 {Fig
ura 5. Cadena de valor. Confeccin de ropa interior femenina. }\par\pard\li1600\ri
0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Figura 6. Comparativo de factores c
laves del perfil local vs. Perfil global. }\par\pard\li1600\ri0\sl-413\slmult0 \
fs24\cf0\f1\charscalex100 {Figura 7. Localidades de Bogot. }\par\pard\li1600\ri0\
sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Figura 8. Eslabones y distribucin de e
mpresas de la cadena de textil y }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\
f1\charscalex100 {confeccin. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\ch
arscalex100 {Figura 9. Ubicacin del Almacn }\par\pard\li1600\ri0\sl-413\slmult0 \
fs24\cf0\f1\charscalex100 {Figura 10. Avenida Suba hasta Estacin de Niza }\par\pa
rd\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Figura 11. Avenida Suba
. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Figura 12. Or
ganigrama General de la Empresa Adrymore }\par\pard\li5960\ri0\sl-213\slmult0 \f
s18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\r
i0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\par
d\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\c
f0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmul
t0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl
-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5
960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\pa
r\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \f
s18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\r
i0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\par
d\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\c
f0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmul
t0 \fs18\cf0\par\pard\li5960\ri0\sl-386\slmult0 \fs24\cf0\f1\charscalex100 {7 }\
par\column\pard\li66\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li66\ri0\sl-293\slmul
t0 \fs24\cf0\f1\charscalex100 {18 }\par\pard\li66\ri0\sl-426\slmult0 \fs24\cf0\f
1\charscalex100 {29 }\par\pard\li66\ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex10
0 {33}\fs24\cf0\f1\charscalex100 { }\par\pard\li66\ri0\sl-426\slmult0 \fs24\cf0\
f1\charscalex100 {38 }\par\pard\li66\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex1
00 {41}\fs24\cf0\f1\charscalex100 { }\par\pard\li66\ri0\sl-413\slmult0 \fs24\cf0
\f1\charscalex100 {76}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-413\slm
ult0 \fs24\cf0\f1\charscalex100 {10}\fs24\cf0\f1\charscalex100 {7 }\par\pard\li0
\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard
\li0\ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex100 {110}\fs24\cf0\f1\charscalex1
00 { }\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {1}\fs24\cf0\f
1\charscalex100 {62}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-413\slmul
t0 \fs24\cf0\f1\charscalex100 {1}\fs24\cf0\f1\charscalex100 {62}\fs24\cf0\f1\cha
rscalex100 { }\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {1}\fs
24\cf0\f1\charscalex100 {63}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-4
13\slmult0 \fs24\cf0\f1\charscalex100 {17}\fs24\cf0\f1\charscalex100 {9 }\par\pa
rd\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\pard\sect\
sectd\sbkpage\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\margtsxn666\margbs
xn280\pard\li4920\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li4920\ri0\sl-213\slmult
0 \fs18\cf0\par\pard\li4920\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li4920\ri0\sl213\slmult0 \fs18\cf0\par\pard\li4920\ri0\sl-453\slmult0 \fs24\cf0\f1\charscalex
100 {INDICE DE TABLAS }\par\pard\li1640\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li
1640\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1640\ri0\sl-213\slmult0 \fs18\cf0\p
ar\pard\li1640\ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex100 {
Pg. }\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn158
40\marglsxn666\margrsxn133\cols2\colno1\colw9973\colsr-0\colno2\colw1466\pard\li
1600\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1600\ri0\sl-293\slmult0 \fs24\cf0\f
1\charscalex100 {Tabla 1. Retardadores e impulsores del cluster }\par\pard\li160
0\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {Tabla 2.Factores que se ide
ntificaron en el diagnstico del sector de }\par\pard\li1600\ri0\sl-400\slmult0

\fs24\cf0\f1\charscalex100 {confecciones de ropa interior femenina. }\par\pard\


li1600\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex100 {Tabla }\fs24\cf0\f1\charsc
alex100 {3.}\fs24\cf0\f1\charscalex100 {Transformacin del valor agregado
y d
iferencial en la ventaja}\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\chars
calex100 {competitiva. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charsca
lex100 {Tabla 4.Empresas lderes a nivel mundial que compiten con la industri
a }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {local. }\par\
pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs1
8\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\sl
mult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0
\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0
\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0
\fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-2
13\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li596
0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\
pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs1
8\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\sl
mult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0
\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0
\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0
\fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-2
13\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li596
0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\
pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs1
8\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\sl
mult0 \fs18\cf0\par\pard\li5960\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0
\sl-213\slmult0 \fs18\cf0\par\pard\li5960\ri0\sl-306\slmult0 \fs24\cf0\f1\charsc
alex100 {8 }\par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\s
l-293\slmult0 \fs24\cf0\f1\charscalex100 {30}\fs24\cf0\f1\charscalex100 { }\par\
pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li0\ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex100 {74}\fs24\cf0\f1\char
scalex100 { }\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {77
}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pa
rd\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-400\slmult0 \fs24\cf0\f1
\charscalex100 {79}\fs24\cf0\f1\charscalex100 { }\par\pard\sect\sectd\sbknone\pg
wsxn12240\pghsxn15840\marglsxn666\margrsxn133\pard\sect\sectd\sbkpage\pgwsxn1224
0\pghsxn15840\marglsxn666\margrsxn133\margtsxn666\margbsxn280\pard\li4746\ri0\sl
-213\slmult0 \fs18\cf0\par\pard\li4746\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li4
746\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li4746\ri0\sl-213\slmult0 \fs18\cf0\pa
r\pard\li4746\ri0\sl-453\slmult0 \fs24\cf0\f1\charscalex100 {INDICE DE CUADROS
}\par\pard\li1600\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1600\ri0\sl-306\slmul
t0 \fs24\cf0\f1\charscalex100 {
Pg. }\p
ar\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\cols2
\colno1\colw9906\colsr-0\colno2\colw1533\pard\li1600\ri0\sl-213\slmult0 \fs18\cf
0\par\pard\li1600\ri0\sl-306\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 1. Consu
mo de ropa interior femenina. Aos 2002 y 2003. }\par\pard\li1600\ri0\sl-413\slmul
t0 \fs24\cf0\f1\charscalex100 {Cuadro 2. EE.UU. mercados de exportacin de rop
a interior, de mayor}\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charsca
lex100 {crecimiento Miles de dlares. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\c
f0\f1\charscalex100 {Cuadro 3. Mrgenes de la industria.}\par\pard\li1600\ri0\sl-4
13\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 4. Colombia, ropa interior femenin
a, consumo aparente diferencial }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f
1\charscalex100 {(produccin + importaciones}{ }\fs24\cf0\f3\charscalex100 {\uc1\u
8211X}\fs24\cf0\f1\charscalex100 { exportaciones). }\par\pard\li1600\ri0\sl-413\
slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 5. Distribucin de la poblacin por s
exo segn localidad
2005, }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\c

