Press Release

Winners of the Inaugural D&AD Impact Awards Announced

Sting heralds in the first awards to celebrate brands doing good on a

global stage

D&AD + Advertising Week collaboration celebrates a new era for

businesses that prioritise purpose and profit

Jamie Oliver and Richard Curtis lead the panel of world renowned judges
STRICT EMBARGO UNTIL 11PM EST 27.09.16

Tonight at The PlayStation Theater in New York City, the winners of the first ever
D&AD Impact Awards were announced in front a crowd of business leaders,
campaigners, philanthropists and awarded advertising and design practitioners from
around the world.
20 Brands and companies were awarded a D&AD Impact White Pencil, the premier
accolade for creative projects that have benefited society as well as a business
bottom line.
The D&AD Impact Black Pencil, widely regarded as the gold standard for excellence
in creativity and business, was awarded to just two projects. The Black Pencils went
to French Supermarket chain Intermarch and their agency Marcel for Inglorius Fruits
and Vegetables, a campaign that encouraged the purchase of imperfect, more
natural produce and campaigning group Moms Demand Action For Gun Sense in
America, whose powerful Taking Aim At Corporate America campaign by Grey
Canada made a powerful case to a deeply divided nation.
In total, 87 D&AD Impact Pencils were awarded, with the traditional Graphite and
Wood Pencils celebrating work that the judges considered best in class across the
twelve categories.
D&AD Impacts mission is to identify and celebrate great, transformative, creative
ideas that have had real impact and, ultimately, contributed towards a better, fairer
and more sustainable future for all. The objective of the award is to demonstrate the
value of purpose to profitability, and elevate projects and businesses that have made
a genuine contribution to society and the planet.

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Global brands like Unilever, Microsoft, Mastercard, Burger King and Honeymaid have
proved that the power of a world-changing campaign is real and measurable. It
wasnt just the big brands that have been rewarded with a D&AD Impact Pencil
however, with charities and local campaigns like the Aland Index by the Bank of
Aland also celebrated, they are all united by the goal of using creativity for good.
D&AD Impact is the result of a partnership between D&AD and Advertising Week. A
D&AD Pencil is widely regarded as the top Award of the creative industries.
Advertising Week create events around brands, agencies, media, technology and
startup communities to curate a hybrid of thought leadership and special programs
worldwide.
Some of the worlds most prominent business people volunteered to judge the
awards. Jamie Oliver and Richard Curtis led juries that included David Droga, Founder
and Creative Chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex
Dimiziani, Airbnb Head of Marketing EMEA; Andrea Bastiani Archibald, Chief Girl
Expert, Girl Scouts of America; Kate Robertson, Founder, One Young World and
numerous others to lend their support to the awards.
The juries awarded D&AD Impact Pencils based on three criteria: an original and
innovative idea at its core; clear and measurable impact in its chosen category; and
relevance to the business's commercial needs. The breadth of Jury Presidents and
Judges is indicative of the campaign Impact aims to create. The Jury crosses all
industries, and meets in the middle, where they have a set of shared beliefs; belief in
the need for businesses to have purpose beyond profit; belief in the power of
creativity to create change and be a force for good; belief in the crucial role of brands
and business in creating a better, fairer more sustainable world.
The awards were hosted by cultural critic, futurist comedian and How To Be Black
author Baratunde Thurston. Sting lent his support to the project by performing to the
jubilant crowd of winners.
The D&AD Impact Black and White Pencil winners were:
Award
D&AD
Impact
Black Pencil
D&AD
Impact
Black Pencil
D&AD
Impact

Winning Brand
Intermarch

Winning Agency
Marcel

Winning Work
Inglorious Fruits
and Vegetables

Category
Industry Evolution

Moms Demand Action

for Gun Sense in
America (MDA)
Ad Council

GREY Canada

Taking Aim at
Corporate
America
Love Has No
Labels

Community

R/GA

Diversity &
Equality

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White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil

