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WhatisAmazon.com'sMissionStatement?

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Retail Industry

Amazon.com's Mission Statement

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By Barbara Farfan
Updated August 14, 2016

1 Amazon.com Mission Statement - Centered Around the

Amazon.com Internet Customer

Mission Statement, Headquarters & Founders Facts About Amazon.com Online Retail. Reprinted with permission from
Amazon.com

The mission statement of Amazon.com centers around the one thing that's always been most
important - the online Amazon.com customer.

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The Mission Statement of Amazon.com:

Amazon.com has had a clear focus and a solitary mission since it began. Founder Je Bezos has
publicly referred to the Amazon.com mission statement as the guiding force behind his leadership
decisions many times in the company's 18-year history. It can be concluded that the success of
Amazon.com as the top Internet retailing company in the world is due at least in part to their
unwavering commitment to this mission and the daily execution of it. The mission and vision of
Amazon.com is...
Our vision is to be earth's most customer-centric company; to build a place where people can
come to nd and discover anything they might want to buy online.

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2 More Facts About Amazon

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Barbara Farfan for About.com

Amazon.com Founders Facts and Trivia:

Amazon.com was incorporated in 1994 by founder and CEO Je Bezos. Amazon.com sold its rst
book online in 1995, and since then has dened and redened online retailing for the rest of the
Internet retail world.
Corporate Headquarters of Amazon.com:
The Amazon.com headquarters is located in Seattle, Washington.

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3 Amazon: Further Reading

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Reprinted with permission from Amazon.com

Want to learn more about Amazon? Check out the links below.
More About Amazon.com:

What Would Bezos Do? The Leadership Expertise of Je Bezos and How It Could Help Other
Struggling Retail Companies

Customers Rank Amazon.com As the Best Internet Retailer - Again!

Quotable Quotes About Customer Relationships from Je Bezos
Amazon Research Index

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