Table of Contents

Page
no.
Mission 2
About... 2
CSR Initiatives. 4
Water Conservation.. 5
Waste to Wealth 9
Pepsi Co India's agri-partnerships with farmers....
12
Healthy Kids..
14
CSR Partners..
17
Summary
21

Mission
"To be the world's premier consumer products company focused on convenience foods
and beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and
the communities in which we operate. And in everything we do, we strive for honesty,
fairness and integrity."

About Pepsi Co. India

PepsiCo entered India in 1989 and has grown to become one of the countrys leading
food and beverage companies. One of the largest multinational investors in the country,
PepsiCo has established a business which aims to serve the long term dynamic needs of
consumers in India.
PepsiCo India and its partners have invested more than U.S.$1 billion since the
company was established in the country. PepsiCo provides direct and indirect
employment to 150,000 people including suppliers and distributors.
PepsiCo nourishes consumers with a range of products from treats to healthy eats,
that deliver joy as well as nutrition and always, good taste. PepsiCo Indias expansive
portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain
Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional
beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade,
Tropicana100% fruit juices, and juice based drinks Tropicana Nectars, Tropicana
Twister and Slice. Local brands Lehar Evervess Soda, Dukes Lemonade and Mangola
add to the diverse range of brands.
PepsiCos foods company, Frito-Lay, is the leader in the branded salty snack market
and all Frito Lay products are free of trans-fat and MSG. It manufactures Lays Potato
Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure
and Lehar brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat
and roasted snack options enhance the healthful choices available to consumers. Frito
Lays core products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in Rice
Bran Oil to significantly reduce saturated fats and all of its products contain voluntary
nutritional labeling on their packets.
The group has built an expansive beverage and foods business. To support its
operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned
and 28 are franchisee owned. In addition to this, PepsiCos Frito Lay foods division has

3 state-of-the-art plants. PepsiCos business is based on its sustainability vision of

making tomorrow better than today. PepsiCos commitment to living by this vision
every day is visible in its contribution to the country, consumers and farmers.

Performance With Purpose

Performance with Purpose articulates PepsiCo India's belief that its businesses are
intrinsically connected to the communities and world that surrounds it. Performance
with Purpose means delivering superior financial performance at the same time as we
improve the world. To deliver on this commitment, PepsiCo India will build on the
incredibly strong foundation of achievement and scale up its initiatives while focusing
on the following 4 critical areas that have a business link and where we believe that we
can have the most impact.
Performance with purpose is the CSR (Corporate Social Responsibility) initiative of Pepsi
Co. India and is something that the company has taken up in a big way.

Corporate Social Responsibility initiatives

Pepsi Co Indias likes to believe that its performance is fundamentally connected to its
purpose agenda which represents the commitment to give back as the company grows. It has
taken upon a continuing journey that spans three major areas of focus human,
environmental and talent sustainability.
Human Sustainability reflects Pepsi Co Indias goal of nourishing consumers with products
that range from treats to healthy eats. Pepsi Co Indias products have always offered
consumers nutrition as well as great taste. The progress that Pepsi Co India has made under
the Human Sustainability pillar includes reformulating some of its products to improve their
nutritional profile while launching products that reflect consumer demand for healthier
nutritious snacks and beverages. Pepsi Co India partners with Governments, health officials
and Non Governmental Organisations to help address obesity concerns and it continues to
provide consumers with new product choices and innovations.
Environmental Sustainability is based on Pepsi Co Indias commitment to strive to
replenish the resources used where possible, and minimize the impact on the environment.
Pepsi Co India continues to work to further reduce its water and electricity consumption and
improve its packaging sustainability. Across the world, Pepsi Co India has re-used water from
its processing plants and has worked with local communities to provide access to clean water,
while supporting farmers to deliver more crop per drop.
Talent Sustainability is founded on Pepsi Co Indias belief that cherishing its extraordinary
group of people is crucial to building an empowered workforce. Pepsi Co India pursues
diversity and creates an inclusive environment which encourages associates to bring their
whole selves to work. Pepsi Co India has increased female and minority representation in the
management ranks and has encouraged employees to participate in community service
activities while continuing to create rewarding job opportunities for people with different
abilities.