harscalex100 {2009 y 2015. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\cha


rscalex100 {Cuadro 6. Bogot Proyeccin de poblacin por sexo tasa de crecimiento }\pa
r\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {poblacional 2005 }\
fs24\cf0\f3\charscalex100 {\uc1\u8211X}\fs24\cf0\f1\charscalex100 { 2015 ndice d
e Masculinidad. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100
{Cuadro 7. Suba. Distribucin de jvenes por sexo 2005 y 2010. }\par\pard\li1600\ri0
\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 8. Nmero de Empresas de la loc
alidad. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro
9 Participacin Promedio en Ventas }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf
0\f1\charscalex100 {Cuadro 10.Subsector de Fabricacin de Prendas de Vestir
a Nivel }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Nacion
al. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 11.
Competencia Directa }\par\pard\li1600\ri0\sl-426\slmult0 \fs24\cf0\f1\charscalex
100 {Cuadro 12.Ventas competencia directa }\par\pard\li1600\ri0\sl-413\slmult0 \
fs22\cf0\f1\charscalex100 {Cuadro 13. Nmero de Mujeres de la UPZ Niza entre los
15 a los 50 aos }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {
de Edad. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro
14. Incremento de la Poblacin de la UPZ de Niza entre los 15 a }\par\pard\li1600
\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {los 50 Aos de Edad. }\par\pard\li
1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 15. Proyeccin de la De
manda a Cinco Aos de la Poblacin }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f
1\charscalex100 {Cuadro 16. Proyeccin de la Demanda a Cinco Aos. }\par\pard\li1600
\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 17. Proyeccin de la demand
a poblacin femenina }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex1
00 {Cuadro 18. Proyeccin de la Demanda en Brasier. }\par\pard\li1600\ri0\sl-413\
slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 19. Proyeccin a 5 aos de la demanda de
Brasier. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro
20. Proyeccin de la demanda de Pantys. }\par\pard\li5960\ri0\sl-213\slmult0 \f
s18\cf0\par\pard\li5960\ri0\sl-440\slmult0 \fs24\cf0\f1\charscalex100 {9 }\par\c
olumn\pard\li66\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li66\ri0\sl-306\slmult0 \f
s24\cf0\f1\charscalex100 {45}\fs24\cf0\f1\charscalex100 { }\par\pard\li66\ri0\sl
-213\slmult0 \fs18\cf0\par\pard\li66\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li66\
ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex100 {72}\fs24\cf0\f1\charscalex100 { }
\par\pard\li66\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {98}\fs24\cf0\f1\ch
arscalex100 { }\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-21
3\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-400\slmult0 \fs24\cf0\f1\charscalex100 {
101}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par
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0\slmult0 \fs24\cf0\f1\charscalex100 {106}\fs24\cf0\f1\charscalex100 { }\par\par
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0\f1\charscalex100 { }\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex10
0 {114}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\
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cf0\f1\charscalex100 {115}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-413
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00 { }\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0
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rd\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {139}\fs24\cf0\f1\charscale
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f0\f1\charscalex100 { }\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex1
00 {140}\fs24\cf0\f1\charscalex100 { }\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0
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mult0 \fs24\cf0\f1\charscalex100 {142}\fs24\cf0\f1\charscalex100 { }\par\pard\li

0\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {142}\fs24\cf0\f1\charscalex100


{ }\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\
pard\sect\sectd\sbkpage\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\margtsxn
666\margbsxn280\cols2\colno1\colw9906\colsr-0\colno2\colw1533\pard\li1600\ri0\sl
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600\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1600\ri0\sl-213\slmult0 \fs18\cf0\pa
r\pard\li1600\ri0\sl-453\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 21. Proyeccin
a 5 aos de la demanda de pantys. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0
\f1\charscalex100 {Cuadro 22. Proyeccin a 5 aos de la Oferta de brasier. }\par\pa
rd\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 23. Proyeccin a 5
aos de la Oferta de Pantys. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\c
harscalex100 {Cuadro 24. Publicidad del lanzamiento }\par\pard\li1600\ri0\sl-41
3\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 25. Cantidades Unidades a Vender.
}\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\charscalex100 {Cuadro 26. Prec
ios por unidad de producto. }\par\pard\li1600\ri0\sl-413\slmult0 \fs24\cf0\f1\ch
arscalex100 {Cuadro 27. Ingresos por Ventas. }\par\pard\li1600\ri0\sl-413\slmult
0 \fs24\cf0\f1\charscalex100 {Cuadro 28. Costo de constitucin de la Empresa }\par
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{ }\par}