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Countries with high voter turnouts may have a sort of political fever
United States in 2008 interesting personalities and divided electorate brought more voters
WHO VOTES?
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Voters in democracies
Tend to be middle aged, better educated with white-collar jobs, more urban
Identify a political party
Non voters
Young, lacks education, blue-collar jobs or no jobs
High-income, well-educated people tend to vote more than the less affluent and less educated
Two characteristics (good education and good income) come together and reinforce each other
Factory workers in small towns may see little difference between candidates
Executive and professionals see direct relationship between election and personal fortunes
Blue-Collar workers are also affected by elections, but they are less likely to know it
Education on voting
- Well educated people have broader interest in elections beyond personal economic stakes
Wealthy or not, college educated person are more interest, better informed, more likely to
participate in elections
Education is the strongest determinant of who votes
- However, there is a puzzle
Educational levels have climbed, but U.S. turnout has declined
according to theory young people in college and college educated citizens should be very
participatory and eager to vote
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Race
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Age
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Young people under 25 feel less politically motivated and vote less
Little income and property feel economically uninvolved with election outcomes
When start paying taxes, their interest grows
Gender
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Place of Residence
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Factors who votes how divided into long-term and short-term variables
Long-term variable loyalty to party (party identification) can affect persons vote for life
Short-term variable may cause person to vote for another
Party Identification
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Party identification (Party ID) attachment many feel toward one party for a long time
Strong party identifiers: habitually vote for one party
Weak party identifiers: swayed to vote for another party
No Party ID:
Party Id is something that people carry in heads, what something parties have
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Party ID is fading in countries characterized by consistently split between their largest parties
(Britain, Sweden, Japan, Germany, etc.)
Swing from one major party to another is 1~5%
Class Voting
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Regional Voting
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Religious Blocs
- U.S. voting Religious VS Secular = strongest predictor of voting
2008 McCain (Republican) 3/4 by white Protestant evangelicals
Obama (Democrat) 3/4 of Jews
France: Catholics conservative, secular mostly left
Italy Popular party linked to Roman Catholic Church
Germany: Catholic areas vote more democrat than protestant areas
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Age Groups
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Political Generations young people tend to catch the tide that is flowing within their youths
Ex) young people in Depression tends to vote Democrat (liberal) all their lives
Ex) Enthusiasm for Reagan 1980s enthusiasm for Republican
Gender Gap
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Marriage Gap
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Race
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Urban Voting
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ELECTORAL REALIGNMENT
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Between critical elections party IDs are stable, people vote to them
normal vote, maintaining elections
Votes that temporarily shifts party ID and goes back to their long-term ID
deviating elections
A New Realignment?
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Process of during bad and good economic times coincided with three trends
(1) declining voter turnout, (2) declining party ID (3), declining trust towards Washington
U.S. Presidential Elections candidates who present the most up image of America almost wins
Pessimistic candidates tend to lose
Leaders personalities are sold through television (where candidates image is controlled)
Use Photo opportunities instead of question and answer session
PO: seemingly shows spontaneous candidate activity
PO is wordless, and sees the image as personal handlers
This is happening world wide = television very largely is the campaign
France journalist complained about hypermediatisation of French politics
Everything is professionally controlled, to make a more perfect drama
Television also blankets Europe
French call it le clip politique three types
(1) jingle clip: simple attention getting device
(2) allegoral clip hero candidate in epic
(3) ideological clip sets an idea in images
Elections won by the candidate with the sunniest personality
More money wins for television is terribly expensive
Retrospective Voting
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