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YOUR WORLD
Your Digital Career Begins Now
OUR STORY
CONTENT
2\
OUR STORY
3\
OUR COURSES
5\
DIPLOMA OF BUSINESS
(DIGITAL MARKETING)
19\ EXPERTS
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OUR
COURSES
Choose from the following nationally recognised
digital qualifications:
DIPLOMA OF
WEBSITE
DEVELOPMENT
(DIGITAL STRATEGY)
ICT50615
COM
IN
SOO G
N!
DIPLOMA OF
BUSINESS
(DIGITAL MARKETING)
BSB50215
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DIPLOMA OF
ADVERTISING
(SOCIAL MEDIA)
BSB50115
DIPLOMA OF
BUSINESS
(DIGITAL
MARKETING)
BSB50215
Our Diploma of Business (Digital Marketing) BSB50215 is
Australias first nationally recognised and accredited online course
focused on Digital Marketing.Over 8 progressive subjects this
course will teach you how to optimise your Digital Marketing
strategies and tactics so that you have the skills required to turbo-
LEARN THE
FOLLOWING
DIGITAL MARKETING
CONCEPTS AND
SKILLS:
\ The Impact of Digital Marketing
\ Website Strategy
www.theleftbank.edu.au/digital-marketingcourses/diploma-of-digital-marketing/
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models
\ Digital Marketing Management
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1 Introduction to Digital
Marketing
(BSBMKG508 Plan direct marketing activities)
6 E-commerce
this unit you will learn how to effectively develop and manage complex
you to plan digital tactics for each media channel then learn how
phasing of your plan. You will learn how to track your marketing
7 Data Analytics
This subject takes you through the world of search and the implementation
of a search engine strategy. Start by examining the role of search, then move
effectiveness)
search.
This subject will help you create and manage a data strategy,
so you can access them from the comfort of your own home or
office.
creative. You will also cover strategies to target (and retarget) your
customer, as well as how to track results and optimise your advertising
spend.
S T U D Y B L O C K D U R AT I O N
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STUDY OPTIONS
Our courses provide the flexibility to study part time or full time. Students can fast track their studies, or move from full time to part time if
they wish to slow down, provided the course is completed within the 2-year part time duration.
Full-time study
Part-time study
GET QUALIFIED
AND LAUNCH
YOUR CAREER
IN DIGITAL
MARKETING
Digital Marketing Manager
Social Media Manager
Website and Content Marketer
The Left Bank provides a range of payment options to make it easier for our students to study. Our Course Advisers
can provide detailed information so that a potential student can select the appropriate payment method.
Data Analyst
Payment Options
CRM Manager
VET FEE-HELP in 3 study periods (refer to Enrolment Information for details on VET FEE-HELP)
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DIPLOMA
OF WEBSITE
DEVELOPMENT
(DIGITAL STRATEGY)
ICT50615
The Diploma of Website Development (Digital Strategy) at The Left
LEARN THE
FOLLOWING
CONCEPTS
AND SKILLS:
www.theleftbank.edu.au/digital-marketingcourses/diploma-website-developmentict50615/
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How does the internet work? Understanding the big picture and
the terms that describe it will help you when you explain to clients
organise it into key topic areas and user pathways. Create wireframes
conscientious manager.
7 Understanding Online
Database Systems
ICTDBS504 Integrate database with a website
the development.
so you can access them from the comfort of your own home or
order to get client agreement before starting a full project plan and
benefit the business from launch. Identify the best technology to suit
office.
Design the technical solutions for the project and define them in a
definition.
S T U DY B LO C K
D U R AT I O N
Each Study Block can be
completed either:
Full Time - 16 weeks or
Part Time - 32 weeks
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Full-time study
Part-time study
GET QUALIFIED
AND LAUNCH
YOUR CAREER
IN WEBSITE
DEVELOPMENT
AND DIGITAL
STRATEGY
Website Developer
Website Manager
Interactive Producer
The Left Bank provides a range of payment options to make it easier for our students to study. Our Course Advisers
Digital Producer
can provide detailed information so that a potential student can select the appropriate payment method.
Payment Options
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SEO Fundamentals
strategy for their organisation and brand. In less than 10 hours you
PRICE $99
PRICE $99
PRICE $99
PRICE $99
Duration 8 - 10 hours
Duration 8 - 10 hours
Duration 8 - 10 hours
Duration 8 - 10 hours
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OUR INDUSTRY
E X P E RT S
Ronan Mason
Alex Wain
Jenny Williams
Marek Gorski
Sharna Bregman
mobile apps, games, web apps and social campaigns for some of
models.
