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Attraction,Repulsion,Rage|JonRafmansMainsqueezeDISMagazine
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http://dismagazine.com/dystopia/65372/jonrafmanmainsqueeze/
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Attraction,Repulsion,Rage|JonRafmansMainsqueezeDISMagazine
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Attraction,Repulsion,Rage|JonRafmansMainsqueeze
Keywords:4chan,amandigging,attraction,DomenicoQuaranta,foundfootage,JON
RAFMAN,jonrafmandismagazine,mainsqueeze,onlinesubculture,plymouthrock,
repulsion,TheContemporaryArtMuseum,TheEndisTheEndisTheEnd,Video,zurich
JonRafmanexploresthedeep,dark,uncomfortablewebinlatestwork,Mainsqueeze.
http://dismagazine.com/dystopia/65372/jonrafmanmainsqueeze/
2/6
9/4/2016
Attraction,Repulsion,Rage|JonRafmansMainsqueezeDISMagazine
07:23
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Hundredsofpeoplestuckinagiantswimmingpoolpassivelyfloatingtotherhythmof
artificialwaves.Thepoorresolutionofthefoundfootagemuddlesthemintoacontextless
andfacelesscrowd.Nobodytriestoescapethecrowd,orgoagainstthecurrent.Theyare
trappedbuthappyenough.ItslikeDantesInfernobutwithoutthedrama.Justthepeople
http://dismagazine.com/dystopia/65372/jonrafmanmainsqueeze/
3/6
9/4/2016
Attraction,Repulsion,Rage|JonRafmansMainsqueezeDISMagazine
floatinginthemud.
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ThefinalsceneofMainsqueezecapturesacontemporaryatmosphereormoodwhichsets
thepresentasatimeoutofjoint,encapsulatedbythewashingmachinethattearsitselfapart
overthecourseofthefilm.Rafmanposesthepresentescapefromtherealtowardsthe
simulatedastheresultofageneralfeelingofturmoilthatleadstoflightratherthanrevolt.In
thevideo,thefirstreadablelineoftextiswrittenontheforeheadofasleepingdrunkmanat
thebeginningofthefilm:LOSER.Hesmiles,andweareledtowonderwhotheloser
reallyis.
YetRafmanisnotmakingaparticularethicalstatement:Mainsqueezeexpressesamoral
conditionoratmospherewithoutmakingamoraljudgment.Igravitatetowardscommunities
like4chanbecauseIseeinthemacompellingmixofattractionandrepulsion.This
ambivalenceisreflectedinthecurrentculturalmoment.
Surfingthedeepweb,Rafmancollects,orders,observes,andmakeshissourcematerial
visibletous:Mainsqueezeisentirelycomposedoffootagefoundthroughmyonline
explorations.Thevoiceovertextisacombinationofmodifiedquotesfromliterature,
Tumblr,andcommentsonvariousmessageboards.Ifeellessofaneedtocreateoriginal
materialfromscratchduetothesheerabundanceofmaterialoutintheworldtoworkwith.
Thecraftisfoundinthesearching,selectingorcurating,andeditingtogetherofthematerials
pulledfromfarflungcornersoftheweb.Yet,heinsistsitisnotaboutfetishtourismor
shockingpeopleaboutwhatexistsinthedarkcornersofthenet,rather,Iamgivingthe
sourcedmaterialapoetictreatment.
Rafmanassumes,andinturninvitesustoassume,adifficultposition:heissimultaneously
thedrunkman,theonewhopaintshisfaceandtheonepasserbywhothinkstheyareboth
stoned.Sometimeshehimselfindulgesindegradation,andweasviewersareequally
implicated.
Anoriginaluseofvoiceovercontributestothissenseofviewerinvolvement.Itisused
neithertogenerateempathynortosignifyacompletealterity(aswhensynthesizedvoicesare
used).RafmanexplainsthatThisparticulartonecameaboutthroughexperimentingwitha
montageofawiderangeofmaterialmomentsofphilosophicalepiphany,pseudointellectual
http://dismagazine.com/dystopia/65372/jonrafmanmainsqueeze/
4/6
9/4/2016
Attraction,Repulsion,Rage|JonRafmansMainsqueezeDISMagazine
quotesfromtumblr,banalconfessionalmessageboards,commentsfromredditthreads,etc.
InMainsqueeze,thismontageisturnedintoaprofoundyetfamiliarvoicethatoften
addressestheviewerdirectly,draggingyouintotheworlddepictedonscreen.Letyourself
in.
Rafmansfirstsolomuseumexhibition,TheEndisTheEndisTheEndiscurrentlyrunning
fromnowuntilAug10,atTheContemporaryArtMuseum,StLouis.
DomenicoQuaranta
DomenicoQuaranta
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http://domenicoquaranta.com/
Like 1.6Kpeoplelikethis.Bethefirstofyourfriends.
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5/6
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Attraction,Repulsion,Rage|JonRafmansMainsqueezeDISMagazine
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