Académique Documents
Professionnel Documents
Culture Documents
Index
Meet Oyb
PIB
RANKING IN WORLD
ECONOMY
3.8%
Ene-Sep 2015 vs
Ene-Sep 2014
Services
71.9%
Agricultura
5.9%
Tourism
Real State
Engineering
Technology
Royalties and
Licensees
Richest
Industry
22.2%
Insurance
and financial
services
And what happened with the clothes and accessorize luxury market?
.
.
Swot
Made in Italy
Authentic
Communication
(Salient,
Meanigfull
and
different).
Collection of children
The body size is indifferent
Unisex product
Oyb
Young people
For people who want to be
authentic and different.
Customize products
Find specific store
Create event
Co-Branding with local brand
San Paolo with two road
Use social media and Bloggers
Web
site:
not
complete,
theres no history and its
confused
The price is high
The socks are suitable only
during the winter or for some
special occasion
The socks are pretty long
To many color.
Competitors
STANCE
HAPPY
SOCKS
10
Archetype Oyb
Oybo is a revolutionary Brand that enjoy challenging the status quo and motivating others to think differently.
They are unique, colorful and fashionable.
Motivation
Risk & Mastery
Freedom and extravagance
11
Game-changer:
Initiates radical
innovations that change
the rules of the game
or the realities of the
marketplace
CHILDREN
COMMON
PEOPLE
New capsule
Mix and match event
ALTERNATIVE
PEOPLE
Positioning
Online: Social
Offline: Retail
12
Offline: Retail
13
Snapchat
OFFLINE: Fairs
Inspiramais
Fenin Fashion
Price:
lower
collection.
than
the
italian
Poppy Kids.
Promotion:
Before with fairs.
After the launch with Store event with
marionettes and Video with Mister
Oybo.
15
Timeline
Promotion
16
Fashion Fair
Social media
Place
Selection children
store
E-commerce
Poppy Kids
Promotion
in store
and social
Marionettes
Video with mister
Oyb
17
Maze
Promotion:
Before the lunch with fairs
After the launch of capsule through
events in Maze store, social media
mix and match party.
18
Timeline
Promotion
Place
Promotion
in store
and social
19
Fashion Fair
Social media
Selection of the
store.
Social media
Party in store
Mix and match
event with flyerS
Alternative Line
Product: Originaly
Tucano Collection.
Italy
collection
and
Place:
Retail
trhough
TRASH
CHICK
Promotion:
Before the lunch with fairs
After the launch of alternative Oyb
with event in store
Social media
Mix and match event.
20
Timeline
Promotion
Place
Promotion
in store
and social
21
Fashion Fair
Social media
Selection of the
store.
Social media
Party in store.
Mix and match
event with flyers.
22
23
24
Conclusions
25
Children
Common People
26