Advanced Behavioral Based

Safety Workshop 2010

Sustain Sound Behavioral Based Solution Culture with Tested & Proven Safety Principles

JW Marriott Hotel, Kuala Lumpur, Malaysia 29th 30th March 2010

More than 80% of on-the-job injuries are due to unsafe behaviors, rather than wrong devices
or unsafe conditions.
I am convinced that nothing we do is more important than hiring and developing people.
At the end of the day you bet on people, not on strategies.
~ Larry Bossidy, Chairman and CEO of Honeywell International, Inc

Our goal is to be one of the safest coal mining companies in America. Our success depends on
the observations and safe practices of our own peoplethat empowers our employees to guide
and drive our safety process
~ Randy McMillion, Vice President of Operations, Alpha Natural Resources

Course Facilitators:

Testimonials

Charles Shoesmith
BSc (Hons) Behavioral Science,

Charles has presented a number of behavioral leadership workshops to our senior management
teams, including the Directors of Samworth Brothers Ltd.

PGCE (Teaching Qualification),

Med (Educational Psychology),
MSc (Occupational Psychology),

The workshop sessions have been interactive, challenging and influential in driving the
behaviour we expect from our senior leadership teams.

Chartered Psychologist
(CPsychol)
Chartered Scientist (CSci)
MD & Principal Consultant
PsychaLogica UK

As a result of us working with Charles, a number of our businesses have introduced behavioral
auditing, set against a list of agreed key behavioral leadership standards.
During 2010 it is our hope that we will run similar workshops with the remainder of the
Samworth Brothers sites
~ Paul Mahoney is Group Safety Manager for Samworth Brothers

Capitalize On The Expert Knowledge To Gain Maximum

Value On These Vital Issues
ESTABLISH the business need for advanced BBS by incorporating behavioral
safety, human factors, process safety etc
UNDERSTAND the common barriers to effective implementation of BBS and strive
to overcome these challenges

Official Hotel

Corporate Partner

BENEFIT from identifying repeating patterns in major accident events and the
relationship between behavior and incident causation
DETERMINE different error/ violation types and ASSESS their probabilities in
various scenarios
RECOGNISE methods to motivate the employees in the context of safety
DESIGN a customized BBS strategy by emphasizing on design, leadership and
employee involvement

Proudly Organised by

UNI training courses are thoroughly researched and carefully structured to provide practical and
exclusive training applicable to your organization.
Benefits include:
Thorough and customized programmes to address current market concerns
Illustrations of real life case studies
Comprehensive course documentation
Strictly limited numbers

Agenda
g

Workshop Overview
A fool-proof safety program will never be successful without having
employees involvement and changing their mindset. Behavioral
Based Safety (BBS) analyzes the interactions between peoples
behavior and the working environment to identify those factors that
support safe or unsafe behavior. By changing the environment to
support safe behavior and implementing proven behavioral safety
processes in your company, BBS aims to dramatically reduce the
number of lost-time and injuries.
The 2-day workshop is specially designed for safety professionals
who have an existing knowledge of BBS and it places a much
stronger focus on human factors and process safety issues. The
result shall be a much wider response than behavioral observation
process.
Led by our course facilitator, Mr. Charles Shoesmith, a highly
experienced psychologist who has wide experience of consulting
in BBS implementation in Europe, Asia and Africa, in sectors such
as Oil & Gas, energy, manufacturing etc, the workshop will include
a blend of theory and practice, emphasizing on applying behavioral
science. The delegates will leave the workshop with a changed
mindset, as well as a set of practical tools to apply immediately in
their daily work.