Water Conservation
Pepsi Co India is committed to minimising the impact of its business on the
environment and recognises that corporations can play a key role in using scarce
resources such as water with care and responsibility.
While agriculture utilises the bulk of fresh water in India (83%), industry uses 6% of
which the beverage industry uses but a mere 0.04%. But every drop counts and Pepsi
Co India's primary focus in its beverage and snacks plants has been on conserving water
at each stage of the manufacturing process.

Maintaining a positive Water Balance

In 2003, Pepsi Co India embarked on its quest to achieve positive water balance
by 2009. That means Pepsi Co India will conserve, recharge, and thus replenish
more water in its plants and in its communities, than the total water it uses to
manufacture beverage products.

Reducing water debit

Pepsi Co Indias efforts to achieve Positive Water Balance commenced with
initiatives across beverage manufacturing plants to revalue water as a resource through
a comprehensive movement to conserve and optimize water usage within the
manufacturing process (or the debit side of the water balance equation).
In the last two years alone the company has saved over 2 billion litres of water.
In-plant water recharge and harvesting
The multi-pronged approach comprises awareness, commitment and metrics,
installation of water recovery equipment and improved water management practices.
Thanks to significant contributions from our beverage plants, along with the tremendous
amount of water recycled through the starch recovery process used in our snack plants,
Pepsi Co India reduced water use in manufacturing plants significantly and in the last
two years itself the company has saved over 2 billion litres of water.
Zero Water Discharge
Pepsi Co India has adopted processes to treat process water before returning it to
non-potable water uses. For cooling towers, watering gardens and flushes, water is
being reused and the plants are moving towards becoming a zero discharge facility.
Harvesting water
Rain or roof water harvesting methods have become standard practice for all Pepsi Co
India plants in order to maintain and strengthen water reserves in the surrounding areas.
Examples consist of the Jainpur, Bazpur, Bharuch, Palakkad, Panipat and Neelamangala
plants, along along with the Frito Lay foods plants in Channo and Pune, which harvest
and collect rain water in excavated lakes and ponds while the Mamundar, Mahul and
Panipat plants use roof water harvesting to rejuvenate the surrounding aquifers.
Strengthening water credit
Having reduced the "debit" side of the water balance equation significantly, attention
was focused on earning the "credits" to achieve Positive Water Balance. Rain and roof
water harvesting structures were constructed wherever feasible. Community water
projects were initiated, and comprehensive watershed management programmes in
partnership with TERI (The Energy Resources Institute) in diverse and challenging
geographic locations were started. Next on the agenda was the untapped potential for
significant water reductions through interventions in agriculture.

Community Projects
Providing water to surrounding communities has been another key focus area for Pepsi
Co India plants in Neelamangala in Karnataka, Palakkad in Kerala, and Sangareddy and
Mamandur in Tamil Nadu. Due to acute water scarcity in these villages, thousands of
villagers had to walk a distance of 1 to 2 kms each way to collect water. With Pepsi Co
India's support, villagers participated and actively contributed to the construction of
taps, water tanks, bore wells and submergible pumps in their villages.
The benefits of Pepsi Co Indias community water initiatives in these villages were
tremendous. In Mamandur and Sangareddy, the lives of more than 7,500 community
members have become considerably easier. Through the efforts of the Pepsi Co India
Palakkad plant, clean water was provided to more than 2,000 village members while
Pepsi Co India's Neelamangala plant supported rural water projects in 2 villages which
covered 2,500 people in these locations.

