Poultry Farm: A Feasibility Study

Chapter IV
Marketing Analysis
a.) Market Definition
i. Specific target market/market segmentation
-

For my business, the product that I am offering are a chicken eggs are suited
for all ages, there will be no age limit.

Retailers and wholesalers who has their own business.

b.) Customer Profile

-

The prospect target costumers are the residents of barangay San Jose
MalilipotAlbay as the primary customer to satisfy their needs.

c.) Competition
i. List of Potential competitors
ii. List of competitive advantage of product/business
-

The competitive advantage of the product is that in any quarter of the year the
poultry business will be much available.

It comes from high breed broilers.

Affordable and fresh

d.) Demand and Supply

e.) Risk
i. Disease caused by the change of seasons/climate
Ex. Birds flu etc..
ii. Identify Solution to Perceived Risks
- Having clean cages for the broiler and giving vitamins to the broiler.

Poultry Farm

Poultry Farm: A Feasibility Study

- Proper sanitation.
- Technical information in addressing in treating such disease and proper
training to the caretaker.

Poultry Farm

Poultry Farm: A Feasibility Study

Chapter V
Marketing Plan
a.) Sales strategy, e.g merchandising, personal selling etc.
-

In sales strategy, getting direct to the sari-sari store owner would be much
suitable in earning profit,

b.) Distribution Channel, e.g wholesale or retail

-

For the distribution of business it can be wholesale or retail.

Wholesaler would be given discounts depending on the amount.
And retails would be sell at the amount.

c.) Advertising Promotion

-

For the advertisement of 365 poultry farm. We choose tarpaulins which will
be post outside the store and give fliers about the product and business. To
promote the product, selling it to customers at low price.

d.) Pricing and Pricing Policy

-

Pricing of eggs would be categorized according to its size .

SIZES

PRICE

Small

P 4.00

Medium

4.50

Large

5.00

Poultry Farm

Poultry Farm: A Feasibility Study

Chapter IV
Marketing Analysis
f.) Market Definition
i. Specific target market/market segmentation
-

For my business, the product that I am offering are a chicken eggs are suited
for all ages, there will be no age limit.

Retailers and wholesalers who has their own business.

g.) Customer Profile

-

The prospect target costumers are the residents of barangay San Jose
MalilipotAlbay as the primary customer to satisfy their needs.

h.) Competition
i. List of Potential competitors
ii. List of competitive advantage of product/business
-

The competitive advantage of the product is that in any quarter of the year the
poultry business will be much available.

It comes from high breed broilers.

Affordable and fresh

i.) Demand and Supply

j.) Risk
i. Disease caused by the change of seasons/climate
Ex. Birds flu etc..
ii. Identify Solution to Perceived Risks
- Having clean cages for the broiler and giving vitamins to the broiler.
Poultry Farm

Poultry Farm: A Feasibility Study

- Proper sanitation.
- Technical information in addressing in treating such disease and proper

training to the caretaker.

Poultry Farm

Poultry Farm: A Feasibility Study

Chapter V
Marketing Plan

e.) Sales strategy, e.g merchandising, personal selling etc.

-

In sales strategy, getting direct to the sari-sari store owner would be much
suitable in earning profit,

f.) Distribution Channel, e.g wholesale or retail

-

For the distribution of business it can be wholesale or retail.

Wholesaler would be given discounts depending on the amount.
And retails would be sell at the amount.

g.) Advertising Promotion

-

For the advertisement of 365 poultry farm. We choose tarpaulins which will
be post outside the store and give fliers about the product and business. To
promote the product, selling it to customers at low price.

h.) Pricing and Pricing Policy

-

Pricing of eggs would be categorized according to its size .

SIZES

PRICE

Small

P 4.00

Medium

4.50

Large

5.00

Poultry Farm

Poultry Farm: A Feasibility Study

Chapter VI
Production Plan

a.) Production process

Description
Bulb
Lumber

Nail

Bamboo
Anahaw
Plastic Rattan
TOTAL

Quantity

Unit price

Total amount

15 watch(4 pieces)

P 80.00

P 320.00

20 pieces (2x3x12)

60.00/pc.