WHO SHOULD ATTEND

HSE Managers/Engineers
Risk Managers/Engineers
Plant Managers/Engineers
Site Managers/Engineers
Operational Risk Managers/Engineers
Operations Managers/Engineers
Project Managers/Engineers
Maintenance Managers/Engineers
Training Managers

WHY YOU SHOULD ATTEND

This highly impactful workshop will take a holistic approach to
tackling the problem of unsafe behavior. Delegates will learn the
need to think beyond observation and coaching systems. The
approach will incorporate the need to focus on key issues such as
human factors, process safety and safety leadership. Delegates
will experience a highly interactive event case studies, activities
and the use of different media will all be featured. With the guidance
of our professional trainer, Mr. Charles Shoesmith, delegates will
have time to critically review where they are in relation to BBS
and where they might go next to realize zero injuries in their
organization.

Program Schedule
(Day 1 - Day 2)
08:30

Registration

09:00

Morning Session Begins

10:40 - 11:00

Refreshments & Networking Break

12:45

Luncheon

14:00

Afternoon Session begins

15:30 - 15:50

Refreshments & Networking Break

17:00

Course Ends

DAY 1 | 29th March 2010

UNDERSTANDING THE HUMAN BEHAVIOR PROBLEM
SESSION 1: THE BBS CONTEXT
Difference between BBS and traditional safety approaches
Early approaches to BBS behavioral approaches involving
observation, coaching, recording
The need to understand why people do the things they do
Advanced BBS a more sophisticated approach to the
problem incorporating behavioral safety, human factors,
process safety etc
Establishing the business need convincing senior
management to make the investment
SESSION 2: BARRIERS TO EFFECTIVE IMPLEMENTATION
Not understanding the problem
Poor implementation design
Underestimating resources and effort required
A lack of trust and understanding
Not engaging the key stakeholders
Not enough emphasis on follow-through and reinforcement
SESSION 3: INCIDENT CAUSATION
The link between behavior and incident causation
The limitations of a traditional approach to BBS
Why dont we learn? Repeating patterns in major accident
events
Active and latent factors in incident causation
Our preference for simple explanations
The complexity of causation
Case studies / activities will include Texas City report and a
Coroners Court video
SESSION 4: HUMAN FALLIBILITY
What is human factors?
How reliable is the human being? The use of human
reliability analysis (HRA)
A model of human failure the interaction of the human
being with the environment
Individual differences can we select safe people?
Understanding the link between attitude and behavior
The difference between errors and violations
Cognitive limitations and how they can lead to error
Different error types and the implications for design etc
Different violation types
Activity will include determining different error / violation
types from a written scenario, assessing error / violation
probability for different tasks, and video of an incident in a
power plant
SESSION 5: HUMAN PERFORMANCE WHAT CAUSES
ERRORS / VIOLATIONS?
Learning to be safe - society vs company norms
Safety culture and safety leadership creating the context in
which people behave
Error provoking factors
Why do we choose to take risks? Reinforcement Theory
Factors that make violations more likely
High-risk situations
Activity: ABC Analysis using behavioral analysis to
understand risk taking behavior
SESSION 6: INCIDENT INVESTIGATION EXERCISE
This will involve working on a given case study, analyzing witness
statements etc to determine incident causation and offering
explanations involving descriptions of errors and violations, and
the linkages between how different people behaved