Water conservation in agriculture

Agricultural interventions are another opportune area to achieve water balance. Over
the last three years, Pepsi Co India, in partnership with the Punjab Government, has
been involved in trials of direct seeding versus conventional transplantation in rice
fields. The direct seeding methodology has shown the potential to reduce water
consumption significantly.
The common method of growing Paddy is by first raising a nursery and then
manually transplanting it to a field "puddled" with three to four inches of water. As
opposed to this water intensive method, the direct seeding method sows the seeds
directly in the fields. This method results in a higher yield due to the higher seeding
density.
Over the last three years, Pepsi Co India has conducted trials of various paddy
varieties in farmer's fields to validate the technology. A seeding machine which can sow
paddy seeds at a specified gap and at a uniform depth has also been developed.
Repeated direct seeding methodology trials have demonstrated water savings of 30%
(2.25 million litres/hectare). A large-scale implementation of this initiative has the
potential to achieve huge water savings. Pepsi Co India is working to share the results
of the direct seeding trials with more farmers. This direct seeding method is being

extended to 1000 acres in 2008.

TERI-Pepsi Co India project in Karnataka and Uttaranchal

In 2004, Pepsi Co India partnered with The Energy and Resources Institute (TERI), a
scientific research organization, to study and rejuvenate local water bodies. The aim of
this project was to enhance the quality and access of water to villagers in Neelamangala,
Karnataka and around Dehradun and Mukteswar in Uttaranchal and currently recharges
300 million litres of water every year. The results of the partnership were commendable.
Currently, Pepsi Co Indias community project in Karnataka provides water, health and
sanitation services to 3,000 people residing in 4 villages.
Community participation played an important role in the success of the project.
Local Government bodies, community youth groups and womens self help groups
played a critical role in the construction of 128 toilets, 5 vermin compost pits and 1
community vermin compost pit. To promote the collection of solid waste,
approximately 500 dustbins have been distributed to community members.
Agricultural programmers initiated in these areas also serve to improve irrigation
systems. Drip irrigation has been implemented in farmers fields while a farm pond for
storing water and using it to replenish a vegetable garden is currently in the process of
being constructed. Other ongoing projects include the construction of a water recharge
structure and a rainwater harvesting structure for a school.
In addition to this, high yield cash crops and integrated pest management systems are
being promoted. Best practices on organic approaches are shared with community
members along with methods to improve moisture content of the soil. The initiatives
implemented in these communities also include public education about sanitation and
hygiene along with provision of health care facilities and health education to improve
awareness levels of community members.
To supplement these programmes in a more holistic manner, enterprise and sustainable
livelihood development is also promoted and villagers are trained in mushroom
processing while self help groups are trained in various income generation activities to
help create a viable local economy.

Besides being deeply involved in the implementation of the various community

projects, community members have also contributed financially to the ongoing work.
Progress made in Uttaranchal
In Uttarkhand, Pepsi Co India's partnership with TERI has been successful in
rejuvenating traditional water harvesting structures in villages. This initiative has
transformed 4 villages in Uttarkhand into model villages. The villagers have also
benefited immensely from the health and sanitation initiatives developed with the
support of Pepsi Co India and TERI along with a programme to promote renewable
energy. The results of this integrated watershed development programme have created a
holistic and sustainable change in the villages.

Environment Awards
Pepsi Co India-Exnora waste management programme in Chennai wins Environmental
Golden Peacock Award for Innovation in 2006
Pepsi Co Indias Palakkad plant won Golden Peacock National Award for Environment
Management in 2005
Neelamangala plant selected for the Parisara Mithra Award for environment in 2005
Pepsi Co India Madurai plant won Golden Peacock National Award for Environment
Management in 2001 and 2002

Waste to Wealth
Waste to Wealth is Pepsi Co India and Exnora's solid waste management
programme. These Solid Waste Management initiatives are in partnership with
Exnora, an environmental NGO. This award winning, income generating
partnership currently impacts more than 1,00,000 people in Tamil Nadu, Andhra
Pradesh and Haryana will reach out to more than 2,00,000 people in 2008.