Media (Multimedia) & Law and a Master of Digital Media she worked
developed Digital Media and Game Design courses for both online
Hersh Singh
Hersh Singh is a digital marketing
professional with extensive experience in
development and facilitation of onsite SME
Internet Business Strategy, Search Engine
Optimisation, Web Production and Digital
Media Buying. A Google certified professional, he has over 5 years
of experience coaching & mentoring individuals and corporations
in the field of search marketing, including companies such as
Vodafone, GlaxoSmithKline, Clestra & Redhill Education.
Specialties: Digital Marketing, SEO, SEM.
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Ruby Blessing
Ze Weldon
branding + social media workshops, and has a client list that reads
and offline strategies for both the corporate, media and institutional
sectors, and is fluent across all platforms in information architecture
Before being the commander of her own ship, Zo worked for company
and interface (UX) as well as mobile, brand, digital design, social media,
unprecedented growth.
Communications.
and being able to build your study plans around a busy life, we have
Jamie Kwong
Our current student landing page provides an esy access point for
you to access:
experience. All our tutors are experts in Digital Marketing and are
equipped to support you on your journey from enrolment through
to graduation.
Mark Greentree
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UP TO DATE LEARNING
CONTENT
Learn and play. Play and learn. The interactive drag and drop
new knowledge and skills throughout the whole course and will
business.
INTERACTIVE
EDUCATIONAL WEBINARS
Every month we run additional interactive educational webinars
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ENROLMENT INFORMATION
The Left Bank is a division of the highly regarded Academy of Information Technology Pty Ltd (RTO 90511), which is an established
Australian Registered Training Organisation with a strong track record of delivering high quality learning experiences to hundreds of
students each year across its various digital curriculum specialisations.
The Left Bank has set certain entry requirements for its accredited
The Left Bank Diploma courses are accredited under the Australian Qualifications Framework (AQF), and it is accredited to offer VET FEE-
process they will clearly outline our application process. All RPL
ENROL ANYTIME
The Left Bank makes it easy to enrol at anytime throughout the working week. Course intake or start dates occur
every Wednesday.
FEE-HELP is a loan scheme, provided by the Australian Commonwealth Government that assists eligible students in
the payment of part or all of their tuition fees. Academy of Information Technology Pty Ltd is an approved provider of
FEE-HELP and VET FEE HELP.
Diploma Courses.
WHAT TECHNOLOGY
REQUIREMENTS DO I NEED
WHAT IS FEE-HELP?
team.
Your census date will be determined by the date you begin your studies
Over their lifetime, eligible students may borrow up to the FEE-HELP limit. The government directly pays Academy of Information
with us. It is important for you to make a note of your census date as
Technology Pty Ltd the amount of the loan, and students (that is you) pay it back through the Australian taxation system once their annual
you are able to withdraw from the course at any point prior to this date
income reaches the minimum repayment threshold. For the 2015/16 financial year the threshold is $54,126.
without charge.
There is no interest charged on VET FEE-HELP loan, however the loan is indexed each year on 1st of June.
Learn more about FEE-HELP and VET FEE-HELP at:
www.studyassist.gov.au/sites/studyassist/helppayingmyfees/fee-help/pages/fee-help
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O U R PA R T N E R S
Benchmarketing
AIMIA
Marketing).
prospects and respond to them in real time across every device and
that you are equipped to take on the challenges of the emerging digital
Audience Mapping
economy.
Data Integrations
Dynamic Creative
Dynamic Pages
develop your skills, fuel your development and fulfill your potential so
profession goes all the way back to 1933. Today the AMI represents
professionals.
S2M
S2M is a leading digital recruitment agency based in Australia. Their
team of senior specialists are hand-picked, attracted to S2M by the
Workshop
have had such a great experience from the start, being one of the first
Istudents
to be enrolled I received phenomenal help and such valuable and
constructive feedback. The support is wonderful and consistent. I have
constantly told people how fantastic it is to study with The Left Bank as its
lovely to feel valued and not just a customer.
Natalie Montagnese
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world.
everywhere in between.
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TRANSFORM
YOUR WORLD
Your Digital Career Begins Now
ACCREDITATION
Our courses are nationally recognised and accredited through the Australian Skills Quality Authority (ASQA), which means your
qualification is recognised in Australia and overseas.
LIBERATING EDUCATION
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LIBERATING EDUCATION
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www.theleftbank.edu.au
Phone: 02 8355 3835
Email: info@theleftbank.edu.au
Location: Level 2, 118 Walker Street, North Sydney NSW 2060
Office Hours: Monday Friday, 8:30am 5:30pm
The Left Bank is a division of the Academy of Information Technology Pty Ltd
(RTO 90511) ABN: 35 094 133 641