Saltwater Brewery

We Believers

Edible Six Pack

Rings

Environmental
Sustainability

Honeymaid

Droga5

This is
Wholesome

Diversity &
Equality

MACMA

DAVID Buenos Aires

MANBOOBS4BOO
BS

Health & Wellness

Casa Luker

J. Walter Thompson
Colombia

Lifesaver
Backpack

Humanitarian Aid

Coalition of Immokalee
Workers

Pinkwater & Putman

Responsible
Production &
Consumption

REI

Venables Bell &

Partners

Fair Food
Program
Branding
Campaign
#OptOutside

Valvis Holding

Cohn and Jansen

JWT

Purity Test

Communication &
Interaction

Thai Samsung
Electronics

J.Walter Thompson
Bangkok

Touchable Ink

Industry Evolution

Procter & Gamble

Leo Burnett Toronto,

Chicago,
London/Holler

Redefining
#LikeAGirl

Diversity &
Equality

Make Love Not Scars

Ogilvy & Mather,

Mumbai

Beauty Tips by
Reshma

Government
Engagement

DB Breweries, DB Export

Colenso BBDO

Brewtroleum

Environmental
Sustainability

Ryman

GREY London

Ryman Eco

Responsible
Production &
Consumption

BeeInventive Pty Ltd

BeeInventive

Flow Hive

Urban Living

Coop

Forsman &
Bodenfors

The Organic
Effect

Responsible
Production &
Consumption

Depaul UK

Publicis London

Depaul Box Co

Financial
Empowerment

Hindustan Unilever
Limited

PHD India

The Story of an
Unborn Child Chamki

Humanitarian Aid

Hvding

Edelman Deportivo

Give a Beep

Urban Living

Community

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D&AD
Impact
White
Pencil
D&AD
Impact
White
Pencil

Whirlpool

DigitasLBi North
America

Care Counts

Education

P&G India

BBDO India

Dads
#ShareTheLoad

Diversity &
Equality

D&AD CEO Tim Lindsay said: Were in a post-CSR environment in which

businesses are now acutely aware that consumers are demanding ethical, as well as
financial, value from their products and services. Tokenistic projects no longer hold
any weight for customers: global industry cannot afford to neglect the imperative
that their bottom line must now be driven by purpose as well as profit. The
sustainability of business and the planet relies on this shift in attitude and behaviour,
at every level of business. D&AD Impact is designed to highlight and celebrate
examples of creative excellence that we can admire and emulate the winners are
case studies for creating a better future.
Matt Schekner Executive Director at Advertising Week - Stillwell Partners
said: Our shared goal is to shine a light on great work which has real impact on our
lives and on the generation that follows. We have met and exceeded that goal, the
work is just extraordinary and we couldn't be more proud. In particular, we are
encouraged by the humanity of major brands like Intermarch, REI, Unilever,
Samsung and P&G...And we are thrilled to see Moms Demand Action Against Gun
Violence in America take home a Black Pencil, such a timely and important
campaign...It's a testament to what is possible when creative minds come together
for good.

ENDS

ABOUT
Winners
Winners received a White Pencil, the premier accolade for creativity for good, and for
truly game-changing work, a coveted Black Pencil was be awarded. Runners-up
received a Wood or Graphite Pencil and all Pencil winners will be included in D&AD
case studies and Advertising Week Thought Leadership opportunities.
The Twelve Categories

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-Communication & Interaction

-Community
-Diversity & Equality
-Education
-Environmental Sustainability
-Financial Empowerment
-Humanitarian Aid
-Health & Wellness
-Industry Evolution
-Government Engagement
-Responsible Production & Consumption
-Urban Living
About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by
celebrating and stimulating the finest in design and advertising. A D&AD Award is
recognised globally as the ultimate creative accolade, entered and attended by the
best creative decision makers from around the world. Set to reward, promote and
enable creative brilliance in all areas of creative communication, a Yellow or Black
Pencil remains the pinnacle in many careers.
But its much more than just the Awards. Members join a vibrant global community,
whilst Creatives and clients are inspired by a world-class training and development
programme. Students are supported with projects, awards and exhibitions, which
give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD's surpluses go straight into programmes that develop the
next generation of creative talent while campaigning for the creative industries to
help solve the world's toughest social and environmental issues.
About Advertising Week
Since its creation in 2004, Advertising Week has drawn more than 2 million
participants from around the world to New York City for a weeklong hybrid of thought
leadership seminars and unique evening special events. Beyond education,
engagement, enlightenment, & entertainment, the mission of The Week is to inspire
young people to join the craft; focus on the social impacts of advertising; and shine a
bright light on the business, economic and broader impact & influence of the industry

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including ad tech, creative, media and beyond. At present, there are three global
editions of Advertising Week: Advertising Week Europe, Advertising Week Asia and
Advertising Week XIII in New York City. The Week is produced globally by New Yorkbased Stillwell Partners.