TABLE OF CONTENTS

Page
TITLE PAGE..................................................................................................i
CERTIFICATION AND APPROVAL SHEET..................................................ii
ACKNOWLEDGMENT..................................................................................iii
TABLE OF CONTENTS.................................................................................v
LIST OF TABLES...........................................................................................viii
LIST OF FIGURES........................................................................................xii
LIST OF SCHEDULES..................................................................................xv
BUSINESS LOGO.........................................................................................xvii
CHAPTER 1 EXECUTIVE SUMMARY.........................................................1
Name of Business..............................................................1
Store Location....................................................................1
Description of the Logo......................................................2
Brief Description of the Business.......................................3
General Objectives of the Business...................................4
Research and Methodology...............................................5
Project Summary................................................................9
Definition of Terms..............................................................10
Scope and Limitation..........................................................11
CHAPTER 2 MARKET STUDY.....................................................................12
Customers..........................................................................12
Competitors........................................................................12
Market Research................................................................12
Survey Analysis..................................................................14
Demand Analysis................................................................25
Supply Analysis..................................................................27
Demand-Supply Gap Analysis...........................................29
Market Share Analysis.......................................................29
Marketing Strategy.............................................................33
SWOT Analysis..................................................................36

v|Baker Queens Coop.

CHAPTER 3 TECHNICAL STUDY................................................................38

Product Description............................................................49
Product Costing..................................................................59
Product Pricing...................................................................63
Business Process...............................................................63
Business Location..............................................................65
Business Layout.................................................................67
Raw Materials.....................................................................68
Selection of Sources..........................................................69
Machinery and Equipment.................................................70
Furniture and Fixture..........................................................71
Kitchen Utensils..................................................................75
Supplies..............................................................................76
Store Uniform.....................................................................80
Labor Requirements...........................................................82
Salaries and Wages...........................................................83
Utilities Requirements........................................................84
Total Project Cost...............................................................86
CHAPTER 4 MANAGEMENT AND LEGAL STUDY.....................................87
Form of Ownership.............................................................88
Vision, Mission, Core Values..............................................89
Capitalization......................................................................90
Organizational Chart..........................................................91
Manpower Requirements...................................................92
Employment Process.........................................................94
Organizational Policies and Procedures............................95
Code of Ethics....................................................................96
Project Schedule Gantt Chart............................................98
Internal Controls.................................................................99
Legal Requirements...........................................................100
Labor and Taxation Aspect.................................................105
CHAPTER 5 FINANCIAL STUDY.................................................................114
Major Assumptions.............................................................114
Total Project Cost...............................................................117
Projected Financial Statements.........................................118
Projected Financial Performance.......................................122
CHAPTER 6 SOCIO-ECONOMIC STUDY...................................................127
BIBLIOGRAPHY............................................................................................129
APPENDICES...............................................................................................130

vi | B a k e r Q u e e n s C o o p .

English Editing Certification Form......................................131

Survey Questionnaire.........................................................133
Business Permit.................................................................137
Barangay Business Clearance...........................................140
Lease Contract...................................................................143
Locational Clearance.........................................................146
Fire Clearance....................................................................148
Form 2316..........................................................................157
R-1 SSS Employer.............................................................161
R-1A SSS Employment Report..........................................163
R-5 SSS.............................................................................165
Business Name Registration Form....................................167
Certificate of Registration...................................................169
Application for Cooperative DTI.........................................171
Application for Tax-Exemption............................................174
Articles of Cooperation.......................................................178
By-Laws..............................................................................185
Treasurers Affidavit.............................................................206
Financial Schedules...........................................................208
CURRICULUM VITAE...................................................................................225

LIST OF TABLES

vii | B a k e r Q u e e n s C o o p .

TABLE

TITLE

PAGE

Frequency Distribution of Respondents According

to their Age.......................................................................14

Frequency Distribution of Respondents According

to their Sex.......................................................................15

Frequency Distribution of Respondents According

to their Monthly Income....................................................15

Frequency Distribution of Respondents According

to Who are Eating Pandesal.............................................16

Frequency Distribution of Respondents According

to Where Do They Usually Buy Pandesal........................17

Frequency Distribution of Respondents According

to their Familiarity to Stuffed Pandesal............................18

Frequency Distribution of Respondents According

to their Willingness to Patronize our Products.................19

Frequency Distribution of Respondents According

to How often they are Eating Pandesal............................20

Frequency Distribution of Respondents According

to the Factors they are Considering in
Buying Pandesal...............................................................21

10

Frequency Distribution of Respondents According

to what kind of Pandesal they Prefer...............................22

11

Frequency Distribution of Respondents According

To what kind of Spread they Prefer..................................23

12

Frequency Distribution of Respondents According

to what kind of Beverages they
Prefer................................................................................23

13

Frequency Distribution of Respondents According

to what Method of Advertisement they Prefer..................24

TABLE

TITLE

PAGE

viii | B a k e r Q u e e n s C o o p .

14

Past Annual Demand . 26

15

Weighted Average of the Respondents Buying Habits

For Pandesal ...................................................................26

16

Projected Annual Demand. 27

17

Past Annual Supply...........................................................................27

18

Projected Annual Supply.28

19

Competitors Analysis........................................................................28

20

Demand-Supply Gap Analysis...........................................................29

21

Market Share Analysis.......................................................................29

22

Projected Unit Sales of Pandesal......................................................30

23

Projected Unit Sales per Kind of Pandesal.......................................30

24

Projected Unit Sales of Spreads Daily..............................................31

25

Projected Unit Sales per kind of Spread Daily..................................31

26

Projected Unit Sales of Spreads.......................................................31

27

Projected Unit Sales for Drinks Daily................................................32

28

Projected Unit Sales per kind of Drinks Daily...................................32

29

Projected Unit Sales per Kind of Drinks............................................32

30

Production Schedule 1......................................................................