DAY 2 | 30th March 2010

IMPLEMENTING BBS
SESSION 7: REINFORCING THE DAY 1 LEARNING
What were the key messages / learning
What do these mean for designing and implementing BBS
SESSION 8: UNDERSTANDING MOTIVATION IN THE
CONTEXT OF SAFETY
Why is safety often viewed negatively? What are the
implications?
What practices demotivate employees?
Reinforcement Theory revisited a theory of motivation
Reward and recognition should this feature within BBS?
Measuring performance what is best practice?
SESSION 9: SAFETY BY DESIGN
How poor design causes accidents - what do accidents tell
us?
How poor design can demotivate and lead to risk taking
Designing the workplace to reduce the probability of human
error
Activity: designing the cockpit of a solar powered
helicopter
SESSION 10: SAFETY LEADERSHIP
Social Learning Theory how it applies to BBS
How leaders play an important part in shaping the culture
The zero harm vision and how to get others to buy in to it
What influences people what they are told or what they
directly experience?
The problem with mixed messages espoused theories vs
theories in action
Moments of truth what people take notice of
What do good safety leaders do? Activity
Safety is a dynamic non-event the need to keep safety
alive
The PsychaLogica Time For Safety process
Activities: will include group discussion on what good
safety leaders do, and individual work on completing Time
for Safety Matrix
SESSION 11: WORKFORCE INVOLVEMENT IN BBS
Why is safety often viewed negatively? What are the
implications?
Creating the right culture to promote involvement
How families deal with safety what can we learn from this?
A team based approach to safety improvement
Developing a brothers keeper mentality and approach
Recording safety concerns what are the features of an
effective process?
Data collection and collation secondary analysis to identify
trends
SESSION 12: DESIGNING YOUR OWN APPROACH TO BBS
Factors associated with successful implementation
Some of the ingredients to build into an approach to BBS
The importance of careful planning
VDrafting out your own ideas and identifying what help you
might need
Activity: working on own or in company groups to draft out
a design and next steps.

ABOUT YOUR COURSE FACILITATOR

Mr. Charles Shoesmith is a chartered psychologist who has extensive
international experience consulting in the area of individual and
organizational behavior and learning. He has particular expertise in
the design and development of innovative and effective solutions to
complex organizational and people performance issues. He is an
extremely effective presenter and trainer, applying his background
in learning and educational theory to tailor courses to meet specific
needs.
Some of his projects include:
Global Oil and Gas Company (Onshore and offshore operations)

Designed and led a variety of safety projects including

implementation of behavioral change processes, safety leadership
development, and a scheme directed at contractor management.
The focus has ranged from work with top teams through to direct
work with the frontline workforce.
International Chemical Company Designed and led an
European project where the focus was on identifying readiness
factors relating to the implementation of a behavior based safety
process. This work then progressed into various implementations
of behavior change process in plants in UK, France, Holland and
Denmark.
Major Energy Transmission and Distribution Business
Designed an innovative behavior change process to fit the needs
of this complex UK wide business where the workforce is widely
dispersed. The process featured an emphasis on safety team
performance and a structured reward and recognition system.
Nuclear Power Generation and Fuel Reprocessing Company
Designed and led workshops targeted at the companys behavior
based safety co-ordinators and human factor specialists. This
work included application of behavioral theory into accident
investigation.
Mr. Shoesmith is an Associate Fellow of the British Psychological
Society (AFBPsS).
About Psychalogica
With their focus on driving business performance, Psychalogica is
a company that aims at designing tailor made solutions to solving
business performance problems through establishing the principles
of behavioral science within the work situation. The company has an
international client base extending across many business sectors.
Some of their clients include but not limited to:
BP
Talisman
Hess Oil & Gas
GlaxoSmithKline
Nestle
PetroCanada
AES (US international power generation)
BNFL (British Nuclear Fuels)
Burlington Resources (US Oil and Gas company)
Centrica Energy (UK-based energy company)
TNK-BP (Russian oil and gas company)
National Grid (UK)
United Utilities (UK)

PRE-COURSE QUESTIONNAIRE
To ensure that you gain maximum value from this course, a detailed questionnaire will be forwarded to you upon registration to establish your exact training needs
and issues of concern. Your completed questionnaire will be analysed by the course trainer prior to the event and addressed during the event. You will receive a
comprehensive set of course documentation to enable you to digest the subject matter in your own time.

