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USING
SEMANTIC
AND
LIKERT SCALE
GROUP NAME-EMINENCE
M.B.A-II
GROUP MEMBERS:PRABHAT UNIYAL
TEJASVI GANDHI
NIMESH CHITRANSH
RUPIKA SINHA
NEHA KUMARI
RANI GUPTA
QUESTIONAIRE
Name- _______________________
Gender- _______________________
City-
________________________
Occupation - ____________________
Income (pa) - _____________________
1. HOW WOULD YOU RATE BAJAJ BIKES IN TERMS OF LOOKS?
H
PLAIN
2. HOW WOULD YOU RATE COMFORT OF BAJAJ BIKES?
UNCOMFORT
3. HOW WOULD YOU RATE THE QUALITY OF THE BIKE?
___
_______
STYLIS
_______
COMFORT
_ _ _ _
GOOD
BAD
4. IS BAJAJ BIKES FUEL EFFICIENT?
___
____
AGREE
DISAGREE
5. IS ECONOMY CLASS BAJAJ BIKE EXPENSIVE?
NO
6. ARE YOU READY TO PAY MORE FOR ADDITIONAL CARE FOR BIKE?
NO
7. IS BAJAJ BIKES ESTABLISHING LUXURY STATEMENT ?
S
NO
8. IS PRICE OF BAJAJ LUXURY BIKES REASONABLE WITH
YOURE EXPECTATION?
NO
9. WHICH INCOME GROUP DO YOU FALL IN?
___
_______
YES
_______
YES
_______
YE
______ _
YES
____
UPPER-UPPER
MM
10.DO YOU FIND GROUND CLEARANCE ABOVE STANDARD LEVEL?
_______
`
YES
NO
11.DO YOU WANT ANTI-THEFT SECURITY IN BAJAJ BIKES?
ADEQUATE
12.IS DISK BRAKES FAVOURABLE FOR YOU ?
_______
POOR
_______
REQUIRED
NOT REQUIRED
13.WHICH WARRANTY TENURE SHALL YOU PREFER?
_______
LONG TERM
SHORT TERM
14.SHOULD WARRANTY AGAINST PLASTIC BODY PARTS
BE CHARGED ?
FREE
_______
CHARGEABLE
_______
YES
NO
_______
LOW
_______
LOW
_______
NO
_______
YES
22.WOULD WARRANTY AGAINST CASUALTIES BE PROVIDED?
YES
23.IS BAJAJ DISTRIBUTION CHANNEL EFFECTIVE?
HIGHLY
24.DO YOU GET YOUR CHOICE OF BIKE DELIVERED ON TIME?
YES
25.DO YOU FIND LUCID DISTRIBUTION IN RURAL AREAS?
YES
26.IS BAJAJ DEALERSHIP WIDE IN YOUR AREA?
WIDE
27.HOW WOULD YOU RATE SERVICE IN RETAIL OUTLETS?
GOOD
28.ARE YOU SATISFIED WITH PRE-BUYING SERVICE?
HIGH
29.DO YOU LIKE BENEFIT SCHEMES ON
_
PURCHASE OFANY VARIANT OF BAJAJ BIKE?
YES
NO
_______
LOW
_______
NO
_______
NO
_______
NARROW
_______
BAD
_______
LOW
______
NO
`
30.IS DISCOUNT FACILITY LUCRATIVE ON ECONOMY BIKES?
YES
31.DO YOU LIKE REPLACE AND EXCHANGE OFFERS
ON LUXURY BIKES ?
_______
NO
_______
NO
YES
_______
YES
NO
_______
NO
_______
LOW
YES
34.WAS THE TERM OF LOAN SATISFACTORY?
HIGH
37. DO YOU PREFER SERVICE ON KILOMETERS BASIS?
_ _ _ _
___
YES
NO
______
YES
NO
_______
NO
_______
CHARGEABLE
_______
LOW
_______
SPECIFIC
_______
POOR
_______
NO
_______
NO
_____
LOW
_______
HIGH
_______
GOOD
`
46.DO YOU PREFER CASH PAYMENT OR INSTALLMENT?
_
______
CASH
EMI
____
YES
NO
YES
_______
NO
______
LOW
_____
NO
_____
NO
_______
LOW
_______
LOW
_______
NO
_ _ _ _
LOW
_______
60.
LOW
_______
BAD
_
VERY IMP.
BAD
1.STRONGLY DESIRABLE
2.MODERATELY DESIRABLE
3.NEUTRAL
4.MODERATELY UNDESIRABLE
5.STRONGLY UNDESIRABLE
STRONGLY DESIRABLE
MODERATELY DESIRABLE
NEUTRAL
MODERATELY UNDESIRABLE
STRONGLY UNDESIRABLE
_____
__
WITH BAJAJ BIKES?
HIGH
LOW
`
2.MODERATELY DESIRABLE
3.NEUTRAL
4.MODERATELY UNDESIRABLE
5.STRONGLY UNDESIRABLE
68. DO YOU RATE BIKE AS A NEED OR AS A MEANS OF LUXURY TO SATISFY
YOUR FAMILY NEED?
_______
LUXURY
NEED
69.
INFORMATION
NEEDED
RESPONSE
METHOD
1.
TREND ANALYSIS
CONSUMER
US/D/P
2.
LEVERAGE
CONSUMER
S/D/P
INFORMATION
NEEDED
RESPONSE
METHOD
1.
PURCHASING
POWER
CONSUMER
US/D/P
CONSUMER
S/D/P
2.
INCOME
DISTRIBUTION
INFORMATION
NEEDED
RESPONSE
METHOD
`
1.
BODY DYNAMIC
CONSUMER
US/D/P
2.
MILEAGE SPEED
CONSUMER
S/D/P
3.
LOOKS
CONSUMER
S/D/P
INFORMATION
NEEDED
RESPONSE
METHOD
1.
ELECTRONIC
FAILURE
CONSUMER
S/D/P
CONSUMER
S/D/P
2.
HYDARULIC
FAILURE
`
SCENARIO
SL
.
N
O.
INFORMATION
NEEDED
RESPONSE
METHOD
1.
INTEREST RATE
CONSUMER
S/D/P
2.
MARKET
SCENARIO
DEALER
S/D/P
INFORMATION NEEDED
RESPONSE
METHOD
1.
REPLACEMENT
PARTS
DEALER
S/D/P
DEALER
S/D/P
2.
SERVICE
OF
PLASTIC