Award winning Zero Waste Management Programme in Pammal, Tamil Nadu

Effective and environmentally friendly disposal of municipal waste is a major

challenge for local Government bodies. In partnership with the Government, NGOs and
community members, Pepsi Co India continues to implement waste management
projects in various districts in the country.
Despite the creation of a detailed policy on Solid Waste Management and Handling
rules in 2000, very few municipalities in the country were able to completely comply
with these rules. Pepsi Co India and EXNORA effectively implemented a model project
in Pammal district in Tamil Nadu that adhered to the Government policy on waste
management. The project created a visible difference in the local environment of the
region.
Implemented in a few wards of the Pammal district and impacting a population of
over 22,000, the programme imparted training on recycling waste rather than simply
relocating it. The programme involved the creation of infrastructure, usage of superior
grade EXORCO compost, recycling of plastic and steel waste, road cleaning, street
beautification, sanitation awareness programmes and a tree plantation programme that
include the concept of 'Each Child Adopt a Tree'.
Households were encouraged to segregate their bio-degradable waste from their
recyclable waste. The bio-degradable waste was converted into high quality organic
manure through the process of vermi-culture. The sale of recyclable waste provided a
stream of income to sustain the project which improved the ambience of Pammal
district.
Every aspect of the programme was built around maximum community and
Government participation which helped the programme evolve into a self sustaining
model. This unique initiative was awarded the environmental Golden Peacock Award
for Innovation in 2006 and was recognized as a model project by UNICEF in 2007.

Pepsi Co India-EXNORA's Zero Waste Management initiative in Pammal

recognized as a model project by UNICEF

Pepsi Co India-EXNORA's pioneering Zero Waste Management project in Pammal,

Tamil Nadu was selected by UNICEF as a model project and a centre for international
learning in the area of Urban Solid Waste Management.

With an aim to understand the planning, process, implementation and impact of the
program, a team of 21 UNICEF delegates from 9 countries, which consisted of
Denmark, Egypt, Zambia, Phillipines, Indonesia, Nepal, East Jerusalem, Djibouti and
Ethiopia, visited the Pammal project and recognized it as being a unique initiative
which demonstrates a strong partnership between community members, the
Government, NGOs and the corporate sector.

In 2007, UNICEF included urban solid waste management as part of its sanitation
pillar and it selected Pammal's Zero Waste Management centre as a best case study for it
team of international delegates. This prestigious recognition by UNICEF follows the
Golden Peacock Award For Innovation received by Pepsi Co India and Exnora for their
partnership in this unique waste recycling program.

Recycling initiatives in Nagapattinam, Cuddalore, Tenkasi in Tamil Nadu,

Sangareddy in Andhra Pradesh and Panipat in Haryana
The inauguration of the Pepsi Co India-EXNORA Zero Waste Management Project
in Nagapattinam marked the expansion of Pepsi Co India and Exnora's efforts to
manage domestic solid waste in an environmentally-friendly manner.

Continuous door-to-door campaigns, rallies and street plays are carried out to
motivate people to segregate organic and inorganic garbage at source. The organic
waste is converted into compost using vermi-culture and the inorganic waste is sorted
into categories for recycling.

The innovative project not only promotes sanitary surroundings, but provides several
opportunities for micro-enterprises such as PET bottle, waste paper and tetra pack
recycling. Along with this project in Nagapattinam, the Pepsi Co India Foundation also
initiated similar projects in Cuddalore and Tenkasi in Tamil Nadu, Sangareddy in
Andhra

Pradesh and Panipat in Haryana.

Frito Lays achievements in converting waste to wealth

Pepsi Co Indias foods division, Frito Lay, also generates biofuels from waste in its
plants thus reducing methane emission and 875 MT of CO2 emission annually, in
addition to achieving 14% reduction in energy use. New capacity expansion in plants
has been designed to impact further reductions in water, power and fuel.