Advanced Behavioral Based Safety Workshop 2010

Venue and Date

Sales Contract
Please complete this form immediately and fax back to

Hector: (65) 6825 9580

Workshop Fee

DELEGATES DETAILS
Name:______________________________________________
Position: ____________________________________________
Email: ______________________________________________
Name: _____________________________________________
Position: ____________________________________________
Email: ______________________________________________
Name: _____________________________________________
Position: ____________________________________________
Email: ______________________________________________
Organisation: ________________________________________
Address: ____________________________________________
___________________________________________________
___________________________________________________
Town:____________State:___________Postcode:___________
Tel: (

)__________________ Fax: (

JW Marriott Hotel, Kuala Lumpur, Malaysia

Workshop 29th 30th March 2010

) __________________

Nature of Business: ___________________________________

SGD 3,495 per delegate

SGD 3,295 per delegate if 2 or more delegates sign up
Fee inclusive of course documentation, luncheons, refreshments and
15% services charge.
The above amount payable is net withholding taxes or any other taxes,
if any.

Registration and Enquiries

UNI Strategic Pte Ltd
20 Science Park Road,
#01-26/30, TeleTech Park,
Singapore Science Park II,
Singapore 117674
Contact Hector
General Line: (65) 6825 9579
Ext: 358
General Fax: (65) 6825 9580
Email: hector.n@unistrategic.com

Payment Method
Credit Card:
Please debit my

VISA

MASTERCARD

Card Holders Name:_________________________________

Card Number:

Company Size: ______________________________________

Security Code:

Finance Department Contact Details

Name: _____________________________________________

Signature: _________________________Expiry Date: _____/_____

mth year

Position: ____________________________________________
Email: ______________________________________________
Contact Number: _____________________________________

Authorisation
Signatory must be authorised to sign on behalf of contracting
organisation.

Hotel Accommodation
Accommodation is not included in the training fee. To make a
reservation for accommodation at the training venue at our corporate
rate, please contact the respective hotel.

JW Marriott Hotel, Kuala Lumpur, Malaysia

Signature: _______________________Date:_____ /_____/____

183 Jalan Bukit Bintang, Kuala Lumpur, 55100 Malaysia

Phone: 60 3 2715 9000
Fax: 60 3 2715 7000
Email : jwmresv@ytlhotels.com.my
jwmresvsupv@ytlhotels.com.my
Web: http://www.marriott.com/hotels/travel/
kuldt-jw-marriott-hotel-kuala-lumpur

This sales contract is invalid without a signature.

Event Code: SGT 538

Name: _____________________________________________
Position: ____________________________________________

Cancellations/Substitutions
If you are unable to attend, a substitute delegate is always welcome at no additional charge. All bookings carry a 50% liability immediately after a fully completed sales contract has been received by the UNI office. Please
note that a written notice of the cancellation must be received via mail or fax 3 weeks prior to the event date in order to obtain the balance of the event fee as a credit to be applied against another UNI conference, summit or
training course. All fees are inclusive of an 15% service charge, which is completely non-refundable and non-creditable. Cancellation of any event with less than 3 weeks notice prior to the event date carry a 100% liability,
however the delegate will still be entitled to a complete set of course documentation. Payment must be made within 5 working days upon registration and in agreement, UNI will not be able to mitigate its losses for less than
50% of the contract value in case of dispute with the client or cancellation of this contract by any one party. UNI reserves the right to cancel or make any other changes to the content and timing of the events or speakers for
reasons beyond its control. If for any reason UNI decide to amend these conferences, summits or training courses, UNI is not responsible for covering airfare, hotel or other costs incurred by registrants. In the event that UNI
cancel the event, UNI reserves the right to transfer this booking to another event or to provide a credit of an equivalent amount to another event to be held within the following twelve months.
INDEMNITY: Should for any reason outside the control of UNI, the venue or speakers change, or the event be cancelled due to an act of terrorism, extreme weather conditions or industrial action, UNI shall endeavour to
reschedule but the client hereby indemnifies and holds UNI harmless from and against any and all costs, damages and expenses, including attorney fees, which are incurred by the client. The construction, validity and
performance of this Agreement shall be governed in all respects by the laws of Singapore to the exclusive jurisdiction of whose Courts the Parties hereby agree to summit.