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Anatomy of a Sales Letter

( Pre-head

Date

Headline

Sub-Headline

Bullets/Testimonial

] optional

salutation]
( Opening ParagraPh]
(

SOlution]

)<.
:
.
~

> . .(

Proof

Q.

o
o

("
.

Credibilitj

]"
.~
'.

(
U.S.P.
)
..................................................

Your Product
(graphic + bullets)

(
(

Add Value

False Close

Offer discount

and give reason why

Guarantee

Real Close

Call to Action

The P.S.

Sign-off

Opt-in Box

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