Pepsi Co India's agri-partnerships with farmers

Pepsi Co India's involvement in Indian agriculture stems from its vision of
creating a cost-effective, localised agri-base in India by leveraging farmers access
to world class agricultural practices. Pepsi Co India worked with farmers and State
Governments to improve agri sustainability, crop diversification and raise farmer
incomes. Pepsi Co India helped transform the lives of thousands of farmers by
helping them refine their farming techniques and raise farm productivity, and
customized solutions to suit specific geographies and locations.
The most ambitious project is a joint programme, launched in 1989, between
Pepsi Co India, the Punjab Agriculture University (PAU) in Ludhiana and Punjab
Agro Industries Corporation (PAIC) in Chandigarh. The programme focuses on
evolving agricultural practices to help Punjab farmers produce internationally
competitive products. Over the last five years, Pepsi Co India has also collaborated
with the Thapar Institute of Technology to develop a high quality potato seed
programme.
Pepsi Co India was a pioneer in the concept of contract farming under which
the company transfers agricultural best practices and technology and procures the
produce at a guaranteed price. To support the initiative, Pepsi Co India set up a
27-acre research and demonstration farm in Punjab to conduct farm trials of new
varieties of tomato, potato and other crops.
The programme, which includes seed production, has successfully evaluated the
following crops:

several varieties of basmati rice more than 200 varieties and hybrids of
chilli

25 varieties and hybrids of corn

more than 60 varieties of peanut

more than 100 varieties and hybrids of tomato

Additionally, the development of new tomato varieties has helped increase total
annual production of tomato varieties from 28,000 tons to over 200,000 tons in
Punjab. Yields have more than tripled from 16 tons to 54 tons per hectare. Under
the programme, 6 high-quality, high-yield potato varieties have also been
introduced to Indian farmers. These new potato seeds have helped to increase farm
income and enabled Pepsi Co India to procure world class chip-grade potatoes for
its Frito Lay snacks division. The company has partnered with more than 10,000
farmers working in over 10,000 acres across Punjab, U.P., Karnataka, Jharkand
West Bengal, Kashmir and Maharashtra for the supply of potatoes. Pepsi Co India
has also partnered with 1,200 farmers in Rajasthan to cultivate barley in a tie up
with the United Breweries Group. Pepsi Co Indias technical team also
implemented a high quality seed programme to deliver early generation and
disease free seeds to farmers.

Pepsi Co India Citrus Project Extending the initiative

The Pepsi Co India/Tropicana and PAGREXCO (Punjab Agri Export

Corporation) Citrus Development Programme has emerged as one of the most
successful models of public-private partnerships in Indian agri-business. The
Project marked a step forward in Pepsi Co Indias commitment to diversification
of agriculture and improving the quality of life for farmers.

Pepsi Co India supported the Punjab Government on the citrus project

which served to improve the quality of life for thousands of farmers and
also created a localised supply base for citrus juice under Tropicana, the world's
largest juice brand. Pepsi Co India was also interested in exploring the export
potential of the local produce. The project, signed in 2002, served to deepen Pepsi
Co India's involvement in Punjab agriculture which started in 1989. It also marked
a step forward in fulfilling its commitment to improving the quality of life for
thousands of farmers and played an integral role in introducing a less water
intensive alternative than other crops such as paddy which farmers had previously

grown.

Today, farmers can choose from 16 varieties of rootstock and 32 varieties of

citrus. This is one of the largest collections at a commercial nursery, creating a
world-class source of planting material for Punjab's farmers. This is a mutually
beneficial situation for Pepsi Co India and the farmers of Punjab. Pepsi Co India
also provided technical support and expertise to the Punjab Government to set up
two fruit processing plants in Hoshiarpur and Abohar which are prime citrus
growing areas in Punjab. Each plant is capable of processing multiple fruits,
offering an advantaged supply chain for fruit juice concentrates. Each Plant
contains cold stores with a capacity of 2400 tons for finished products. Trials have
been carried out with Kinnow, Musambi, Tomatoes, Mangoes, Melons and
Strawberries.