1,200.00

10 pieces (22x6x12)

85.00/pc.

850.00

10 pieces(2x12x12)

100.00/pc.

1,000.00

3 kg.( 3 )

55.00/kg

165.00

2 kg. ( 5 )

70.00/kg

140.00

50 pieces

5.00/pc.

1,000.00

300 pieces

2.00/pc.

600.00

20 pieces

1.00/pc.

100.00
P5,375.00

Poultry Farm: A Feasibility Study

b.) Machineries and Equipment

Second hand tricycle

Nipa Hut (Labor and Materials)

P 35,000.00

Materials

P5,375.00

Labor

1,500.00
P6,875.00

Poultry Farm

Poultry Farm: A Feasibility Study

Plant Layout

Poultry Farm

Poultry Farm: A Feasibility Study

Plant Location

Bilisano
Residence
Bil
Nick Store

Bilaos Residence
to poultry

toLegazpi City

to Tabaco City

NATIONAL ROAD

Description
Bulb
Lumber

Quantity

Unit price

Total amount

15 watch(4 pieces)

P 80.00

P 320.00

20 pieces (2x3x12)

60.00/pc.

1,200.00

10 pieces (22x6x12)

85.00/pc.

850.00

10 pieces(2x12x12)

100.00/pc.

1,000.00

3 kg.( 3 )

55.00/kg

165.00

2 kg. ( 5 )

70.00/kg

140.00

50 pieces

5.00/pc.

1,000.00

300 pieces

2.00/pc.

600.00

Nail

Bamboo
Anahaw

Plastic Rattan
20 pieces
1.00/pc.
100.00
TOTAL
P5,375.00
For the plant location of the business is located at zone 5 San Jose
MalilipotAlbay.
Production schedule
-

The business is open for transaction everyday except on regular holidays.

Poultry Farm

Poultry Farm: A Feasibility Study

Costing and costing method
a.

Machineries and Equipment

10

Second hand tricycle

Description

Quantity

P 35,000.00

Price

Monthly

Yearly

b.Broiler
Nipa Hut (Labor 100
and pcs
Materials) 35.00

3,500.00

Chick booster

6 sacks

1,020.00

6,120.00

73,440.00

Broiler starter

8 sacks

1,495.00

11,960.00

143,520.00

Laying Mash

10 sacks

1,500.00

15,500.00

180,000.00

36,580.00

438,960.00
Yearly

TOTAL

No. of Position

Monthly

Manager/Owner

5,000.00

60,000.00

Caretaker

2,500.00

30,000.00

Utility

2,500.00

30,000.00

Delivery Boy

2,000.00

24,000.00

Php 12,000.00
Monthly

Php 144,000.00
Yearly

TOTAL
Position
Manager/Owner

Phil-health

SSS

100

350.00

450.00

5,400.00

Caretaker

100

250.00

350.00

4,200.00

Utility

100

250.00

350.00

4,200.00

Delivery boy

100

250.00

350.00

4,200.00

Php 1,500.00

Php 18,000.00

TOTAL

P6,875.00

c.

Raw Materials (Feeds& Broiler)

Poultry Farm

Poultry Farm: A Feasibility Study

11

Tarpaulin

Leaflets

1,300.00
800.00

TOTAL

Php 2,000.00
Monthly

Electricity
Water
TOTAL
Salaries and Wages

Yearly

1,000.00

12,000.00

500.00

6,000.00

Php 1,500.00

Php 18,000.00
Fees

Mayors permit

1,500.00

Sanitary permit

500.00

BIR permit

500.00

DTI permit

800.00

Barangay clearance

200.00

TOTAL

Php 3,500.00

Benefits

Advertising

Poultry Farm

Poultry Farm: A Feasibility Study

12

Description

Quantity

Unit price

Total amount

Bulb

15 watch(4 pieces)

P 80.00

P 320.00

20 pieces (2x3x12)

60.00/pc.

