Evidencia 13: Resumen ejecutivo Marketing plan

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MARKETING EXECUTIVE SUMMARY PLAN

Sales executives can work as sales managers, sales managers and

marketing
managers. The role of executive sales or marketing plan is a position
of
responsibility, supervision and management.
Sales executives involved in the development of trade policy of the
company to
increase sales, net margins and market share and optimize the results
of the
different distribution networks, while meeting with the image and
brand . After
analyzing and evaluating the markets, sales executives define
strategic trends
and determine the measures to be taken.
Monitor sales teams, and technical sales and business managers, and
make

them the objectives to achieve. They supervise and motivate his

team, often
working with colleagues and stay informed on market trends. They
also attend
trade fairs and trade shows with his team, create distribution
networks of the
goods or service of the company and continue trading.
Sales executives working with the departments of production and
marketing;
collaboration is crucial to understand the specific product and
therefore be able
to explain to the customer and order management plans.
Sales executives working in all areas of activity, including renewable
energy.
This work combines work in the office and in the field, to identify
future
scenarios, and meet with customers and suppliers. The main tasks of
executive
sales are: Develop strategies for business development and sales
targets,
preparing business graphics. Contact the Director General and other
directors
of the company. Planning sales in new and existing markets. Decide
on
partnerships, for example with local consultants.
Close deals and drafting contracts having all the technical, economic
and legal

guarantees. Negotiate business conditions.

Search clients and evaluate suppliers and subcontractors (market) to
get the
maximum benefit (cost, schedule, quality, quantity ...).
Coordinate technical and price studies. Define and verify product
marketing
graphics. Managers meet with potential customers.
Sales executives working in all areas of activity, including renewable
energy.
This work combines work in the office and in the field, to identify
future
scenarios, and meet with customers and suppliers. The main tasks of
executive
sales are: Develop strategies for business development and sales
targets,
preparing business graphics. Contact the Director General and other
directors
of the company. Planning sales in new and existing markets. Decide
on
partnerships, for example with local consultants.
Close deals and drafting contracts having all the technical, economic
and legal
guarantees. Negotiate business conditions.
Search clients and evaluate suppliers and subcontractors (market) to
get the

maximum benefit (cost, schedule, quality, quantity ...).

Coordinate technical and price studies. Define and verify product
marketing
graphics. Managers meet with potential customers.
Bibliografia
http://laculturadelmarketing.com/plan-de- marketing-ix- el-plan- deaccion/
http://es.slideshare.net/jeannettecacioni/los-planesmarketing

de-accion-

del-

http://www.emprendedores.es/crear-una- empresa/resumen-ejecutivode-unplan-de- negocio/que-tiene- un-resumen- ejecutivoe