Healthy Kids
Pepsi Co India stays committed to the health and well-being of children.
It will continue to provide children with a, diverse, healthful and fun
portfolio while simultaneously tackling the 'calories out' side of the equation
by expanding its Get Active programme for kids.
Pepsi Co India believes that in order to build its business in a sustainable
manner, it has a responsibility to ensure that its consumers are nourished in
multiple dimensions. Pepsi Co India has been proactive in taking a variety of
steps to sustain and strengthen this platform of human sustainability.

Pepsi Co India's Diverse Portfolio

Pepsi Co Indias portfolio reflects its commitment to nourish consumers
with a diverse range of fun and healthy products, making the healthful choice
an easier choice. As Pepsi Co India grows, the portfolio transformation will
continue with a systematic plan to reduce added sugar, sodium and saturated
fats in its products. Today, the portfolio includes several healthier treats and
some hydrating and nourishing products.
Making the healthful choice an easier choice

Tropicana 100 % juice range provides essential nutrition and

vitamins. Tropicana nectars and juice based drinks Tropicana
Twister, Slice and Slice Mangola.

Products with reduced sugar or calories such as Diet Pepsi

Gatorade, the worlds leading sports drink, has valuable re-hydration

benefits and is scientifically formulated to quench thirst, replace
fluids and electrolytes and provide carbohydrate energy.

Aquafina packaged water and bulk water.

Breakfast cereal, Quaker Oats, is rich in soluble fibre, beta-glucan,

Vitamin B complex and helps in lowering cholesterol.

Frito Lays core products, Lays, Kurkure, Uncle

Chipps and Cheetos are cooked in Rice Bran Oil to significantly
reduce the saturated fat in these brands by 40%.

Frito Lays products are MSG and trans-fat free and contain
voluntary on pack nutritional labeling.

Cheetos Whoosh, Pepsi Co India's kid's range product, is made from

whole grains and vegetables, and is a good source of fibre, protein,
vitamin A and has no artificial colours, flavours or added
preservatives.

Offering Portion Choices: Most of Pepsi Co Indias products are available in

a range of packages so consumers can select a size suited to particular
occasions and dietary needs.

Calories Out and getting active

One of the ways to battle the growing issue of obesity is to tackle the
'calories out' side of the equation by encouraging active lifestyles especially
for school going children. Launched in 2006, Get Active is a partnership
between Pepsi Co India and Swashrit Society, an NGO. The programme
currently covers 1,00,000 children enrolled in 120 schools in Mumbai and
Delhi.

Through the Get Active programme, Pepsi Co India's snack and beverage
businesses collaborate with the National Advisory Board - comprising
medical practitioners, nutritionists and public health policy experts - to work
towards our vision of improving the health and well-being of our children.
The Get Active programme promotes active lifestyles and healthy nutritional
habits among children in schools.
In 2007, a Get Active seminar was organised by Swashrit to facilitate a
discussion between leading NGOs, principals and representatives from
CBSE on how to incorporate an essential balance of physical activities into
school curriculums. This first of its kind seminar reflected Pepsi Co India's
commitment to spreading awareness and creating a holistic network of
professionals working in areas relevant to this issue.

In 2008, Get Active covered more than 2,00,000 children in 4 metros.

Addressing Malnutrition and tackling micronutrient deficiencies in mothers
and children. In countries such as India where malnutrition is a serious issue,
Pepsi Co India will launch and distribute products directly aimed at

addressing nutritional deficiencies. Pepsi Co India will launch a pilot

program that directly delivers against the United Nations Millennium
Development Goal to eradicate extreme poverty and hunger by 2015.
Millions of people suffer physical and neurological disorders due to major
deficiencies of key micronutrients, like iron, zinc and many vitamins, which
lead to serious health problems. Pepsi Co Indias vision is that the fortified
product created by the company will be accessed through the company's
distribution network and will be sold in India, South Africa and over time in
Nigeria.