1,200.00

10 pieces (22x6x12)

85.00/pc.

850.00

10 pieces(2x12x12)

100.00/pc.

1,000.00

3 kg.( 3 )

55.00/kg

165.00

2 kg. ( 5 )

70.00/kg

140.00

Bamboo

50 pieces

5.00/pc.

1,000.00

Anahaw

300 pieces

Plastic Rattan

20 pieces

Utility
Lumber

Nail

2.00/pc.
Permit and Licenses
1.00/pc.

600.00
100.00
P5,375.00

TOTAL
Poultry Farm

13

Poultry Farm: A Feasibility Study

c.) Machineries and Equipment
Second hand tricycle

Nipa Hut (Labor and Materials)

P 35,000.00

Materials

P5,375.00

Labor

1,500.00
P6,875.00

Poultry Farm

14

Poultry Farm: A Feasibility Study

Plant Layout

Poultry Farm

15

Poultry Farm: A Feasibility Study

Plant Location

Bilisano
Residence
Bil
Nick Store

Bilaos Residence
to poultry

toLegazpi City

to Tabaco City

NATIONAL ROAD

For the plant location of the business is located at zone 5 San Jose
Description
Quantity

Unit price

Total amount

Bulb

15 watch(4 pieces)

P 80.00

P 320.00

Lumber

20 pieces (2x3x12)

60.00/pc.

1,200.00

10 pieces (22x6x12)

85.00/pc.

850.00

10 pieces(2x12x12)

100.00/pc.

1,000.00

3 kg.( 3 )

55.00/kg

165.00

2 kg. ( 5 )

70.00/kg

140.00

Bamboo

50 pieces

5.00/pc.

1,000.00

Anahaw

300 pieces

2.00/pc.

600.00

Plastic Rattan

20 pieces

1.00/pc.

100.00

Nail

TOTAL

P5,375.00

MalilipotAlbay.
Production schedule
-

The business is open for transaction everyday except on regular holidays.

Poultry Farm

Poultry Farm: A Feasibility Study

Costing and costing method

16

d.

Machineries and Equipment

Second hand
tricycle
Description
Quantity

Price

P 35,000.00
Monthly

Broiler

35.00

3,500.00

6,120.00

73,440.00

100 pcs

e. Chick
Nipabooster
Hut (Labor 6and
Materials) 1,020.00
sacks

Yearly

Broiler starter

8 sacks

1,495.00

11,960.00

143,520.00

Laying Mash

10 sacks

1,500.00

15,500.00

180,000.00

36,580.00

438,960.00
Yearly

TOTAL

No. of Position

Monthly

Manager/Owner

5,000.00

60,000.00

Caretaker

2,500.00

30,000.00

Utility

2,500.00

30,000.00

Delivery Boy

2,000.00

24,000.00

Php 12,000.00
Monthly

Php 144,000.00
Yearly

TOTAL
Position
Manager/Owner

Phil-health

SSS

100

350.00

450.00

5,400.00

Caretaker

100

250.00

350.00

4,200.00

Utility

100

250.00

350.00

4,200.00

Delivery boy

100

250.00

350.00

4,200.00

Materials

P5,375.00

Labor

1,500.00
P6,875.00

Poultry Farm: A Feasibility Study

f.

Raw Materials (Feeds& Broiler)

Tarpaulin

Leaflets

1,300.00
800.00

TOTAL

Php 2,000.00
Monthly

Electricity
Salaries and Wages
Water
TOTAL

Yearly

1,000.00

12,000.00

500.00

6,000.00

Php 1,500.00

Php 18,000.00
Fees

Mayors permit

1,500.00

Sanitary permit

500.00

BIR permit

500.00

DTI permit

800.00

Barangay clearance

200.00

TOTAL

Php 3,500.00

Benefits

Poultry Farm

18

Poultry Farm: A Feasibility Study

TOTAL

Advertising

Php 1,500.00

Php 18,000.00

Utility

Permit and Licenses

Poultry Farm

19