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The Asian Most Admired Knowledge Enterprises (MAKE) study is part of Teleos MAKE
research program. The Asian MAKE study was established in 2002 to recognize organizations
(founded and headquartered in Asia) for their ability to create shareholder value (or in the case of
public and non-profit organizations, to increase stakeholder value) by transforming new as well as
existing enterprise knowledge into superior products/services/solutions.
The Asian MAKE research is based on the Delphi methodology. This research tool employs an
expert panels perceptual knowledge to identify critical issues in the case of the Asian MAKE
study to identify those organizations which are leaders in creating organizational intellectual
capital and value through the transformation of individual/enterprise knowledge into world-class
products/services/solutions. After several rounds of deliberation, a consensus is developed among
the panels experts. It is this consensus of expert opinion which provides the validity to the Delphi
and Asian MAKE study results.
An Asian-based panel of Fortune Global 500 senior executives and leading knowledge
management and intellectual capital experts selects the Asian MAKE Winners. In the Asian
MAKE study there are three rounds of consensus building. In the first round, members of the
expert panel nominate enterprises founded and headquartered in Asia.
From the list of nominees, each member of the expert panel then evaluates and selects a maximum
of three organizations as best practice. Those organizations selected by at least 5% of the Asian
MAKE expert panel are recognized as Asian MAKE Finalists. In the third and final round, the
Asian MAKE Finalists are ranked against each of the eight knowledge performance dimensions
which form the MAKE framework and are the visible drivers of wealth creation:
creating a knowledge-driven enterprise culture
developing knowledge leaders and workers
innovation (R&D, creativity and new product/solution/service design and delivery)
maximizing enterprise intellectual capital
enterprise-wide collaboration and knowledge sharing
Titan Company (JV Tata Group and Tamil Nadu Industrial Development Corporation) (India)
Toyota (Japan)
United Tractors (Indonesia)
Wipro Limited (India)
Woods Bagot (Australia)
The Asian MAKE study is a measure of the rate at which an organization is transforming its tacit
and explicit corporate knowledge into new enterprise intellectual capital and increased
shareholder/stakeholder value. This years Asian MAKE Winners are creating enterprise
intellectual capital and shareholder/stakeholder value over twice as fast as their peers supported
by trends in innovation capability, market capitalization, return on assets and revenues, brand
value, etc.
According to Rory Chase, managing director of Teleos, The 2015 Asian MAKE Winners have
been recognized as leaders in effectively transforming enterprise knowledge into wealth-creating
ideas, products and solutions. Their expanding portfolios of intellectual capital are enabling them
to out-perform their competitors during this period of continuing economic uncertainty.
The Singapore Armed Forces has been recognized as the Overall Asian MAKE Winner for the
third time. Past Overall Asian MAKE Winners include: POSCO, Samsung SDS, Tata Steel and
Toyota.
Key Findings
Business leaders, analysts and investors constantly ask: What are the economic and competitive
advantages of pursuing a business strategy based on knowledge leadership? Based on the
findings of the 2015 Asian MAKE study, the benefits of this approach are tangible and significant.
Successfully managing enterprise knowledge yields big dividends. The 2015 Asian MAKE
Winners average Return on Revenues (ROR) was 13.7% 3.5 times that of the Fortune Global
500 ROR company median. The average Return on Assets (ROA) for the 2015 Asian MAKE
Winners was 15.2% 5.9 times that of the Fortune Global 500 ROA company median.
Other findings include:
Architectural Services Department (Government of Hong Kong), CLP Power Hong Kong,
COFCO Corporation Nutrition and Health Research Institute, Dr. Reddys Laboratories, EY
Hong Kong, Ernst & Young Hua Ming LLP, Far East Holding Group Co., HCL Technologies,
Isfahan Mobarakeh Steel Company and Tech Mahindra are recognized for the first time as
Asian MAKE Winners.
Asia has a young population when compared to Europe and North America, yet even in Asia
that are signs that countries like China, India, Singapore and South Korea are finding it
increasingly difficult to recruit, train and retain key knowledge workers.
This years Asian MAKE Winners excel at developing knowledge workers through senior
management leadership, developing knowledge-based products/services/solutions, and
organizational learning.
Asian-headquartered organizations face challenges in maximizing enterprise intellectual
capital, and transforming enterprise knowledge into shareholder value.