Assignment MBA-II (Marketing) A.Y.

2016-17
Strategic management
Q. 1) Explain four phases in strategic management process.
Q. 2) Explain grand strategies.
Enterprise Performance Management (302)
Q1) Explain the different types of responsibility centre?&explain the concept of EVA
Q.2) Short Note:
a) Du pont analysis
b) Performance management
Startup & New Venture Management (303)
Q.1) Explain various Entrepreneurial Skills along with suitable examples.
Q.2) Short Notes:
a. Entrepreneurship & Economic Development b) Feasibility Studies.
305 Contemporary Marketing Research
Q1. What is Marketing Research & Applications of Research Designs?
Q2 write short notes.
a) Experimentation in Marketing Research. b)Cluster Analysis.
306 Consumer Behaviour
Q1. What is marketing mix variables?
Q2.Write short notes.
a) Howard Sheth Model

b) Living Standards Measures (LSM)

310 Personal Selling Labs

Q1. What is Personal Selling & Salesmanship?
Q2. Write short notes.
a) Follow up after sales.
b) Personal Selling Skills.
312 Customer Relationship Management
Q1. Describe Customer Life Cycle.
Q2. Write short note.
a) Customer Acquisition.
b) Organizational roles and CRM
315 Marketing of Financial Services I
Q1. What is Equity Markets?
Q2. Write short note.
a) Mutual Funds b) Importance of Financial Planning.
316 Tourism Marketing
Q1. Describe Tourism Marketing.
Q2. Write short note.
a) Types and Forms of Tourism

b) Product and product strategies.