31

Production Schedule 2......................................................................

32

Production Schedule 3......................................................................

33

Production Schedule 4......................................................................

34

Cost of Common Ingredients............................................................

35

Cost of Additional ingredients............................................................

36

Total Cost of Pandesal......................................................................

ix | B a k e r Q u e e n s C o o p .

37

Cost of Drinks....................................................................................

38

Cost of Spread...................................................................................

39

Product Pricing of Pandesal..............................................................

40

Product Pricing of Drinks...................................................................

41

Product Pricing of Spreads................................................................

42

Cost of Initial Inventory......................................................................

43

Machinery and Equipment.................................................................

44

Furnitures and Fixtures.....................................................................

45

Kitchen Utensills................................................................................

46

Store Supplies...................................................................................

47

Sanitary Supplies..............................................................................

48

Cost of Uniform..................................................................................

49

Utilities Expense................................................................................

50

Total Project Cost..............................................................................

51

...........................................................................................................

52

...........................................................................................................

53

...........................................................................................................90

54

...........................................................................................................92

55

...........................................................................................................97

56

.........................................................................................................117

57

Projected Income Statement...........................................................118

58

Projected Changes in Members Equity..........................................119

59

Projected Balance Sheet.................................................................120

x|Baker Queens Coop.

60

Projected Statement of Cash Flow..................................................121

61

Current Ratio...................................................................................122

62

Quick Ratio......................................................................................123

63

Gross Profit Margin..........................................................................124

64

Net Profit Margin..............................................................................124

65

Return on Assets.............................................................................125

66

Return on Equity..............................................................................125

67

Payback Period................................................................................126

xi | B a k e r Q u e e n s C o o p .

LIST OF FIGURES
FIGURE

TITLE

PAGE

Store Location....................................................................................1

Company Logo...................................................................................2

Brgy. Graceville San Jose del Monte, Bulacan..................................8

Frequency Distribution of Respondents According

to their Age.......................................................................14

Frequency Distribution of Respondents According

to their Sex.......................................................................15

Frequency Distribution of Respondents According

to their Monthly Income....................................................16

Frequency Distribution of Respondents According

to who are Pandesal.........................................................17

Frequency Distribution of Respondents According

to Where Do They Usually Buy Pandesal........................18

Frequency Distribution of Respondents According

to their Familiarity to Stuffed Pandesal............................19

10

Frequency Distribution of Respondents According

to their willingness to Patronize our Products..................19

11

Frequency Distribution of Respondents According

to How often they are Eating Pandesal............................20

12

Frequency Distribution of Respondents According

to the Factors they are Considering in
Buying Pandesal...............................................................21

13

Frequency Distribution of Respondents According

To what kind of Pandesal they Prefer...............................22

14

Frequency Distribution of Respondents According

to what Spread they Prefer...............................................23

xii | B a k e r Q u e e n s C o o p .

FIGURE

TITLE

PAGE

15

Frequency Distribution of Respondents According

to what kind of Beverage they Prefer...............................24

16

Frequency Distribution of Respondents According

to the method of Advertisement they Prefer.....................25

17

Poster...............................................................................................35

18

Flyer 1...............................................................................................36

19

Flyer 2...............................................................................................36

20

Pandesal............................................................................................

21

Business Process..............................................................................

22

Store Front.........................................................................................

23

Vicinity Map.......................................................................................

24

Graceville Elementary School...........................................................

25

Barangay Graceville Hall...................................................................

26

Barangay Graceville Court................................................................

27

Floor Plan..........................................................................................

28

Uniform of Store Manager.................................................................

29

Uniform of Bakers..............................................................................

30

Uniform of Cashier............................................................................

31

...........................................................................................................

32

...........................................................................................................

33

...........................................................................................................

34

...........................................................................................................

xiii | B a k e r Q u e e n s C o o p .

35

...........................................................................................................

36

...........................................................................................................

37

Pizza Roll...........................................................................................

38

Pizza Roll...........................................................................................

39

Pizza Roll...........................................................................................

xiv | B a k e r Q u e e n s C o o p .

xv | B a k e r Q u e e n s C o o p .

xiv | B a k e r Q u e e n s C o o p .

LIST OF SCHEDULES
SCHEDULE

TITLE

PAGE

Sales Plan...................................................................................

Cost of Materials.........................................................................

Cost of Labor .............................................................................

Cost of Sales..............................................................................

Labor Sheet................................................................................

Salary Schedule..........................................................................

Manufacturing Overhead............................................................

Kitchen Utensils..........................................................................

Equipment...................................................................................

10

Utilities Expense.........................................................................

11

Operating Expense.....................................................................

12

Rent Expense.............................................................................

13

Advertising Expense...................................................................

14

Licenses and Permits.................................................................

15

Store Supplies............................................................................

16

Sanitary Supplies........................................................................

17

Furnitures and Fixtures...............................................................

18

SSS Fund Payable.....................................................................

19

PhilHealth Fund Payable............................................................

xv | B a k e r Q u e e n s C o o p .

20

Pag-Ibig Fund Payable...............................................................

21

Withholding Tax Payable............................................................

22

Utilities Payable..........................................................................

23

Inventory.....................................................................................

24

Supplies......................................................................................

25

Repairs and Maintenance...........................................................

26

Additional Capital Build-up.........................................................

.
xvi | B a k e r Q u e e n s C o o p .