CSR Partners
TERI (The Energy and Resources Institute) to implement
watershed management projects in Neelamangala and Uttaranchal
ERI was established in 1974 with the purpose of tackling and dealing with the immense
and acute problems that mankind is likely to be faced with in the years ahead on account of
the gradual depletion of the earths finite energy resources which are largely non-renewable

and on account of the existing methods of their use which are polluting.
Over the years the Institute has developed a wider interpretation of this core purpose and
its application and has created an environment that is enabling for the development of
solutions to global problems in the fields of energy, environment and current patterns of
development, which are largely unsustainable. The Institute has grown substantially over the
years, particularly, since it launched its own research activities and established a base in New
Delhi, its registered headquarters. The central element of TERIs philosophy has been its
reliance on entrepreneurial skills to create benefits for society through the development and
dissemination of intellectual property. The strength of the Institute lies in not only identifying
and articulating intellectual challenges straddling a number of disciplines of knowledge but
also in mounting research, training and demonstration projects leading to development of
specific problem-based advanced technologies that help carry benefits to society at large.

Alternative Development Initiatives (ADI) on Watershed

Management Projects in Kerala, Punjab and Maharashtra
ADI is devoted to support, promote and nurture sustainable growth, social development
and good governance for the empowerment of communities through collaborative action.
ADI facilitates an alternative paradigm of development that values appreciating people's
basic potential to lead the process of socio-economic change. ADI values livelihood
promotion and resource management as an instrument to build leadership and entrepreneurial
skills of individuals, communities, systems and institutions.
ADI aims to improve the lives and future prospects of society as a whole. The
organisation envisages to bring about people centred development by fostering institutional
linkages, technology transfer, technological innovation and experiments, demonstrate new
ideas, promote new approaches, mobilise resources, demystify concepts and technologies,
mediate to bring about collaboration, and impart skills and foster conditions for reflection and
learning. ADI promotes institutions, systems, processes and mechanisms that would bring
socio-economic growth.

Exnora in its Waste To Wealth initiative

EXNORA Intnernational a voluntary non-governmental, non-political, non-profit
'GLOBAL HEAD ENVIRONMENTAL SERVICE ORGANIZATION'. Exnora Green
Pammal is a unique joint venture of Private, Public and Government participation to improve
the living environment and to promote more enviro-friendly sustainable human settlements.
Pammal Exnora and its members, under the able guidance of Mrs. Mangalam

Balasubramanian, Chair-person, Pammal Exnora, demonstrates that civil society

organizations have an important role and enormous potential to improve local environment
areas in areas that are in transition from rural to urban to support service delivery by the
government.
Today Pammal is an example of how civic engagement and people's partnership can be
used to achieve source segregation of solid waste, vermi composting of organic waste, sale of
recyclables and the restoration of the Pammal Lake that lead to the greening of Pammal.

CSMCRI for sustainable livelihood seaweed farming project in coastal Tamil Nadu
The Central Salt & Marine Chemicals Research Institute was set up in 1954 to work in
partnership with visionary sponsors and collaborators to generate the knowledge and
innovations required for efficient utilization of Indias coastal wasteland, sea water, marine
algae, solar power and silicates. The Institute will also harness its capabilities in biosciences,
chemical transformation and catalyst, process engineering, environmental monitoring,
separation science and analysis to address focused needs of industries and organizations in
the region and beyond.

CAP Foundation to train and provide alternate livelihood options for Tsunami
affected communities in AP and Tamil Nadu.
CAP Foundation is an independent , registered organisation demonstrating Public Private
Partnership initiatives between civil societies, corporate and government agencies in linking
learning and livelihood for communities of children, youth and women 'at risk'. The mission
of the CAP Foundation is to reach out to the children, adolescents and youth at risk by
providing a holistic education and livelihood promotion module, which combines formal
education with vocational training, skill development training, life skill modules, job
placement and career exploration opportunities through an experiential mode, aimed at
developing confident individuals capable of self directed growth.
The Foundation specialises in working with the most deprived, vulnerable and difficult to
reach sections of young persons, women and communities at risk and has a strong gender
prespective.

Project Healing Touch to provide ex-servicemen with sustainable livelihoods.

Project Healing Touch was launched by Mukesh Anand in the aftermath of the Kargil war
in 1999. The project strives to help servicemen in the Indian Army earn a sustainable
livelihood after they have retired from the armed forces.
Under the auspices of Project Healing Touch, Mission Vijay II provides former Indian
soldiers an important opportunity to live independently and be financially self-reliant. The
partnership has provided employees of the armed forces with a stable source of income in
their new roles as distributors, sub-distributors, salesmen or as trolley vending distributors for
PepsiCo.

Swashrit Society to promote active and healthy lifestyles among kids through
the Get Active programme.
Swashrit is an NGO that works in the area of uplifting underprivileged children by
providing them with basic education and empowering them with better futures. Swashrit has
also been actively involved in conducting training workshops for primary, middle and senior
school children as well as teachers. These workshops have addressed important health related
issues such as stress management, holistic child development and substance abuse
prevention. The organization has also undertaken prestigious annual projects with schools in
Delhi and the NCR, such as Save the Young Heart, Obesity management and Get
Active.

International Labor Organisation on creating and implementing its

HIV/AIDS Workplace Policy.
PepsiCo India partnered with the International Labor Organization (ILO) to develop and
implement a sustainable HIV/AIDS workplace prevention care and support programme for its
employees, their families and community members.
The International Labour Organisation is the UN agency responsible for work related
issues. In 2000 it created the Programme on HIV/AIDS and the World of Work (ILO/AIDS).
The key objectives of this programme consist of raising awareness on the social, economic
and developmental impact of AIDS on labour and employment while helping Governments,
employers and workers support national efforts to control HIV/AIDS. This crucial
programme also serves to fight discrimination and stigma related to HIV.

Youthreach in its employee engagement programme, PepsiCo People With

Purpose
Youthreach engages in creating awareness on critical issues to sensitise people and
institutions and provide opportunities for significant participation in response to community
and ecological needs.
The vision of Youthreach is to inspire individual and collective transformation to create
positive social change. Youthreach, founded in 1997, is a not for profit organisation based in
New Delhi. Youthreach creates spaces that engender a deeper inquiry into the nature of social
and ecological injustices and work towards building a culture that is rooted in the humane
and equitable.
Youthreach seeks to bridge two parallel worlds of the haves and have-nots, by sensitising
people who have access to resources and opportunities and opening up spaces for them to
make a difference to the less advantaged people, and communities. Youthreach partners with
80 grassroots NGOs, identifying needs, and creates opportunities for individuals, institutions,
businesses to volunteer, donate materials and support projects through grants.
Through its programmes, it offers exposure to social issues on the ground, where social
and ecological inequities exists, in order to inspire individuals to make a difference.

Summary
To minimize its environmental impact, Pepsi has improved water, fuels, and electricity
efficiency - saving about five billion litres of water and nearly 500 million kilowatt hours of
energy from 2007 to 2008. By the end of 2008, the company started using a recently installed
natural gas heat and power system to bottle beverages at its plant saving a potential
$408000(Rs.2.4cr) a year.
Pepsi renewed its commitments to recycling and launched a sustainable packaging policy.
In the spring, Pepsi launched its Have We Met Before? campaign to communicate the
benefits of aluminum can recycling and encourage Pepsi consumers to make recycling a part
of their daily routines.
Still, last month the company trailed behind Coca-Cola to come in second on As You Sows
Beverage Container Recycling Scorecard.
Around the same time it used the Aquafina water bottle label to tell customers of its CSR goal
of making PepsiCo India a positive water balance operation. The report noted that Pepsi
has put more than $16 million (Rs.80 cr.) toward bringing safe water to developing countries.